Comprehensive Stock Comparison
Compare ServiceNow, Inc. (NOW) vs CXApp Inc. (CXAI) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | NOW | 20.9% revenue growth vs CXAI's -3.0% |
| Quality / Margins | NOW | 13.2% net margin vs CXAI's -289.4% |
| Stability / Safety | NOW | Lower D/E ratio (24.7% vs 35.8%) |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | CXAI | -84.1% vs NOW's -88.4% |
| Efficiency (ROA) | NOW | 6.7% ROA vs CXAI's -41.7%, ROIC 12.4% vs -52.9% |
Who Each Stock Is For
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
ServiceNow is a leading enterprise cloud platform that automates digital workflows across IT, customer service, HR, and security operations. It generates revenue primarily through subscription fees for its Now platform — with IT service management being its largest segment — and professional services. The company's competitive moat lies in its unified workflow automation platform that creates strong network effects and high switching costs as customers expand across departments.
CXApp Inc. is a workplace experience platform provider that offers a SaaS solution for enterprise workplace management. It generates revenue primarily through subscription fees for its platform — which includes features like desk reservations, indoor mapping, and employee engagement tools — with enterprise customers paying recurring fees based on usage or seat count. The company's competitive advantage lies in its integrated platform that combines multiple workplace management functions into a single solution, creating switching costs for enterprise clients.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
NOW leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). CXAI leads in 2 (Valuation Metrics, Risk & Volatility).
Financial Metrics (TTM)
NOW is the larger business by revenue, generating $13.3B annually — 3232.2x CXAI's $4M. NOW is the more profitable business, keeping 13.2% of every revenue dollar as net income compared to CXAI's -2.9%. On growth, NOW holds the edge at +20.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | NOWServiceNow, Inc. | CXAICXApp Inc. |
|---|---|---|
| RevenueTrailing 12 months | $13.3B | $4M |
| EBITDAEarnings before interest/tax | $2.6B | -$12M |
| Net IncomeAfter-tax profit | $1.7B | -$12M |
| Free Cash FlowCash after capex | $4.6B | -$9M |
| Gross MarginGross profit ÷ Revenue | +77.5% | +83.5% |
| Operating MarginEBIT ÷ Revenue | +13.7% | -3.5% |
| Net MarginNet income ÷ Revenue | +13.2% | -2.9% |
| FCF MarginFCF ÷ Revenue | +34.5% | -2.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +20.7% | -100.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.7% | +53.1% |
Valuation Metrics
| Metric | NOWServiceNow, Inc. | CXAICXApp Inc. |
|---|---|---|
| Market CapShares × price | $113.1B | $4M |
| Enterprise ValueMkt cap + debt − cash | $112.6B | $4M |
| Trailing P/EPrice ÷ TTM EPS | 64.68x | -0.15x |
| Forward P/EPrice ÷ next-FY EPS est. | 25.81x | — |
| PEG RatioP/E ÷ EPS growth rate | 0.93x | — |
| EV / EBITDAEnterprise value multiple | 43.94x | — |
| Price / SalesMarket cap ÷ Revenue | 8.52x | 0.49x |
| Price / BookPrice ÷ Book value/share | 8.72x | 0.19x |
| Price / FCFMarket cap ÷ FCF | 24.71x | — |
Profitability & Efficiency
NOW delivers a 13.5% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-78 for CXAI. NOW carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to CXAI's 0.36x. On the Piotroski fundamental quality scale (0–9), CXAI scores 4/9 vs NOW's 3/9, reflecting mixed financial health.
| Metric | NOWServiceNow, Inc. | CXAICXApp Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +13.5% | -78.0% |
| ROA (TTM)Return on assets | +6.7% | -41.7% |
| ROICReturn on invested capital | +12.4% | -52.9% |
| ROCEReturn on capital employed | +13.2% | -59.1% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 4 |
| Debt / EquityFinancial leverage | 0.25x | 0.36x |
| Net DebtTotal debt minus cash | -$523M | $708,000 |
| Cash & Equiv.Liquid assets | $3.7B | $5M |
| Total DebtShort + long-term debt | $3.2B | $6M |
| Interest CoverageEBIT ÷ Interest expense | 126.61x | -13.39x |
Total Returns (with DRIP)
A $10,000 investment in NOW five years ago would be worth $1,941 today (with dividends reinvested), compared to $181 for CXAI. Over the past 12 months, CXAI leads with a -84.1% total return vs NOW's -88.4%. The 3-year compound annual growth rate (CAGR) favors NOW at -37.0% vs CXAI's -73.9% — a key indicator of consistent wealth creation.
| Metric | NOWServiceNow, Inc. | CXAICXApp Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -26.7% | -46.4% |
| 1-Year ReturnPast 12 months | -88.4% | -84.1% |
| 3-Year ReturnCumulative with dividends | -75.0% | -98.2% |
| 5-Year ReturnCumulative with dividends | -80.6% | -98.2% |
| 10-Year ReturnCumulative with dividends | +96.4% | -98.2% |
| CAGR (3Y)Annualised 3-year return | -37.0% | -73.9% |
Risk & Volatility
CXAI is the less volatile stock with a -0.14 beta — it tends to amplify market swings less than NOW's 1.52 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | NOWServiceNow, Inc. | CXAICXApp Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.52x | -0.14x |
| 52-Week HighHighest price in past year | $1057.39 | $1.49 |
| 52-Week LowLowest price in past year | $98.00 | $0.17 |
| % of 52W HighCurrent price vs 52-week peak | +10.2% | +12.3% |
| RSI (14)Momentum oscillator 0–100 | 30.9 | 35.2 |
| Avg Volume (50D)Average daily shares traded | 15.0M | 4.5M |
Analyst Outlook
| Metric | NOWServiceNow, Inc. | CXAICXApp Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — |
| Price TargetConsensus 12-month target | $196.29 | — |
| # AnalystsCovering analysts | 67 | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.6% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 21 | Feb 26 | Change |
|---|---|---|---|
| ServiceNow, Inc. (NOW) | 100 | 21.21 | -78.8% |
| CXApp Inc. (CXAI) | 97.35 | 2.68 | -97.2% |
ServiceNow, Inc. (NOW) returned -81% over 5 years vs CXApp Inc. (CXAI)'s -98%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| ServiceNow, Inc. (NOW) | $1.4B | $13.3B | +854.9% |
| CXApp Inc. (CXAI) | $0.00 | $7M | — |
ServiceNow, Inc.'s revenue grew from $1.4B (2016) to $13.3B (2025) — a 28.5% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| ServiceNow, Inc. (NOW) | -32.5% | 13.2% | +140.5% |
| CXApp Inc. (CXAI) | -3.4% | -2.7% | +21.1% |
ServiceNow, Inc.'s net margin went from -32% (2016) to 13% (2025).
Chart 4P/E Ratio History — 3 Years
| Stock | 2019 | 2025 | Change |
|---|---|---|---|
| ServiceNow, Inc. (NOW) | 443.9 | 91.7 | -79.3% |
ServiceNow, Inc. has traded in a 92x–444x P/E range over 3 years; current trailing P/E is ~65x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| ServiceNow, Inc. (NOW) | -0.55 | 1.67 | +403.6% |
| CXApp Inc. (CXAI) | -0.5 | -1.22 | -144.0% |
ServiceNow, Inc.'s EPS grew from $-0.55 (2016) to $1.67 (2025).
Chart 6Free Cash Flow — 5 Years
ServiceNow, Inc. generated $5B FCF in 2025 (+155% vs 2021). CXApp Inc. generated $-7M FCF in 2024 (-1135% vs 2021).
NOW vs CXAI: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is NOW or CXAI a better buy right now?
ServiceNow, Inc. (NOW) offers the better valuation at 64.7x trailing P/E (25.8x forward), making it the more compelling value choice. Analysts rate ServiceNow, Inc. (NOW) a "Buy" — based on 67 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — NOW or CXAI?
Over the past 5 years, ServiceNow, Inc. (NOW) delivered a total return of -80.6%, compared to -98.2% for CXApp Inc. (CXAI). A $10,000 investment in NOW five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: NOW returned +96.4% versus CXAI's -98.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — NOW or CXAI?
By beta (market sensitivity over 5 years), CXApp Inc. (CXAI) is the lower-risk stock at -0.14β versus ServiceNow, Inc.'s 1.52β — meaning NOW is approximately -1222% more volatile than CXAI relative to the S&P 500. On balance sheet safety, ServiceNow, Inc. (NOW) carries a lower debt/equity ratio of 25% versus 36% for CXApp Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — NOW or CXAI?
ServiceNow, Inc. (NOW) is the more profitable company, earning 13.2% net margin versus -271.7% for CXApp Inc. — meaning it keeps 13.2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NOW leads at 13.7% versus -192.4% for CXAI. At the gross margin level — before operating expenses — CXAI leads at 82.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — NOW or CXAI?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is NOW or CXAI better for a retirement portfolio?
For long-horizon retirement investors, CXApp Inc. (CXAI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.14)). ServiceNow, Inc. (NOW) carries a higher beta of 1.52 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CXAI: -98.2%, NOW: +96.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between NOW and CXAI?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.