Comprehensive Stock Comparison
Compare Amplitude, Inc. (AMPL) vs Snowflake Inc. (SNOW) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SNOW | 29.2% revenue growth vs AMPL's 14.7% |
| Value | AMPL | Lower P/E (66.1x vs 95.0x) |
| Quality / Margins | AMPL | -25.8% net margin vs SNOW's -28.4% |
| Stability / Safety | SNOW | Beta 1.49 vs AMPL's 1.51 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SNOW | -4.9% vs AMPL's -42.0% |
| Efficiency (ROA) | SNOW | -14.6% ROA vs AMPL's -21.0%, ROIC -43.1% vs -47.8% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Amplitude provides a digital optimization platform that helps companies analyze user behavior and improve their digital products through data-driven insights. It generates revenue primarily from subscription fees for its SaaS platform — including analytics, experimentation, and personalization tools — with additional income from professional services and training. The company's key advantage is its proprietary Behavioral Graph database that enables real-time, deep analysis of customer actions across digital touchpoints.
Snowflake provides a cloud-native data platform that enables organizations to store, process, and analyze data across multiple cloud providers. It generates revenue primarily through consumption-based pricing for compute, storage, and data transfer services — with compute typically representing the largest portion. Its key advantage is a unique architecture that separates storage and compute, allowing customers to scale each independently while avoiding vendor lock-in through multi-cloud compatibility.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SNOW leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). AMPL leads in 2 (Financial Metrics, Valuation Metrics).
Financial Metrics (TTM)
SNOW is the larger business by revenue, generating $4.7B annually — 13.6x AMPL's $343M. Profitability is closely matched — net margins range from -25.8% (AMPL) to -28.4% (SNOW). On growth, SNOW holds the edge at +30.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | AMPLAmplitude, Inc. | SNOWSnowflake Inc. |
|---|---|---|
| RevenueTrailing 12 months | $343M | $4.7B |
| EBITDAEarnings before interest/tax | -$86M | -$1.3B |
| Net IncomeAfter-tax profit | -$89M | -$1.3B |
| Free Cash FlowCash after capex | $25M | $1.1B |
| Gross MarginGross profit ÷ Revenue | +74.0% | +67.2% |
| Operating MarginEBIT ÷ Revenue | -28.0% | -30.6% |
| Net MarginNet income ÷ Revenue | -25.8% | -28.4% |
| FCF MarginFCF ÷ Revenue | +7.3% | +23.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.0% | +30.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +50.0% | +9.1% |
Valuation Metrics
| Metric | AMPLAmplitude, Inc. | SNOWSnowflake Inc. |
|---|---|---|
| Market CapShares × price | $216M | $57.7B |
| Enterprise ValueMkt cap + debt − cash | $142M | $57.6B |
| Trailing P/EPrice ÷ TTM EPS | -10.90x | -42.64x |
| Forward P/EPrice ÷ next-FY EPS est. | 66.12x | 95.01x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.63x | 12.31x |
| Price / BookPrice ÷ Book value/share | 3.93x | 28.15x |
| Price / FCFMarket cap ÷ FCF | 7.67x | 51.48x |
Profitability & Efficiency
AMPL delivers a -36.1% return on equity — every $100 of shareholder capital generates $-36 in annual profit, vs $-66 for SNOW. AMPL carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNOW's 1.36x. On the Piotroski fundamental quality scale (0–9), SNOW scores 5/9 vs AMPL's 4/9, reflecting solid financial health.
| Metric | AMPLAmplitude, Inc. | SNOWSnowflake Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -36.1% | -65.9% |
| ROA (TTM)Return on assets | -21.0% | -14.6% |
| ROICReturn on invested capital | -47.8% | -43.1% |
| ROCEReturn on capital employed | -34.5% | -27.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 |
| Debt / EquityFinancial leverage | 0.03x | 1.36x |
| Net DebtTotal debt minus cash | -$74M | -$87M |
| Cash & Equiv.Liquid assets | $81M | $2.8B |
| Total DebtShort + long-term debt | $7M | $2.7B |
| Interest CoverageEBIT ÷ Interest expense | — | -115.44x |
Total Returns (with DRIP)
A $10,000 investment in SNOW five years ago would be worth $6,188 today (with dividends reinvested), compared to $1,332 for AMPL. Over the past 12 months, SNOW leads with a -4.9% total return vs AMPL's -42.0%. The 3-year compound annual growth rate (CAGR) favors SNOW at 2.9% vs AMPL's -17.9% — a key indicator of consistent wealth creation.
| Metric | AMPLAmplitude, Inc. | SNOWSnowflake Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -33.2% | -22.3% |
| 1-Year ReturnPast 12 months | -42.0% | -4.9% |
| 3-Year ReturnCumulative with dividends | -44.7% | +9.1% |
| 5-Year ReturnCumulative with dividends | -86.7% | -38.1% |
| 10-Year ReturnCumulative with dividends | -86.7% | -33.7% |
| CAGR (3Y)Annualised 3-year return | -17.9% | +2.9% |
Risk & Volatility
SNOW is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than AMPL's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SNOW currently trades 60.0% from its 52-week high vs AMPL's 50.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | AMPLAmplitude, Inc. | SNOWSnowflake Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.51x | 1.49x |
| 52-Week HighHighest price in past year | $14.49 | $280.67 |
| 52-Week LowLowest price in past year | $6.00 | $120.10 |
| % of 52W HighCurrent price vs 52-week peak | +50.4% | +60.0% |
| RSI (14)Momentum oscillator 0–100 | 42.8 | 43.8 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 4.4M |
Analyst Outlook
Wall Street rates AMPL as "Buy" and SNOW as "Buy". Consensus price targets imply 64.4% upside for AMPL (target: $12) vs 49.4% for SNOW (target: $252).
| Metric | AMPLAmplitude, Inc. | SNOWSnowflake Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $12.00 | $251.60 |
| # AnalystsCovering analysts | 12 | 49 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +14.2% | +0.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Sep 21 | Feb 26 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | 100 | 16.53 | -83.5% |
| Snowflake Inc. (SNOW) | 100 | 62.78 | -37.2% |
Snowflake Inc. (SNOW) returned -38% over 5 years vs Amplitude, Inc. (AMPL)'s -87%.
Chart 2Revenue Growth — 10 Years
| Stock | 2019 | 2026 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | $68M | $343M | +401.5% |
| Snowflake Inc. (SNOW) | $97M | $4.7B | +4745.5% |
Snowflake Inc.'s revenue grew from $97M (2019) to $4.7B (2026) — a 74.1% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2019 | 2026 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | -49.0% | -25.8% | +47.3% |
| Snowflake Inc. (SNOW) | -184.2% | -28.4% | +84.6% |
Snowflake Inc.'s net margin went from -184% (2019) to -28% (2026).
Chart 4EPS Growth — 10 Years
| Stock | 2019 | 2026 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | -1.37 | -0.67 | +51.1% |
| Snowflake Inc. (SNOW) | -0.75 | -3.95 | -426.7% |
Snowflake Inc.'s EPS grew from $-0.75 (2019) to $-3.95 (2026).
Chart 5Free Cash Flow — 5 Years
Amplitude, Inc. generated $28M FCF in 2025 (+181% vs 2021). Snowflake Inc. generated $1B FCF in 2026 (+1407% vs 2021).
AMPL vs SNOW: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is AMPL or SNOW a better buy right now?
Analysts rate Amplitude, Inc. (AMPL) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — AMPL or SNOW?
Over the past 5 years, Snowflake Inc. (SNOW) delivered a total return of -38.1%, compared to -86.7% for Amplitude, Inc. (AMPL). A $10,000 investment in SNOW five years ago would be worth approximately $6K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SNOW returned -33.7% versus AMPL's -86.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — AMPL or SNOW?
By beta (market sensitivity over 5 years), Snowflake Inc. (SNOW) is the lower-risk stock at 1.49β versus Amplitude, Inc.'s 1.51β — meaning AMPL is approximately 2% more volatile than SNOW relative to the S&P 500. On balance sheet safety, Amplitude, Inc. (AMPL) carries a lower debt/equity ratio of 3% versus 136% for Snowflake Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — AMPL or SNOW?
Amplitude, Inc. (AMPL) is the more profitable company, earning -25.8% net margin versus -28.4% for Snowflake Inc. — meaning it keeps -25.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMPL leads at -28.0% versus -30.6% for SNOW. At the gross margin level — before operating expenses — AMPL leads at 74.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is AMPL or SNOW more undervalued right now?
On forward earnings alone, Amplitude, Inc. (AMPL) trades at 66.1x forward P/E versus 95.0x for Snowflake Inc. — 28.9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMPL: 64.4% to $12.00.
06Which pays a better dividend — AMPL or SNOW?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is AMPL or SNOW better for a retirement portfolio?
For long-horizon retirement investors, Snowflake Inc. (SNOW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Amplitude, Inc. (AMPL) carries a higher beta of 1.51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SNOW: -33.7%, AMPL: -86.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between AMPL and SNOW?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.