Comprehensive Stock Comparison
Compare Intuit Inc. (INTU) vs Shopify Inc. (SHOP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SHOP | 30.1% revenue growth vs INTU's 15.6% |
| Value | INTU | Lower P/E (17.6x vs 65.9x), PEG 1.21 vs 2.25 |
| Quality / Margins | INTU | 21.6% net margin vs SHOP's 10.7% |
| Stability / Safety | INTU | Beta 0.93 vs SHOP's 2.23 |
| Dividends | INTU | 1.0% yield; 14-year raise streak; SHOP pays no meaningful dividend |
| Momentum (1Y) | SHOP | +7.8% vs INTU's -32.6% |
| Efficiency (ROA) | INTU | 12.7% ROA vs SHOP's 8.1%, ROIC 16.5% vs 9.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Intuit is a financial technology company that provides software and services for small businesses, self-employed individuals, and consumers to manage their finances and taxes. It generates revenue primarily through subscription software—QuickBooks for small businesses (~60% of revenue) and TurboTax for consumer tax preparation (~30%)—plus payment processing and credit services. Its competitive moat comes from deep integration across its ecosystem—linking accounting, payroll, payments, and tax filing—which creates high switching costs for its millions of small business and individual customers.
Shopify is a comprehensive commerce platform that enables businesses of all sizes to create online stores, manage sales across multiple channels, and handle operations like payments, shipping, and inventory. It generates revenue primarily through subscription fees for its platform tiers — which account for about 30% of revenue — and merchant solutions like payment processing, shipping, and capital advances that make up the remaining 70%. The company's key advantage is its integrated ecosystem that combines easy-to-use store creation tools with a vast app marketplace and fulfillment network, creating high switching costs for merchants as they grow their businesses.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
INTU leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). SHOP leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
INTU is the larger business by revenue, generating $20.1B annually — 1.7x SHOP's $11.6B. INTU is the more profitable business, keeping 21.6% of every revenue dollar as net income compared to SHOP's 10.7%. On growth, SHOP holds the edge at +30.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | INTUIntuit Inc. | SHOPShopify Inc. |
|---|---|---|
| RevenueTrailing 12 months | $20.1B | $11.6B |
| EBITDAEarnings before interest/tax | $5.9B | $1.5B |
| Net IncomeAfter-tax profit | $4.3B | $1.2B |
| Free Cash FlowCash after capex | $6.8B | $2.0B |
| Gross MarginGross profit ÷ Revenue | +81.2% | +48.1% |
| Operating MarginEBIT ÷ Revenue | +27.1% | +12.7% |
| Net MarginNet income ÷ Revenue | +21.6% | +10.7% |
| FCF MarginFCF ÷ Revenue | +34.0% | +17.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.4% | +30.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +47.9% | -42.0% |
Valuation Metrics
At 29.9x trailing earnings, INTU trades at a 77% valuation discount to SHOP's 128.4x P/E. Adjusting for growth (PEG ratio), INTU offers better value at 2.05x vs SHOP's 4.38x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | INTUIntuit Inc. | SHOPShopify Inc. |
|---|---|---|
| Market CapShares × price | $114.2B | $157.4B |
| Enterprise ValueMkt cap + debt − cash | $117.9B | $156.1B |
| Trailing P/EPrice ÷ TTM EPS | 29.92x | 128.44x |
| Forward P/EPrice ÷ next-FY EPS est. | 17.64x | 65.90x |
| PEG RatioP/E ÷ EPS growth rate | 2.05x | 4.38x |
| EV / EBITDAEnterprise value multiple | 20.57x | 104.11x |
| Price / SalesMarket cap ÷ Revenue | 6.06x | 13.62x |
| Price / BookPrice ÷ Book value/share | 5.87x | 11.69x |
| Price / FCFMarket cap ÷ FCF | 18.77x | 78.44x |
Profitability & Efficiency
INTU delivers a 22.8% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $9 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to INTU's 0.34x. On the Piotroski fundamental quality scale (0–9), INTU scores 9/9 vs SHOP's 6/9, reflecting strong financial health.
| Metric | INTUIntuit Inc. | SHOPShopify Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +22.8% | +9.1% |
| ROA (TTM)Return on assets | +12.7% | +8.1% |
| ROICReturn on invested capital | +16.5% | +9.4% |
| ROCEReturn on capital employed | +19.2% | +11.0% |
| Piotroski ScoreFundamental quality 0–9 | 9 | 6 |
| Debt / EquityFinancial leverage | 0.34x | 0.01x |
| Net DebtTotal debt minus cash | $3.8B | -$1.4B |
| Cash & Equiv.Liquid assets | $2.9B | $1.5B |
| Total DebtShort + long-term debt | $6.6B | $188M |
| Interest CoverageEBIT ÷ Interest expense | 428.27x | — |
Total Returns (with DRIP)
A $10,000 investment in INTU five years ago would be worth $10,487 today (with dividends reinvested), compared to $9,216 for SHOP. Over the past 12 months, SHOP leads with a +7.8% total return vs INTU's -32.6%. The 3-year compound annual growth rate (CAGR) favors SHOP at 43.2% vs INTU's 1.1% — a key indicator of consistent wealth creation.
| Metric | INTUIntuit Inc. | SHOPShopify Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -34.8% | -23.2% |
| 1-Year ReturnPast 12 months | -32.6% | +7.8% |
| 3-Year ReturnCumulative with dividends | +3.3% | +193.5% |
| 5-Year ReturnCumulative with dividends | +4.9% | -7.8% |
| 10-Year ReturnCumulative with dividends | +350.0% | +5294.6% |
| CAGR (3Y)Annualised 3-year return | +1.1% | +43.2% |
Risk & Volatility
INTU is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than SHOP's 2.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SHOP currently trades 66.3% from its 52-week high vs INTU's 50.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | INTUIntuit Inc. | SHOPShopify Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.93x | 2.23x |
| 52-Week HighHighest price in past year | $813.70 | $182.19 |
| 52-Week LowLowest price in past year | $349.00 | $69.84 |
| % of 52W HighCurrent price vs 52-week peak | +50.3% | +66.3% |
| RSI (14)Momentum oscillator 0–100 | 33.1 | 48.7 |
| Avg Volume (50D)Average daily shares traded | 2.7M | 10.0M |
Analyst Outlook
Wall Street rates INTU as "Buy" and SHOP as "Buy". Consensus price targets imply 78.0% upside for INTU (target: $728) vs 36.8% for SHOP (target: $165). INTU is the only dividend payer here at 1.03% yield — a key consideration for income-focused portfolios.
| Metric | INTUIntuit Inc. | SHOPShopify Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $728.11 | $165.16 |
| # AnalystsCovering analysts | 42 | 63 |
| Dividend YieldAnnual dividend ÷ price | +1.0% | — |
| Dividend StreakConsecutive years of raises | 14 | — |
| Dividend / ShareAnnual DPS | $4.20 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +2.4% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Intuit Inc. (INTU) | 100 | 173.24 | +73.2% |
| Shopify Inc. (SHOP) | 100 | 270.68 | +170.7% |
Intuit Inc. (INTU) returned +5% over 5 years vs Shopify Inc. (SHOP)'s -8%. A $10,000 investment in INTU 5 years ago would be worth $10,487 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Intuit Inc. (INTU) | $4.7B | $18.8B | +301.2% |
| Shopify Inc. (SHOP) | $389M | $11.6B | +2868.2% |
Intuit Inc.'s revenue grew from $4.7B (2016) to $18.8B (2025) — a 16.7% CAGR. Shopify Inc.'s revenue grew from $389M (2016) to $11.6B (2025) — a 45.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Intuit Inc. (INTU) | 20.9% | 20.5% | -1.5% |
| Shopify Inc. (SHOP) | -9.1% | 10.7% | +217.3% |
Intuit Inc.'s net margin went from 21% (2016) to 21% (2025). Shopify Inc.'s net margin went from -9% (2016) to 11% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Intuit Inc. (INTU) | 42.4 | 48.5 | +14.4% |
| Shopify Inc. (SHOP) | 435.4 | 171.2 | -60.7% |
Intuit Inc. has traded in a 39x–85x P/E range over 9 years; current trailing P/E is ~30x. Shopify Inc. has traded in a 61x–435x P/E range over 4 years; current trailing P/E is ~128x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Intuit Inc. (INTU) | 3.04 | 13.67 | +349.7% |
| Shopify Inc. (SHOP) | -0.04 | 0.94 | +2332.8% |
Intuit Inc.'s EPS grew from $3.04 (2016) to $13.67 (2025) — a 18% CAGR. Shopify Inc.'s EPS grew from $-0.04 (2016) to $0.94 (2025).
Chart 6Free Cash Flow — 5 Years
Intuit Inc. generated $6B FCF in 2025 (+95% vs 2021). Shopify Inc. generated $2B FCF in 2025 (+314% vs 2021).
INTU vs SHOP: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is INTU or SHOP a better buy right now?
Intuit Inc. (INTU) offers the better valuation at 29.9x trailing P/E (17.6x forward), making it the more compelling value choice. Analysts rate Intuit Inc. (INTU) a "Buy" — based on 42 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — INTU or SHOP?
On trailing P/E, Intuit Inc. (INTU) is the cheapest at 29.9x versus Shopify Inc. at 128.4x. On forward P/E, Intuit Inc. is actually cheaper at 17.6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Intuit Inc. wins at 1.21x versus Shopify Inc.'s 2.25x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — INTU or SHOP?
Over the past 5 years, Intuit Inc. (INTU) delivered a total return of +4.9%, compared to -7.8% for Shopify Inc. (SHOP). A $10,000 investment in INTU five years ago would be worth approximately $10K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SHOP returned +52.9% versus INTU's +350.0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — INTU or SHOP?
By beta (market sensitivity over 5 years), Intuit Inc. (INTU) is the lower-risk stock at 0.93β versus Shopify Inc.'s 2.23β — meaning SHOP is approximately 141% more volatile than INTU relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 34% for Intuit Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — INTU or SHOP?
Intuit Inc. (INTU) is the more profitable company, earning 20.5% net margin versus 10.7% for Shopify Inc. — meaning it keeps 20.5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: INTU leads at 26.1% versus 12.7% for SHOP. At the gross margin level — before operating expenses — INTU leads at 80.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is INTU or SHOP more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Intuit Inc. (INTU) is the more undervalued stock at a PEG of 1.21x versus Shopify Inc.'s 2.25x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Intuit Inc. (INTU) trades at 17.6x forward P/E versus 65.9x for Shopify Inc. — 48.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for INTU: 78.0% to $728.11.
07Which pays a better dividend — INTU or SHOP?
In this comparison, INTU (1.0% yield) pays a dividend. SHOP does not pay a meaningful dividend and should not be held primarily for income.
08Is INTU or SHOP better for a retirement portfolio?
For long-horizon retirement investors, Intuit Inc. (INTU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.93), 1.0% yield, +350.0% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2.23 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (INTU: +350.0%, SHOP: +52.9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between INTU and SHOP?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. INTU pays a dividend while SHOP does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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