TBLA
Taboola.com Ltd.
Internet Content & Information
Market Cap$1.30B
5Y Perf.-54.2%
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Side-by-side financial analysisTBLA
MGNI
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Stock Comparison
TBLA vs MGNI
Revenue, margins, valuation, and 5-year total return — side by side.
MGNI
Magnite, Inc.
Advertising Agencies
Market Cap$2.33B
5Y Perf.-52.0%
TBLA vs MGNI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot |  TBLA |  MGNI |
|---|---|---|
| Industry | Internet Content & Information | Advertising Agencies |
| Market Cap | $1.30B | $2.33B |
| Revenue (TTM) | $1.95B | $723M |
| Net Income (TTM) | $110M | $159M |
| Gross Margin | 29.7% | 63.4% |
| Operating Margin | 2.2% | 14.8% |
| Forward P/E | 10.8x | 15.3x |
| Total Debt | $194M | $279M |
| Cash & Equiv. | $121M | $553M |
TBLA vs MGNI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
TBLA
MGNI
| Stock | Jun 21 | Jun 26 | Return |
|---|---|---|---|
| Taboola.com Ltd. (TBLA) | 100 | 45.8 | -54.2% |
| Magnite, Inc. (MGNI) | 100 | 48.0 | -52.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: TBLA vs MGNI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: TBLA leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Magnite, Inc. is the stronger pick specifically for profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
🥇TBLA emerged as the overall leader. Track its performance:
TBLA
Taboola.com Ltd.
The Income Pick
TBLA carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.00
- Rev growth 187.7%, EPS growth 12.9%, 3Y rev CAGR 10.9%
- Lower volatility, beta 1.00, Low D/E 21.4%, current ratio 1.04x
Best for: income & stability and growth exposure
MGNI
Magnite, Inc.
The Long-Run Compounder
MGNI is the clearest fit if your priority is long-term compounding.
- 17.3% 10Y total return vs TBLA's -54.2%
- 22.0% margin vs TBLA's 5.6%
Best for: long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth |  TBLA | 187.7% revenue growth vs MGNI's 6.9% |
| Value | TBLA | Lower P/E (10.8x vs 15.3x) |
| Quality / Margins |  MGNI | 22.0% margin vs TBLA's 5.6% |
| Stability / Safety | TBLA | Beta 1.00 vs MGNI's 1.39, lower leverage |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | TBLA | +33.1% vs MGNI's -7.8% |
| Efficiency (ROA) | TBLA | 7.1% ROA vs MGNI's 5.3%, ROIC 3.3% vs 9.5% |
TBLA vs MGNI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
Segment breakdown not available.
TBLA vs MGNI — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLTBLALAGGINGMGNI
MGNIMagnite, Inc.
0leads
TBLATaboola.com Ltd.
3leads
6 Total Categories
CATEGORYLEADERvs MGNIMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
TBLA5/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
Tied
—
Total Returns1Y, 3Y, 5Y total returns with dividends
TBLA4/6
Risk & VolatilityBeta, volatility, and downside exposure
TBLA2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — TBLA and MGNI each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
TBLA is the larger business by revenue, generating $2.0B annually — 2.7x MGNI's $723M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to TBLA's 5.6%. On growth, TBLA holds the edge at +9.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $2.0B | $723M |
| EBITDAEarnings before interest/tax | $151M | $145M |
| Net IncomeAfter-tax profit | $110M | $159M |
| Free Cash FlowCash after capex | $218M | $44M |
| Gross MarginGross profit ÷ Revenue | +29.7% | +63.4% |
| Operating MarginEBIT ÷ Revenue | +2.2% | +14.8% |
| Net MarginNet income ÷ Revenue | +5.6% | +22.0% |
| FCF MarginFCF ÷ Revenue | +11.2% | +6.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.1% | +5.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +7.7% | +142.9% |
Evenly matched — TBLA and MGNI each lead in 3 of 6 comparable metrics.
Valuation Metrics
TBLA leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 17.1x trailing earnings, MGNI trades at a 53% valuation discount to TBLA's 36.5x P/E. On an enterprise value basis, TBLA's 9.5x EV/EBITDA is more attractive than MGNI's 13.6x.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. |
|---|---|---|
| Market CapShares × price | $1.3B | $2.3B |
| Enterprise ValueMkt cap + debt − cash | $1.4B | $2.1B |
| Trailing P/EPrice ÷ TTM EPS | 36.46x | 17.11x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.81x | 15.28x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 9.51x | 13.55x |
| Price / SalesMarket cap ÷ Revenue | 0.68x | 3.26x |
| Price / BookPrice ÷ Book value/share | 1.67x | 2.71x |
| Price / FCFMarket cap ÷ FCF | 7.93x | 14.05x |
TBLA leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
Evenly matched — TBLA and MGNI each lead in 4 of 8 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $12 for TBLA. TBLA carries lower financial leverage with a 0.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to MGNI's 0.30x.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +11.9% | +18.6% |
| ROA (TTM)Return on assets | +7.1% | +5.3% |
| ROICReturn on invested capital | +3.3% | +9.5% |
| ROCEReturn on capital employed | +3.8% | +7.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.21x | 0.30x |
| Net DebtTotal debt minus cash | $73M | -$275M |
| Cash & Equiv.Liquid assets | $121M | $553M |
| Total DebtShort + long-term debt | $194M | $279M |
| Interest CoverageEBIT ÷ Interest expense | 9.05x | 4.03x |
Evenly matched — TBLA and MGNI each lead in 4 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
TBLA leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MGNI five years ago would be worth $5,105 today (with dividends reinvested), compared to $4,580 for TBLA. Over the past 12 months, TBLA leads with a +33.1% total return vs MGNI's -7.8%. The 3-year compound annual growth rate (CAGR) favors TBLA at 16.6% vs MGNI's 6.9% — a key indicator of consistent wealth creation.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +7.0% | +1.2% |
| 1-Year ReturnPast 12 months | +33.1% | -7.8% |
| 3-Year ReturnCumulative with dividends | +58.5% | +22.1% |
| 5-Year ReturnCumulative with dividends | -54.2% | -48.9% |
| 10-Year ReturnCumulative with dividends | -54.2% | +17.3% |
| CAGR (3Y)Annualised 3-year return | +16.6% | +6.9% |
TBLA leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
TBLA leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
TBLA is the less volatile stock with a 1.00 beta — it tends to amplify market swings less than MGNI's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TBLA currently trades 90.1% from its 52-week high vs MGNI's 61.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.00x | 1.39x |
| 52-Week HighHighest price in past year | $5.26 | $26.65 |
| 52-Week LowLowest price in past year | $2.84 | $10.82 |
| % of 52W HighCurrent price vs 52-week peak | +90.1% | +61.0% |
| RSI (14)Momentum oscillator 0–100 | 53.4 | 68.4 |
| Avg Volume (50D)Average daily shares traded | 2.5M | 2.4M |
TBLA leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates TBLA as "Buy" and MGNI as "Buy". Consensus price targets imply 18.5% upside for MGNI (target: $19) vs 17.1% for TBLA (target: $6).
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $5.55 | $19.25 |
| # AnalystsCovering analysts | 12 | 31 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
TBLA leads in 3 of 6 categories — strongest in Valuation Metrics and Total Returns. 2 categories are tied.
Best OverallTaboola.com Ltd. (TBLA)Leads 3 of 6 categories
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TBLA vs MGNI: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is TBLA or MGNI a better buy right now?
For growth investors, Taboola.
com Ltd. (TBLA) is the stronger pick with 187. 7% revenue growth year-over-year, versus 6. 9% for Magnite, Inc. (MGNI). Magnite, Inc. (MGNI) offers the better valuation at 17. 1x trailing P/E (15. 3x forward), making it the more compelling value choice. Analysts rate Taboola. com Ltd. (TBLA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TBLA or MGNI?
On trailing P/E, Magnite, Inc.
(MGNI) is the cheapest at 17. 1x versus Taboola. com Ltd. at 36. 5x. On forward P/E, Taboola. com Ltd. is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — TBLA or MGNI?
Over the past 5 years, Magnite, Inc.
(MGNI) delivered a total return of -48. 9%, compared to -54. 2% for Taboola. com Ltd. (TBLA). Over 10 years, the gap is even starker: MGNI returned +17. 3% versus TBLA's -54. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TBLA or MGNI?
By beta (market sensitivity over 5 years), Taboola.
com Ltd. (TBLA) is the lower-risk stock at 1. 00β versus Magnite, Inc. 's 1. 39β — meaning MGNI is approximately 39% more volatile than TBLA relative to the S&P 500. On balance sheet safety, Taboola. com Ltd. (TBLA) carries a lower debt/equity ratio of 21% versus 30% for Magnite, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — TBLA or MGNI?
By revenue growth (latest reported year), Taboola.
com Ltd. (TBLA) is pulling ahead at 187. 7% versus 6. 9% for Magnite, Inc. (MGNI). On earnings-per-share growth, the picture is similar: Taboola. com Ltd. grew EPS 1293% year-over-year, compared to 493. 8% for Magnite, Inc.. Over a 3-year CAGR, TBLA leads at 10. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — TBLA or MGNI?
Magnite, Inc.
(MGNI) is the more profitable company, earning 20. 3% net margin versus 2. 2% for Taboola. com Ltd. — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus 2. 3% for TBLA. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is TBLA or MGNI more undervalued right now?
On forward earnings alone, Taboola.
com Ltd. (TBLA) trades at 10. 8x forward P/E versus 15. 3x for Magnite, Inc. — 4. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MGNI: 18. 5% to $19. 25.
08Which pays a better dividend — TBLA or MGNI?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is TBLA or MGNI better for a retirement portfolio?
For long-horizon retirement investors, Taboola.
com Ltd. (TBLA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 00)). Both have compounded well over 10 years (TBLA: -54. 2%, MGNI: +17. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between TBLA and MGNI?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: TBLA is a small-cap high-growth stock; MGNI is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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