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Stock Comparison

MSFT vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals30-year financialsFull price history
MSFT
Microsoft Corporation

Enterprise Software

TechnologyNASDAQ • US
Market Cap$3.94T
5Y Perf.+147.9%
GOOGL
Alphabet Inc.

Search & Social Media

Communication ServicesNASDAQ • US
Market Cap$3.45T
5Y Perf.+224.6%

MSFT vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MSFT logoMSFT
GOOGL logoGOOGL
IndustryEnterprise SoftwareSearch & Social Media
Market Cap$3.94T$3.45T
Revenue (TTM)$346.44B$471.10B
Net Income (TTM)$142.63B$235.69B
Gross Margin67.7%60.9%
Operating Margin47.1%33.3%
Forward P/E26.5x14.5x
Total Debt$128.81B$59.29B
Cash & Equiv.$20.93B$30.71B

MSFT vs GOOGL — Long-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MSFT
GOOGL
StockNov 20Nov 26Return
Microsoft Corporati… (MSFT)100247.9+147.9%
Alphabet Inc. (GOOGL)100324.6+224.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: MSFT vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. Alphabet Inc. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇MSFT emerged as the overall leader. Track its performance:
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 21 yrs, beta 1.04, yield 0.7%
  • Rev growth 17.8%, EPS growth 31.6%, 3Y rev CAGR 16.1%
  • 8.2% 10Y total return vs GOOGL's 6.2%
Best for: income & stability and growth exposure
GOOGL
Alphabet Inc.
The Value Pick

GOOGL is the clearest fit if your priority is valuation efficiency.

  • PEG 0.48 vs MSFT's 1.52
  • Lower P/E (14.5x vs 26.5x), PEG 0.48 vs 1.52
  • 50.0% margin vs MSFT's 41.2%
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT17.8% revenue growth vs GOOGL's 15.1%
ValueGOOGL logoGOOGLLower P/E (14.5x vs 26.5x), PEG 0.48 vs 1.52
Quality / MarginsGOOGL logoGOOGL50.0% margin vs MSFT's 41.2%
Stability / SafetyMSFT logoMSFTBeta 1.04 vs GOOGL's 1.32
DividendsMSFT logoMSFT0.7% yield, 21-year raise streak, vs GOOGL's 0.3%
Momentum (1Y)MSFT logoMSFT+7.5% vs GOOGL's +0.3%
Efficiency (ROA)GOOGL logoGOOGL29.2% ROA vs MSFT's 19.7%, ROIC 25.1% vs 23.9%

MSFT vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the AI Stocks Theme

These companies are key players in the AI Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
MSFTMicrosoft Corporation
FY 2026
Server Products And Cloud Services
39.0%$129.4B
Microsoft Three Six Five Commercial Products And Cloud Services
30.7%$102.0B
XBOX
6.6%$21.8B
Linked In Corporation
6.0%$19.8B
Windows
5.1%$17.1B
Search Advertising
4.6%$15.2B
Microsoft Three Six Five Consumer Products and Cloud Services
2.8%$9.2B
Other (3)
5.2%$17.4B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

MSFT vs GOOGL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGGOOGL

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

GOOGL and MSFT operate at a comparable scale, with $471.1B and $346.4B in trailing revenue. GOOGL is the more profitable business, keeping 50.0% of every revenue dollar as net income compared to MSFT's 41.2%. On growth, GOOGL holds the edge at +24.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$346.4B$471.1B
EBITDAEarnings before interest/tax$200.4B$185.0B
Net IncomeAfter-tax profit$142.6B$235.7B
Free Cash FlowCash after capex$60.0B$19.7B
Gross MarginGross profit ÷ Revenue+67.7%+60.9%
Operating MarginEBIT ÷ Revenue+47.1%+33.3%
Net MarginNet income ÷ Revenue+41.2%+50.0%
FCF MarginFCF ÷ Revenue+17.3%+4.2%
Rev. Growth (YoY)Latest quarter vs prior year+18.8%+24.7%
EPS Growth (YoY)Latest quarter vs prior year+32.3%-26.1%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GOOGL leads this category, winning 6 of 7 comparable metrics.

At 26.3x trailing earnings, GOOGL trades at a 11% valuation discount to MSFT's 29.6x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 0.88x vs MSFT's 1.70x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$3.94T$3.45T
Enterprise ValueMkt cap + debt − cash$4.05T$3.48T
Trailing P/EPrice ÷ TTM EPS29.56x26.34x
Forward P/EPrice ÷ next-FY EPS est.26.47x14.46x
PEG RatioP/E ÷ EPS growth rate1.70x0.88x
EV / EBITDAEnterprise value multiple20.89x23.12x
Price / SalesMarket cap ÷ Revenue11.87x8.55x
Price / BookPrice ÷ Book value/share8.94x8.39x
Price / FCFMarket cap ÷ FCF58.82x47.04x
GOOGL leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 9 of 9 comparable metrics.

GOOGL delivers a 42.6% return on equity — every $100 of shareholder capital generates $43 in annual profit, vs $33 for MSFT. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to MSFT's 0.29x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs MSFT's 6/9, reflecting strong financial health.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+33.2%+42.6%
ROA (TTM)Return on assets+19.7%+29.2%
ROICReturn on invested capital+23.9%+25.1%
ROCEReturn on capital employed+29.1%+30.3%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage0.29x0.14x
Net DebtTotal debt minus cash$107.9B$28.6B
Cash & Equiv.Liquid assets$20.9B$30.7B
Total DebtShort + long-term debt$128.8B$59.3B
Interest CoverageEBIT ÷ Interest expense56.10x94.51x
GOOGL leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — MSFT and GOOGL each lead in 3 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $19,248 today (with dividends reinvested), compared to $16,195 for MSFT. Over the past 12 months, MSFT leads with a +7.5% total return vs GOOGL's +0.3%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 30.1% vs MSFT's 14.9% — a key indicator of consistent wealth creation.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date+12.8%-9.4%
1-Year ReturnPast 12 months+7.5%+0.3%
3-Year ReturnCumulative with dividends+51.6%+120.2%
5-Year ReturnCumulative with dividends+62.0%+92.5%
10-Year ReturnCumulative with dividends+819.0%+615.4%
CAGR (3Y)Annualised 3-year return+14.9%+30.1%
Evenly matched — MSFT and GOOGL each lead in 3 of 6 comparable metrics.

Risk & Volatility

MSFT leads this category, winning 2 of 2 comparable metrics.

MSFT is the less volatile stock with a 1.04 beta — it tends to amplify market swings less than GOOGL's 1.32 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSFT currently trades 94.9% from its 52-week high vs GOOGL's 69.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5001.04x1.32x
52-Week HighHighest price in past year$559.15$408.61
52-Week LowLowest price in past year$349.20$270.70
% of 52W HighCurrent price vs 52-week peak+94.9%+69.7%
RSI (14)Momentum oscillator 0–10054.428.0
Avg Volume (50D)Average daily shares traded23.1M31.1M
MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Wall Street rates MSFT as "Buy" and GOOGL as "Buy". Consensus price targets imply 40.6% upside for GOOGL (target: $400) vs 15.3% for MSFT (target: $612). For income investors, MSFT offers the higher dividend yield at 0.67% vs GOOGL's 0.29%.

MetricMSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$611.74$400.32
# AnalystsCovering analysts8383
Dividend YieldAnnual dividend ÷ price+0.7%+0.3%
Dividend StreakConsecutive years of raises212
Dividend / ShareAnnual DPS$3.55$0.82
Buyback YieldShare repurchases ÷ mkt cap+0.6%+1.3%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Risk & Volatility). GOOGL leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories

Custom Comparison: MSFT vs GOOGL

Compare on any lens — Growth, Value, Income, or pick from 130+ individual metrics.

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MSFT vs GOOGL: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is MSFT or GOOGL a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 17.

8% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Alphabet Inc. (GOOGL) offers the better valuation at 26. 3x trailing P/E (14. 5x forward), making it the more compelling value choice. Analysts rate Microsoft Corporation (MSFT) a "Buy" — based on 83 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MSFT or GOOGL?

On trailing P/E, Alphabet Inc.

(GOOGL) is the cheapest at 26. 3x versus Microsoft Corporation at 29. 6x. On forward P/E, Alphabet Inc. is actually cheaper at 14. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 48x versus Microsoft Corporation's 1. 52x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MSFT or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +92. 5%, compared to +62. 0% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: MSFT returned +819. 0% versus GOOGL's +615. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MSFT or GOOGL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 1.

04β versus Alphabet Inc. 's 1. 32β — meaning GOOGL is approximately 28% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 29% for Microsoft Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — MSFT or GOOGL?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 17.

8% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to 31. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 16. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MSFT or GOOGL?

Microsoft Corporation (MSFT) is the more profitable company, earning 40.

3% net margin versus 32. 8% for Alphabet Inc. — meaning it keeps 40. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 46. 8% versus 32. 1% for GOOGL. At the gross margin level — before operating expenses — MSFT leads at 67. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MSFT or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 48x versus Microsoft Corporation's 1. 52x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Alphabet Inc. (GOOGL) trades at 14. 5x forward P/E versus 26. 5x for Microsoft Corporation — 12. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GOOGL: 40. 6% to $400. 32.

08

Which pays a better dividend — MSFT or GOOGL?

All stocks in this comparison pay dividends.

Microsoft Corporation (MSFT) offers the highest yield at 0. 7%, versus 0. 3% for Alphabet Inc. (GOOGL).

09

Is MSFT or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

04), 0. 7% yield, +819. 0% 10Y return). Both have compounded well over 10 years (MSFT: +819. 0%, GOOGL: +615. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MSFT and GOOGL?

These companies operate in different sectors (MSFT (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MSFT pays a dividend while GOOGL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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