TBLA
Taboola.com Ltd.
Internet Content & Information
Market Cap$1.30B
5Y Perf.-54.2%
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Side-by-side financial analysisTBLA
MGNI
JPM
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Stock Comparison
TBLA vs MGNI vs JPM
Revenue, margins, valuation, and 5-year total return — side by side.
MGNI
Magnite, Inc.
Advertising Agencies
Market Cap$2.33B
5Y Perf.-52.0%
JPM
JPMorgan Chase & Co.
Banks - Diversified
Market Cap$896.00B
5Y Perf.+106.2%
TBLA vs MGNI vs JPM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot |  TBLA |  MGNI |  JPM |
|---|---|---|---|
| Industry | Internet Content & Information | Advertising Agencies | Banks - Diversified |
| Market Cap | $1.30B | $2.33B | $896.00B |
| Revenue (TTM) | $1.95B | $723M | $280.33B |
| Net Income (TTM) | $110M | $159M | $57.05B |
| Gross Margin | 29.7% | 63.4% | 60.0% |
| Operating Margin | 2.2% | 14.8% | 25.9% |
| Forward P/E | 10.8x | 15.3x | 14.4x |
| Total Debt | $194M | $279M | $942.38B |
| Cash & Equiv. | $121M | $553M | $343.34B |
TBLA vs MGNI vs JPM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
TBLA
MGNI
JPM
| Stock | Jun 21 | Jun 26 | Return |
|---|---|---|---|
| Taboola.com Ltd. (TBLA) | 100 | 45.8 | -54.2% |
| Magnite, Inc. (MGNI) | 100 | 48.0 | -52.0% |
| JPMorgan Chase & Co. (JPM) | 100 | 206.2 | +106.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: TBLA vs MGNI vs JPM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: TBLA leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. JPMorgan Chase & Co. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇TBLA emerged as the overall leader. Track its performance:
TBLA
Taboola.com Ltd.
The Growth Play
TBLA carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.
- Rev growth 187.7%, EPS growth 12.9%, 3Y rev CAGR 10.9%
- Lower volatility, beta 1.00, Low D/E 21.4%, current ratio 1.04x
- Beta 1.00, current ratio 1.04x
Best for: growth exposure and sleep-well-at-night
MGNI
Magnite, Inc.
The Quality Compounder
MGNI is the clearest fit if your priority is quality.
- 22.0% margin vs TBLA's 5.6%
Best for: quality
JPM
JPMorgan Chase & Co.
The Banking Pick
JPM is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 15 yrs, beta 0.94, yield 1.9%
- 465.8% 10Y total return vs MGNI's 17.3%
- Beta 0.94 vs MGNI's 1.39
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth |  TBLA | 187.7% revenue growth vs JPM's 3.3% |
| Value | TBLA | Lower P/E (10.8x vs 14.4x) |
| Quality / Margins |  MGNI | 22.0% margin vs TBLA's 5.6% |
| Stability / Safety |  JPM | Beta 0.94 vs MGNI's 1.39 |
| Dividends | JPM | 1.9% yield; 15-year raise streak; the other 2 pay no meaningful dividend |
| Momentum (1Y) | TBLA | +33.1% vs MGNI's -7.8% |
| Efficiency (ROA) | TBLA | 7.1% ROA vs JPM's 1.3%, ROIC 3.3% vs 4.5% |
TBLA vs MGNI vs JPM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
Segment breakdown not available.
FY 2025
TBLA vs MGNI vs JPM — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLTBLALAGGINGMGNI
MGNIMagnite, Inc.
0leads
JPMJPMorgan Chase & Co.
2leads
TBLATaboola.com Ltd.
2leads
6 Total Categories
CATEGORYLEADERvs JPMvs MGNIMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
TBLA5/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
TBLA5/9
Total Returns1Y, 3Y, 5Y total returns with dividends
JPM4/6
Risk & VolatilityBeta, volatility, and downside exposure
JPM2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — TBLA and MGNI and JPM each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
JPM is the larger business by revenue, generating $280.3B annually — 388.0x MGNI's $723M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to TBLA's 5.6%. On growth, TBLA holds the edge at +9.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. | JPMJPMorgan Chase & … |
|---|---|---|---|
| RevenueTrailing 12 months | $2.0B | $723M | $280.3B |
| EBITDAEarnings before interest/tax | $151M | $145M | $81.4B |
| Net IncomeAfter-tax profit | $110M | $159M | $57.0B |
| Free Cash FlowCash after capex | $218M | $44M | $100.9B |
| Gross MarginGross profit ÷ Revenue | +29.7% | +63.4% | +60.0% |
| Operating MarginEBIT ÷ Revenue | +2.2% | +14.8% | +25.9% |
| Net MarginNet income ÷ Revenue | +5.6% | +22.0% | +20.4% |
| FCF MarginFCF ÷ Revenue | +11.2% | +6.1% | +36.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.1% | +5.5% | — |
| EPS Growth (YoY)Latest quarter vs prior year | +7.7% | +142.9% | +16.0% |
Evenly matched — TBLA and MGNI and JPM each lead in 2 of 6 comparable metrics.
Valuation Metrics
TBLA leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
At 16.0x trailing earnings, JPM trades at a 56% valuation discount to TBLA's 36.5x P/E. On an enterprise value basis, TBLA's 9.5x EV/EBITDA is more attractive than JPM's 18.4x.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. | JPMJPMorgan Chase & … |
|---|---|---|---|
| Market CapShares × price | $1.3B | $2.3B | $896.0B |
| Enterprise ValueMkt cap + debt − cash | $1.4B | $2.1B | $1.50T |
| Trailing P/EPrice ÷ TTM EPS | 36.46x | 17.11x | 16.00x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.81x | 15.28x | 14.40x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 0.90x |
| EV / EBITDAEnterprise value multiple | 9.51x | 13.55x | 18.36x |
| Price / SalesMarket cap ÷ Revenue | 0.68x | 3.26x | 3.20x |
| Price / BookPrice ÷ Book value/share | 1.67x | 2.71x | 2.47x |
| Price / FCFMarket cap ÷ FCF | 7.93x | 14.05x | 8.88x |
TBLA leads this category, winning 5 of 6 comparable metrics.
Profitability & Efficiency
TBLA leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $12 for TBLA. TBLA carries lower financial leverage with a 0.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), TBLA scores 6/9 vs JPM's 5/9, reflecting solid financial health.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. | JPMJPMorgan Chase & … |
|---|---|---|---|
| ROE (TTM)Return on equity | +11.9% | +18.6% | +15.9% |
| ROA (TTM)Return on assets | +7.1% | +5.3% | +1.3% |
| ROICReturn on invested capital | +3.3% | +9.5% | +4.5% |
| ROCEReturn on capital employed | +3.8% | +7.3% | +8.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.21x | 0.30x | 2.60x |
| Net DebtTotal debt minus cash | $73M | -$275M | $599.0B |
| Cash & Equiv.Liquid assets | $121M | $553M | $343.3B |
| Total DebtShort + long-term debt | $194M | $279M | $942.4B |
| Interest CoverageEBIT ÷ Interest expense | 9.05x | 4.03x | 0.74x |
TBLA leads this category, winning 5 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
JPM leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $4,580 for TBLA. Over the past 12 months, TBLA leads with a +33.1% total return vs MGNI's -7.8%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs MGNI's 6.9% — a key indicator of consistent wealth creation.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. | JPMJPMorgan Chase & … |
|---|---|---|---|
| YTD ReturnYear-to-date | +7.0% | +1.2% | -0.5% |
| 1-Year ReturnPast 12 months | +33.1% | -7.8% | +21.8% |
| 3-Year ReturnCumulative with dividends | +58.5% | +22.1% | +138.2% |
| 5-Year ReturnCumulative with dividends | -54.2% | -48.9% | +118.2% |
| 10-Year ReturnCumulative with dividends | -54.2% | +17.3% | +465.8% |
| CAGR (3Y)Annualised 3-year return | +16.6% | +6.9% | +33.6% |
JPM leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
JPM leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
JPM is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than MGNI's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JPM currently trades 95.1% from its 52-week high vs MGNI's 61.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. | JPMJPMorgan Chase & … |
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.00x | 1.39x | 0.94x |
| 52-Week HighHighest price in past year | $5.26 | $26.65 | $337.25 |
| 52-Week LowLowest price in past year | $2.84 | $10.82 | $262.71 |
| % of 52W HighCurrent price vs 52-week peak | +90.1% | +61.0% | +95.1% |
| RSI (14)Momentum oscillator 0–100 | 53.4 | 68.4 | 59.1 |
| Avg Volume (50D)Average daily shares traded | 2.5M | 2.4M | 7.0M |
JPM leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: TBLA as "Buy", MGNI as "Buy", JPM as "Buy". Consensus price targets imply 18.5% upside for MGNI (target: $19) vs 5.9% for JPM (target: $340). JPM is the only dividend payer here at 1.86% yield — a key consideration for income-focused portfolios.
| Metric | TBLATaboola.com Ltd. | MGNIMagnite, Inc. | JPMJPMorgan Chase & … |
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $5.55 | $19.25 | $339.75 |
| # AnalystsCovering analysts | 12 | 31 | 61 |
| Dividend YieldAnnual dividend ÷ price | — | — | +1.9% |
| Dividend StreakConsecutive years of raises | — | — | 15 |
| Dividend / ShareAnnual DPS | — | — | $5.95 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.0% | +3.9% |
Insufficient data to determine a leader in this category.
Key Takeaway
TBLA leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). JPM leads in 2 (Total Returns, Risk & Volatility). 1 tied.
Best OverallTaboola.com Ltd. (TBLA)Leads 2 of 6 categories
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TBLA vs MGNI vs JPM: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is TBLA or MGNI or JPM a better buy right now?
For growth investors, Taboola.
com Ltd. (TBLA) is the stronger pick with 187. 7% revenue growth year-over-year, versus 3. 3% for JPMorgan Chase & Co. (JPM). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Taboola. com Ltd. (TBLA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TBLA or MGNI or JPM?
On trailing P/E, JPMorgan Chase & Co.
(JPM) is the cheapest at 16. 0x versus Taboola. com Ltd. at 36. 5x. On forward P/E, Taboola. com Ltd. is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — TBLA or MGNI or JPM?
Over the past 5 years, JPMorgan Chase & Co.
(JPM) delivered a total return of +118. 2%, compared to -54. 2% for Taboola. com Ltd. (TBLA). Over 10 years, the gap is even starker: JPM returned +465. 8% versus TBLA's -54. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TBLA or MGNI or JPM?
By beta (market sensitivity over 5 years), JPMorgan Chase & Co.
(JPM) is the lower-risk stock at 0. 94β versus Magnite, Inc. 's 1. 39β — meaning MGNI is approximately 47% more volatile than JPM relative to the S&P 500. On balance sheet safety, Taboola. com Ltd. (TBLA) carries a lower debt/equity ratio of 21% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.
05Which is growing faster — TBLA or MGNI or JPM?
By revenue growth (latest reported year), Taboola.
com Ltd. (TBLA) is pulling ahead at 187. 7% versus 3. 3% for JPMorgan Chase & Co. (JPM). On earnings-per-share growth, the picture is similar: Taboola. com Ltd. grew EPS 1293% year-over-year, compared to 1. 5% for JPMorgan Chase & Co.. Over a 3-year CAGR, TBLA leads at 10. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — TBLA or MGNI or JPM?
JPMorgan Chase & Co.
(JPM) is the more profitable company, earning 20. 4% net margin versus 2. 2% for Taboola. com Ltd. — meaning it keeps 20. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: JPM leads at 26. 0% versus 2. 3% for TBLA. At the gross margin level — before operating expenses — MGNI leads at 62. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is TBLA or MGNI or JPM more undervalued right now?
On forward earnings alone, Taboola.
com Ltd. (TBLA) trades at 10. 8x forward P/E versus 15. 3x for Magnite, Inc. — 4. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MGNI: 18. 5% to $19. 25.
08Which pays a better dividend — TBLA or MGNI or JPM?
In this comparison, JPM (1.
9% yield) pays a dividend. TBLA, MGNI do not pay a meaningful dividend and should not be held primarily for income.
09Is TBLA or MGNI or JPM better for a retirement portfolio?
For long-horizon retirement investors, JPMorgan Chase & Co.
(JPM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), 1. 9% yield, +465. 8% 10Y return). Both have compounded well over 10 years (JPM: +465. 8%, MGNI: +17. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between TBLA and MGNI and JPM?
These companies operate in different sectors (TBLA (Communication Services) and MGNI (Communication Services) and JPM (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: TBLA is a small-cap high-growth stock; MGNI is a small-cap deep-value stock; JPM is a large-cap deep-value stock. JPM pays a dividend while TBLA, MGNI do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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