Comprehensive Stock Comparison
Compare The Western Union Company (WU) vs American Express Company (AXP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AXP | 10.1% revenue growth vs WU's -4.0% |
| Value | WU | Lower P/E (5.3x vs 17.6x) |
| Quality / Margins | AXP | 13.7% net margin vs WU's 12.4% |
| Stability / Safety | WU | Beta 0.71 vs AXP's 1.35 |
| Dividends | WU | 9.8% yield, 11-year raise streak, vs AXP's 0.9% |
| Momentum (1Y) | AXP | +3.7% vs WU's -2.4% |
| Efficiency (ROA) | WU | 6.0% ROA vs AXP's 3.5%, ROIC 23.3% vs 12.2% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Western Union is a global money transfer and payment services company that enables consumers and businesses to send money across borders. It generates revenue primarily from transaction fees on money transfers — with its Consumer-to-Consumer segment accounting for the vast majority — supplemented by foreign exchange spreads and business payment solutions. Its key competitive advantage is an extensive global agent network spanning over 200 countries and territories, creating a physical presence that digital-only competitors cannot easily replicate.
American Express is a global payments and financial services company that issues charge and credit cards to consumers and businesses. It generates revenue primarily from discount fees charged to merchants — typically 2-3% of transaction value — and cardmember fees, with additional income from interest on revolving balances and travel services. Its key competitive advantage is its premium brand positioning and closed-loop network — which allows it to control both card issuance and merchant acceptance while collecting rich transaction data.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
WU leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). AXP leads in 2 (Financial Metrics, Total Returns). 1 tied.
Financial Metrics (TTM)
AXP is the larger business by revenue, generating $74.2B annually — 18.4x WU's $4.0B. Profitability is closely matched — net margins range from 13.7% (AXP) to 12.4% (WU).
| Metric | WUThe Western Union… | AXPAmerican Express … |
|---|---|---|
| RevenueTrailing 12 months | $4.0B | $74.2B |
| EBITDAEarnings before interest/tax | $934M | $15.2B |
| Net IncomeAfter-tax profit | $500M | $10.5B |
| Free Cash FlowCash after capex | $393M | $18.9B |
| Gross MarginGross profit ÷ Revenue | +28.7% | +81.9% |
| Operating MarginEBIT ÷ Revenue | +19.4% | +17.4% |
| Net MarginNet income ÷ Revenue | +12.4% | +13.7% |
| FCF MarginFCF ÷ Revenue | +9.7% | +16.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | -68.1% | +18.6% |
Valuation Metrics
At 6.3x trailing earnings, WU trades at a 71% valuation discount to AXP's 22.0x P/E. On an enterprise value basis, WU's 1.9x EV/EBITDA is more attractive than AXP's 15.3x.
| Metric | WUThe Western Union… | AXPAmerican Express … |
|---|---|---|
| Market CapShares × price | $3.0B | $212.8B |
| Enterprise ValueMkt cap + debt − cash | $1.8B | $223.4B |
| Trailing P/EPrice ÷ TTM EPS | 6.29x | 22.03x |
| Forward P/EPrice ÷ next-FY EPS est. | 5.35x | 17.58x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.85x |
| EV / EBITDAEnterprise value multiple | 1.90x | 15.33x |
| Price / SalesMarket cap ÷ Revenue | 0.75x | 2.87x |
| Price / BookPrice ÷ Book value/share | 3.29x | 7.28x |
| Price / FCFMarket cap ÷ FCF | 7.74x | 17.53x |
Profitability & Efficiency
WU delivers a 52.2% return on equity — every $100 of shareholder capital generates $52 in annual profit, vs $33 for AXP. On the Piotroski fundamental quality scale (0–9), AXP scores 7/9 vs WU's 5/9, reflecting strong financial health.
| Metric | WUThe Western Union… | AXPAmerican Express … |
|---|---|---|
| ROE (TTM)Return on equity | +52.2% | +32.5% |
| ROA (TTM)Return on assets | +6.0% | +3.5% |
| ROICReturn on invested capital | +23.3% | +12.2% |
| ROCEReturn on capital employed | +12.5% | +11.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | — | 1.69x |
| Net DebtTotal debt minus cash | -$1.2B | $10.5B |
| Cash & Equiv.Liquid assets | $1.2B | $40.6B |
| Total DebtShort + long-term debt | $0 | $51.1B |
| Interest CoverageEBIT ÷ Interest expense | 5.35x | 1.64x |
Total Returns (with DRIP)
A $10,000 investment in AXP five years ago would be worth $23,155 today (with dividends reinvested), compared to $6,052 for WU. Over the past 12 months, AXP leads with a +3.7% total return vs WU's -2.4%. The 3-year compound annual growth rate (CAGR) favors AXP at 22.2% vs WU's -1.3% — a key indicator of consistent wealth creation.
| Metric | WUThe Western Union… | AXPAmerican Express … |
|---|---|---|
| YTD ReturnYear-to-date | +4.3% | -16.9% |
| 1-Year ReturnPast 12 months | -2.4% | +3.7% |
| 3-Year ReturnCumulative with dividends | -3.9% | +82.4% |
| 5-Year ReturnCumulative with dividends | -39.5% | +131.5% |
| 10-Year ReturnCumulative with dividends | -0.7% | +491.2% |
| CAGR (3Y)Annualised 3-year return | -1.3% | +22.2% |
Risk & Volatility
WU is the less volatile stock with a 0.71 beta — it tends to amplify market swings less than AXP's 1.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | WUThe Western Union… | AXPAmerican Express … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.71x | 1.35x |
| 52-Week HighHighest price in past year | $11.95 | $387.49 |
| 52-Week LowLowest price in past year | $7.85 | $220.43 |
| % of 52W HighCurrent price vs 52-week peak | +80.6% | +79.7% |
| RSI (14)Momentum oscillator 0–100 | 49.4 | 42.2 |
| Avg Volume (50D)Average daily shares traded | 6.6M | 2.4M |
Analyst Outlook
Wall Street rates WU as "Hold" and AXP as "Hold". Consensus price targets imply 21.3% upside for AXP (target: $375) vs -6.5% for WU (target: $9). For income investors, WU offers the higher dividend yield at 9.79% vs AXP's 0.91%.
| Metric | WUThe Western Union… | AXPAmerican Express … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $9.00 | $374.58 |
| # AnalystsCovering analysts | 48 | 56 |
| Dividend YieldAnnual dividend ÷ price | +9.8% | +0.9% |
| Dividend StreakConsecutive years of raises | 11 | 14 |
| Dividend / ShareAnnual DPS | $0.94 | $2.80 |
| Buyback YieldShare repurchases ÷ mkt cap | +7.7% | +2.8% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| The Western Union C… (WU) | 100 | 40.53 | -59.5% |
| American Express Co… (AXP) | 100 | 309.85 | +209.9% |
American Express Co… (AXP) returned +132% over 5 years vs The Western Union C… (WU)'s -39%. A $10,000 investment in AXP 5 years ago would be worth $23,155 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Western Union C… (WU) | $5.4B | $4.0B | -25.5% |
| American Express Co… (AXP) | $38.4B | $74.2B | +93.4% |
The Western Union Company's revenue grew from $5.4B (2016) to $4.0B (2025) — a -3.2% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Western Union C… (WU) | 4.7% | 12.4% | +164.8% |
| American Express Co… (AXP) | 14.0% | 13.7% | -2.6% |
The Western Union Company's net margin went from 5% (2016) to 12% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| The Western Union C… (WU) | 9.1 | 6.1 | -33.0% |
| American Express Co… (AXP) | 33.4 | 21.2 | -36.5% |
The Western Union Company has traded in a 4x–12x P/E range over 8 years; current trailing P/E is ~6x. American Express Company has traded in a 12x–33x P/E range over 8 years; current trailing P/E is ~22x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Western Union C… (WU) | 0.51 | 1.53 | +200.0% |
| American Express Co… (AXP) | 5.65 | 14.02 | +148.1% |
The Western Union Company's EPS grew from $0.51 (2016) to $1.53 (2025) — a 13% CAGR.
Chart 6Free Cash Flow — 5 Years
The Western Union Company generated $393M FCF in 2025 (-53% vs 2021). American Express Company generated $12B FCF in 2024 (-7% vs 2021).
WU vs AXP: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is WU or AXP a better buy right now?
The Western Union Company (WU) offers the better valuation at 6.3x trailing P/E (5.3x forward), making it the more compelling value choice. Analysts rate The Western Union Company (WU) a "Hold" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — WU or AXP?
On trailing P/E, The Western Union Company (WU) is the cheapest at 6.3x versus American Express Company at 22.0x. On forward P/E, The Western Union Company is actually cheaper at 5.3x.
03Which is the better long-term investment — WU or AXP?
Over the past 5 years, American Express Company (AXP) delivered a total return of +131.5%, compared to -39.5% for The Western Union Company (WU). A $10,000 investment in AXP five years ago would be worth approximately $23K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AXP returned +491.2% versus WU's -0.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — WU or AXP?
By beta (market sensitivity over 5 years), The Western Union Company (WU) is the lower-risk stock at 0.71β versus American Express Company's 1.35β — meaning AXP is approximately 90% more volatile than WU relative to the S&P 500.
05Which has better profit margins — WU or AXP?
American Express Company (AXP) is the more profitable company, earning 13.7% net margin versus 12.4% for The Western Union Company — meaning it keeps 13.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WU leads at 19.4% versus 17.4% for AXP. At the gross margin level — before operating expenses — AXP leads at 81.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is WU or AXP more undervalued right now?
On forward earnings alone, The Western Union Company (WU) trades at 5.3x forward P/E versus 17.6x for American Express Company — 12.2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AXP: 21.3% to $374.58.
07Which pays a better dividend — WU or AXP?
All stocks in this comparison pay dividends. The Western Union Company (WU) offers the highest yield at 9.8%, versus 0.9% for American Express Company (AXP).
08Is WU or AXP better for a retirement portfolio?
For long-horizon retirement investors, The Western Union Company (WU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.71), 9.8% yield). Both have compounded well over 10 years (WU: -0.7%, AXP: +491.2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between WU and AXP?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: WU is a small-cap deep-value stock; AXP is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.