Purple Innovation, Inc. (PRPL) 10-Year Financial Performance & Capital Metrics

PRPL • • Industrial / General

Consumer CyclicalHome FurnishingsHome Furniture & FurnishingsModular & Contemporary Furniture

AboutPurple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.Show more

Revenue $488M -4.4%
EBITDA -$57M +35.9%
Net Income -$98M +18.9%
EPS (Diluted) -0.91 +22.2%
Gross Margin 37.13% +10.3%
EBITDA Margin -11.65% +32.9%
Operating Margin -18.89% +15.2%
Net Margin -20.07% +15.2%
ROE -144.16% -73.6%
ROIC -35.36% -9.8%
Debt/Equity 7.82 +491.3%
Interest Coverage -5.26 +90.9%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Efficient asset utilization: 1.6x turnover

✗Weaknesses

✗High debt to equity ratio of 7.8x
✗Negative free cash flow
✗Low quality earnings: Net income not backed by cash flow
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y60.48%

5Y2.64%

3Y-12.42%

TTM-9.47%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM47.4%

EPS CAGR

10Y-

5Y-

3Y-

TTM47.53%

ROCE

10Y Avg-5.42%

5Y Avg-12.14%

3Y Avg-28.37%

Latest-37.9%

Peer Comparison

Modular & Contemporary Furniture

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
LOVEThe Lovesac Company	233.73M	15.99	23.17	-2.8%	1.87%	6.53%	7.47%	0.85
PRPLPurple Innovation, Inc.	85.51M	0.79	-0.87	-4.44%	-12.4%	-144.16%		7.82
XWINXMax Inc.	249.21M	5.95	-4.02	-12.63%	-16.66%	-20.79%		0.68
SNBRSleep Number Corporation	259.12M	11.37	-12.63	-10.87%	-5.42%		1.4%

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	5.84M	65.47M	196.86M	285.79M	428.36M	648.47M	726.23M	573.2M	510.54M	487.88M
Revenue Growth %	0.36%	10.21%	2.01%	0.45%	0.5%	0.51%	0.12%	-0.21%	-0.11%	-0.04%
Cost of Goods Sold+	4.46M	44M	111.84M	173.19M	239.39M	343.37M	431.25M	365.11M	338.72M	306.75M
COGS % of Revenue	0.76%	0.67%	0.57%	0.61%	0.56%	0.53%	0.59%	0.64%	0.66%	0.63%
Gross Profit+	1.38M	21.48M	85.02M	112.6M	188.97M	305.1M	294.97M	208.09M	171.82M	181.13M
Gross Margin %	0.24%	0.33%	0.43%	0.39%	0.44%	0.47%	0.41%	0.36%	0.34%	0.37%
Gross Profit Growth %	-0.14%	14.52%	2.96%	0.32%	0.68%	0.61%	-0.03%	-0.29%	-0.17%	0.05%
Operating Expenses+	346K	2.66M	93.77M	129.5M	172.76M	233.87M	318.32M	250.84M	285.54M	273.31M
OpEx % of Revenue	0.06%	0.04%	0.48%	0.45%	0.4%	0.36%	0.44%	0.44%	0.56%	0.56%
Selling, General & Admin	346K	2.66M	92.38M	127.4M	168.89M	227.92M	311.38M	242.09M	266.76M	240.38M
SG&A % of Revenue	0.06%	0.04%	0.47%	0.45%	0.39%	0.35%	0.43%	0.42%	0.52%	0.49%
Research & Development	62K	792K	1.39M	2.1M	3.86M	5.96M	6.94M	8.76M	11.9M	12.96M
R&D % of Revenue	0.01%	0.01%	0.01%	0.01%	0.01%	0.01%	0.01%	0.02%	0.02%	0.03%
Other Operating Expenses	0	0	0	0	0	0	0	0	6.88M	19.97M
Operating Income+	-346K	-2.66M	-8.75M	-16.89M	16.21M	71.23M	-23.35M	-42.75M	-113.71M	-92.18M
Operating Margin %	-0.06%	-0.04%	-0.04%	-0.06%	0.04%	0.11%	-0.03%	-0.07%	-0.22%	-0.19%
Operating Income Growth %	-1.45%	-6.68%	-2.29%	-0.93%	1.96%	3.39%	-1.33%	-0.83%	-1.66%	0.19%
EBITDA+	-332K	-2.58M	-8.01M	-14.7M	20.52M	79.13M	-8.94M	-25.27M	-88.61M	-56.83M
EBITDA Margin %	-0.06%	-0.04%	-0.04%	-0.05%	0.05%	0.12%	-0.01%	-0.04%	-0.17%	-0.12%
EBITDA Growth %	-1.42%	-6.76%	-2.11%	-0.84%	2.4%	2.86%	-1.11%	-1.83%	-2.51%	0.36%
D&A (Non-Cash Add-back)	14K	80K	741K	2.19M	4.31M	7.9M	14.41M	17.49M	25.11M	35.35M
EBIT	-340K	-2.33M	-8.74M	-15.88M	-25.34M	-268.88M	4.53M	123.98M	-119.24M	-80.53M
Net Interest Income+	0	0	-81K	-3.73M	-5.18M	-4.65M	-1.87M	-3.54M	-1.97M	-17.51M
Interest Income	0	330K	0	0	0	0	0	0	0	0
Interest Expense	0	0	81K	3.73M	5.18M	4.65M	1.87M	3.54M	1.97M	17.51M
Other Income/Expense	43K	330K	-72K	-2.72M	-46.74M	-344.75M	26M	163.2M	-7.5M	-5.85M
Pretax Income+	-303K	-2.33M	-8.82M	-19.61M	-30.52M	-273.53M	2.65M	120.45M	-121.21M	-98.03M
Pretax Margin %	-0.05%	-0.04%	-0.04%	-0.07%	-0.07%	-0.42%	0%	0.21%	-0.24%	-0.2%
Income Tax+	0	0	0	0	400K	-43.75M	-1.22M	213.17M	8K	63K
Effective Tax Rate %	1%	1%	1%	0.22%	0.74%	0.87%	1.52%	-0.77%	1%	1%
Net Income+	-303K	-2.33M	-8.82M	-4.32M	-22.57M	-236.87M	4.03M	-92.47M	-120.76M	-97.9M
Net Margin %	-0.05%	-0.04%	-0.04%	-0.02%	-0.05%	-0.37%	0.01%	-0.16%	-0.24%	-0.2%
Net Income Growth %	-1.46%	-6.68%	-2.79%	0.51%	-4.22%	-9.49%	1.02%	-23.94%	-0.31%	0.19%
Net Income (Continuing)	-303K	-2.33M	-8.82M	-19.61M	-30.93M	-229.78M	3.87M	-92.72M	-121.22M	-98.1M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	-1.35M	-2.38M	344K	768K	908K	185K	11K
EPS (Diluted)+	-0.06	-0.49	0.10	-0.51	-1.24	-6.04	-0.30	-1.13	-1.17	-0.91
EPS Growth %	-1.42%	-6.74%	1.2%	-6.33%	-1.43%	-3.87%	0.95%	-2.77%	-0.04%	0.22%
EPS (Basic)	-0.06	-0.49	0.10	-0.51	-1.24	-6.04	0.06	-1.13	-1.17	-0.91
Diluted Shares Outstanding	4.79M	4.79M	8.39M	8.42M	10.01M	39.22M	67.3M	81.78M	103.94M	107.32M
Basic Shares Outstanding	4.79M	4.79M	8.39M	8.42M	10.01M	39.22M	65.93M	81.78M	103.6M	107.14M
Dividend Payout Ratio	-	-	-	-	-	-	0.29%	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	1.18M	278K	230K	47.7M	114.12M	229.07M	229.5M	161.46M	141.81M	126.37M
Cash & Short-Term Investments	1.05M	237K	220K	12.23M	33.48M	122.95M	91.62M	40.05M	26.86M	29.01M
Cash Only	1.05M	237K	220K	12.23M	33.48M	122.95M	91.62M	40.05M	26.86M	29.01M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	0	0	4.18M	10.24M	28.69M	29.11M	25.43M	34.57M	37.8M	33.06M
Days Sales Outstanding	-	-	7.75	13.08	24.45	16.39	12.78	22.01	27.03	24.73
Inventory	382.33K	5.33M	13.35M	22.94M	47.63M	65.73M	98.69M	73.2M	66.88M	56.86M
Days Inventory Outstanding	31.32	44.26	43.55	48.35	72.62	69.87	83.53	73.17	72.07	67.66
Other Current Assets	0	0	492K	1.49M	3.44M	4.56M	5.7M	5.82M	1.74M	1.41M
Total Non-Current Assets+	155.29M	155.54M	122.05M	24.01M	33.6M	325.66M	412.97M	271.88M	248.81M	181.48M
Property, Plant & Equipment	29.35K	6.1M	13.46M	22.51M	31.98M	102.89M	180.65M	239.21M	224.43M	169.39M
Fixed Asset Turnover	198.93x	10.73x	14.62x	12.69x	13.39x	6.30x	4.02x	2.40x	2.27x	2.88x
Goodwill	0	0	0	0	0	0	0	4.9M	0	0
Intangible Assets	0	130K	1.27M	1.49M	1.1M	9.95M	13.2M	26.22M	22.2M	8.89M
Long-Term Investments	155M	156M	0	0	0	0	0	0	0	0
Other Non-Current Assets	263.65K	-457K	107.32M	5K	525K	1.58M	1.32M	1.55M	2.19M	3.2M
Total Assets+	156.47M	155.82M	122.28M	71.71M	147.72M	554.73M	642.47M	433.33M	390.63M	307.85M
Asset Turnover	0.04x	0.42x	1.61x	3.99x	2.90x	1.17x	1.13x	1.32x	1.31x	1.58x
Asset Growth %	115.12%	-0%	-0.22%	-0.41%	1.06%	2.76%	0.16%	-0.33%	-0.1%	-0.21%
Total Current Liabilities+	199K	1.88M	1.8M	48.58M	86.86M	132.21M	142.01M	98.13M	110.98M	101M
Accounts Payable	58K	199K	21.13M	24.83M	50.24M	69.59M	79.75M	46.44M	49.83M	40.64M
Days Payables Outstanding	4.75	1.65	68.96	52.33	76.6	73.98	67.5	46.43	53.7	48.36
Short-Term Debt	0	0	600K	32K	0	2M	2.3M	0	2.13M	0
Deferred Revenue (Current)	-1000K	-351K	0	1000K	1000K	1000K	1000K	1000K	1000K	1000K
Other Current Liabilities	0	0	-359K	20.99M	10.62M	22.98M	16.05M	9.08M	17.36M	18.77M
Current Ratio	5.92x	0.15x	0.13x	0.98x	1.31x	1.73x	1.62x	1.65x	1.28x	1.25x
Quick Ratio	4.00x	-2.70x	-7.28x	0.51x	0.77x	1.24x	0.92x	0.90x	0.68x	0.69x
Cash Conversion Cycle	-	-	-17.66	9.1	20.47	12.27	28.81	48.76	45.4	44.04
Total Non-Current Liabilities+	4.66M	4.66M	4M	25.14M	89.4M	354.98M	353.92M	160.03M	164.04M	186.63M
Long-Term Debt	0	24K	8M	21.41M	35.4M	41.41M	94.11M	23.66M	26.91M	55.39M
Capital Lease Obligations	0	0	0	0	0	48.94M	81.16M	115.6M	109.09M	87.07M
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	4.66M	4.63M	2.37M	3.73M	54M	264.64M	178.64M	20.78M	28.03M	44.17M
Total Liabilities	4.86M	6.53M	5.8M	73.72M	176.26M	487.19M	495.93M	258.16M	275.02M	287.64M
Total Debt+	1.16M	375K	600K	21.41M	35.4M	95.58M	184.62M	152.96M	152.97M	158.13M
Net Debt	110.66K	138K	380K	9.18M	1.92M	-27.37M	93.01M	112.91M	126.12M	129.12M
Debt / Equity	0.01x	0.00x	0.01x	-	-	1.42x	1.26x	0.87x	1.32x	7.82x
Debt / EBITDA	-	-	-	-	1.72x	1.21x	-	-	-	-
Net Debt / EBITDA	-	-	-	-	0.09x	-0.35x	-	-	-	-
Interest Coverage	-	-	-107.99x	-4.53x	3.13x	15.30x	-12.47x	-12.09x	-57.81x	-5.26x
Total Equity+	151.62M	149.29M	116.48M	-2.01M	-28.54M	67.54M	146.54M	175.17M	115.61M	20.21M
Equity Growth %	318.12%	-0.02%	-0.22%	-1.02%	-13.19%	3.37%	1.17%	0.2%	-0.34%	-0.83%
Book Value per Share	31.67	31.19	13.88	-0.24	-2.85	1.72	2.18	2.14	1.11	0.19
Total Shareholders' Equity	151.62M	149.29M	116.48M	-662K	-26.16M	67.2M	145.77M	174.26M	115.42M	20.2M
Common Stock	146.62M	144.29M	111.48M	5K	5K	6K	7K	9K	11K	11K
Retained Earnings	-303K	-2.63M	-1.83M	-4.32M	-28.99M	-265.86M	-261.82M	-355.21M	-475.97M	-573.87M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-303K	-2.63M	-13.92M	-2.98M	0	0	0	0	0	0
Minority Interest	0	0	0	-1.35M	-2.38M	344K	768K	908K	185K	11K

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-278K	-811K	-617K	-21.66M	22.88M	81.26M	-30.9M	-28.77M	-54.66M	-17.85M
Operating CF Margin %	-0.05%	-0.01%	-0%	-0.08%	0.05%	0.13%	-0.04%	-0.05%	-0.11%	-0.04%
Operating CF Growth %	-1.38%	-1.92%	0.24%	-34.1%	2.06%	2.55%	-1.38%	0.07%	-0.9%	0.67%
Net Income	-303K	-2.33M	803K	-19.61M	-30.93M	-229.78M	2.95M	-92.72M	-121.22M	-98.1M
Depreciation & Amortization	14K	80K	741K	2.19M	4.31M	7.9M	9.47M	17.49M	25.11M	35.35M
Stock-Based Compensation	0	0	0	487K	10.06M	2.19M	3.37M	3.37M	4.88M	2.81M
Deferred Taxes	0	0	0	95K	501K	-11.66M	-7.62M	51.58M	0	0
Other Non-Cash Items	-36K	9.73M	-741K	2.51M	44.92M	302.34M	-23.54M	-4.07M	14.13M	37.81M
Working Capital Changes	25K	1.52M	-1.42M	-7.33M	-5.98M	10.27M	-15.53M	-4.41M	22.45M	4.27M
Change in Receivables	-157K	-1.67M	-1.85M	-6.06M	-18.45M	-419K	3.68M	-4.11M	-3.65M	4.75M
Change in Inventory	216K	-5.88M	-8.01M	-9.6M	-24.69M	-18.1M	-32.96M	28.96M	5.9M	5.99M
Change in Payables	199M	0	13.85M	3.78M	25.13M	16.05M	6.8M	-33.61M	4.38M	-6.38M
Cash from Investing+	-155.25M	-4.82M	34.16M	-11.65M	-10.78M	-39.14M	-57.06M	-34.5M	-16.06M	-7.53M
Capital Expenditures	0	-4.69M	-8.73M	-11.65M	-10.46M	-27.88M	-53.94M	-35.38M	-14.39M	-7.24M
CapEx % of Revenue	-	0.07%	0.04%	0.04%	0.02%	0.04%	0.07%	0.06%	0.03%	0.01%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	-155.25M	-130K	42.89M	-327K	-320K	-11.26M	-3.12M	875K	-1.67M	-286K
Cash from Financing+	156.58M	-373K	-33.56M	41.95M	9.14M	47.36M	56.62M	13.41M	55.83M	27.53M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	-210K	-77K	-4.29M	0	0	-5.49M	-1.18M	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-4.45M	-295K	-46K	25.98M	-855K	45.91M	5.05M	-12.27M	-9.71M	-3.47M
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-278K	-5.5M	-9.35M	-33.31M	12.1M	42.12M	-87.96M	-66.93M	-69.9M	-25.09M
FCF Margin %	-0.05%	-0.08%	-0.05%	-0.12%	0.03%	0.06%	-0.12%	-0.12%	-0.14%	-0.05%
FCF Growth %	-1.38%	-18.78%	-0.7%	-2.56%	1.36%	2.48%	-3.09%	0.24%	-0.04%	0.64%
FCF per Share	-0.06	-1.15	-1.11	-3.96	1.21	1.07	-1.31	-0.82	-0.67	-0.23
FCF Conversion (FCF/Net Income)	0.92x	0.35x	0.07x	5.01x	-1.01x	-0.34x	-7.67x	0.31x	0.45x	0.18x
Interest Paid	0	0	46K	0	1.87M	8.17M	999K	2.69M	189K	159K
Taxes Paid	0	67K	260K	0	122K	2.06M	4.64M	303K	385K	317K

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-0.4%	-1.55%	-6.64%	-7.55%	-	-1214.67%	3.77%	-57.49%	-83.06%	-144.16%
Return on Invested Capital (ROIC)	-0.34%	-1.32%	-4.93%	-20.43%	-	788.36%	-12.52%	-12.15%	-32.19%	-35.36%
Gross Margin	23.7%	32.8%	43.19%	39.4%	44.12%	47.05%	40.62%	36.3%	33.66%	37.13%
Net Margin	-5.19%	-3.55%	-4.48%	-1.51%	-5.27%	-36.53%	0.56%	-16.13%	-23.65%	-20.07%
Debt / Equity	0.01x	0.00x	0.01x	-	-	1.42x	1.26x	0.87x	1.32x	7.82x
Interest Coverage	-	-	-107.99x	-4.53x	3.13x	15.30x	-12.47x	-12.09x	-57.81x	-5.26x
FCF Conversion	0.92x	0.35x	0.07x	5.01x	-1.01x	-0.34x	-7.67x	0.31x	0.45x	0.18x
Revenue Growth	35.61%	1021.31%	200.67%	45.18%	49.89%	51.39%	11.99%	-21.07%	-10.93%	-4.44%

Revenue by Segment

	2018	2019	2020	2021	2022	2023
Product	-	-	-	726.23M	-	510.54M
Product Growth	-	-	-	-	-	-
Other Revenue Member	-	-	-	-	50.9M	-
Other Revenue Member Growth	-	-	-	-	-	-
OtherMember	13.51M	-	50.42M	61.74M	-	-
OtherMember Growth	-	-	-	22.45%	-	-
BeddingMember	-	-	598.05M	-	-	-
BeddingMember Growth	-	-	-	-	-	-
Bedding	272.28M	401.5M	-	-	-	-
Bedding Growth	-	47.46%	-	-	-	-
Other	-	26.86M	-	-	-	-
Other Growth	-	-	-	-	-	-

Revenue by Geography

	2018	2019	2020	2021	2022	2023
UNITED STATES	-	-	-	-	-	506.54M
UNITED STATES Growth	-	-	-	-	-	-

Frequently Asked Questions

Growth & Financials

Purple Innovation, Inc. (PRPL) reported $457.0M in revenue for fiscal year 2024. This represents a 10514% increase from $4.3M in 2014.

Purple Innovation, Inc. (PRPL) saw revenue decline by 4.4% over the past year.

Purple Innovation, Inc. (PRPL) reported a net loss of $56.7M for fiscal year 2024.

Dividend & Returns

Purple Innovation, Inc. (PRPL) has a return on equity (ROE) of -144.2%. Negative ROE indicates the company is unprofitable.

Purple Innovation, Inc. (PRPL) had negative free cash flow of $28.5M in fiscal year 2024, likely due to heavy capital investments.

US Stock Screener

...

Purple Innovation, Inc. (PRPL) 10-Year Financial Performance & Capital Metrics

PRPL • • Industrial / General

Consumer CyclicalHome FurnishingsHome Furniture & FurnishingsModular & Contemporary Furniture

Revenue $488M -4.4%
EBITDA -$57M +35.9%
Net Income -$98M +18.9%
EPS (Diluted) -0.91 +22.2%
Gross Margin 37.13% +10.3%
EBITDA Margin -11.65% +32.9%
Operating Margin -18.89% +15.2%
Net Margin -20.07% +15.2%
ROE -144.16% -73.6%
ROIC -35.36% -9.8%
Debt/Equity 7.82 +491.3%
Interest Coverage -5.26 +90.9%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Efficient asset utilization: 1.6x turnover

✗Weaknesses

✗High debt to equity ratio of 7.8x
✗Negative free cash flow
✗Low quality earnings: Net income not backed by cash flow
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y60.48%

5Y2.64%

3Y-12.42%

TTM-9.47%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM47.4%

EPS CAGR

10Y-

5Y-

3Y-

TTM47.53%

ROCE

10Y Avg-5.42%

5Y Avg-12.14%

3Y Avg-28.37%

Latest-37.9%

Peer Comparison

Modular & Contemporary Furniture

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
LOVEThe Lovesac Company	233.73M	15.99	23.17	-2.8%	1.87%	6.53%	7.47%	0.85
PRPLPurple Innovation, Inc.	85.51M	0.79	-0.87	-4.44%	-12.4%	-144.16%		7.82
XWINXMax Inc.	249.21M	5.95	-4.02	-12.63%	-16.66%	-20.79%		0.68
SNBRSleep Number Corporation	259.12M	11.37	-12.63	-10.87%	-5.42%		1.4%

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	5.84M	65.47M	196.86M	285.79M	428.36M	648.47M	726.23M	573.2M	510.54M	487.88M
Revenue Growth %	0.36%	10.21%	2.01%	0.45%	0.5%	0.51%	0.12%	-0.21%	-0.11%	-0.04%
Cost of Goods Sold+	4.46M	44M	111.84M	173.19M	239.39M	343.37M	431.25M	365.11M	338.72M	306.75M
COGS % of Revenue	0.76%	0.67%	0.57%	0.61%	0.56%	0.53%	0.59%	0.64%	0.66%	0.63%
Gross Profit+	1.38M	21.48M	85.02M	112.6M	188.97M	305.1M	294.97M	208.09M	171.82M	181.13M
Gross Margin %	0.24%	0.33%	0.43%	0.39%	0.44%	0.47%	0.41%	0.36%	0.34%	0.37%
Gross Profit Growth %	-0.14%	14.52%	2.96%	0.32%	0.68%	0.61%	-0.03%	-0.29%	-0.17%	0.05%
Operating Expenses+	346K	2.66M	93.77M	129.5M	172.76M	233.87M	318.32M	250.84M	285.54M	273.31M
OpEx % of Revenue	0.06%	0.04%	0.48%	0.45%	0.4%	0.36%	0.44%	0.44%	0.56%	0.56%
Selling, General & Admin	346K	2.66M	92.38M	127.4M	168.89M	227.92M	311.38M	242.09M	266.76M	240.38M
SG&A % of Revenue	0.06%	0.04%	0.47%	0.45%	0.39%	0.35%	0.43%	0.42%	0.52%	0.49%
Research & Development	62K	792K	1.39M	2.1M	3.86M	5.96M	6.94M	8.76M	11.9M	12.96M
R&D % of Revenue	0.01%	0.01%	0.01%	0.01%	0.01%	0.01%	0.01%	0.02%	0.02%	0.03%
Other Operating Expenses	0	0	0	0	0	0	0	0	6.88M	19.97M
Operating Income+	-346K	-2.66M	-8.75M	-16.89M	16.21M	71.23M	-23.35M	-42.75M	-113.71M	-92.18M
Operating Margin %	-0.06%	-0.04%	-0.04%	-0.06%	0.04%	0.11%	-0.03%	-0.07%	-0.22%	-0.19%
Operating Income Growth %	-1.45%	-6.68%	-2.29%	-0.93%	1.96%	3.39%	-1.33%	-0.83%	-1.66%	0.19%
EBITDA+	-332K	-2.58M	-8.01M	-14.7M	20.52M	79.13M	-8.94M	-25.27M	-88.61M	-56.83M
EBITDA Margin %	-0.06%	-0.04%	-0.04%	-0.05%	0.05%	0.12%	-0.01%	-0.04%	-0.17%	-0.12%
EBITDA Growth %	-1.42%	-6.76%	-2.11%	-0.84%	2.4%	2.86%	-1.11%	-1.83%	-2.51%	0.36%
D&A (Non-Cash Add-back)	14K	80K	741K	2.19M	4.31M	7.9M	14.41M	17.49M	25.11M	35.35M
EBIT	-340K	-2.33M	-8.74M	-15.88M	-25.34M	-268.88M	4.53M	123.98M	-119.24M	-80.53M
Net Interest Income+	0	0	-81K	-3.73M	-5.18M	-4.65M	-1.87M	-3.54M	-1.97M	-17.51M
Interest Income	0	330K	0	0	0	0	0	0	0	0
Interest Expense	0	0	81K	3.73M	5.18M	4.65M	1.87M	3.54M	1.97M	17.51M
Other Income/Expense	43K	330K	-72K	-2.72M	-46.74M	-344.75M	26M	163.2M	-7.5M	-5.85M
Pretax Income+	-303K	-2.33M	-8.82M	-19.61M	-30.52M	-273.53M	2.65M	120.45M	-121.21M	-98.03M
Pretax Margin %	-0.05%	-0.04%	-0.04%	-0.07%	-0.07%	-0.42%	0%	0.21%	-0.24%	-0.2%
Income Tax+	0	0	0	0	400K	-43.75M	-1.22M	213.17M	8K	63K
Effective Tax Rate %	1%	1%	1%	0.22%	0.74%	0.87%	1.52%	-0.77%	1%	1%
Net Income+	-303K	-2.33M	-8.82M	-4.32M	-22.57M	-236.87M	4.03M	-92.47M	-120.76M	-97.9M
Net Margin %	-0.05%	-0.04%	-0.04%	-0.02%	-0.05%	-0.37%	0.01%	-0.16%	-0.24%	-0.2%
Net Income Growth %	-1.46%	-6.68%	-2.79%	0.51%	-4.22%	-9.49%	1.02%	-23.94%	-0.31%	0.19%
Net Income (Continuing)	-303K	-2.33M	-8.82M	-19.61M	-30.93M	-229.78M	3.87M	-92.72M	-121.22M	-98.1M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	-1.35M	-2.38M	344K	768K	908K	185K	11K
EPS (Diluted)+	-0.06	-0.49	0.10	-0.51	-1.24	-6.04	-0.30	-1.13	-1.17	-0.91
EPS Growth %	-1.42%	-6.74%	1.2%	-6.33%	-1.43%	-3.87%	0.95%	-2.77%	-0.04%	0.22%
EPS (Basic)	-0.06	-0.49	0.10	-0.51	-1.24	-6.04	0.06	-1.13	-1.17	-0.91
Diluted Shares Outstanding	4.79M	4.79M	8.39M	8.42M	10.01M	39.22M	67.3M	81.78M	103.94M	107.32M
Basic Shares Outstanding	4.79M	4.79M	8.39M	8.42M	10.01M	39.22M	65.93M	81.78M	103.6M	107.14M
Dividend Payout Ratio	-	-	-	-	-	-	0.29%	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	1.18M	278K	230K	47.7M	114.12M	229.07M	229.5M	161.46M	141.81M	126.37M
Cash & Short-Term Investments	1.05M	237K	220K	12.23M	33.48M	122.95M	91.62M	40.05M	26.86M	29.01M
Cash Only	1.05M	237K	220K	12.23M	33.48M	122.95M	91.62M	40.05M	26.86M	29.01M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	0	0	4.18M	10.24M	28.69M	29.11M	25.43M	34.57M	37.8M	33.06M
Days Sales Outstanding	-	-	7.75	13.08	24.45	16.39	12.78	22.01	27.03	24.73
Inventory	382.33K	5.33M	13.35M	22.94M	47.63M	65.73M	98.69M	73.2M	66.88M	56.86M
Days Inventory Outstanding	31.32	44.26	43.55	48.35	72.62	69.87	83.53	73.17	72.07	67.66
Other Current Assets	0	0	492K	1.49M	3.44M	4.56M	5.7M	5.82M	1.74M	1.41M
Total Non-Current Assets+	155.29M	155.54M	122.05M	24.01M	33.6M	325.66M	412.97M	271.88M	248.81M	181.48M
Property, Plant & Equipment	29.35K	6.1M	13.46M	22.51M	31.98M	102.89M	180.65M	239.21M	224.43M	169.39M
Fixed Asset Turnover	198.93x	10.73x	14.62x	12.69x	13.39x	6.30x	4.02x	2.40x	2.27x	2.88x
Goodwill	0	0	0	0	0	0	0	4.9M	0	0
Intangible Assets	0	130K	1.27M	1.49M	1.1M	9.95M	13.2M	26.22M	22.2M	8.89M
Long-Term Investments	155M	156M	0	0	0	0	0	0	0	0
Other Non-Current Assets	263.65K	-457K	107.32M	5K	525K	1.58M	1.32M	1.55M	2.19M	3.2M
Total Assets+	156.47M	155.82M	122.28M	71.71M	147.72M	554.73M	642.47M	433.33M	390.63M	307.85M
Asset Turnover	0.04x	0.42x	1.61x	3.99x	2.90x	1.17x	1.13x	1.32x	1.31x	1.58x
Asset Growth %	115.12%	-0%	-0.22%	-0.41%	1.06%	2.76%	0.16%	-0.33%	-0.1%	-0.21%
Total Current Liabilities+	199K	1.88M	1.8M	48.58M	86.86M	132.21M	142.01M	98.13M	110.98M	101M
Accounts Payable	58K	199K	21.13M	24.83M	50.24M	69.59M	79.75M	46.44M	49.83M	40.64M
Days Payables Outstanding	4.75	1.65	68.96	52.33	76.6	73.98	67.5	46.43	53.7	48.36
Short-Term Debt	0	0	600K	32K	0	2M	2.3M	0	2.13M	0
Deferred Revenue (Current)	-1000K	-351K	0	1000K	1000K	1000K	1000K	1000K	1000K	1000K
Other Current Liabilities	0	0	-359K	20.99M	10.62M	22.98M	16.05M	9.08M	17.36M	18.77M
Current Ratio	5.92x	0.15x	0.13x	0.98x	1.31x	1.73x	1.62x	1.65x	1.28x	1.25x
Quick Ratio	4.00x	-2.70x	-7.28x	0.51x	0.77x	1.24x	0.92x	0.90x	0.68x	0.69x
Cash Conversion Cycle	-	-	-17.66	9.1	20.47	12.27	28.81	48.76	45.4	44.04
Total Non-Current Liabilities+	4.66M	4.66M	4M	25.14M	89.4M	354.98M	353.92M	160.03M	164.04M	186.63M
Long-Term Debt	0	24K	8M	21.41M	35.4M	41.41M	94.11M	23.66M	26.91M	55.39M
Capital Lease Obligations	0	0	0	0	0	48.94M	81.16M	115.6M	109.09M	87.07M
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	4.66M	4.63M	2.37M	3.73M	54M	264.64M	178.64M	20.78M	28.03M	44.17M
Total Liabilities	4.86M	6.53M	5.8M	73.72M	176.26M	487.19M	495.93M	258.16M	275.02M	287.64M
Total Debt+	1.16M	375K	600K	21.41M	35.4M	95.58M	184.62M	152.96M	152.97M	158.13M
Net Debt	110.66K	138K	380K	9.18M	1.92M	-27.37M	93.01M	112.91M	126.12M	129.12M
Debt / Equity	0.01x	0.00x	0.01x	-	-	1.42x	1.26x	0.87x	1.32x	7.82x
Debt / EBITDA	-	-	-	-	1.72x	1.21x	-	-	-	-
Net Debt / EBITDA	-	-	-	-	0.09x	-0.35x	-	-	-	-
Interest Coverage	-	-	-107.99x	-4.53x	3.13x	15.30x	-12.47x	-12.09x	-57.81x	-5.26x
Total Equity+	151.62M	149.29M	116.48M	-2.01M	-28.54M	67.54M	146.54M	175.17M	115.61M	20.21M
Equity Growth %	318.12%	-0.02%	-0.22%	-1.02%	-13.19%	3.37%	1.17%	0.2%	-0.34%	-0.83%
Book Value per Share	31.67	31.19	13.88	-0.24	-2.85	1.72	2.18	2.14	1.11	0.19
Total Shareholders' Equity	151.62M	149.29M	116.48M	-662K	-26.16M	67.2M	145.77M	174.26M	115.42M	20.2M
Common Stock	146.62M	144.29M	111.48M	5K	5K	6K	7K	9K	11K	11K
Retained Earnings	-303K	-2.63M	-1.83M	-4.32M	-28.99M	-265.86M	-261.82M	-355.21M	-475.97M	-573.87M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-303K	-2.63M	-13.92M	-2.98M	0	0	0	0	0	0
Minority Interest	0	0	0	-1.35M	-2.38M	344K	768K	908K	185K	11K

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-278K	-811K	-617K	-21.66M	22.88M	81.26M	-30.9M	-28.77M	-54.66M	-17.85M
Operating CF Margin %	-0.05%	-0.01%	-0%	-0.08%	0.05%	0.13%	-0.04%	-0.05%	-0.11%	-0.04%
Operating CF Growth %	-1.38%	-1.92%	0.24%	-34.1%	2.06%	2.55%	-1.38%	0.07%	-0.9%	0.67%
Net Income	-303K	-2.33M	803K	-19.61M	-30.93M	-229.78M	2.95M	-92.72M	-121.22M	-98.1M
Depreciation & Amortization	14K	80K	741K	2.19M	4.31M	7.9M	9.47M	17.49M	25.11M	35.35M
Stock-Based Compensation	0	0	0	487K	10.06M	2.19M	3.37M	3.37M	4.88M	2.81M
Deferred Taxes	0	0	0	95K	501K	-11.66M	-7.62M	51.58M	0	0
Other Non-Cash Items	-36K	9.73M	-741K	2.51M	44.92M	302.34M	-23.54M	-4.07M	14.13M	37.81M
Working Capital Changes	25K	1.52M	-1.42M	-7.33M	-5.98M	10.27M	-15.53M	-4.41M	22.45M	4.27M
Change in Receivables	-157K	-1.67M	-1.85M	-6.06M	-18.45M	-419K	3.68M	-4.11M	-3.65M	4.75M
Change in Inventory	216K	-5.88M	-8.01M	-9.6M	-24.69M	-18.1M	-32.96M	28.96M	5.9M	5.99M
Change in Payables	199M	0	13.85M	3.78M	25.13M	16.05M	6.8M	-33.61M	4.38M	-6.38M
Cash from Investing+	-155.25M	-4.82M	34.16M	-11.65M	-10.78M	-39.14M	-57.06M	-34.5M	-16.06M	-7.53M
Capital Expenditures	0	-4.69M	-8.73M	-11.65M	-10.46M	-27.88M	-53.94M	-35.38M	-14.39M	-7.24M
CapEx % of Revenue	-	0.07%	0.04%	0.04%	0.02%	0.04%	0.07%	0.06%	0.03%	0.01%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	-155.25M	-130K	42.89M	-327K	-320K	-11.26M	-3.12M	875K	-1.67M	-286K
Cash from Financing+	156.58M	-373K	-33.56M	41.95M	9.14M	47.36M	56.62M	13.41M	55.83M	27.53M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	-210K	-77K	-4.29M	0	0	-5.49M	-1.18M	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-4.45M	-295K	-46K	25.98M	-855K	45.91M	5.05M	-12.27M	-9.71M	-3.47M
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-278K	-5.5M	-9.35M	-33.31M	12.1M	42.12M	-87.96M	-66.93M	-69.9M	-25.09M
FCF Margin %	-0.05%	-0.08%	-0.05%	-0.12%	0.03%	0.06%	-0.12%	-0.12%	-0.14%	-0.05%
FCF Growth %	-1.38%	-18.78%	-0.7%	-2.56%	1.36%	2.48%	-3.09%	0.24%	-0.04%	0.64%
FCF per Share	-0.06	-1.15	-1.11	-3.96	1.21	1.07	-1.31	-0.82	-0.67	-0.23
FCF Conversion (FCF/Net Income)	0.92x	0.35x	0.07x	5.01x	-1.01x	-0.34x	-7.67x	0.31x	0.45x	0.18x
Interest Paid	0	0	46K	0	1.87M	8.17M	999K	2.69M	189K	159K
Taxes Paid	0	67K	260K	0	122K	2.06M	4.64M	303K	385K	317K

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-0.4%	-1.55%	-6.64%	-7.55%	-	-1214.67%	3.77%	-57.49%	-83.06%	-144.16%
Return on Invested Capital (ROIC)	-0.34%	-1.32%	-4.93%	-20.43%	-	788.36%	-12.52%	-12.15%	-32.19%	-35.36%
Gross Margin	23.7%	32.8%	43.19%	39.4%	44.12%	47.05%	40.62%	36.3%	33.66%	37.13%
Net Margin	-5.19%	-3.55%	-4.48%	-1.51%	-5.27%	-36.53%	0.56%	-16.13%	-23.65%	-20.07%
Debt / Equity	0.01x	0.00x	0.01x	-	-	1.42x	1.26x	0.87x	1.32x	7.82x
Interest Coverage	-	-	-107.99x	-4.53x	3.13x	15.30x	-12.47x	-12.09x	-57.81x	-5.26x
FCF Conversion	0.92x	0.35x	0.07x	5.01x	-1.01x	-0.34x	-7.67x	0.31x	0.45x	0.18x
Revenue Growth	35.61%	1021.31%	200.67%	45.18%	49.89%	51.39%	11.99%	-21.07%	-10.93%	-4.44%

Revenue by Segment

	2018	2019	2020	2021	2022	2023
Product	-	-	-	726.23M	-	510.54M
Product Growth	-	-	-	-	-	-
Other Revenue Member	-	-	-	-	50.9M	-
Other Revenue Member Growth	-	-	-	-	-	-
OtherMember	13.51M	-	50.42M	61.74M	-	-
OtherMember Growth	-	-	-	22.45%	-	-
BeddingMember	-	-	598.05M	-	-	-
BeddingMember Growth	-	-	-	-	-	-
Bedding	272.28M	401.5M	-	-	-	-
Bedding Growth	-	47.46%	-	-	-	-
Other	-	26.86M	-	-	-	-
Other Growth	-	-	-	-	-	-

Revenue by Geography

	2018	2019	2020	2021	2022	2023
UNITED STATES	-	-	-	-	-	506.54M
UNITED STATES Growth	-	-	-	-	-	-

Frequently Asked Questions

Growth & Financials

Purple Innovation, Inc. (PRPL) reported $457.0M in revenue for fiscal year 2024. This represents a 10514% increase from $4.3M in 2014.

Purple Innovation, Inc. (PRPL) saw revenue decline by 4.4% over the past year.

Purple Innovation, Inc. (PRPL) reported a net loss of $56.7M for fiscal year 2024.

Dividend & Returns

Purple Innovation, Inc. (PRPL) has a return on equity (ROE) of -144.2%. Negative ROE indicates the company is unprofitable.

Purple Innovation, Inc. (PRPL) had negative free cash flow of $28.5M in fiscal year 2024, likely due to heavy capital investments.