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ServiceNow, Inc. (NOW) 10-Year Financial Performance & Capital Metrics

NOW •
TechnologyApplication SoftwareWork management and collaboration tools
AboutServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.Show more
  • Revenue $13.28B +20.9%
  • EBITDA $2.56B +40.1%
  • Net Income $1.75B +22.7%
  • EPS (Diluted) 1.67 +21.9%
  • Gross Margin 77.53% -2.1%
  • EBITDA Margin 19.3% +15.9%
  • Operating Margin 13.74% +10.6%
  • Net Margin 13.16% +1.5%
  • ROE 15.49% -6.3%
  • ROIC 12.42% +6.9%
  • Debt/Equity 0.25 +4.2%
  • Interest Coverage -
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓Strong 5Y profit CAGR of 71.2%
  • ✓FCF machine: 34.5% free cash flow margin
  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Strong 5Y sales CAGR of 24.1%
  • ✓Good 3Y average ROE of 19.8%
  • ✓Healthy 5Y average net margin of 10.8%

✗Weaknesses

  • ✗Weak Piotroski F-Score: 3/9
  • ✗Weak momentum: RS Rating 3 (bottom 3%)
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y29.44%
5Y24.05%
3Y22.38%
TTM20.88%

Profit (Net Income) CAGR

10Y-
5Y71.16%
3Y75.21%
TTM22.67%

EPS CAGR

10Y-
5Y69.32%
3Y73.46%
TTM-54.99%

ROCE

10Y Avg-0.12%
5Y Avg8.91%
3Y Avg11.46%
Latest13.21%

Peer Comparison

Work management and collaboration tools
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Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
NOWServiceNow, Inc.113.09B108.0164.6820.88%13.16%13.48%4.05%0.25
MNDYmonday.com Ltd.3.74B72.6432.4326.75%9.64%9.52%8.37%0.25
OBLGOblong, Inc.1.26M1.10-0.07-37.59%-187.17%-45.31%
CXAICXApp Inc.3.52M0.18-0.15-3.04%-289.44%-78.05%0.36
UPLDUpland Software, Inc.25.51M0.88-0.21-7.74%-18.43%-64.63%91.56%2.78
ASANAsana, Inc.1.65B7.10-6.4010.94%-28.32%-116.32%0.57%1.18
TEAMAtlassian Corporation7.14B75.13-76.6619.66%-3.29%-11.89%19.82%0.92

Compare NOW vs Peers

Analyze head-to-head performance against top industry competitors across valuation, growth, and profitability metrics.

vs TEAM

Compare head-to-head with Atlassian Corporation

vs MNDY

Compare head-to-head with monday.com Ltd.

Compare Top 5

vs TEAM, MNDY, ASAN, UPLD

Profit & Loss

Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Sales/Revenue+1.39B1.93B2.61B3.46B4.52B5.9B7.25B8.97B10.98B13.28B
Revenue Growth %38.29%39.02%34.96%32.64%30.6%30.46%22.88%23.82%22.44%20.88%
Cost of Goods Sold+398.68M499.77M622.66M796.64M987.11M1.35B1.57B1.92B2.29B2.98B
COGS % of Revenue28.67%25.85%23.87%23.02%21.84%22.95%21.71%21.41%20.82%22.47%
Gross Profit+991.83M1.43B1.99B2.66B3.53B4.54B5.67B7.05B8.7B10.29B
Gross Margin %71.33%74.15%76.13%76.98%78.16%77.05%78.29%78.59%79.18%77.53%
Gross Profit Growth %46.71%44.51%38.58%34.12%32.61%28.61%24.85%24.29%23.36%18.37%
Operating Expenses+1.14B1.53B2.03B2.62B3.33B4.29B5.32B6.29B7.33B8.47B
OpEx % of Revenue82.32%79.39%77.76%75.76%73.76%72.69%73.39%70.09%66.76%63.8%
Selling, General & Admin859.4M1.16B1.5B1.87B2.31B2.89B3.55B4.16B4.79B5.51B
SG&A % of Revenue61.8%59.86%57.46%54.13%51.09%49%48.99%46.42%43.61%41.5%
Research & Development285.24M377.52M529.5M748.37M1.02B1.4B1.77B2.12B2.54B2.96B
R&D % of Revenue20.51%19.53%20.3%21.63%22.66%23.69%24.4%23.68%23.15%22.29%
Other Operating Expenses251K244K-341K3.53M000000
Operating Income+-422.81M-101.41M-42.43M42M198.86M257M355M762M1.36B1.82B
Operating Margin %-30.41%-5.25%-1.63%1.21%4.4%4.36%4.9%8.49%12.42%13.74%
Operating Income Growth %-154.14%76.01%58.17%199%373.48%29.23%38.13%114.65%79%33.72%
EBITDA+-339.73M11.49M105.77M244.5M469.86M729M697M1.32B1.83B2.56B
EBITDA Margin %-24.43%0.59%4.05%7.07%10.4%12.36%9.62%14.76%16.65%19.3%
EBITDA Growth %-220.47%103.38%820.89%131.15%92.17%55.15%-4.39%89.96%38.14%40.08%
D&A (Non-Cash Add-back)83.08M112.9M148.2M202.5M271M472M342M562M465M738M
EBIT-378.93M-62.78M13.71M100.47M183M257M426M1.03B1.76B2.26B
Net Interest Income+-24.75M-36.29M-18.11M22.13M6.74M-8M55M278M396M451M
Interest Income8.53M5.8M56.13M55.41M39M20M82M302M419M451M
Interest Expense33.28M53.39M52.73M33.28M33M28M27M24M23M0
Other Income/Expense-28.25M-49.01M3.4M25M-49M-8M44M246M374M437M
Pretax Income+-450.05M-149M-39.02M67.19M150M249M399M1.01B1.74B2.26B
Pretax Margin %-32.37%-7.71%-1.5%1.94%3.32%4.22%5.51%11.24%15.82%17.03%
Income Tax+1.75M126K-12.32M-559.51M31M19M74M-723M313M513M
Effective Tax Rate %100.39%100.08%68.43%932.79%79.33%92.37%81.45%171.73%81.99%77.31%
Net Income+-451.8M-149.13M-26.7M626.7M119M230M325M1.73B1.43B1.75B
Net Margin %-32.49%-7.71%-1.02%18.11%2.63%3.9%4.49%19.3%12.97%13.16%
Net Income Growth %-127.69%66.99%82.09%2446.83%-81.01%93.28%41.3%432.62%-17.68%22.67%
Net Income (Continuing)-451.8M-116.85M-26.7M626.7M119M230M325M1.73B1.43B1.75B
Discontinued Operations0000000000
Minority Interest0000000000
EPS (Diluted)+-0.55-0.17-0.030.640.120.230.321.681.371.67
EPS Growth %-116.54%68.36%82.76%2220%-81.13%91.67%39.13%425%-18.45%21.9%
EPS (Basic)-0.55-0.17-0.030.670.120.230.321.701.381.69
Diluted Shares Outstanding822.67M855.88M889.23M986.12M1.01B1.02B1.02B1.03B1.04B1.05B
Basic Shares Outstanding822.67M855.88M889.23M932.33M965.48M990.47M1.01B1.02B1.03B1.04B
Dividend Payout Ratio----------

Balance Sheet

Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Total Current Assets+1.34B2.42B2.34B2.83B4.52B5.22B6.65B7.78B9.19B9.88B
Cash & Short-Term Investments899.36M1.78B1.5B1.69B3.09B3.3B4.28B4.88B5.76B6.28B
Cash Only401.24M726.5M566.2M775.78M1.68B1.73B1.47B1.9B2.3B3.73B
Short-Term Investments498.12M1.05B931.72M915.32M1.42B1.58B2.81B2.98B3.46B2.56B
Accounts Receivable322.76M437.05M574.81M835.28M1.01B1.39B1.73B2.04B2.24B2.63B
Days Sales Outstanding84.7282.5380.4288.181.4986.0586.982.8474.4472.21
Inventory0000000000
Days Inventory Outstanding----------
Other Current Assets76.78M109.64M139.89M175.04M229M303M649M864M1.19B970M
Total Non-Current Assets+691.23M1.13B1.53B3.2B4.19B5.58B6.64B9.61B11.2B16.16B
Property, Plant & Equipment181.62M245.12M347.22M870.51M1.11B1.36B1.74B2.07B2.46B3.1B
Fixed Asset Turnover7.66x7.89x7.51x3.98x4.06x4.34x4.18x4.33x4.47x4.29x
Goodwill82.53M128.73M148.84M156.76M241M777M824M1.23B1.27B3.58B
Intangible Assets65.85M86.92M100.58M143.85M153M287M232M224M209M1.12B
Long-Term Investments262.66M391.44M581.86M1.01B1.47B1.63B2.12B3.2B4.11B5.32B
Other Non-Current Assets98.57M276.08M335.31M411.44M544M835M1.1B1.37B1.76B1.99B
Total Assets+2.03B3.55B3.88B6.02B8.71B10.8B13.3B17.39B20.38B26.04B
Asset Turnover0.68x0.54x0.67x0.57x0.52x0.55x0.54x0.52x0.54x0.51x
Asset Growth %12.55%74.56%9.26%55.25%44.71%23.9%23.16%30.74%17.23%27.74%
Total Current Liabilities+1.07B2.04B2.01B2.75B3.74B4.95B6B7.37B8.36B10.44B
Accounts Payable38.08M32.11M30.73M52.96M34M89M274M126M68M204M
Days Payables Outstanding34.8623.4518.0224.2612.5724.0163.5823.9410.8524.96
Short-Term Debt0543.42M00092M96M89M102M112M
Deferred Revenue (Current)861.78M1.21B1.65B2.19B2.96B3.84B4.66B5.79B6.82B8.31B
Other Current Liabilities84.91M97.24M137.12M192.4M238M305M226M425M311M1.81B
Current Ratio1.25x1.19x1.17x1.03x1.21x1.05x1.11x1.06x1.10x0.95x
Quick Ratio1.25x1.19x1.17x1.03x1.21x1.05x1.11x1.06x1.10x0.95x
Cash Conversion Cycle----------
Total Non-Current Liabilities+572.15M713.14M755.37M1.14B2.14B2.15B2.26B2.39B2.42B2.63B
Long-Term Debt507.81M630.02M661.71M694.98M1.64B1.48B1.49B1.49B1.49B2.29B
Capital Lease Obligations000383.22M423M556M650M707M687M800M
Deferred Tax Liabilities0000000000
Other Non-Current Liabilities34.18M65.88M55.06M23.46M36M51M56M118M145M-580M
Total Liabilities1.65B2.77B2.77B3.89B5.88B7.1B8.27B9.76B10.77B13.07B
Total Debt+507.81M1.17B661.71M1.13B2.13B2.21B2.23B2.28B2.28B3.2B
Net Debt106.57M446.94M95.5M355.09M458M486M762M387M-26M-523M
Debt / Equity1.31x1.51x0.60x0.53x0.75x0.60x0.44x0.30x0.24x0.25x
Debt / EBITDA-102.16x6.26x4.63x4.54x3.04x3.20x1.73x1.25x1.25x
Net Debt / EBITDA-38.91x0.90x1.45x0.97x0.67x1.09x0.29x-0.01x-0.20x
Interest Coverage-12.71x-1.90x-0.80x1.26x6.03x9.18x13.15x31.75x59.30x-
Total Equity+386.96M778.74M1.11B2.13B2.83B3.69B5.03B7.63B9.61B12.96B
Equity Growth %-31.73%101.25%42.69%91.5%33.18%30.38%36.18%51.59%25.97%34.92%
Book Value per Share0.470.911.252.162.803.644.947.429.2212.38
Total Shareholders' Equity386.96M778.74M1.11B2.13B2.83B3.69B5.03B7.63B9.61B12.96B
Common Stock167K174K180K189K000001M
Retained Earnings-997.39M-958.56M-978.78M-352.24M-234M-4M338M2.07B3.49B5.24B
Treasury Stock0000000-535M-1.22B-3.04B
Accumulated OCI-21.13M5.77M-4.04M25.25M94M34M-102M-37M-68M19M
Minority Interest0000000000

Cash Flow

Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Cash from Operations+159.92M642.83M811.09M1.24B1.79B2.19B2.72B3.4B4.27B5.44B
Operating CF Margin %11.5%33.25%31.09%35.72%39.53%37.16%37.58%37.88%38.85%41%
Operating CF Growth %-49.25%301.96%26.18%52.38%44.55%22.64%24.28%24.79%25.57%27.58%
Net Income-451.8M-149.13M-26.7M626.7M118.5M230M325M1.73B1.43B1.75B
Depreciation & Amortization83.08M113.88M149.6M252.11M336.38M472M433M562M564M738M
Stock-Based Compensation317.58M394.08M543.95M662.2M870M1.13B1.4B1.6B1.75B1.96B
Deferred Taxes-3.42M-9.08M-34.18M-575.76M-24.48M-34M15M-857M98M249M
Other Non-Cash Items118.26M167.75M37.66M192.38M204.72M334M375M459M499M725M
Working Capital Changes96.23M125.33M140.75M78.35M281.47M58M174M-101M-65M29M
Change in Receivables-125.11M-98.43M-146.15M-259.83M-151.43M-401M-340M-300M-254M-312M
Change in Inventory61.18M22.21M62.19M35.19M120.75M00000
Change in Payables-3.55M-5.5M-4.76M21.36M-33.58M55M172M-142M-52M55M
Cash from Investing+-112.55M-883.95M-347.42M-724.48M-1.51B-1.61B-2.58B-2.17B-2.5B-1.69B
Capital Expenditures-128.41M-157.18M-248.86M-337.58M-432.52M-399M-550M-694M-852M-868M
CapEx % of Revenue9.23%8.13%9.54%9.76%9.57%6.77%7.59%7.74%7.76%6.54%
Acquisitions-34.3M-58.2M-37.44M-7.41M-107.24M-785M-91M-279M-113M-1.08B
Investments----------
Other Investing-210K-675.24M-85.52M23.43M014M18M-7M-76M-5M
Cash from Financing+-55.75M538.89M-607.43M-302M597M-506M-344M-803M-1.34B-2.34B
Debt Issued (Net)-2.22M767.21M-430.58M0-146M-61M-94M000
Equity Issued (Net)0-1000K0001000K1000K-1000K-1000K-1000K
Dividends Paid0000000000
Share Repurchases0-55M00000-538M-696M-1.84B
Other Financing-53.53M-173.32M-176.85M-302M743M-612M-427M-265M-647M-770M
Net Change in Cash-10.85M325.9M-159.29M209M901M53M-257M429M406M1.42B
Free Cash Flow+31.51M485.64M562.23M898.39M1.35B1.79B2.17B2.7B3.42B4.58B
FCF Margin %2.27%25.12%21.55%25.96%29.96%30.39%29.99%30.14%31.09%34.46%
FCF Growth %-86.05%1441.29%15.77%59.79%50.72%32.34%21.26%24.44%26.29%34%
FCF per Share0.040.570.630.911.341.762.142.633.284.37
FCF Conversion (FCF/Net Income)-0.35x-4.31x-30.37x1.97x15.01x9.53x8.38x1.96x2.99x3.11x
Interest Paid0000041M24M23M23M0
Taxes Paid4.34M7.9M17.51M20M39M36M45M127M230M0

Key Ratios

Metric2016201720182019202020212022202320242025
Return on Equity (ROE)-94.74%-25.59%-2.83%38.7%4.8%7.05%7.45%27.35%16.53%15.49%
Return on Invested Capital (ROIC)-56.5%-8.85%-2.62%1.71%5.17%5.16%5.34%8.28%11.63%12.42%
Gross Margin71.33%74.15%76.13%76.98%78.16%77.05%78.29%78.59%79.18%77.53%
Net Margin-32.49%-7.71%-1.02%18.11%2.63%3.9%4.49%19.3%12.97%13.16%
Debt / Equity1.31x1.51x0.60x0.53x0.75x0.60x0.44x0.30x0.24x0.25x
Interest Coverage-12.71x-1.90x-0.80x1.26x6.03x9.18x13.15x31.75x59.30x-
FCF Conversion-0.35x-4.31x-30.37x1.97x15.01x9.53x8.38x1.96x2.99x3.11x
Revenue Growth38.29%39.02%34.96%32.64%30.6%30.46%22.88%23.82%22.44%20.88%

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