Comprehensive Stock Comparison
Compare Green Dot Corporation (GDOT) vs Capital One Financial Corporation (COF) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | GDOT | 14.8% revenue growth vs COF's 9.0% |
| Value | GDOT | Lower P/E (7.8x vs 9.7x) |
| Quality / Margins | COF | 8.8% net margin vs GDOT's -1.5% |
| Stability / Safety | GDOT | Beta 1.36 vs COF's 1.53, lower leverage |
| Dividends | COF | 1.2% yield; 2-year raise streak; GDOT pays no meaningful dividend |
| Momentum (1Y) | GDOT | +51.1% vs COF's -1.1% |
| Efficiency (ROA) | COF | 0.2% ROA vs GDOT's -0.8%, ROIC 4.1% vs -0.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Green Dot is a financial technology and banking platform that provides prepaid debit cards, checking accounts, and money movement services to consumers and businesses. It generates revenue primarily through interchange fees from card transactions, monthly account maintenance fees, and service fees from its business-to-business money processing operations. The company's key advantage is its extensive retail distribution network—with cards sold at over 100,000 retail locations—which creates significant scale and brand recognition in the prepaid financial services market.
Capital One is a diversified financial services company that operates primarily as a credit card issuer and consumer bank. It generates revenue through three main segments: credit card interest and fees (its largest segment), consumer banking services, and commercial banking operations. The company's key advantage lies in its sophisticated data analytics and technology platform—which enables targeted marketing and risk assessment—coupled with its direct banking model that reduces physical branch costs.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
COF leads in 2 of 6 categories (Financial Metrics, Total Returns). GDOT leads in 1 (Valuation Metrics). 2 tied.
Financial Metrics (TTM)
COF is the larger business by revenue, generating $53.9B annually — 31.3x GDOT's $1.7B. COF is the more profitable business, keeping 8.8% of every revenue dollar as net income compared to GDOT's -1.5%.
| Metric | GDOTGreen Dot Corpora… | COFCapital One Finan… |
|---|---|---|
| RevenueTrailing 12 months | $1.7B | $53.9B |
| EBITDAEarnings before interest/tax | $139M | $6.1B |
| Net IncomeAfter-tax profit | -$47M | $1.4B |
| Free Cash FlowCash after capex | $97M | $20.8B |
| Gross MarginGross profit ÷ Revenue | +33.6% | +50.8% |
| Operating MarginEBIT ÷ Revenue | -0.1% | +11.0% |
| Net MarginNet income ÷ Revenue | -1.5% | +8.8% |
| FCF MarginFCF ÷ Revenue | +0.4% | +31.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | -2.7% | +9.5% |
Valuation Metrics
| Metric | GDOTGreen Dot Corpora… | COFCapital One Finan… |
|---|---|---|
| Market CapShares × price | $641M | $124.4B |
| Enterprise ValueMkt cap + debt − cash | -$892M | $126.7B |
| Trailing P/EPrice ÷ TTM EPS | -23.12x | 16.88x |
| Forward P/EPrice ÷ next-FY EPS est. | 7.76x | 9.67x |
| PEG RatioP/E ÷ EPS growth rate | — | 10.08x |
| EV / EBITDAEnterprise value multiple | -10.74x | 13.85x |
| Price / SalesMarket cap ÷ Revenue | 0.37x | 2.31x |
| Price / BookPrice ÷ Book value/share | 0.71x | 1.23x |
| Price / FCFMarket cap ÷ FCF | 90.29x | 7.34x |
Profitability & Efficiency
COF delivers a 1.2% return on equity — every $100 of shareholder capital generates $1 in annual profit, vs $-5 for GDOT. GDOT carries lower financial leverage with a 0.07x debt-to-equity ratio, signaling a more conservative balance sheet compared to COF's 0.75x.
| Metric | GDOTGreen Dot Corpora… | COFCapital One Finan… |
|---|---|---|
| ROE (TTM)Return on equity | -5.1% | +1.2% |
| ROA (TTM)Return on assets | -0.8% | +0.2% |
| ROICReturn on invested capital | -0.1% | +4.1% |
| ROCEReturn on capital employed | -0.2% | +4.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.07x | 0.75x |
| Net DebtTotal debt minus cash | -$1.5B | $2.3B |
| Cash & Equiv.Liquid assets | $1.6B | $43.2B |
| Total DebtShort + long-term debt | $60M | $45.6B |
| Interest CoverageEBIT ÷ Interest expense | 16.56x | 0.11x |
Total Returns (with DRIP)
A $10,000 investment in COF five years ago would be worth $16,819 today (with dividends reinvested), compared to $2,363 for GDOT. Over the past 12 months, GDOT leads with a +51.1% total return vs COF's -1.1%. The 3-year compound annual growth rate (CAGR) favors COF at 23.1% vs GDOT's -15.2% — a key indicator of consistent wealth creation.
| Metric | GDOTGreen Dot Corpora… | COFCapital One Finan… |
|---|---|---|
| YTD ReturnYear-to-date | -8.3% | -20.8% |
| 1-Year ReturnPast 12 months | +51.1% | -1.1% |
| 3-Year ReturnCumulative with dividends | -38.9% | +86.3% |
| 5-Year ReturnCumulative with dividends | -76.4% | +68.2% |
| 10-Year ReturnCumulative with dividends | -44.0% | +228.4% |
| CAGR (3Y)Annualised 3-year return | -15.2% | +23.1% |
Risk & Volatility
GDOT is the less volatile stock with a 1.36 beta — it tends to amplify market swings less than COF's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | GDOTGreen Dot Corpora… | COFCapital One Finan… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.36x | 1.53x |
| 52-Week HighHighest price in past year | $15.41 | $259.64 |
| 52-Week LowLowest price in past year | $6.12 | $143.22 |
| % of 52W HighCurrent price vs 52-week peak | +75.0% | +75.4% |
| RSI (14)Momentum oscillator 0–100 | 43.5 | 45.1 |
| Avg Volume (50D)Average daily shares traded | 584K | 4.5M |
Analyst Outlook
Wall Street rates GDOT as "Hold" and COF as "Buy". Consensus price targets imply 39.9% upside for COF (target: $274) vs 23.3% for GDOT (target: $14). COF is the only dividend payer here at 1.24% yield — a key consideration for income-focused portfolios.
| Metric | GDOTGreen Dot Corpora… | COFCapital One Finan… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $14.25 | $273.62 |
| # AnalystsCovering analysts | 39 | 56 |
| Dividend YieldAnnual dividend ÷ price | — | +1.2% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $2.43 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.6% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Green Dot Corporati… (GDOT) | 100 | 35.79 | -64.2% |
| Capital One Financi… (COF) | 100 | 244.54 | +144.5% |
Capital One Financi… (COF) returned +68% over 5 years vs Green Dot Corporati… (GDOT)'s -76%. A $10,000 investment in COF 5 years ago would be worth $16,819 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Green Dot Corporati… (GDOT) | $699M | $1.7B | +146.5% |
| Capital One Financi… (COF) | $25.0B | $53.9B | +115.4% |
Green Dot Corporation's revenue grew from $699M (2015) to $1.7B (2024) — a 10.5% CAGR. Capital One Financial Corporation's revenue grew from $25.0B (2015) to $53.9B (2024) — a 8.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Green Dot Corporati… (GDOT) | 5.5% | -1.5% | -128.2% |
| Capital One Financi… (COF) | 16.2% | 8.8% | -45.6% |
Green Dot Corporation's net margin went from 5% (2015) to -2% (2024). Capital One Financial Corporation's net margin went from 16% (2015) to 9% (2024).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2024 | Change |
|---|---|---|---|
| Green Dot Corporati… (GDOT) | 37.4 | 76.2 | +103.7% |
| Capital One Financi… (COF) | 28.5 | 15.4 | -46.0% |
Green Dot Corporation has traded in a 12x–133x P/E range over 7 years; current trailing P/E is ~-23x. Capital One Financial Corporation has traded in a 5x–29x P/E range over 8 years; current trailing P/E is ~17x.
Chart 5EPS Growth — 10 Years
| Stock | 2015 | 2024 | Change |
|---|---|---|---|
| Green Dot Corporati… (GDOT) | 0.72 | -0.5 | -169.4% |
| Capital One Financi… (COF) | 7.07 | 11.59 | +63.9% |
Green Dot Corporation's EPS grew from $0.72 (2015) to $-0.50 (2024) — a NaN% CAGR. Capital One Financial Corporation's EPS grew from $7.07 (2015) to $11.59 (2024) — a 6% CAGR.
Chart 6Free Cash Flow — 5 Years
Green Dot Corporation generated $7M FCF in 2024 (-94% vs 2021). Capital One Financial Corporation generated $17B FCF in 2024 (+46% vs 2021).
GDOT vs COF: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is GDOT or COF a better buy right now?
Capital One Financial Corporation (COF) offers the better valuation at 16.9x trailing P/E (9.7x forward), making it the more compelling value choice. Analysts rate Capital One Financial Corporation (COF) a "Buy" — based on 56 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GDOT or COF?
On forward P/E, Green Dot Corporation is actually cheaper at 7.8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — GDOT or COF?
Over the past 5 years, Capital One Financial Corporation (COF) delivered a total return of +68.2%, compared to -76.4% for Green Dot Corporation (GDOT). A $10,000 investment in COF five years ago would be worth approximately $17K today (assuming dividends reinvested). Over 10 years, the gap is even starker: COF returned +228.4% versus GDOT's -44.0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GDOT or COF?
By beta (market sensitivity over 5 years), Green Dot Corporation (GDOT) is the lower-risk stock at 1.36β versus Capital One Financial Corporation's 1.53β — meaning COF is approximately 12% more volatile than GDOT relative to the S&P 500. On balance sheet safety, Green Dot Corporation (GDOT) carries a lower debt/equity ratio of 7% versus 75% for Capital One Financial Corporation — giving it more financial flexibility in a downturn.
05Which has better profit margins — GDOT or COF?
Capital One Financial Corporation (COF) is the more profitable company, earning 8.8% net margin versus -1.5% for Green Dot Corporation — meaning it keeps 8.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: COF leads at 11.0% versus -0.1% for GDOT. At the gross margin level — before operating expenses — COF leads at 50.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is GDOT or COF more undervalued right now?
On forward earnings alone, Green Dot Corporation (GDOT) trades at 7.8x forward P/E versus 9.7x for Capital One Financial Corporation — 1.9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COF: 39.9% to $273.62.
07Which pays a better dividend — GDOT or COF?
In this comparison, COF (1.2% yield) pays a dividend. GDOT does not pay a meaningful dividend and should not be held primarily for income.
08Is GDOT or COF better for a retirement portfolio?
For long-horizon retirement investors, Capital One Financial Corporation (COF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1.2% yield, +228.4% 10Y return). Both have compounded well over 10 years (COF: +228.4%, GDOT: -44.0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between GDOT and COF?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: GDOT is a small-cap quality compounder stock; COF is a mid-cap deep-value stock. COF pays a dividend while GDOT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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