Comprehensive Stock Comparison
Compare TrueCar, Inc. (TRUE) vs Shutterstock, Inc. (SSTK) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TRUE | 10.6% revenue growth vs SSTK's 5.8% |
| Quality / Margins | SSTK | 4.6% net margin vs TRUE's -10.3% |
| Stability / Safety | SSTK | Beta 1.38 vs TRUE's 1.75 |
| Dividends | SSTK | 7.6% yield; 5-year raise streak; TRUE pays no meaningful dividend |
| Momentum (1Y) | TRUE | +9.0% vs SSTK's -15.7% |
| Efficiency (ROA) | SSTK | 3.4% ROA vs TRUE's -12.5%, ROIC 13.1% vs -97.7% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
TrueCar operates an online automotive marketplace that connects car buyers with certified dealers through its website and mobile apps. It generates revenue primarily from dealer subscription fees and transaction fees when users purchase vehicles through its platform — with dealer services accounting for the vast majority of its income. The company's key advantage is its extensive network of certified dealers and proprietary pricing data that provides transparency in a traditionally opaque car-buying process.
Shutterstock operates a global marketplace for stock photography, video footage, and music content used by businesses and creators. It generates revenue primarily through subscription plans — where customers pay monthly or annual fees for content downloads — and through on-demand purchases from its extensive digital library. The company's key advantage is its massive, curated content library of over 400 million images and 30 million video clips, which creates network effects as more contributors attract more customers.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SSTK leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). TRUE leads in 1 (Total Returns). 2 tied.
Financial Metrics (TTM)
SSTK is the larger business by revenue, generating $990M annually — 5.5x TRUE's $181M. SSTK is the more profitable business, keeping 4.6% of every revenue dollar as net income compared to TRUE's -10.3%. On growth, TRUE holds the edge at -7.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TRUETrueCar, Inc. | SSTKShutterstock, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $181M | $990M |
| EBITDAEarnings before interest/tax | -$19M | $130M |
| Net IncomeAfter-tax profit | -$19M | $45M |
| Free Cash FlowCash after capex | -$19,000 | $123M |
| Gross MarginGross profit ÷ Revenue | +79.2% | +58.9% |
| Operating MarginEBIT ÷ Revenue | -18.9% | +7.9% |
| Net MarginNet income ÷ Revenue | -10.3% | +4.6% |
| FCF MarginFCF ÷ Revenue | -0.0% | +12.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -7.2% | -12.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +187.0% | -9.8% |
Valuation Metrics
| Metric | TRUETrueCar, Inc. | SSTKShutterstock, Inc. |
|---|---|---|
| Market CapShares × price | $226M | $690M |
| Enterprise ValueMkt cap + debt − cash | $125M | $645M |
| Trailing P/EPrice ÷ TTM EPS | -7.47x | 13.44x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 8.95x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 3.21x |
| Price / SalesMarket cap ÷ Revenue | 1.29x | 0.70x |
| Price / BookPrice ÷ Book value/share | 1.94x | 1.05x |
| Price / FCFMarket cap ÷ FCF | — | 5.57x |
Profitability & Efficiency
SSTK delivers a 7.8% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-16 for TRUE. TRUE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to SSTK's 0.23x. On the Piotroski fundamental quality scale (0–9), SSTK scores 8/9 vs TRUE's 4/9, reflecting strong financial health.
| Metric | TRUETrueCar, Inc. | SSTKShutterstock, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -16.3% | +7.8% |
| ROA (TTM)Return on assets | -12.5% | +3.4% |
| ROICReturn on invested capital | -97.7% | +13.1% |
| ROCEReturn on capital employed | -24.6% | +15.6% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 8 |
| Debt / EquityFinancial leverage | 0.10x | 0.23x |
| Net DebtTotal debt minus cash | -$101M | -$44M |
| Cash & Equiv.Liquid assets | $112M | $178M |
| Total DebtShort + long-term debt | $11M | $134M |
| Interest CoverageEBIT ÷ Interest expense | — | 5.94x |
Total Returns (with DRIP)
A $10,000 investment in TRUE five years ago would be worth $4,903 today (with dividends reinvested), compared to $2,488 for SSTK. Over the past 12 months, TRUE leads with a +9.0% total return vs SSTK's -15.7%. The 3-year compound annual growth rate (CAGR) favors TRUE at 2.9% vs SSTK's -35.3% — a key indicator of consistent wealth creation.
| Metric | TRUETrueCar, Inc. | SSTKShutterstock, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +11.9% | -10.1% |
| 1-Year ReturnPast 12 months | +9.0% | -15.7% |
| 3-Year ReturnCumulative with dividends | +9.0% | -72.9% |
| 5-Year ReturnCumulative with dividends | -51.0% | -75.1% |
| 10-Year ReturnCumulative with dividends | -53.2% | -25.8% |
| CAGR (3Y)Annualised 3-year return | +2.9% | -35.3% |
Risk & Volatility
SSTK is the less volatile stock with a 1.38 beta — it tends to amplify market swings less than TRUE's 1.75 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TRUE currently trades 100.0% from its 52-week high vs SSTK's 56.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TRUETrueCar, Inc. | SSTKShutterstock, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.75x | 1.38x |
| 52-Week HighHighest price in past year | $2.54 | $29.50 |
| 52-Week LowLowest price in past year | $1.05 | $14.35 |
| % of 52W HighCurrent price vs 52-week peak | +100.0% | +56.9% |
| RSI (14)Momentum oscillator 0–100 | 69.2 | 46.7 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 202K |
Analyst Outlook
Wall Street rates TRUE as "Hold" and SSTK as "Hold". Consensus price targets imply 298.8% upside for SSTK (target: $67) vs 0.4% for TRUE (target: $3). SSTK is the only dividend payer here at 7.64% yield — a key consideration for income-focused portfolios.
| Metric | TRUETrueCar, Inc. | SSTKShutterstock, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $2.55 | $67.00 |
| # AnalystsCovering analysts | 23 | 18 |
| Dividend YieldAnnual dividend ÷ price | — | +7.6% |
| Dividend StreakConsecutive years of raises | — | 5 |
| Dividend / ShareAnnual DPS | — | $1.28 |
| Buyback YieldShare repurchases ÷ mkt cap | +8.9% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Jan 26 | Change |
|---|---|---|---|
| TrueCar, Inc. (TRUE) | 100 | 86.97 | -13.0% |
| Shutterstock, Inc. (SSTK) | 100 | 49.63 | -50.4% |
TrueCar, Inc. (TRUE) returned -51% over 5 years vs Shutterstock, Inc. (SSTK)'s -75%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| TrueCar, Inc. (TRUE) | $278M | $176M | -36.7% |
| Shutterstock, Inc. (SSTK) | $494M | $990M | +100.3% |
Shutterstock, Inc.'s revenue grew from $494M (2016) to $990M (2025) — a 8.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| TrueCar, Inc. (TRUE) | -15.0% | -17.7% | -17.6% |
| Shutterstock, Inc. (SSTK) | 6.6% | 4.6% | -30.4% |
Shutterstock, Inc.'s net margin went from 7% (2016) to 5% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Shutterstock, Inc. (SSTK) | 91.6 | 15.3 | -83.3% |
Shutterstock, Inc. has traded in a 15x–92x P/E range over 9 years; current trailing P/E is ~13x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| TrueCar, Inc. (TRUE) | -0.49 | -0.34 | +30.6% |
| Shutterstock, Inc. (SSTK) | 0.91 | 1.25 | +37.4% |
Shutterstock, Inc.'s EPS grew from $0.91 (2016) to $1.25 (2025) — a 4% CAGR.
Chart 6Free Cash Flow — 5 Years
TrueCar, Inc. generated $-0M FCF in 2024 (-105% vs 2021). Shutterstock, Inc. generated $124M FCF in 2025 (-31% vs 2021).
TRUE vs SSTK: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is TRUE or SSTK a better buy right now?
Shutterstock, Inc. (SSTK) offers the better valuation at 13.4x trailing P/E (9.0x forward), making it the more compelling value choice. Analysts rate TrueCar, Inc. (TRUE) a "Hold" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — TRUE or SSTK?
Over the past 5 years, TrueCar, Inc. (TRUE) delivered a total return of -51.0%, compared to -75.1% for Shutterstock, Inc. (SSTK). A $10,000 investment in TRUE five years ago would be worth approximately $5K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SSTK returned -25.8% versus TRUE's -53.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — TRUE or SSTK?
By beta (market sensitivity over 5 years), Shutterstock, Inc. (SSTK) is the lower-risk stock at 1.38β versus TrueCar, Inc.'s 1.75β — meaning TRUE is approximately 26% more volatile than SSTK relative to the S&P 500. On balance sheet safety, TrueCar, Inc. (TRUE) carries a lower debt/equity ratio of 10% versus 23% for Shutterstock, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — TRUE or SSTK?
Shutterstock, Inc. (SSTK) is the more profitable company, earning 4.6% net margin versus -17.7% for TrueCar, Inc. — meaning it keeps 4.6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SSTK leads at 11.1% versus -21.2% for TRUE. At the gross margin level — before operating expenses — TRUE leads at 85.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is TRUE or SSTK more undervalued right now?
Analyst consensus price targets imply the most upside for SSTK: 298.8% to $67.00.
06Which pays a better dividend — TRUE or SSTK?
In this comparison, SSTK (7.6% yield) pays a dividend. TRUE does not pay a meaningful dividend and should not be held primarily for income.
07Is TRUE or SSTK better for a retirement portfolio?
For long-horizon retirement investors, Shutterstock, Inc. (SSTK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (7.6% yield). TrueCar, Inc. (TRUE) carries a higher beta of 1.75 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SSTK: -25.8%, TRUE: -53.2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between TRUE and SSTK?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: TRUE is a small-cap quality compounder stock; SSTK is a small-cap deep-value stock. SSTK pays a dividend while TRUE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 35%
- Dividend Yield > 3.0%