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TBLA
IAS logo
IAS
JPM logo
JPM
MGNI logo
MGNI
DV logo
DV
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Stock Comparison

TBLA vs IAS vs JPM vs MGNI vs DV

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TBLA
Taboola.com Ltd.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.30B
5Y Perf.-54.2%
IAS
Integral Ad Science Holding Corp.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$1.74B
5Y Perf.-50.0%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+106.2%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.33B
5Y Perf.-52.0%
DV
DoubleVerify Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$1.57B
5Y Perf.-75.9%

TBLA vs IAS vs JPM vs MGNI vs DV — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TBLA logoTBLA
IAS logoIAS
JPM logoJPM
MGNI logoMGNI
DV logoDV
IndustryInternet Content & InformationAdvertising AgenciesBanks - DiversifiedAdvertising AgenciesSoftware - Application
Market Cap$1.30B$1.74B$896.00B$2.33B$1.57B
Revenue (TTM)$1.95B$591M$280.33B$723M$764M
Net Income (TTM)$110M$47M$57.05B$159M$55M
Gross Margin29.7%77.4%60.0%63.4%82.2%
Operating Margin2.2%11.1%25.9%14.8%11.5%
Forward P/E10.8x27.5x14.4x15.3x20.7x
Total Debt$194M$58M$942.38B$279M$100M
Cash & Equiv.$121M$84M$343.34B$553M$259M

TBLA vs IAS vs JPM vs MGNI vs DVLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TBLA
IAS
JPM
MGNI
DV
StockJun 21Jun 26Return
Taboola.com Ltd. (TBLA)10045.8-54.2%
Integral Ad Science… (IAS)10050.0-50.0%
JPMorgan Chase & Co. (JPM)100206.2+106.2%
Magnite, Inc. (MGNI)10048.0-52.0%
DoubleVerify Holdin… (DV)10024.1-75.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: TBLA vs IAS vs JPM vs MGNI vs DV

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TBLA leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Integral Ad Science Holding Corp. is the stronger pick specifically for capital preservation and lower volatility. JPM and MGNI also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇TBLA emerged as the overall leader. Track its performance:
TBLA
Taboola.com Ltd.
The Growth Play

TBLA carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 187.7%, EPS growth 12.9%, 3Y rev CAGR 10.9%
  • 187.7% revenue growth vs JPM's 3.3%
  • Lower P/E (10.8x vs 20.7x)
  • +33.1% vs DV's -31.6%
Best for: growth exposure
IAS
Integral Ad Science Holding Corp.
The Defensive Pick

IAS is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.71, Low D/E 5.7%, current ratio 3.02x
  • Beta 0.71, current ratio 3.02x
  • Beta 0.71 vs MGNI's 1.39, lower leverage
Best for: sleep-well-at-night and defensive
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM ranks third and is worth considering specifically for income & stability and long-term compounding.

  • Dividend streak 15 yrs, beta 0.94, yield 1.9%
  • 465.8% 10Y total return vs MGNI's 17.3%
  • PEG 0.81 vs DV's 1.14
  • 1.9% yield; 15-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability and long-term compounding
MGNI
Magnite, Inc.
The Quality Compounder

MGNI is the clearest fit if your priority is quality.

  • 22.0% margin vs TBLA's 5.6%
Best for: quality
DV
DoubleVerify Holdings, Inc.
The Technology Pick

Among these 5 stocks, DV doesn't own a clear edge in any measured category.

Best for: technology exposure
See the full category breakdown
CategoryWinnerWhy
GrowthTBLA logoTBLA187.7% revenue growth vs JPM's 3.3%
ValueTBLA logoTBLALower P/E (10.8x vs 20.7x)
Quality / MarginsMGNI logoMGNI22.0% margin vs TBLA's 5.6%
Stability / SafetyIAS logoIASBeta 0.71 vs MGNI's 1.39, lower leverage
DividendsJPM logoJPM1.9% yield; 15-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)TBLA logoTBLA+33.1% vs DV's -31.6%
Efficiency (ROA)TBLA logoTBLA7.1% ROA vs JPM's 1.3%, ROIC 3.3% vs 4.5%

TBLA vs IAS vs JPM vs MGNI vs DV — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TBLATaboola.com Ltd.
FY 2025
Reportable Segment
100.0%$1.9B
IASIntegral Ad Science Holding Corp.

Segment breakdown not available.

JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
MGNIMagnite, Inc.

Segment breakdown not available.

DVDoubleVerify Holdings, Inc.

Segment breakdown not available.

TBLA vs IAS vs JPM vs MGNI vs DV — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLJPMLAGGINGDV

Income & Cash Flow (Last 12 Months)

JPM leads this category, winning 2 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 474.6x IAS's $591M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to TBLA's 5.6%. On growth, IAS holds the edge at +15.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…
RevenueTrailing 12 months$2.0B$591M$280.3B$723M$764M
EBITDAEarnings before interest/tax$151M$125M$81.4B$145M$148M
Net IncomeAfter-tax profit$110M$47M$57.0B$159M$55M
Free Cash FlowCash after capex$218M$165M$100.9B$44M$135M
Gross MarginGross profit ÷ Revenue+29.7%+77.4%+60.0%+63.4%+82.2%
Operating MarginEBIT ÷ Revenue+2.2%+11.1%+25.9%+14.8%+11.5%
Net MarginNet income ÷ Revenue+5.6%+7.9%+20.4%+22.0%+7.2%
FCF MarginFCF ÷ Revenue+11.2%+27.9%+36.0%+6.1%+17.7%
Rev. Growth (YoY)Latest quarter vs prior year+9.1%+15.6%+5.5%+9.6%
EPS Growth (YoY)Latest quarter vs prior year+7.7%-57.4%+16.0%+142.9%+3.0%
JPM leads this category, winning 2 of 6 comparable metrics.

Valuation Metrics

TBLA leads this category, winning 4 of 7 comparable metrics.

At 16.0x trailing earnings, JPM trades at a 64% valuation discount to IAS's 45.0x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.90x vs DV's 1.87x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…
Market CapShares × price$1.3B$1.7B$896.0B$2.3B$1.6B
Enterprise ValueMkt cap + debt − cash$1.4B$1.7B$1.50T$2.1B$1.4B
Trailing P/EPrice ÷ TTM EPS36.46x44.96x16.00x17.11x34.00x
Forward P/EPrice ÷ next-FY EPS est.10.81x27.54x14.40x15.28x20.74x
PEG RatioP/E ÷ EPS growth rate0.90x1.87x
EV / EBITDAEnterprise value multiple9.51x13.74x18.36x13.55x10.35x
Price / SalesMarket cap ÷ Revenue0.68x3.27x3.20x3.26x2.09x
Price / BookPrice ÷ Book value/share1.67x1.70x2.47x2.71x1.50x
Price / FCFMarket cap ÷ FCF7.93x22.44x8.88x14.05x9.07x
TBLA leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — IAS and MGNI each lead in 4 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $4 for IAS. IAS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), TBLA scores 6/9 vs DV's 5/9, reflecting solid financial health.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…
ROE (TTM)Return on equity+11.9%+4.4%+15.9%+18.6%+5.0%
ROA (TTM)Return on assets+7.1%+4.0%+1.3%+5.3%+4.2%
ROICReturn on invested capital+3.3%+4.6%+4.5%+9.5%+6.4%
ROCEReturn on capital employed+3.8%+5.5%+8.9%+7.3%+6.6%
Piotroski ScoreFundamental quality 0–966565
Debt / EquityFinancial leverage0.21x0.06x2.60x0.30x0.09x
Net DebtTotal debt minus cash$73M-$27M$599.0B-$275M-$159M
Cash & Equiv.Liquid assets$121M$84M$343.3B$553M$259M
Total DebtShort + long-term debt$194M$58M$942.4B$279M$100M
Interest CoverageEBIT ÷ Interest expense9.05x93.78x0.74x4.03x43.16x
Evenly matched — IAS and MGNI each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $2,721 for DV. Over the past 12 months, TBLA leads with a +33.1% total return vs DV's -31.6%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs DV's -34.5% — a key indicator of consistent wealth creation.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…
YTD ReturnYear-to-date+7.0%-0.5%+1.2%-6.1%
1-Year ReturnPast 12 months+33.1%+25.2%+21.8%-7.8%-31.6%
3-Year ReturnCumulative with dividends+58.5%-45.6%+138.2%+22.1%-71.9%
5-Year ReturnCumulative with dividends-54.2%-49.8%+118.2%-48.9%-72.8%
10-Year ReturnCumulative with dividends-54.2%-49.8%+465.8%+17.3%-71.2%
CAGR (3Y)Annualised 3-year return+16.6%-18.3%+33.6%+6.9%-34.5%
JPM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

IAS leads this category, winning 2 of 2 comparable metrics.

IAS is the less volatile stock with a 0.71 beta — it tends to amplify market swings less than MGNI's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IAS currently trades 100.0% from its 52-week high vs DV's 60.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…
Beta (5Y)Sensitivity to S&P 5001.00x0.71x0.94x1.39x0.76x
52-Week HighHighest price in past year$5.26$10.34$337.25$26.65$16.82
52-Week LowLowest price in past year$2.84$7.72$262.71$10.82$7.64
% of 52W HighCurrent price vs 52-week peak+90.1%+100.0%+95.1%+61.0%+60.6%
RSI (14)Momentum oscillator 0–10053.467.559.168.451.3
Avg Volume (50D)Average daily shares traded2.5M07.0M2.4M2.5M
IAS leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

JPM leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TBLA as "Buy", IAS as "Buy", JPM as "Buy", MGNI as "Buy", DV as "Buy". Consensus price targets imply 38.2% upside for IAS (target: $14) vs 5.9% for JPM (target: $340). JPM is the only dividend payer here at 1.86% yield — a key consideration for income-focused portfolios.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$5.55$14.29$339.75$19.25$13.38
# AnalystsCovering analysts1212613133
Dividend YieldAnnual dividend ÷ price+1.9%
Dividend StreakConsecutive years of raises150
Dividend / ShareAnnual DPS$5.95
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+3.9%+2.0%+9.1%
JPM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

JPM leads in 3 of 6 categories (Income & Cash Flow, Total Returns). TBLA leads in 1 (Valuation Metrics). 1 tied.

Best OverallJPMorgan Chase & Co. (JPM)Leads 3 of 6 categories
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TBLA vs IAS vs JPM vs MGNI vs DV: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TBLA or IAS or JPM or MGNI or DV a better buy right now?

For growth investors, Taboola.

com Ltd. (TBLA) is the stronger pick with 187. 7% revenue growth year-over-year, versus 3. 3% for JPMorgan Chase & Co. (JPM). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Taboola. com Ltd. (TBLA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TBLA or IAS or JPM or MGNI or DV?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 0x versus Integral Ad Science Holding Corp. at 45. 0x. On forward P/E, Taboola. com Ltd. is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 81x versus DoubleVerify Holdings, Inc. 's 1. 14x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TBLA or IAS or JPM or MGNI or DV?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +118. 2%, compared to -72. 8% for DoubleVerify Holdings, Inc. (DV). Over 10 years, the gap is even starker: JPM returned +465. 8% versus DV's -71. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TBLA or IAS or JPM or MGNI or DV?

By beta (market sensitivity over 5 years), Integral Ad Science Holding Corp.

(IAS) is the lower-risk stock at 0. 71β versus Magnite, Inc. 's 1. 39β — meaning MGNI is approximately 96% more volatile than IAS relative to the S&P 500. On balance sheet safety, Integral Ad Science Holding Corp. (IAS) carries a lower debt/equity ratio of 6% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TBLA or IAS or JPM or MGNI or DV?

By revenue growth (latest reported year), Taboola.

com Ltd. (TBLA) is pulling ahead at 187. 7% versus 3. 3% for JPMorgan Chase & Co. (JPM). On earnings-per-share growth, the picture is similar: Taboola. com Ltd. grew EPS 1293% year-over-year, compared to -6. 3% for DoubleVerify Holdings, Inc.. Over a 3-year CAGR, DV leads at 18. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TBLA or IAS or JPM or MGNI or DV?

JPMorgan Chase & Co.

(JPM) is the more profitable company, earning 20. 4% net margin versus 2. 2% for Taboola. com Ltd. — meaning it keeps 20. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: JPM leads at 26. 0% versus 2. 3% for TBLA. At the gross margin level — before operating expenses — DV leads at 82. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TBLA or IAS or JPM or MGNI or DV more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 81x versus DoubleVerify Holdings, Inc. 's 1. 14x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Taboola. com Ltd. (TBLA) trades at 10. 8x forward P/E versus 27. 5x for Integral Ad Science Holding Corp. — 16. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IAS: 38. 2% to $14. 29.

08

Which pays a better dividend — TBLA or IAS or JPM or MGNI or DV?

In this comparison, JPM (1.

9% yield) pays a dividend. TBLA, IAS, MGNI, DV do not pay a meaningful dividend and should not be held primarily for income.

09

Is TBLA or IAS or JPM or MGNI or DV better for a retirement portfolio?

For long-horizon retirement investors, JPMorgan Chase & Co.

(JPM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), 1. 9% yield, +465. 8% 10Y return). Both have compounded well over 10 years (JPM: +465. 8%, MGNI: +17. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TBLA and IAS and JPM and MGNI and DV?

These companies operate in different sectors (TBLA (Communication Services) and IAS (Communication Services) and JPM (Financial Services) and MGNI (Communication Services) and DV (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TBLA is a small-cap high-growth stock; IAS is a small-cap quality compounder stock; JPM is a large-cap deep-value stock; MGNI is a small-cap deep-value stock; DV is a small-cap quality compounder stock. JPM pays a dividend while TBLA, IAS, MGNI, DV do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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