Comprehensive Stock Comparison
Compare EverQuote, Inc. (EVER) vs Groupon, Inc. (GRPN) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | EVER | 38.5% revenue growth vs GRPN's -4.3% |
| Value | EVER | Lower P/E (8.9x vs 16.7x) |
| Quality / Margins | EVER | 14.3% net margin vs GRPN's -28.5% |
| Stability / Safety | GRPN | Beta 1.10 vs EVER's 1.23 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | GRPN | +13.5% vs EVER's -41.2% |
| Efficiency (ROA) | EVER | 124.9% ROA vs GRPN's -23.3%, ROIC 56.0% vs 8.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
EverQuote operates an online insurance marketplace that connects consumers shopping for auto, home, life, and health insurance with carriers and agents. It generates revenue primarily through performance-based marketing fees — typically cost-per-click or cost-per-lead — paid by insurance providers when consumers engage with their offerings. The company's key advantage is its data-driven matching technology that efficiently connects shoppers with relevant insurance options, creating a scalable platform for both consumers and providers.
Groupon operates an online marketplace that connects consumers with local merchants offering deals and discounts. It makes money primarily by taking a commission — typically 30-50% — on each deal sold through its platform, with additional revenue from direct sales of first-party inventory. The company's key advantage is its established network of millions of users and thousands of local merchants, creating a two-sided marketplace that's difficult for new entrants to replicate at scale.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
EVER leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). GRPN leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
EVER and GRPN operate at a comparable scale, with $693M and $496M in trailing revenue. EVER is the more profitable business, keeping 14.3% of every revenue dollar as net income compared to GRPN's -28.5%. On growth, EVER holds the edge at +32.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | EVEREverQuote, Inc. | GRPNGroupon, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $693M | $496M |
| EBITDAEarnings before interest/tax | $70M | $41M |
| Net IncomeAfter-tax profit | $99M | -$142M |
| Free Cash FlowCash after capex | $93M | $60M |
| Gross MarginGross profit ÷ Revenue | +97.2% | +90.4% |
| Operating MarginEBIT ÷ Revenue | +9.6% | +4.0% |
| Net MarginNet income ÷ Revenue | +14.3% | -28.5% |
| FCF MarginFCF ÷ Revenue | +13.4% | +12.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +32.5% | +7.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +3.6% | -10.4% |
Valuation Metrics
| Metric | EVEREverQuote, Inc. | GRPNGroupon, Inc. |
|---|---|---|
| Market CapShares × price | $57M | $644M |
| Enterprise ValueMkt cap + debt − cash | -$40M | $668M |
| Trailing P/EPrice ÷ TTM EPS | 6.01x | -8.36x |
| Forward P/EPrice ÷ next-FY EPS est. | 8.89x | 16.68x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | -0.56x | 16.84x |
| Price / SalesMarket cap ÷ Revenue | 0.08x | 1.31x |
| Price / BookPrice ÷ Book value/share | 2.51x | 12.04x |
| Price / FCFMarket cap ÷ FCF | 0.63x | 16.12x |
Profitability & Efficiency
EVER delivers a 41.7% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $-160 for GRPN. On the Piotroski fundamental quality scale (0–9), EVER scores 6/9 vs GRPN's 5/9, reflecting solid financial health.
| Metric | EVEREverQuote, Inc. | GRPNGroupon, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +41.7% | -159.7% |
| ROA (TTM)Return on assets | +124.9% | -23.3% |
| ROICReturn on invested capital | +56.0% | +8.1% |
| ROCEReturn on capital employed | +102.3% | +3.5% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 |
| Debt / EquityFinancial leverage | -0.00x | 6.16x |
| Net DebtTotal debt minus cash | -$97M | $24M |
| Cash & Equiv.Liquid assets | $95M | $229M |
| Total DebtShort + long-term debt | -$1M | $253M |
| Interest CoverageEBIT ÷ Interest expense | — | -6.09x |
Total Returns (with DRIP)
A $10,000 investment in EVER five years ago would be worth $3,187 today (with dividends reinvested), compared to $2,194 for GRPN. Over the past 12 months, GRPN leads with a +13.5% total return vs EVER's -41.2%. The 3-year compound annual growth rate (CAGR) favors GRPN at 18.9% vs EVER's 5.0% — a key indicator of consistent wealth creation.
| Metric | EVEREverQuote, Inc. | GRPNGroupon, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -37.9% | -27.1% |
| 1-Year ReturnPast 12 months | -41.2% | +13.5% |
| 3-Year ReturnCumulative with dividends | +15.8% | +68.0% |
| 5-Year ReturnCumulative with dividends | -68.1% | -78.1% |
| 10-Year ReturnCumulative with dividends | -10.7% | -86.8% |
| CAGR (3Y)Annualised 3-year return | +5.0% | +18.9% |
Risk & Volatility
GRPN is the less volatile stock with a 1.10 beta — it tends to amplify market swings less than EVER's 1.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EVER currently trades 52.6% from its 52-week high vs GRPN's 29.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | EVEREverQuote, Inc. | GRPNGroupon, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.23x | 1.10x |
| 52-Week HighHighest price in past year | $30.03 | $43.08 |
| 52-Week LowLowest price in past year | $13.93 | $9.21 |
| % of 52W HighCurrent price vs 52-week peak | +52.6% | +29.3% |
| RSI (14)Momentum oscillator 0–100 | 37.5 | 42.8 |
| Avg Volume (50D)Average daily shares traded | 609K | 848K |
Analyst Outlook
Wall Street rates EVER as "Buy" and GRPN as "Hold". Consensus price targets imply 100.1% upside for GRPN (target: $25) vs 13.9% for EVER (target: $18).
| Metric | EVEREverQuote, Inc. | GRPNGroupon, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $18.00 | $25.25 |
| # AnalystsCovering analysts | 13 | 46 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +36.9% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| EverQuote, Inc. (EVER) | 100 | 56.05 | -43.9% |
| Groupon, Inc. (GRPN) | 100 | 55.42 | -44.6% |
EverQuote, Inc. (EVER) returned -68% over 5 years vs Groupon, Inc. (GRPN)'s -78%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| EverQuote, Inc. (EVER) | $123M | $693M | +464.0% |
| Groupon, Inc. (GRPN) | $3.1B | $493M | -84.3% |
EverQuote, Inc.'s revenue grew from $123M (2016) to $693M (2025) — a 21.2% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| EverQuote, Inc. (EVER) | -0.8% | 14.3% | +1987.2% |
| Groupon, Inc. (GRPN) | -6.2% | -12.0% | -93.6% |
EverQuote, Inc.'s net margin went from -1% (2016) to 14% (2025).
Chart 4EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| EverQuote, Inc. (EVER) | -0.04 | 2.63 | +6146.0% |
| Groupon, Inc. (GRPN) | -6.75 | -1.51 | +77.6% |
EverQuote, Inc.'s EPS grew from $-0.04 (2016) to $2.63 (2025).
Chart 5Free Cash Flow — 5 Years
EverQuote, Inc. generated $90M FCF in 2025 (+1987% vs 2021). Groupon, Inc. generated $40M FCF in 2024 (+123% vs 2021).
EVER vs GRPN: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is EVER or GRPN a better buy right now?
EverQuote, Inc. (EVER) offers the better valuation at 6.0x trailing P/E (8.9x forward), making it the more compelling value choice. Analysts rate EverQuote, Inc. (EVER) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — EVER or GRPN?
On forward P/E, EverQuote, Inc. is actually cheaper at 8.9x.
03Which is the better long-term investment — EVER or GRPN?
Over the past 5 years, EverQuote, Inc. (EVER) delivered a total return of -68.1%, compared to -78.1% for Groupon, Inc. (GRPN). A $10,000 investment in EVER five years ago would be worth approximately $3K today (assuming dividends reinvested). Over 10 years, the gap is even starker: EVER returned -10.7% versus GRPN's -86.8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — EVER or GRPN?
By beta (market sensitivity over 5 years), Groupon, Inc. (GRPN) is the lower-risk stock at 1.10β versus EverQuote, Inc.'s 1.23β — meaning EVER is approximately 11% more volatile than GRPN relative to the S&P 500.
05Which has better profit margins — EVER or GRPN?
EverQuote, Inc. (EVER) is the more profitable company, earning 14.3% net margin versus -12.0% for Groupon, Inc. — meaning it keeps 14.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EVER leads at 9.6% versus 1.8% for GRPN. At the gross margin level — before operating expenses — EVER leads at 97.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is EVER or GRPN more undervalued right now?
On forward earnings alone, EverQuote, Inc. (EVER) trades at 8.9x forward P/E versus 16.7x for Groupon, Inc. — 7.8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GRPN: 100.1% to $25.25.
07Which pays a better dividend — EVER or GRPN?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is EVER or GRPN better for a retirement portfolio?
For long-horizon retirement investors, Groupon, Inc. (GRPN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.10)). Both have compounded well over 10 years (GRPN: -86.8%, EVER: -10.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between EVER and GRPN?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: EVER is a small-cap deep-value stock; GRPN is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 54%