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RICK
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PLAY
KO logo
KO
JPM logo
JPM
TXRH logo
TXRH
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Stock Comparison

RICK vs PLAY vs KO vs JPM vs TXRH

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+104.0%
PLAY
Dave & Buster's Entertainment, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$416M
5Y Perf.-10.4%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+77.7%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$908.57B
5Y Perf.+245.8%
TXRH
Texas Roadhouse, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$11.68B
5Y Perf.+238.1%

RICK vs PLAY vs KO vs JPM vs TXRH — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
PLAY logoPLAY
KO logoKO
JPM logoJPM
TXRH logoTXRH
IndustryRestaurantsEntertainmentBeverages - Non-AlcoholicBanks - DiversifiedRestaurants
Market Cap$216M$416M$341.71B$908.57B$11.68B
Revenue (TTM)$282M$2.09B$49.28B$280.33B$6.06B
Net Income (TTM)$-7M$-65M$13.70B$57.05B$415M
Gross Margin55.2%66.8%61.7%60.0%14.0%
Operating Margin12.3%4.3%29.3%25.9%8.3%
Forward P/E4.6x94.6x24.3x14.6x27.7x
Total Debt$266M$3.17B$45.49B$942.38B$1.89B
Cash & Equiv.$34M$17M$10.27B$343.34B$135M

RICK vs PLAY vs KO vs JPM vs TXRHLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
PLAY
KO
JPM
TXRH
StockJun 20Jun 26Return
RCI Hospitality Hol… (RICK)100204.0+104.0%
Dave & Buster's Ent… (PLAY)10089.6-10.4%
The Coca-Cola Compa… (KO)100177.7+77.7%
JPMorgan Chase & Co. (JPM)100345.8+245.8%
Texas Roadhouse, In… (TXRH)100338.1+238.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs PLAY vs KO vs JPM vs TXRH

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Texas Roadhouse, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. RICK and JPM also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Value Play

RICK ranks third and is worth considering specifically for value.

  • Lower P/E (4.6x vs 14.6x)
Best for: value
PLAY
Dave & Buster's Entertainment, Inc.
The Communication Services Pick

Among these 5 stocks, PLAY doesn't own a clear edge in any measured category.

Best for: communication services exposure
KO
The Coca-Cola Company
The Quality Compounder

KO carries the broadest edge in this set and is the clearest fit for quality and dividends.

  • 27.8% margin vs PLAY's -3.1%
  • 2.6% yield, 56-year raise streak, vs TXRH's 1.5%, (1 stock pays no dividend)
  • 13.1% ROA vs PLAY's -1.6%, ROIC 15.8% vs 2.4%
Best for: quality and dividends
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 15 yrs, beta 0.87, yield 1.8%
  • 481.2% 10Y total return vs TXRH's 322.4%
  • Beta 0.87, yield 1.8%, current ratio 0.52x
  • +20.9% vs PLAY's -62.7%
Best for: income & stability and long-term compounding
TXRH
Texas Roadhouse, Inc.
The Growth Play

TXRH is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 9.4%, EPS growth -5.7%, 3Y rev CAGR 13.5%
  • Lower volatility, beta 0.42, current ratio 0.50x
  • PEG 0.40 vs KO's 2.17
  • 9.4% revenue growth vs RICK's -5.5%
Best for: growth exposure and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthTXRH logoTXRH9.4% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 14.6x)
Quality / MarginsKO logoKO27.8% margin vs PLAY's -3.1%
Stability / SafetyTXRH logoTXRHBeta 0.42 vs PLAY's 1.80, lower leverage
DividendsKO logoKO2.6% yield, 56-year raise streak, vs TXRH's 1.5%, (1 stock pays no dividend)
Momentum (1Y)JPM logoJPM+20.9% vs PLAY's -62.7%
Efficiency (ROA)KO logoKO13.1% ROA vs PLAY's -1.6%, ROIC 15.8% vs 2.4%

RICK vs PLAY vs KO vs JPM vs TXRH — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
PLAYDave & Buster's Entertainment, Inc.
FY 2025
Entertainment
62.9%$1.3B
Food and Beverage
37.1%$779M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
TXRHTexas Roadhouse, Inc.
FY 2025
Food and Beverage
99.5%$5.8B
Franchise royalties
0.5%$28M
Franchise fees
0.0%$3M

RICK vs PLAY vs KO vs JPM vs TXRH — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGTXRH

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 3 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 995.4x RICK's $282M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to PLAY's -3.1%. On growth, TXRH holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …TXRH logoTXRHTexas Roadhouse, …
RevenueTrailing 12 months$282M$2.1B$49.3B$280.3B$6.1B
EBITDAEarnings before interest/tax$51M$377M$15.5B$81.4B$716M
Net IncomeAfter-tax profit-$7M-$65M$13.7B$57.0B$415M
Free Cash FlowCash after capex$39M-$33M$12.6B$100.9B$361M
Gross MarginGross profit ÷ Revenue+55.2%+66.8%+61.7%+60.0%+14.0%
Operating MarginEBIT ÷ Revenue+12.3%+4.3%+29.3%+25.9%+8.3%
Net MarginNet income ÷ Revenue-2.3%-3.1%+27.8%+20.4%+6.8%
FCF MarginFCF ÷ Revenue+14.0%-1.6%+25.5%+36.0%+5.9%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%-1.5%+12.1%+12.8%
EPS Growth (YoY)Latest quarter vs prior year-111.1%-74.2%+18.2%+16.0%+10.0%
KO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 4 of 7 comparable metrics.

At 16.2x trailing earnings, JPM trades at a 44% valuation discount to TXRH's 29.1x P/E. Adjusting for growth (PEG ratio), TXRH offers better value at 0.43x vs KO's 2.34x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …TXRH logoTXRHTexas Roadhouse, …
Market CapShares × price$216M$416M$341.7B$908.6B$11.7B
Enterprise ValueMkt cap + debt − cash$449M$3.6B$376.9B$1.51T$13.4B
Trailing P/EPrice ÷ TTM EPS22.98x-8.54x26.12x16.22x29.14x
Forward P/EPrice ÷ next-FY EPS est.4.63x94.62x24.27x14.60x27.67x
PEG RatioP/E ÷ EPS growth rate2.34x0.92x0.43x
EV / EBITDAEnterprise value multiple8.75x9.27x25.45x18.52x18.94x
Price / SalesMarket cap ÷ Revenue0.77x0.20x7.13x3.25x1.99x
Price / BookPrice ÷ Book value/share0.96x4.54x9.99x2.51x7.98x
Price / FCFMarket cap ÷ FCF6.19x64.52x9.01x34.16x
RICK leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 5 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-53 for PLAY. RICK carries lower financial leverage with a 1.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLAY's 34.71x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs TXRH's 4/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …TXRH logoTXRHTexas Roadhouse, …
ROE (TTM)Return on equity-2.6%-53.1%+41.1%+15.9%+27.9%
ROA (TTM)Return on assets-1.1%-1.6%+13.1%+1.3%+12.2%
ROICReturn on invested capital+5.5%+2.4%+15.8%+4.5%+14.5%
ROCEReturn on capital employed+6.8%+2.9%+17.3%+8.9%+20.1%
Piotroski ScoreFundamental quality 0–966754
Debt / EquityFinancial leverage1.02x34.71x1.33x2.60x1.27x
Net DebtTotal debt minus cash$233M$3.1B$35.2B$599.0B$1.8B
Cash & Equiv.Liquid assets$34M$17M$10.3B$343.3B$135M
Total DebtShort + long-term debt$266M$3.2B$45.5B$942.4B$1.9B
Interest CoverageEBIT ÷ Interest expense1.39x0.46x10.70x0.74x
KO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $23,548 today (with dividends reinvested), compared to $3,012 for PLAY. Over the past 12 months, JPM leads with a +20.9% total return vs PLAY's -62.7%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.7% vs PLAY's -34.3% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …TXRH logoTXRHTexas Roadhouse, …
YTD ReturnYear-to-date+21.3%-29.9%+16.4%+0.8%+4.6%
1-Year ReturnPast 12 months-27.7%-62.7%+17.7%+20.9%-6.4%
3-Year ReturnCumulative with dividends-62.3%-71.6%+39.3%+138.8%+71.7%
5-Year ReturnCumulative with dividends-53.5%-69.9%+65.3%+135.5%+109.1%
10-Year ReturnCumulative with dividends+188.5%-73.0%+115.0%+481.2%+322.4%
CAGR (3Y)Annualised 3-year return-27.7%-34.3%+11.7%+33.7%+19.7%
JPM leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KO and JPM each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than PLAY's 1.80 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JPM currently trades 96.2% from its 52-week high vs PLAY's 33.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …TXRH logoTXRHTexas Roadhouse, …
Beta (5Y)Sensitivity to S&P 5001.33x1.80x-0.23x0.87x0.42x
52-Week HighHighest price in past year$41.37$35.53$84.04$338.09$197.00
52-Week LowLowest price in past year$20.76$9.65$65.35$269.72$153.82
% of 52W HighCurrent price vs 52-week peak+68.3%+33.6%+94.5%+96.2%+90.2%
RSI (14)Momentum oscillator 0–10067.244.249.272.154.5
Avg Volume (50D)Average daily shares traded47K1.8M13.6M7.4M1.1M
Evenly matched — KO and JPM each lead in 1 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", PLAY as "Buy", KO as "Buy", JPM as "Buy", TXRH as "Hold". Consensus price targets imply 246.7% upside for RICK (target: $98) vs 4.5% for JPM (target: $340). For income investors, KO offers the higher dividend yield at 2.56% vs RICK's 0.99%.

MetricRICK logoRICKRCI Hospitality H…PLAY logoPLAYDave & Buster's E…KO logoKOThe Coca-Cola Com…JPM logoJPMJPMorgan Chase & …TXRH logoTXRHTexas Roadhouse, …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyHold
Price TargetConsensus 12-month target$98.00$17.33$86.13$339.75$191.46
# AnalystsCovering analysts320486144
Dividend YieldAnnual dividend ÷ price+1.0%+2.6%+1.8%+1.5%
Dividend StreakConsecutive years of raises70561515
Dividend / ShareAnnual DPS$0.28$2.04$5.95$2.71
Buyback YieldShare repurchases ÷ mkt cap+5.5%+0.4%+0.2%+3.8%+1.3%
KO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KO leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 1 (Valuation Metrics). 1 tied.

Best OverallThe Coca-Cola Company (KO)Leads 3 of 6 categories
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RICK vs PLAY vs KO vs JPM vs TXRH: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or PLAY or KO or JPM or TXRH a better buy right now?

For growth investors, Texas Roadhouse, Inc.

(TXRH) is the stronger pick with 9. 4% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 2x trailing P/E (14. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or PLAY or KO or JPM or TXRH?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 2x versus Texas Roadhouse, Inc. at 29. 1x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Texas Roadhouse, Inc. wins at 0. 40x versus The Coca-Cola Company's 2. 17x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — RICK or PLAY or KO or JPM or TXRH?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +135. 5%, compared to -69. 9% for Dave & Buster's Entertainment, Inc. (PLAY). Over 10 years, the gap is even starker: JPM returned +481. 2% versus PLAY's -73. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or PLAY or KO or JPM or TXRH?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

23β versus Dave & Buster's Entertainment, Inc. 's 1. 80β — meaning PLAY is approximately -869% more volatile than KO relative to the S&P 500. On balance sheet safety, RCI Hospitality Holdings, Inc. (RICK) carries a lower debt/equity ratio of 102% versus 35% for Dave & Buster's Entertainment, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or PLAY or KO or JPM or TXRH?

By revenue growth (latest reported year), Texas Roadhouse, Inc.

(TXRH) is pulling ahead at 9. 4% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -195. 9% for Dave & Buster's Entertainment, Inc.. Over a 3-year CAGR, TXRH leads at 13. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or PLAY or KO or JPM or TXRH?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -2. 3% for Dave & Buster's Entertainment, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus 5. 0% for PLAY. At the gross margin level — before operating expenses — PLAY leads at 85. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or PLAY or KO or JPM or TXRH more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Texas Roadhouse, Inc. (TXRH) is the more undervalued stock at a PEG of 0. 40x versus The Coca-Cola Company's 2. 17x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, RCI Hospitality Holdings, Inc. (RICK) trades at 4. 6x forward P/E versus 94. 6x for Dave & Buster's Entertainment, Inc. — 90. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RICK: 246. 7% to $98. 00.

08

Which pays a better dividend — RICK or PLAY or KO or JPM or TXRH?

In this comparison, KO (2.

6% yield), JPM (1. 8% yield), TXRH (1. 5% yield), RICK (1. 0% yield) pay a dividend. PLAY does not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or PLAY or KO or JPM or TXRH better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

23), 2. 6% yield, +115. 0% 10Y return). Dave & Buster's Entertainment, Inc. (PLAY) carries a higher beta of 1. 80 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +115. 0%, PLAY: -73. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and PLAY and KO and JPM and TXRH?

These companies operate in different sectors (RICK (Consumer Cyclical) and PLAY (Communication Services) and KO (Consumer Defensive) and JPM (Financial Services) and TXRH (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RICK is a small-cap quality compounder stock; PLAY is a small-cap quality compounder stock; KO is a large-cap quality compounder stock; JPM is a large-cap deep-value stock; TXRH is a mid-cap quality compounder stock. RICK, KO, JPM, TXRH pay a dividend while PLAY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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