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MAX logoMediaAlpha, Inc.(MAX)Earnings, Financials & Key Ratios

MAX•NYSE
26.0× P/E·Price updated Jun 19, 2026
SectorCommunication ServicesIndustryInternet ServicesSub-IndustryDigital Advertising and Marketing Technology
AboutMediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.Show more
  • Revenue$1.11B+28.8%
  • EBITDA$81M+64.9%
  • Net Income$26M+54.1%
  • EPS (Diluted)0.39+25.8%
  • Gross Margin14.78%-11.0%
  • EBITDA Margin7.32%+28.0%
  • Operating Margin7.02%+42.2%
  • Net Margin2.3%+19.6%

MAX Key Insights

MediaAlpha, Inc. (MAX) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Strong 5Y sales CAGR of 13.7%
  • ✓Efficient asset utilization: 2.9x turnover

✗Weaknesses

  • ✗Shares diluted 25.9% in last year

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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MAX Price & Volume

MediaAlpha, Inc. (MAX) stock price & volume — 10-year historical chart

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MAX Growth Metrics

MediaAlpha, Inc. (MAX) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years13.75%
3 Years34.36%
TTM15.66%

Profit CAGR

10 Years-
5 Years11.6%
3 Years-
TTM147.17%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM123.23%

Return on Capital

10 Years14.94%
5 Years2.95%
3 Years12.34%
Last Year42.78%

MAX Recent Earnings

MediaAlpha, Inc. (MAX) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 9/12 qtrs (75%)●Beat Revenue 10/12 qtrs (83%)
Q2 2026Latest
Apr 29, 2026
Metric
Actual
Est
EPS
$0.21-16.0%
$0.25
Rev
$310M+3.7%
$299M
Q1 2026
Feb 23, 2026
Metric
Actual
Est
EPS
$0.50+100.0%
$0.25
Rev
$291M-1.3%
$295M
Q4 2025
Oct 29, 2025
Metric
Actual
Est
EPS
$0.26+23.8%
$0.21
Rev
$307M+3.4%
$296M
Q3 2025
Aug 6, 2025
Metric
Actual
Est
EPS
$0.17+6.3%
$0.16
Rev
$252M+1.1%
$249M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestApr 29, 2026
$0.21vs $0.25-16.0%
$310Mvs $299M+3.7%
Q1 2026Feb 23, 2026
$0.50vs $0.25+100.0%
$291Mvs $295M-1.3%
Q4 2025Oct 29, 2025
$0.26vs $0.21+23.8%
$307Mvs $296M+3.4%
Q3 2025Aug 6, 2025
$0.17vs $0.16+6.3%
$252Mvs $249M+1.1%
Based on last 12 quarters of dataView full earnings history →

MAX Peer Comparison

MediaAlpha, Inc. (MAX) competitors in Digital Advertising and Marketing Technology — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
QNST logoQNSTQuinStreet, Inc.Direct Competitor750.24M13.06161.8378.27%5.53%23.85%0.04
RAMP logoRAMPLiveRamp Holdings, Inc.Direct Competitor2.27B37.7416.779.03%17.95%15.26%0.03
ACMR logoACMRACM Research, Inc.Direct Competitor7.28B109.8780.2015.24%9.48%5.13%0.16
TPVG logoTPVGTriplePoint Venture Growth BDC Corp.Direct Competitor202.99M5.004.1036.55%-19.55%-3.39%1.33
GOOG logoGOOGAlphabet Inc.Product Competitor4.45T367.4633.9915.13%37.91%38.98%0.14
META logoMETAMeta Platforms, Inc.Product Competitor1.46T577.2224.5722.17%32.84%33.22%0.39
TTD logoTTDThe Trade Desk, Inc.Product Competitor8.7B18.5120.3418.47%14.57%16.91%0.18
MGNI logoMGNIMagnite, Inc.Product Competitor2.56B17.8918.836.85%21.96%18.57%0.30

Compare MAX vs Peers

MediaAlpha, Inc. (MAX) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs QNST

Most directly comparable listed peer for MAX.

Scale Benchmark

vs GOOG

Larger-name benchmark to compare MAX against a more recognizable public peer.

Peer Set

Compare Top 5

vs QNST, RAMP, ACMR, TPVG

MAX Income Statement

MediaAlpha, Inc. (MAX) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Sales/Revenue
296.91M408M584.81M645.27M459.07M388.15M864.7M1.11B1.16B
Revenue Growth %
-37.42%43.34%10.34%-28.86%-15.45%122.78%28.78%15.66%
Cost of Goods Sold
247.67M342.91M499.43M543.75M389.01M321.44M721.13M946.06M986.69M
COGS % of Revenue
83.42%84.05%85.4%84.27%84.74%82.81%83.4%84.95%-
Gross Profit
49.24M▲ 0%
65.1M▲ 32.2%
85.38M▲ 31.2%
101.52M▲ 18.9%
70.06M▼ 31.0%
66.71M▼ 4.8%
143.57M▲ 115.2%
164.56M▲ 14.6%
172.6M▲ 0%
Gross Margin %
16.58%15.95%14.6%15.73%15.26%17.19%16.6%14.78%14.89%
Gross Profit Growth %
-32.2%31.16%18.91%-30.99%-4.78%115.21%14.62%-
Operating Expenses
29.92M40.26M65.84M99.38M105.45M106.64M100.85M86.35M72.13M
OpEx % of Revenue
10.08%9.87%11.26%15.4%22.97%27.47%11.66%7.75%-
Selling, General & Admin
19.58M33.21M53.4M84.18M84.37M83.88M69.99M110.61M71M
SG&A % of Revenue
6.6%8.14%9.13%13.05%18.38%21.61%8.09%9.93%-
Research & Development
10.34M7.04M12.45M15.2M21.08M18.46M19.76M21.4M21.96M
R&D % of Revenue
3.48%1.73%2.13%2.35%4.59%4.76%2.29%1.92%-
Other Operating Expenses
000004.3M11.09M-45.66M0
Operating Income
19.32M▲ 0%
24.84M▲ 28.6%
19.54M▼ 21.4%
2.15M▼ 89.0%
-35.39M▼ 1746.8%
-39.92M▼ 12.8%
42.73M▲ 207.0%
78.22M▲ 83.1%
100.47M▲ 0%
Operating Margin %
6.51%6.09%3.34%0.33%-7.71%-10.29%4.94%7.02%8.67%
Operating Income Growth %
-28.58%-21.36%-89%-1746.81%-12.81%207.02%83.07%-
EBITDA
31.27M30.49M23.02M5.5M-29.24M-32.65M49.41M81.47M102.77M
EBITDA Margin %
10.53%7.47%3.94%0.85%-6.37%-8.41%5.71%7.32%8.87%
EBITDA Growth %
--2.5%-24.49%-76.1%-631.5%-11.66%251.3%64.89%118.72%
D&A (Non-Cash Add-back)
11.96M5.65M3.49M3.35M6.15M7.27M6.68M3.25M2.3M
EBIT
19.32M24.84M19.54M2.15M-35.39M-35.62M53.82M-99.82M-42.83M
Net Interest Income
-1.19M-7.02M-7.94M-7.83M-9.24M-15.31M-14.35M-11.24M-10.73M
Interest Income
000000000
Interest Expense
1.19M7.02M7.94M7.83M9.24M15.31M14.35M11.24M10.73M
Other Income/Expense
-1.19M-7.02M-10.24M-11.67M65.85M-17.09M-19.22M-189.28M-188.6M
Pretax Income
18.13M▲ 0%
17.82M▼ 1.7%
9.29M▼ 47.8%
-9.52M▼ 202.4%
30.46M▲ 419.9%
-57.02M▼ 287.2%
23.5M▲ 141.2%
-111.06M▼ 572.6%
-88.13M▲ 0%
Pretax Margin %
6.1%4.37%1.59%-1.48%6.63%-14.69%2.72%-9.97%-7.6%
Income Tax
00-1.27M-1.05M102.91M-463K1.38M-137.82M-131.27M
Effective Tax Rate %
0%0%-13.63%11%337.85%0.81%5.89%124.1%148.95%
Net Income
18.13M▲ 0%
17.82M▼ 1.7%
14.8M▼ 16.9%
-5.28M▼ 135.6%
-57.67M▼ 993.2%
-40.42M▲ 29.9%
16.63M▲ 141.1%
25.62M▲ 54.1%
39.04M▲ 0%
Net Margin %
6.1%4.37%2.53%-0.82%-12.56%-10.41%1.92%2.3%3.37%
Net Income Growth %
--1.68%-16.95%-135.64%-993.19%29.91%141.14%54.09%147.17%
Net Income (Continuing)
18.13M17.82M10.56M-8.47M-72.45M-56.55M22.12M26.76M43.14M
Discontinued Operations
000000000
Minority Interest
00-71.34M-57.23M-70.09M-84.13M-48.61M-33.35M-31.01M
EPS (Diluted)
0.55▲ 0%
0.54▼ 1.8%
-0.14▼ 125.9%
-0.19▼ 35.7%
-1.37▼ 621.1%
-0.89▲ 35.0%
0.31▲ 134.8%
0.39▲ 25.8%
0.70▲ 0%
EPS Growth %
--1.82%-125.93%-35.71%-621.05%35.04%134.83%25.81%123.23%
EPS (Basic)
0.550.54-0.13-0.14-1.37-0.890.310.46-
Diluted Shares Outstanding
33.17M1.02M32.13M61.26M41.94M45.57M53.04M66.79M55.85M
Basic Shares Outstanding
33.17M1.02M105.71M28.41M41.94M45.42M53.64M56.24M55.85M
Dividend Payout Ratio
87.6%536.7%887.95%---7.35%--

MAX Balance Sheet

MediaAlpha, Inc. (MAX) balance sheet — assets, liabilities & shareholders' equity

MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Total Current Assets
44.1M67.49M127.8M137.11M80.42M74.57M189.91M174.37M165.21M
Cash & Short-Term Investments
5.66M10.03M23.55M50.56M14.54M17.27M43.27M46.88M26.05M
Cash Only
5.66M10.03M23.55M50.56M14.54M17.27M43.27M46.88M26.05M
Short-Term Investments
000000000
Accounts Receivable
37.15M56.01M96.3M76.09M60M53.77M142.93M123.02M250.36M
Days Sales Outstanding
45.6750.1160.143.0447.750.5760.3340.3247.65
Inventory
000000000
Days Inventory Outstanding
---------
Other Current Assets
0000003.71M4.48M-111.21M
Total Non-Current Assets
43.27M37.91M82.54M152.7M89.66M79.35M72.54M209.46M202.51M
Property, Plant & Equipment
881K755K762K3.51M2.76M0000
Fixed Asset Turnover
337.01x540.40x767.47x183.63x166.27x----
Goodwill
18.4M18.4M18.4M18.4M47.74M47.74M47.74M47.74M47.74M
Intangible Assets
23.98M18.75M15.55M12.57M32.93M26.02M19.98M3.59M3.11M
Long-Term Investments
00010M1.4M0000
Other Non-Current Assets
0016.21M108.22M4.83M5.6M4.81M8.4M7.96M
Total Assets
87.37M▲ 0%
105.4M▲ 20.6%
210.34M▲ 99.6%
289.8M▲ 37.8%
170.08M▼ 41.3%
153.93M▼ 9.5%
262.45M▲ 70.5%
383.83M▲ 46.3%
367.71M▲ 0%
Asset Turnover
3.40x3.87x2.78x2.23x2.70x2.52x3.29x2.90x3.66x
Asset Growth %
-20.64%99.57%37.78%-41.31%-9.5%70.5%46.25%138.06%
Total Current Liabilities
33.46M47.91M107.45M84.22M76.89M79.72M132.95M147.65M113.17M
Accounts Payable
27.01M40.45M98.25M61.77M53.99M56.28M105.56M91.09M91.4M
Days Payables Outstanding
39.8143.0671.841.4650.6663.9153.4335.1533.39
Short-Term Debt
1.19M873K08.73M8.77M11.85M8.85M22.77M7.17M
Deferred Revenue (Current)
000000000
Other Current Liabilities
1.41M00000994K33.78M14.6M
Current Ratio
1.32x1.41x1.19x1.63x1.05x0.94x1.43x1.18x1.46x
Quick Ratio
1.32x1.41x1.19x1.63x1.05x0.94x1.43x1.18x1.46x
Cash Conversion Cycle
--------14.26
Total Non-Current Liabilities
13.43M171.08M208M267.15M179.27M168.63M175.72M265.38M283.64M
Long-Term Debt
13.06M96.67M182.67M178.07M174.3M162.44M153.6M132.02M0
Capital Lease Obligations
0003.22M2.43M00415K415K
Deferred Tax Liabilities
0022.5M000000
Other Non-Current Liabilities
369K74.42M2.83M85.87M2.54M6.18M22.13M132.95M283.64M
Total Liabilities
46.89M218.99M315.45M351.37M256.17M248.35M308.68M413.02M396.81M
Total Debt
14.25M97.54M182.67M190.78M186.29M174.3M162.44M155.2M7.17M
Net Debt
8.59M87.51M159.11M140.22M171.75M157.03M119.18M108.33M-18.88M
Debt / Equity
0.35x--------0.25x
Debt / EBITDA
0.46x3.20x7.93x34.67x--3.29x1.91x0.07x
Net Debt / EBITDA
0.27x2.87x6.91x25.48x--2.41x1.33x-0.18x
Interest Coverage
16.18x3.54x2.46x0.27x-3.83x-2.33x3.75x-8.88x-3.99x
Total Equity
40.48M▲ 0%
-113.6M▼ 380.6%
-105.12M▲ 7.5%
-61.57M▲ 41.4%
-86.08M▼ 39.8%
-94.42M▼ 9.7%
-46.23M▲ 51.0%
-29.19M▲ 36.9%
-29.09M▲ 0%
Equity Growth %
--380.62%7.46%41.43%-39.82%-9.69%51.04%36.85%82.84%
Book Value per Share
1.22-111.76-3.27-1.01-2.05-2.07-0.87-0.44-0.52
Total Shareholders' Equity
40.48M-113.6M-33.77M-4.34M-15.99M-10.29M2.38M4.16M1.92M
Common Stock
75.95M79.55M589K606K626K655K671K645K629K
Retained Earnings
-35.47M-193.14M-418.97M-424.48M-482.14M-522.56M-505.93M-480.31M-468.84M
Treasury Stock
000000000
Accumulated OCI
-513K00000000
Minority Interest
00-71.34M-57.23M-70.09M-84.13M-48.61M-33.35M-31.01M

MAX Cash Flow Statement

MediaAlpha, Inc. (MAX) cash flow — operating, investing & free cash flow history

MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Cash from Operations
22.65M22.14M51.41M28.62M28.27M20.23M45.87M65.6M40.34M
Operating CF Margin %
7.63%5.43%8.79%4.44%6.16%5.21%5.3%5.89%-
Operating CF Growth %
--2.23%132.17%-44.33%-1.21%-28.45%126.74%43%-45.56%
Net Income
18.13M17.82M10.56M-8.47M-72.45M-56.55M22.12M26.76M39.04M
Depreciation & Amortization
11.96M5.65M3.49M3.35M6.15M7.27M6.68M3.25M2.3M
Stock-Based Compensation
824K2.31M24.75M45.71M58.47M53.32M34.08M30.33M30.57M
Deferred Taxes
533K0-545K919K102.66M00-138.89M-132.86M
Other Non-Cash Items
15K1.02M4.17M2.83M-80.52M2.9M9.06M138.92M127.65M
Working Capital Changes
-8.8M-4.66M8.99M-15.72M13.97M13.29M-26.07M5.22M-27.88M
Change in Receivables
-5.16M-19.22M-40.81M20.06M17.34M6.22M-89.66M20.09M-18.92M
Change in Inventory
1.53M00000000
Change in Payables
-5.37M13.44M57.79M-36.48M-7.8M2.29M49.28M-14.47M9.04M
Cash from Investing
-640K-294K-10.3M-650K-49.77M-73K-654K-340K-325K
Capital Expenditures
-640K-146K-296K-650K-98K-73K-254K-340K-325K
CapEx % of Revenue
0.22%0.04%0.05%0.1%0.02%0.02%0.03%0.03%0.03%
Acquisitions
0000-49.68M0000
Investments
---------
Other Investing
-10K-148K0000-400K00
Cash from Financing
-25.45M-17.48M-27.59M-961K-14.52M-17.43M-19.22M-61.65M-77.53M
Debt Issued (Net)
-9.57M84.93M86.35M3.63M-4.5M-9.5M-12.55M-9.5M1.82M
Equity Issued (Net)
0-67.27M38.41M0-5.01M0-6.31M-47.27M-35.71M
Dividends Paid
-15.88M-95.64M-131.42M-338K-2.13M-2.85M-1.22M00
Share Repurchases
0-67.27M-85.77M0-5.01M0-6.31M-47.27M-35.71M
Other Financing
060.5M-20.93M-4.25M-2.88M-5.08M854K-4.88M-43.64M
Net Change in Cash
-3.44M▲ 0%
4.37M▲ 227.1%
13.53M▲ 209.8%
27.01M▲ 99.7%
-36.02M▼ 233.4%
2.73M▲ 107.6%
26M▲ 852.5%
3.61M▼ 86.1%
-37.51M▲ 0%
Free Cash Flow
22.01M▲ 0%
21.85M▼ 0.7%
51.11M▲ 133.9%
27.97M▼ 45.3%
28.18M▲ 0.7%
20.16M▼ 28.5%
45.62M▲ 126.3%
65.26M▲ 43.1%
40.02M▲ 0%
FCF Margin %
7.41%5.36%8.74%4.33%6.14%5.19%5.28%5.86%3.45%
FCF Growth %
--0.73%133.94%-45.28%0.73%-28.46%126.3%43.05%-40.47%
FCF per Share
0.6621.501.590.460.670.440.860.980.72
FCF Conversion (FCF/Net Income)
1.25x1.24x3.47x-5.43x-0.49x-0.50x2.76x2.56x1.03x
Interest Paid
06.4M6.04M5.6M7.07M13.77M13.94M03.52M
Taxes Paid
000307K00228K0190K

MAX Key Ratios

MediaAlpha, Inc. (MAX) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric2019202020212022202320242025TTM
Return on Equity (ROE)
--------86.26%
Return on Invested Capital (ROIC)
162.14%104.99%2.43%-32.31%-40.39%47.28%77.15%467.96%
Gross Margin
15.95%14.6%15.73%15.26%17.19%16.6%14.78%14.89%
Net Margin
4.37%2.53%-0.82%-12.56%-10.41%1.92%2.3%3.37%
Debt / Equity
--------0.25x
Interest Coverage
3.54x2.46x0.27x-3.83x-2.33x3.75x-8.88x-3.99x
FCF Conversion
1.24x3.47x-5.43x-0.49x-0.50x2.76x2.56x1.03x
Revenue Growth
37.42%43.34%10.34%-28.86%-15.45%122.78%28.78%15.66%
Related:MAX Dividend History·MAX Revenue History·MAX Price History·MAX P/E History·MAX Financial Ratios·MAX Institutional Holders

MAX SEC Filings & Documents

MediaAlpha, Inc. (MAX) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Apr 29, 2026·SEC

Material company update

Mar 30, 2026·SEC

Material company update

Mar 19, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 23, 2026·SEC

FY 2025

Feb 24, 2025·SEC

FY 2024

Feb 22, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Apr 29, 2026·SEC

FY 2025

Oct 29, 2025·SEC

FY 2025

Aug 6, 2025·SEC

MAX Frequently Asked Questions

MediaAlpha, Inc. (MAX) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

MediaAlpha, Inc. (MAX) reported $1.16B in revenue for fiscal year 2025. This represents a 290% increase from $296.9M in 2018.

MediaAlpha, Inc. (MAX) grew revenue by 28.8% over the past year. This is strong growth.

Yes, MediaAlpha, Inc. (MAX) is profitable, generating $39.0M in net income for fiscal year 2025 (2.3% net margin).

Dividend & Returns

MediaAlpha, Inc. (MAX) generated $40.0M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in MAX back in 2018?

Total return calculator · dividends reinvested · 8+ years of data

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How much would $100/month in MAX be worth today?

Dollar cost averaging calculator · DCA vs lump sum

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