TrueCar, Inc. (TRUE) Revenue History
Annual and quarterly revenue from 2013 to 2024
Compound Annual Growth Rate (CAGR)
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TRUE Revenue Growth
Revenue Breakdown (FY 2024)
TRUE's revenue distribution by segment and geography for fiscal year 2024
By Product/Segment
By Geography
TRUE Revenue Analysis (2013–2024)
As of May 8, 2026, TrueCar, Inc. (TRUE) generated trailing twelve-month (TTM) revenue of $181.2 million, reflecting moderate decline in growth of -7.2% year-over-year. The most recent quarter (Q3 2025) recorded $43.2 million in revenue, down 8.1% sequentially.
Looking at the longer-term picture, TRUE's 5-year compound annual growth rate (CAGR) stands at -12.1%, indicating revenue contraction over this period. The company achieved its highest annual revenue of $353.6 million in 2018.
Revenue diversification analysis shows TRUE's business is primarily driven by Dealer Revenue (90%), OEM Incentive Revenue (10%), and Other Revenue (0%). With over half of revenue concentrated in Dealer Revenue, the company maintains significant focus in this area while developing other growth vectors.
When compared to Communication Services sector peers including CARS (+0.9% YoY), CARG (+5.9% YoY), and SCI (+2.8% YoY), TRUE has underperformed the peer group in terms of revenue growth. Compare TRUE vs CARS →
TRUE Revenue vs Peers
Revenue metrics vs comparable public companies
| Company | TTM Revenue | YoY Growth | 5Y CAGR | Op. Margin | Compare |
|---|---|---|---|---|---|
| TRUECurrent | $181M | -7.2% | -12.1% | -21.2% | |
 CARS | $723M | +0.9% | +5.7% | 8.3% | |
 CARG | $939M | +5.9% | +11.2% | 20.7% | |
 SCI | $4.3B | +2.8% | +4.2% | 22.6% | |
 ACVA | $760M | +15.9% | +29.5% | -8.1% | |
 KMX | $28.2B | -1.5% | +5.7% | 2.8% |
TRUE Historical Revenue Data (2013–2024)
| Year | Revenue | YoY % | Gross Profit | Gross Margin | Op. Income | Op. Margin |
|---|---|---|---|---|---|---|
| 2024 | $175.6M | +10.6% | $149.2M | 85.0% | $-37,180,000 | -21.2% |
| 2023 | $158.7M | -1.7% | $142.8M | 90.0% | $-56,467,000 | -35.6% |
| 2022 | $161.5M | -30.3% | $145.3M | 90.0% | $-125,695,000 | -77.8% |
| 2021 | $231.7M | -16.9% | $209.5M | 90.4% | $-33,478,000 | -14.4% |
| 2020 | $278.7M | -16.8% | $257.1M | 92.3% | $-18,516,000 | -6.6% |
| 2019 | $335.0M | -5.2% | $307.2M | 91.7% | $-60,856,000 | -18.2% |
| 2018 | $353.6M | +9.4% | $322.4M | 91.2% | $-29,163,000 | -8.2% |
| 2017 | $323.1M | +16.4% | $294.9M | 91.3% | $-33,663,000 | -10.4% |
| 2016 | $277.5M | +6.8% | $252.3M | 90.9% | $-38,899,000 | -14.0% |
| 2015 | $259.8M | +25.7% | $236.2M | 90.9% | $-63,982,000 | -24.6% |
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Start ComparisonTRUE — Frequently Asked Questions
Quick answers to the most common questions about buying TRUE stock.
Is TRUE's revenue growth accelerating or slowing?
TRUE revenue declined -7.2% year-over-year, contrasting with the 5-year CAGR of -12.1%. TTM revenue fell to $181M. This reverses the prior growth trend.
What is TRUE's long-term revenue growth rate?
TrueCar, Inc.'s 5-year revenue CAGR of -12.1% reflects the variable expansion pattern. Current YoY growth of -7.2% is below this long-term average.
How is TRUE's revenue distributed by segment?
TRUE reports revenue by product line and geographic region. Annual and quarterly breakdowns from 2013-2024 are available for download. Segment mix reveals concentration and diversification trends.