Comprehensive Stock Comparison
Compare Sportradar Group AG (SRAD) vs Shopify Inc. (SHOP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SHOP | 30.1% revenue growth vs SRAD's 26.1% |
| Value | SRAD | Lower P/E (36.7x vs 65.9x), PEG 1.18 vs 2.25 |
| Quality / Margins | SHOP | 10.7% net margin vs SRAD's 7.7% |
| Stability / Safety | SRAD | Beta 0.80 vs SHOP's 2.23 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SHOP | +7.8% vs SRAD's -15.5% |
| Efficiency (ROA) | SHOP | 8.1% ROA vs SRAD's 3.9%, ROIC 9.4% vs 15.8% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Sportradar is a sports data and technology company that provides mission-critical data, odds, and content to sports betting operators, media companies, and sports leagues. It generates revenue primarily through data services to betting operators (roughly 70% of revenue) and media rights distribution to broadcasters (roughly 30%), with additional income from integrity monitoring and advertising solutions. The company's moat lies in its exclusive long-term partnerships with major sports leagues — including the NBA, NFL, and FIFA — which provide proprietary data feeds that competitors cannot replicate.
Shopify is a comprehensive commerce platform that enables businesses of all sizes to create online stores, manage sales across multiple channels, and handle operations like payments, shipping, and inventory. It generates revenue primarily through subscription fees for its platform tiers — which account for about 30% of revenue — and merchant solutions like payment processing, shipping, and capital advances that make up the remaining 70%. The company's key advantage is its integrated ecosystem that combines easy-to-use store creation tools with a vast app marketplace and fulfillment network, creating high switching costs for merchants as they grow their businesses.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SHOP leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). SRAD leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
SHOP is the larger business by revenue, generating $11.6B annually — 9.4x SRAD's $1.2B. Profitability is closely matched — net margins range from 10.7% (SHOP) to 7.7% (SRAD). On growth, SHOP holds the edge at +30.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SRADSportradar Group … | SHOPShopify Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.2B | $11.6B |
| EBITDAEarnings before interest/tax | $451M | $1.5B |
| Net IncomeAfter-tax profit | $95M | $1.2B |
| Free Cash FlowCash after capex | $200M | $2.0B |
| Gross MarginGross profit ÷ Revenue | +57.0% | +48.1% |
| Operating MarginEBIT ÷ Revenue | +10.9% | +12.7% |
| Net MarginNet income ÷ Revenue | +7.7% | +10.7% |
| FCF MarginFCF ÷ Revenue | +16.3% | +17.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +14.5% | +30.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -41.3% | -42.0% |
Valuation Metrics
At 128.4x trailing earnings, SHOP trades at a 17% valuation discount to SRAD's 154.8x P/E. Adjusting for growth (PEG ratio), SHOP offers better value at 4.38x vs SRAD's 4.97x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | SRADSportradar Group … | SHOPShopify Inc. |
|---|---|---|
| Market CapShares × price | $4.0B | $157.4B |
| Enterprise ValueMkt cap + debt − cash | $3.6B | $156.1B |
| Trailing P/EPrice ÷ TTM EPS | 154.81x | 128.44x |
| Forward P/EPrice ÷ next-FY EPS est. | 36.74x | 65.90x |
| PEG RatioP/E ÷ EPS growth rate | 4.97x | 4.38x |
| EV / EBITDAEnterprise value multiple | 7.31x | 104.11x |
| Price / SalesMarket cap ÷ Revenue | 3.04x | 13.62x |
| Price / BookPrice ÷ Book value/share | 5.29x | 11.69x |
| Price / FCFMarket cap ÷ FCF | 26.87x | 78.44x |
Profitability & Efficiency
SRAD delivers a 9.6% return on equity — every $100 of shareholder capital generates $10 in annual profit, vs $9 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SRAD's 0.05x.
| Metric | SRADSportradar Group … | SHOPShopify Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +9.6% | +9.1% |
| ROA (TTM)Return on assets | +3.9% | +8.1% |
| ROICReturn on invested capital | +15.8% | +9.4% |
| ROCEReturn on capital employed | +7.1% | +11.0% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.05x | 0.01x |
| Net DebtTotal debt minus cash | -$302M | -$1.4B |
| Cash & Equiv.Liquid assets | $348M | $1.5B |
| Total DebtShort + long-term debt | $47M | $188M |
| Interest CoverageEBIT ÷ Interest expense | 2.63x | — |
Total Returns (with DRIP)
A $10,000 investment in SHOP five years ago would be worth $9,216 today (with dividends reinvested), compared to $7,289 for SRAD. Over the past 12 months, SHOP leads with a +7.8% total return vs SRAD's -15.5%. The 3-year compound annual growth rate (CAGR) favors SHOP at 43.2% vs SRAD's 14.3% — a key indicator of consistent wealth creation.
| Metric | SRADSportradar Group … | SHOPShopify Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -21.7% | -23.2% |
| 1-Year ReturnPast 12 months | -15.5% | +7.8% |
| 3-Year ReturnCumulative with dividends | +49.4% | +193.5% |
| 5-Year ReturnCumulative with dividends | -27.1% | -7.8% |
| 10-Year ReturnCumulative with dividends | -27.1% | +5294.6% |
| CAGR (3Y)Annualised 3-year return | +14.3% | +43.2% |
Risk & Volatility
SRAD is the less volatile stock with a 0.80 beta — it tends to amplify market swings less than SHOP's 2.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SHOP currently trades 66.3% from its 52-week high vs SRAD's 56.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SRADSportradar Group … | SHOPShopify Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.80x | 2.23x |
| 52-Week HighHighest price in past year | $32.22 | $182.19 |
| 52-Week LowLowest price in past year | $15.72 | $69.84 |
| % of 52W HighCurrent price vs 52-week peak | +56.7% | +66.3% |
| RSI (14)Momentum oscillator 0–100 | 53.5 | 48.7 |
| Avg Volume (50D)Average daily shares traded | 2.2M | 10.0M |
Analyst Outlook
Wall Street rates SRAD as "Buy" and SHOP as "Buy". Consensus price targets imply 75.2% upside for SRAD (target: $32) vs 36.8% for SHOP (target: $165).
| Metric | SRADSportradar Group … | SHOPShopify Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $32.00 | $165.16 |
| # AnalystsCovering analysts | 16 | 63 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.9% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Sep 21 | Feb 26 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 100 | 72.81 | -27.2% |
| Shopify Inc. (SHOP) | 100 | 97.87 | -2.1% |
Shopify Inc. (SHOP) returned -8% over 5 years vs Sportradar Group AG (SRAD)'s -27%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | $380M | $1.1B | +190.9% |
| Shopify Inc. (SHOP) | $389M | $11.6B | +2868.2% |
Shopify Inc.'s revenue grew from $389M (2016) to $11.6B (2025) — a 45.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 3.1% | 3.1% | +0.1% |
| Shopify Inc. (SHOP) | -9.1% | 10.7% | +217.3% |
Shopify Inc.'s net margin went from -9% (2016) to 11% (2025).
Chart 4P/E Ratio History — 6 Years
| Stock | 2020 | 2025 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 375.4 | 173.4 | -53.8% |
| Shopify Inc. (SHOP) | 435.4 | 171.2 | -60.7% |
Sportradar Group AG has traded in a 101x–375x P/E range over 4 years; current trailing P/E is ~155x. Shopify Inc. has traded in a 61x–435x P/E range over 4 years; current trailing P/E is ~128x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 0.03 | 0.1 | +287.6% |
| Shopify Inc. (SHOP) | -0.04 | 0.94 | +2332.8% |
Shopify Inc.'s EPS grew from $-0.04 (2016) to $0.94 (2025).
Chart 6Free Cash Flow — 5 Years
Sportradar Group AG generated $125M FCF in 2024 (+8428% vs 2021). Shopify Inc. generated $2B FCF in 2025 (+314% vs 2021).
SRAD vs SHOP: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SRAD or SHOP a better buy right now?
Shopify Inc. (SHOP) offers the better valuation at 128.4x trailing P/E (65.9x forward), making it the more compelling value choice. Analysts rate Sportradar Group AG (SRAD) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SRAD or SHOP?
On trailing P/E, Shopify Inc. (SHOP) is the cheapest at 128.4x versus Sportradar Group AG at 154.8x. On forward P/E, Sportradar Group AG is actually cheaper at 36.7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sportradar Group AG wins at 1.18x versus Shopify Inc.'s 2.25x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — SRAD or SHOP?
Over the past 5 years, Shopify Inc. (SHOP) delivered a total return of -7.8%, compared to -27.1% for Sportradar Group AG (SRAD). A $10,000 investment in SHOP five years ago would be worth approximately $9K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SHOP returned +52.9% versus SRAD's -27.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SRAD or SHOP?
By beta (market sensitivity over 5 years), Sportradar Group AG (SRAD) is the lower-risk stock at 0.80β versus Shopify Inc.'s 2.23β — meaning SHOP is approximately 179% more volatile than SRAD relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 5% for Sportradar Group AG — giving it more financial flexibility in a downturn.
05Which has better profit margins — SRAD or SHOP?
Shopify Inc. (SHOP) is the more profitable company, earning 10.7% net margin versus 3.1% for Sportradar Group AG — meaning it keeps 10.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12.7% versus 12.2% for SRAD. At the gross margin level — before operating expenses — SRAD leads at 56.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SRAD or SHOP more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Sportradar Group AG (SRAD) is the more undervalued stock at a PEG of 1.18x versus Shopify Inc.'s 2.25x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Sportradar Group AG (SRAD) trades at 36.7x forward P/E versus 65.9x for Shopify Inc. — 29.2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SRAD: 75.2% to $32.00.
07Which pays a better dividend — SRAD or SHOP?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is SRAD or SHOP better for a retirement portfolio?
For long-horizon retirement investors, Sportradar Group AG (SRAD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.80)). Shopify Inc. (SHOP) carries a higher beta of 2.23 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SRAD: -27.1%, SHOP: +52.9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SRAD and SHOP?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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