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KO
MSGE logo
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LYFT
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Stock Comparison

STUB vs LYV vs KO vs MSGE vs LYFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
STUB
StubHub Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$4.02B
5Y Perf.-12.2%
LYV
Live Nation Entertainment, Inc.

Entertainment

Communication ServicesNYSE • US
Market Cap$40.09B
5Y Perf.+289.1%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+84.9%
MSGE
Madison Square Garden Entertainment Corp.

Entertainment

Communication ServicesNYSE • US
Market Cap$3.48B
5Y Perf.-2.0%
LYFT
Lyft, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$5.14B
5Y Perf.-59.0%

STUB vs LYV vs KO vs MSGE vs LYFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
STUB logoSTUB
LYV logoLYV
KO logoKO
MSGE logoMSGE
LYFT logoLYFT
IndustrySoftware - ApplicationEntertainmentBeverages - Non-AlcoholicEntertainmentSoftware - Application
Market Cap$4.02B$40.09B$355.61B$3.48B$5.14B
Revenue (TTM)$1.79B$25.61B$49.28B$1.02B$6.52B
Net Income (TTM)$-1.84B$84M$13.70B$49M$2.86B
Gross Margin81.2%40.3%61.7%45.5%43.2%
Operating Margin-71.7%3.4%29.3%14.6%-2.5%
Forward P/E22.8x25.3x65.4x22.1x
Total Debt$1.51B$12.44B$45.49B$1.20B$1.28B
Cash & Equiv.$1.24B$7.11B$10.27B$43M$1.13B

STUB vs LYV vs KO vs MSGE vs LYFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

STUB
LYV
KO
MSGE
LYFT
StockJun 20Jun 26Return
Live Nation Enterta… (LYV)100389.1+289.1%
The Coca-Cola Compa… (KO)100184.9+84.9%
Madison Square Gard… (MSGE)10098.0-2.0%
Lyft, Inc. (LYFT)10041.0-59.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: STUB vs LYV vs KO vs MSGE vs LYFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LYFT leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Live Nation Entertainment, Inc. is the stronger pick specifically for capital preservation and lower volatility. KO and MSGE also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇LYFT emerged as the overall leader. Track its performance:
STUB
StubHub Holdings, Inc.
The Technology Pick

Among these 5 stocks, STUB doesn't own a clear edge in any measured category.

Best for: technology exposure
LYV
Live Nation Entertainment, Inc.
The Income Pick

LYV is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 1 yrs, beta 0.83
  • 6.4% 10Y total return vs KO's 121.1%
  • Lower volatility, beta 0.83, current ratio 1.00x
  • Beta 0.83, current ratio 1.00x
Best for: income & stability and long-term compounding
KO
The Coca-Cola Company
The Income Pick

KO ranks third and is worth considering specifically for dividends.

  • 2.5% yield; 56-year raise streak; the other 4 pay no meaningful dividend
Best for: dividends
MSGE
Madison Square Garden Entertainment Corp.
The Momentum Pick

MSGE is the clearest fit if your priority is momentum.

  • +99.5% vs STUB's -47.9%
Best for: momentum
LYFT
Lyft, Inc.
The Growth Play

LYFT carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 9.2%, EPS growth 122.6%, 3Y rev CAGR 15.5%
  • 9.2% revenue growth vs MSGE's -1.7%
  • Lower P/E (22.1x vs 65.4x)
  • 43.8% margin vs STUB's -102.3%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthLYFT logoLYFT9.2% revenue growth vs MSGE's -1.7%
ValueLYFT logoLYFTLower P/E (22.1x vs 65.4x)
Quality / MarginsLYFT logoLYFT43.8% margin vs STUB's -102.3%
Stability / SafetyLYV logoLYVBeta 0.83 vs STUB's 1.77
DividendsKO logoKO2.5% yield; 56-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)MSGE logoMSGE+99.5% vs STUB's -47.9%
Efficiency (ROA)LYFT logoLYFT39.1% ROA vs STUB's -34.4%, ROIC -6.1% vs -39.1%

STUB vs LYV vs KO vs MSGE vs LYFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the Autonomous Vehicle Stocks Theme

These companies are key players in the Autonomous Vehicle Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
STUBStubHub Holdings, Inc.

Segment breakdown not available.

LYVLive Nation Entertainment, Inc.
FY 2025
Concerts
63.3%$3.3B
Sponsorship and Advertising
32.7%$1.7B
Ticketing
4.0%$205M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
MSGEMadison Square Garden Entertainment Corp.
FY 2025
Entertainment
45.2%$712M
Ticketing And Venue License Fee Revenues
28.8%$453M
Sponsorship and Signage, Suite And Advertising Commission Revenues
16.0%$253M
Food, Beverage And Merchandise Revenues
9.6%$151M
Product and Service, Other
0.4%$6M
LYFTLyft, Inc.

Segment breakdown not available.

STUB vs LYV vs KO vs MSGE vs LYFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLYFTLAGGINGMSGE

Income & Cash Flow (Last 12 Months)

Evenly matched — STUB and LYFT each lead in 2 of 6 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 48.4x MSGE's $1.0B. LYFT is the more profitable business, keeping 43.8% of every revenue dollar as net income compared to STUB's -102.3%. On growth, LYFT holds the edge at +13.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSTUB logoSTUBStubHub Holdings,…LYV logoLYVLive Nation Enter…KO logoKOThe Coca-Cola Com…MSGE logoMSGEMadison Square Ga…LYFT logoLYFTLyft, Inc.
RevenueTrailing 12 months$1.8B$25.6B$49.3B$1.0B$6.5B
EBITDAEarnings before interest/tax-$1.3B$1.6B$15.5B$206M-$63M
Net IncomeAfter-tax profit-$1.8B$84M$13.7B$49M$2.9B
Free Cash FlowCash after capex$322M$1.2B$12.6B$327M$1.2B
Gross MarginGross profit ÷ Revenue+81.2%+40.3%+61.7%+45.5%+43.2%
Operating MarginEBIT ÷ Revenue-71.7%+3.4%+29.3%+14.6%-2.5%
Net MarginNet income ÷ Revenue-102.3%+0.3%+27.8%+4.8%+43.8%
FCF MarginFCF ÷ Revenue+18.0%+4.8%+25.5%+32.1%+17.7%
Rev. Growth (YoY)Latest quarter vs prior year+12.2%+12.1%+12.1%+1.6%+13.8%
EPS Growth (YoY)Latest quarter vs prior year+189.2%-4.8%+18.2%0.0%
Evenly matched — STUB and LYFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

LYFT leads this category, winning 4 of 6 comparable metrics.

At 2.0x trailing earnings, LYFT trades at a 98% valuation discount to MSGE's 95.4x P/E. On an enterprise value basis, LYV's 20.5x EV/EBITDA is more attractive than KO's 26.4x.

MetricSTUB logoSTUBStubHub Holdings,…LYV logoLYVLive Nation Enter…KO logoKOThe Coca-Cola Com…MSGE logoMSGEMadison Square Ga…LYFT logoLYFTLyft, Inc.
Market CapShares × price$4.0B$40.1B$355.6B$3.5B$5.1B
Enterprise ValueMkt cap + debt − cash$4.3B$45.4B$390.8B$4.6B$5.3B
Trailing P/EPrice ÷ TTM EPS-1.99x-718.79x27.18x95.44x1.99x
Forward P/EPrice ÷ next-FY EPS est.22.83x25.27x65.39x22.11x
PEG RatioP/E ÷ EPS growth rate2.43x
EV / EBITDAEnterprise value multiple20.54x26.39x24.12x
Price / SalesMarket cap ÷ Revenue2.30x1.59x7.42x3.69x0.81x
Price / BookPrice ÷ Book value/share2.04x21.99x10.40x1.73x
Price / FCFMarket cap ÷ FCF21.02x120.16x67.15x37.35x4.61x
LYFT leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

LYFT leads this category, winning 4 of 9 comparable metrics.

LYFT delivers a 150.2% return on equity — every $100 of shareholder capital generates $150 in annual profit, vs $-94 for STUB. LYFT carries lower financial leverage with a 0.39x debt-to-equity ratio, signaling a more conservative balance sheet compared to LYV's 6.84x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs LYFT's 4/9, reflecting strong financial health.

MetricSTUB logoSTUBStubHub Holdings,…LYV logoLYVLive Nation Enter…KO logoKOThe Coca-Cola Com…MSGE logoMSGEMadison Square Ga…LYFT logoLYFTLyft, Inc.
ROE (TTM)Return on equity-94.3%+4.4%+41.1%+8.9%+150.2%
ROA (TTM)Return on assets-34.4%+0.4%+13.1%+2.1%+39.1%
ROICReturn on invested capital-39.1%+19.7%+15.8%+9.3%-6.1%
ROCEReturn on capital employed-32.9%+13.4%+17.3%+12.1%-6.2%
Piotroski ScoreFundamental quality 0–945764
Debt / EquityFinancial leverage0.78x6.84x1.33x0.39x
Net DebtTotal debt minus cash$265M$5.3B$35.2B$1.2B$145M
Cash & Equiv.Liquid assets$1.2B$7.1B$10.3B$43M$1.1B
Total DebtShort + long-term debt$1.5B$12.4B$45.5B$1.2B$1.3B
Interest CoverageEBIT ÷ Interest expense-11.89x3.68x10.70x3.03x-5.32x
LYFT leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LYV leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in LYV five years ago would be worth $19,966 today (with dividends reinvested), compared to $2,318 for LYFT. Over the past 12 months, MSGE leads with a +99.5% total return vs STUB's -47.9%. The 3-year compound annual growth rate (CAGR) favors LYV at 26.3% vs STUB's -19.5% — a key indicator of consistent wealth creation.

MetricSTUB logoSTUBStubHub Holdings,…LYV logoLYVLive Nation Enter…KO logoKOThe Coca-Cola Com…MSGE logoMSGEMadison Square Ga…LYFT logoLYFTLyft, Inc.
YTD ReturnYear-to-date-19.8%+18.7%+20.3%+35.2%-31.6%
1-Year ReturnPast 12 months-47.9%+22.1%+17.2%+99.5%-12.3%
3-Year ReturnCumulative with dividends-47.9%+101.4%+47.0%+100.7%+29.6%
5-Year ReturnCumulative with dividends-47.9%+99.7%+65.6%-18.4%-76.8%
10-Year ReturnCumulative with dividends-47.9%+640.7%+121.1%-17.0%-82.7%
CAGR (3Y)Annualised 3-year return-19.5%+26.3%+13.7%+26.1%+9.0%
LYV leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LYV and KO each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than STUB's 1.77 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LYV currently trades 98.4% from its 52-week high vs STUB's 41.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSTUB logoSTUBStubHub Holdings,…LYV logoLYVLive Nation Enter…KO logoKOThe Coca-Cola Com…MSGE logoMSGEMadison Square Ga…LYFT logoLYFTLyft, Inc.
Beta (5Y)Sensitivity to S&P 5001.77x0.83x-0.20x0.89x1.37x
52-Week HighHighest price in past year$27.89$175.25$84.04$74.94$25.54
52-Week LowLowest price in past year$5.74$125.34$65.35$35.31$12.46
% of 52W HighCurrent price vs 52-week peak+41.1%+98.4%+98.3%+98.1%+53.0%
RSI (14)Momentum oscillator 0–10069.362.660.675.048.2
Avg Volume (50D)Average daily shares traded4.9M2.3M12.7M337K13.7M
Evenly matched — LYV and KO each lead in 1 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 1 of 1 comparable metric.

Analyst consensus: STUB as "Hold", LYV as "Buy", KO as "Buy", MSGE as "Buy", LYFT as "Hold". Consensus price targets imply 29.8% upside for LYFT (target: $18) vs -8.1% for MSGE (target: $68). KO is the only dividend payer here at 2.46% yield — a key consideration for income-focused portfolios.

MetricSTUB logoSTUBStubHub Holdings,…LYV logoLYVLive Nation Enter…KO logoKOThe Coca-Cola Com…MSGE logoMSGEMadison Square Ga…LYFT logoLYFTLyft, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyHold
Price TargetConsensus 12-month target$13.13$185.75$86.13$67.57$17.58
# AnalystsCovering analysts944481359
Dividend YieldAnnual dividend ÷ price+2.5%
Dividend StreakConsecutive years of raises0156
Dividend / ShareAnnual DPS$2.04
Buyback YieldShare repurchases ÷ mkt cap+0.0%+0.1%+0.2%+1.1%+9.7%
KO leads this category, winning 1 of 1 comparable metric.
Key Takeaway

LYFT leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). LYV leads in 1 (Total Returns). 2 tied.

Best OverallLyft, Inc. (LYFT)Leads 2 of 6 categories
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STUB vs LYV vs KO vs MSGE vs LYFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is STUB or LYV or KO or MSGE or LYFT a better buy right now?

For growth investors, Lyft, Inc.

(LYFT) is the stronger pick with 9. 2% revenue growth year-over-year, versus -1. 7% for Madison Square Garden Entertainment Corp. (MSGE). Lyft, Inc. (LYFT) offers the better valuation at 2. 0x trailing P/E (22. 1x forward), making it the more compelling value choice. Analysts rate Live Nation Entertainment, Inc. (LYV) a "Buy" — based on 44 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — STUB or LYV or KO or MSGE or LYFT?

On trailing P/E, Lyft, Inc.

(LYFT) is the cheapest at 2. 0x versus Madison Square Garden Entertainment Corp. at 95. 4x. On forward P/E, Lyft, Inc. is actually cheaper at 22. 1x.

03

Which is the better long-term investment — STUB or LYV or KO or MSGE or LYFT?

Over the past 5 years, Live Nation Entertainment, Inc.

(LYV) delivered a total return of +99. 7%, compared to -76. 8% for Lyft, Inc. (LYFT). Over 10 years, the gap is even starker: LYV returned +640. 7% versus LYFT's -82. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — STUB or LYV or KO or MSGE or LYFT?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus StubHub Holdings, Inc. 's 1. 77β — meaning STUB is approximately -983% more volatile than KO relative to the S&P 500. On balance sheet safety, Lyft, Inc. (LYFT) carries a lower debt/equity ratio of 39% versus 7% for Live Nation Entertainment, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — STUB or LYV or KO or MSGE or LYFT?

By revenue growth (latest reported year), Lyft, Inc.

(LYFT) is pulling ahead at 9. 2% versus -1. 7% for Madison Square Garden Entertainment Corp. (MSGE). On earnings-per-share growth, the picture is similar: Lyft, Inc. grew EPS 122. 6% year-over-year, compared to -37. 4% for StubHub Holdings, Inc.. Over a 3-year CAGR, STUB leads at 19. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — STUB or LYV or KO or MSGE or LYFT?

Lyft, Inc.

(LYFT) is the more profitable company, earning 45. 0% net margin versus -109. 2% for StubHub Holdings, Inc. — meaning it keeps 45. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -73. 4% for STUB. At the gross margin level — before operating expenses — STUB leads at 80. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is STUB or LYV or KO or MSGE or LYFT more undervalued right now?

On forward earnings alone, Lyft, Inc.

(LYFT) trades at 22. 1x forward P/E versus 65. 4x for Madison Square Garden Entertainment Corp. — 43. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LYFT: 29. 8% to $17. 58.

08

Which pays a better dividend — STUB or LYV or KO or MSGE or LYFT?

In this comparison, KO (2.

5% yield) pays a dividend. STUB, LYV, MSGE, LYFT do not pay a meaningful dividend and should not be held primarily for income.

09

Is STUB or LYV or KO or MSGE or LYFT better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). StubHub Holdings, Inc. (STUB) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +121. 1%, STUB: -47. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between STUB and LYV and KO and MSGE and LYFT?

These companies operate in different sectors (STUB (Technology) and LYV (Communication Services) and KO (Consumer Defensive) and MSGE (Communication Services) and LYFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: STUB is a small-cap quality compounder stock; LYV is a mid-cap quality compounder stock; KO is a large-cap quality compounder stock; MSGE is a small-cap quality compounder stock; LYFT is a small-cap deep-value stock. KO pays a dividend while STUB, LYV, MSGE, LYFT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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