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Stock Comparison

MSFT vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals30-year financialsFull price history
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.70T
5Y Perf.+136.8%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.25T
5Y Perf.+379.2%

MSFT vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MSFT logoMSFT
GOOGL logoGOOGL
IndustrySoftware - InfrastructureInternet Content & Information
Market Cap$3.70T$4.25T
Revenue (TTM)$331.84B$445.87B
Net Income (TTM)$133.75B$244.21B
Gross Margin67.9%60.9%
Operating Margin46.8%33.1%
Forward P/E25.2x17.1x
Total Debt$128.81B$59.29B
Cash & Equiv.$20.93B$30.71B

MSFT vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MSFT
GOOGL
StockSep 20Sep 26Return
Microsoft Corporati… (MSFT)100236.8+136.8%
Alphabet Inc. (GOOGL)100479.2+379.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: MSFT vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Microsoft Corporation is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇GOOGL emerged as the overall leader. Track its performance:
MSFT
Microsoft Corporation
The Income Pick

MSFT is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 21 yrs, beta 0.96, yield 0.7%
  • Rev growth 17.8%, EPS growth 31.6%, 3Y rev CAGR 16.1%
  • 8.0% 10Y total return vs GOOGL's 7.7%
Best for: income & stability and growth exposure
GOOGL
Alphabet Inc.
The Value Pick

GOOGL carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 0.57 vs MSFT's 1.45
  • Lower P/E (17.0x vs 25.0x), PEG 0.57 vs 1.45
  • 54.8% margin vs MSFT's 40.3%
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT17.8% revenue growth vs GOOGL's 15.1%
ValueGOOGL logoGOOGLLower P/E (17.0x vs 25.0x), PEG 0.57 vs 1.45
Quality / MarginsGOOGL logoGOOGL54.8% margin vs MSFT's 40.3%
Stability / SafetyMSFT logoMSFTBeta 0.96 vs GOOGL's 1.35
DividendsMSFT logoMSFT0.7% yield, 21-year raise streak, vs GOOGL's 0.2%
Momentum (1Y)GOOGL logoGOOGL+39.4% vs MSFT's -2.5%
Efficiency (ROA)GOOGL logoGOOGL35.4% ROA vs MSFT's 19.4%, ROIC 25.1% vs 23.9%

MSFT vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the AI Stocks Theme

These companies are key players in the AI Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
MSFTMicrosoft Corporation
FY 2026
Server Products And Cloud Services
39.0%$129.4B
Microsoft Three Six Five Commercial Products And Cloud Services
30.7%$102.0B
XBOX
6.6%$21.8B
Linked In Corporation
6.0%$19.8B
Windows
5.1%$17.1B
Search Advertising
4.6%$15.2B
Microsoft Three Six Five Consumer Products and Cloud Services
2.8%$9.2B
Other (3)
5.2%$17.4B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

MSFT vs GOOGL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGGOOGL

Income & Cash Flow (Last 12 Months)

Evenly matched — MSFT and GOOGL each lead in 3 of 6 comparable metrics.

GOOGL and MSFT operate at a comparable scale, with $445.9B and $331.8B in trailing revenue. GOOGL is the more profitable business, keeping 54.8% of every revenue dollar as net income compared to MSFT's 40.3%. On growth, GOOGL holds the edge at +24.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$331.8B$445.9B
EBITDAEarnings before interest/tax$193.8B$172.9B
Net IncomeAfter-tax profit$133.7B$244.2B
Free Cash FlowCash after capex$67.0B$53.3B
Gross MarginGross profit ÷ Revenue+67.9%+60.9%
Operating MarginEBIT ÷ Revenue+46.8%+33.1%
Net MarginNet income ÷ Revenue+40.3%+54.8%
FCF MarginFCF ÷ Revenue+20.2%+11.9%
Rev. Growth (YoY)Latest quarter vs prior year+17.7%+24.2%
EPS Growth (YoY)Latest quarter vs prior year+31.5%+2.9%
Evenly matched — MSFT and GOOGL each lead in 3 of 6 comparable metrics.

Valuation Metrics

MSFT leads this category, winning 4 of 7 comparable metrics.

At 27.7x trailing earnings, MSFT trades at a 15% valuation discount to GOOGL's 32.5x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.09x vs MSFT's 1.59x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$3.70T$4.25T
Enterprise ValueMkt cap + debt − cash$3.81T$4.28T
Trailing P/EPrice ÷ TTM EPS27.74x32.48x
Forward P/EPrice ÷ next-FY EPS est.25.24x17.06x
PEG RatioP/E ÷ EPS growth rate1.59x1.09x
EV / EBITDAEnterprise value multiple19.64x28.47x
Price / SalesMarket cap ÷ Revenue11.14x10.55x
Price / BookPrice ÷ Book value/share8.39x10.34x
Price / FCFMarket cap ÷ FCF55.20x58.00x
MSFT leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 9 of 9 comparable metrics.

GOOGL delivers a 50.8% return on equity — every $100 of shareholder capital generates $51 in annual profit, vs $33 for MSFT. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to MSFT's 0.29x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs MSFT's 6/9, reflecting strong financial health.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+33.2%+50.8%
ROA (TTM)Return on assets+19.4%+35.4%
ROICReturn on invested capital+23.9%+25.1%
ROCEReturn on capital employed+29.1%+30.3%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage0.29x0.14x
Net DebtTotal debt minus cash$107.9B$28.6B
Cash & Equiv.Liquid assets$20.9B$30.7B
Total DebtShort + long-term debt$128.8B$59.3B
Interest CoverageEBIT ÷ Interest expense55.39x133.89x
GOOGL leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $25,181 today (with dividends reinvested), compared to $17,187 for MSFT. Over the past 12 months, GOOGL leads with a +39.4% total return vs MSFT's -2.5%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 39.5% vs MSFT's 17.0% — a key indicator of consistent wealth creation.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date+5.9%+11.6%
1-Year ReturnPast 12 months-2.5%+39.4%
3-Year ReturnCumulative with dividends+60.2%+171.2%
5-Year ReturnCumulative with dividends+71.9%+151.8%
10-Year ReturnCumulative with dividends+803.9%+765.8%
CAGR (3Y)Annualised 3-year return+17.0%+39.5%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

MSFT leads this category, winning 2 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than GOOGL's 1.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSFT currently trades 89.9% from its 52-week high vs GOOGL's 85.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.96x1.35x
52-Week HighHighest price in past year$553.72$408.61
52-Week LowLowest price in past year$349.20$235.84
% of 52W HighCurrent price vs 52-week peak+89.9%+85.9%
RSI (14)Momentum oscillator 0–10057.158.8
Avg Volume (50D)Average daily shares traded28.8M27.3M
MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Wall Street rates MSFT as "Buy" and GOOGL as "Buy". Consensus price targets imply 22.9% upside for GOOGL (target: $432) vs 11.1% for MSFT (target: $553). For income investors, MSFT offers the higher dividend yield at 0.71% vs GOOGL's 0.23%.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$553.39$431.57
# AnalystsCovering analysts8283
Dividend YieldAnnual dividend ÷ price+0.7%+0.2%
Dividend StreakConsecutive years of raises212
Dividend / ShareAnnual DPS$3.55$0.82
Buyback YieldShare repurchases ÷ mkt cap+0.6%+1.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 3 of 6 categories (Valuation Metrics, Risk & Volatility). GOOGL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories

Custom Comparison: MSFT vs GOOGL

Compare on any lens — Growth, Value, Income, or pick from 130+ individual metrics.

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MSFT vs GOOGL: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is MSFT or GOOGL a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 17.

8% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Microsoft Corporation (MSFT) offers the better valuation at 27. 7x trailing P/E (25. 2x forward), making it the more compelling value choice. Analysts rate Microsoft Corporation (MSFT) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MSFT or GOOGL?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 27.

7x versus Alphabet Inc. at 32. 5x. On forward P/E, Alphabet Inc. is actually cheaper at 17. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 57x versus Microsoft Corporation's 1. 45x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MSFT or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +151. 8%, compared to +71. 9% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: MSFT returned +803. 9% versus GOOGL's +765. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MSFT or GOOGL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

96β versus Alphabet Inc. 's 1. 35β — meaning GOOGL is approximately 41% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 29% for Microsoft Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — MSFT or GOOGL?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 17.

8% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to 31. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 16. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MSFT or GOOGL?

Microsoft Corporation (MSFT) is the more profitable company, earning 40.

3% net margin versus 32. 8% for Alphabet Inc. — meaning it keeps 40. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 46. 8% versus 32. 1% for GOOGL. At the gross margin level — before operating expenses — MSFT leads at 67. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MSFT or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 57x versus Microsoft Corporation's 1. 45x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Alphabet Inc. (GOOGL) trades at 17. 1x forward P/E versus 25. 2x for Microsoft Corporation — 8. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GOOGL: 22. 9% to $431. 57.

08

Which pays a better dividend — MSFT or GOOGL?

All stocks in this comparison pay dividends.

Microsoft Corporation (MSFT) offers the highest yield at 0. 7%, versus 0. 2% for Alphabet Inc. (GOOGL).

09

Is MSFT or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

96), 0. 7% yield, +803. 9% 10Y return). Both have compounded well over 10 years (MSFT: +803. 9%, GOOGL: +765. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MSFT and GOOGL?

These companies operate in different sectors (MSFT (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MSFT pays a dividend while GOOGL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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