Comprehensive Stock Comparison
Compare Jowell Global Ltd. (JWEL) vs Sally Beauty Holdings, Inc. (SBH) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SBH | -0.4% revenue growth vs JWEL's -16.9% |
| Value | JWEL | Better valuation composite |
| Quality / Margins | SBH | 4.9% net margin vs JWEL's -6.6% |
| Stability / Safety | JWEL | Beta 0.13 vs SBH's 0.85, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SBH | +78.2% vs JWEL's -17.7% |
| Efficiency (ROA) | SBH | 6.3% ROA vs JWEL's -75.2%, ROIC 11.4% vs -28.0% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Jowell Global operates an online retail platform and physical stores selling cosmetics, health supplements, and household products in China. It generates revenue primarily through direct product sales — including its own Love Home brand — and marketplace fees from third-party sellers on its platform. The company benefits from its extensive physical retail network of over 26,000 Love Home stores, which provides omnichannel reach and brand visibility across China.
Sally Beauty Holdings is a specialty retailer and distributor of professional beauty supplies operating through two main segments. The company generates revenue primarily from its Sally Beauty Supply stores serving retail customers (~60% of sales) and its Beauty Systems Group segment selling directly to salons and professionals through stores and sales forces (~40%). Its competitive advantage lies in its extensive physical store network—nearly 4,800 locations—and dual-channel approach that serves both retail consumers and professional salon clients.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SBH leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). JWEL leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
SBH is the larger business by revenue, generating $3.7B annually — 12.7x JWEL's $293M. SBH is the more profitable business, keeping 4.9% of every revenue dollar as net income compared to JWEL's -6.6%. On growth, SBH holds the edge at +0.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | JWELJowell Global Ltd. | SBHSally Beauty Hold… |
|---|---|---|
| RevenueTrailing 12 months | $293M | $3.7B |
| EBITDAEarnings before interest/tax | -$16M | $378M |
| Net IncomeAfter-tax profit | -$19M | $180M |
| Free Cash FlowCash after capex | -$13M | $253M |
| Gross MarginGross profit ÷ Revenue | +1.5% | +51.7% |
| Operating MarginEBIT ÷ Revenue | -6.5% | +8.2% |
| Net MarginNet income ÷ Revenue | -6.6% | +4.9% |
| FCF MarginFCF ÷ Revenue | -4.4% | +6.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -37.4% | +0.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +4.4% | -22.4% |
Valuation Metrics
| Metric | JWELJowell Global Ltd. | SBHSally Beauty Hold… |
|---|---|---|
| Market CapShares × price | $5M | $1.6B |
| Enterprise ValueMkt cap + debt − cash | $5M | $3.0B |
| Trailing P/EPrice ÷ TTM EPS | -0.63x | 8.50x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 7.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.62x |
| EV / EBITDAEnterprise value multiple | — | 6.97x |
| Price / SalesMarket cap ÷ Revenue | 0.04x | 0.42x |
| Price / BookPrice ÷ Book value/share | 0.30x | 2.10x |
| Price / FCFMarket cap ÷ FCF | 7.56x | 9.07x |
Profitability & Efficiency
SBH delivers a 21.9% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-115 for JWEL. JWEL carries lower financial leverage with a 0.13x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBH's 1.97x. On the Piotroski fundamental quality scale (0–9), SBH scores 8/9 vs JWEL's 3/9, reflecting strong financial health.
| Metric | JWELJowell Global Ltd. | SBHSally Beauty Hold… |
|---|---|---|
| ROE (TTM)Return on equity | -114.9% | +21.9% |
| ROA (TTM)Return on assets | -75.2% | +6.3% |
| ROICReturn on invested capital | -28.0% | +11.4% |
| ROCEReturn on capital employed | -36.2% | +14.6% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 8 |
| Debt / EquityFinancial leverage | 0.13x | 1.97x |
| Net DebtTotal debt minus cash | $37,596 | $1.4B |
| Cash & Equiv.Liquid assets | $2M | $149M |
| Total DebtShort + long-term debt | $2M | $1.6B |
| Interest CoverageEBIT ÷ Interest expense | -182.03x | 3.74x |
Total Returns (with DRIP)
A $10,000 investment in SBH five years ago would be worth $9,079 today (with dividends reinvested), compared to $182 for JWEL. Over the past 12 months, SBH leads with a +78.2% total return vs JWEL's -17.7%. The 3-year compound annual growth rate (CAGR) favors SBH at -0.0% vs JWEL's -28.3% — a key indicator of consistent wealth creation.
| Metric | JWELJowell Global Ltd. | SBHSally Beauty Hold… |
|---|---|---|
| YTD ReturnYear-to-date | -0.4% | +10.9% |
| 1-Year ReturnPast 12 months | -17.7% | +78.2% |
| 3-Year ReturnCumulative with dividends | -63.1% | -0.1% |
| 5-Year ReturnCumulative with dividends | -98.2% | -9.2% |
| 10-Year ReturnCumulative with dividends | -98.2% | -49.1% |
| CAGR (3Y)Annualised 3-year return | -28.3% | -0.0% |
Risk & Volatility
JWEL is the less volatile stock with a 0.13 beta — it tends to amplify market swings less than SBH's 0.85 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBH currently trades 89.7% from its 52-week high vs JWEL's 77.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | JWELJowell Global Ltd. | SBHSally Beauty Hold… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.13x | 0.85x |
| 52-Week HighHighest price in past year | $2.98 | $17.92 |
| 52-Week LowLowest price in past year | $1.47 | $7.54 |
| % of 52W HighCurrent price vs 52-week peak | +77.9% | +89.7% |
| RSI (14)Momentum oscillator 0–100 | 44.8 | 57.7 |
| Avg Volume (50D)Average daily shares traded | 16K | 1.5M |
Analyst Outlook
| Metric | JWELJowell Global Ltd. | SBHSally Beauty Hold… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $17.75 |
| # AnalystsCovering analysts | — | 30 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | 1 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +3.4% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 21 | Feb 26 | Change |
|---|---|---|---|
| Jowell Global Ltd. (JWEL) | 100 | 1.54 | -98.5% |
| Sally Beauty Holdin… (SBH) | 100 | 80.48 | -19.5% |
Sally Beauty Holdin… (SBH) returned -9% over 5 years vs Jowell Global Ltd. (JWEL)'s -98%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Jowell Global Ltd. (JWEL) | $24M | $133M | +449.8% |
| Sally Beauty Holdin… (SBH) | $4.0B | $3.7B | -6.4% |
Sally Beauty Holdings, Inc.'s revenue grew from $4.0B (2016) to $3.7B (2025) — a -0.7% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Jowell Global Ltd. (JWEL) | 6.1% | -6.0% | -198.0% |
| Sally Beauty Holdin… (SBH) | 5.6% | 5.3% | -6.2% |
Sally Beauty Holdings, Inc.'s net margin went from 6% (2016) to 5% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Sally Beauty Holdin… (SBH) | 12 | 7.5 | -37.5% |
Sally Beauty Holdings, Inc. has traded in a 7x–13x P/E range over 9 years; current trailing P/E is ~9x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Jowell Global Ltd. (JWEL) | 0.07 | -3.67 | -5066.2% |
| Sally Beauty Holdin… (SBH) | 1.5 | 1.89 | +26.0% |
Sally Beauty Holdings, Inc.'s EPS grew from $1.50 (2016) to $1.89 (2025) — a 3% CAGR.
Chart 6Free Cash Flow — 5 Years
Jowell Global Ltd. generated $1M FCF in 2024 (+103% vs 2021). Sally Beauty Holdings, Inc. generated $173M FCF in 2025 (-44% vs 2021).
JWEL vs SBH: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is JWEL or SBH a better buy right now?
Sally Beauty Holdings, Inc. (SBH) offers the better valuation at 8.5x trailing P/E (7.8x forward), making it the more compelling value choice. Analysts rate Sally Beauty Holdings, Inc. (SBH) a "Hold" — based on 30 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — JWEL or SBH?
Over the past 5 years, Sally Beauty Holdings, Inc. (SBH) delivered a total return of -9.2%, compared to -98.2% for Jowell Global Ltd. (JWEL). A $10,000 investment in SBH five years ago would be worth approximately $9K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SBH returned -49.1% versus JWEL's -98.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — JWEL or SBH?
By beta (market sensitivity over 5 years), Jowell Global Ltd. (JWEL) is the lower-risk stock at 0.13β versus Sally Beauty Holdings, Inc.'s 0.85β — meaning SBH is approximately 574% more volatile than JWEL relative to the S&P 500. On balance sheet safety, Jowell Global Ltd. (JWEL) carries a lower debt/equity ratio of 13% versus 197% for Sally Beauty Holdings, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — JWEL or SBH?
Sally Beauty Holdings, Inc. (SBH) is the more profitable company, earning 5.3% net margin versus -6.0% for Jowell Global Ltd. — meaning it keeps 5.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SBH leads at 8.9% versus -6.1% for JWEL. At the gross margin level — before operating expenses — SBH leads at 51.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — JWEL or SBH?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is JWEL or SBH better for a retirement portfolio?
For long-horizon retirement investors, Jowell Global Ltd. (JWEL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.13)). Both have compounded well over 10 years (JWEL: -98.2%, SBH: -49.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between JWEL and SBH?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: JWEL is a small-cap quality compounder stock; SBH is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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