TrueCar, Inc. (TRUE) 10-Year Financial Performance & Capital Metrics

TRUE • • Industrial / General

Communication ServicesInternet ServicesOnline Marketplaces & ServicesService & Freelance Marketplaces

AboutTrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. It operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. The company also offers forecast and consulting services regarding determination of the residual value of an automobile at given future points in time, which are used to underwrite automotive loans and leases, and by financial institutions to measure exposure and risk across loan, lease, and fleet portfolios. In addition, it provides accurate, geographically specific, and real-time pricing information for consumers and dealers; TrueCar Trade, which gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership; and DealerScience that provides dealers with advanced digital retailing software tools. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.Show more

Revenue $176M +10.6%
EBITDA -$18M +49.2%
Net Income -$31M +37.6%
EPS (Diluted) -0.34 +38.2%
Gross Margin 84.97% -5.6%
EBITDA Margin -10.35% +54.1%
Operating Margin -21.17% +40.5%
Net Margin -17.68% +43.6%
ROE -22.31% +19.9%
ROIC -97.68% +2.8%
Debt/Equity 0.10 +6.1%
Interest Coverage -

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Company is almost debt free
✓Efficient asset utilization: 1.1x turnover

✗Weaknesses

✗Negative free cash flow
✗Sales declining 12.1% over 5 years
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y-1.62%

5Y-12.12%

3Y-8.83%

TTM6.18%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM31.31%

EPS CAGR

10Y-

5Y-

3Y-

TTM27.34%

ROCE

10Y Avg-18.5%

5Y Avg-22.02%

3Y Avg-32.23%

Latest-24.61%

Peer Comparison

Service & Freelance Marketplaces

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
DASHDoorDash, Inc.	85.37B	210.11	724.52	24.17%	6.83%	9.08%	2.11%	0.07
FVRRFiverr International Ltd.	630.44M	17.07	35.56	8.33%	5.23%	5.61%	12.97%	1.28
ANGIAngi Inc.	546.72M	12.67	17.85	-12.78%	3.34%	3.55%	19.29%	0.48
TRUETrueCar, Inc.	191.22M	2.15	-6.32	10.64%	-10.27%	-16.3%		0.10

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	259.84M	277.51M	323.15M	353.57M	335.05M	278.68M	231.7M	161.52M	158.71M	175.6M
Revenue Growth %	0.26%	0.07%	0.16%	0.09%	-0.05%	-0.17%	-0.17%	-0.3%	-0.02%	0.11%
Cost of Goods Sold+	23.66M	25.17M	28.23M	31.15M	27.83M	21.55M	22.24M	16.21M	15.86M	26.39M
COGS % of Revenue	0.09%	0.09%	0.09%	0.09%	0.08%	0.08%	0.1%	0.1%	0.1%	0.15%
Gross Profit+	236.18M	252.34M	294.92M	322.42M	307.22M	257.13M	209.46M	145.31M	142.85M	149.21M
Gross Margin %	0.91%	0.91%	0.91%	0.91%	0.92%	0.92%	0.9%	0.9%	0.9%	0.85%
Gross Profit Growth %	0.25%	0.07%	0.17%	0.09%	-0.05%	-0.16%	-0.19%	-0.31%	-0.02%	0.04%
Operating Expenses+	300.16M	291.24M	328.58M	351.58M	368.07M	275.64M	242.94M	271.01M	199.32M	186.39M
OpEx % of Revenue	1.16%	1.05%	1.02%	0.99%	1.1%	0.99%	1.05%	1.68%	1.26%	1.06%
Selling, General & Admin	234.5M	214.31M	247.04M	267.56M	291.3M	201.9M	185.23M	148.62M	139.37M	138.71M
SG&A % of Revenue	0.9%	0.77%	0.76%	0.76%	0.87%	0.72%	0.8%	0.92%	0.88%	0.79%
Research & Development	48.02M	53.58M	59.07M	61.35M	56.11M	44.93M	41.43M	46.09M	42.25M	29.64M
R&D % of Revenue	0.18%	0.19%	0.18%	0.17%	0.17%	0.16%	0.18%	0.29%	0.27%	0.17%
Other Operating Expenses	13K	23.34M	22.47M	22.68M	20.66M	28.81M	16.28M	76.3M	17.7M	18.04M
Operating Income+	-63.98M	-38.9M	-33.66M	-29.16M	-60.86M	-18.52M	-33.48M	-125.69M	-56.47M	-37.18M
Operating Margin %	-0.25%	-0.14%	-0.1%	-0.08%	-0.18%	-0.07%	-0.14%	-0.78%	-0.36%	-0.21%
Operating Income Growth %	-0.35%	0.39%	0.13%	0.13%	-1.09%	0.7%	-0.81%	-2.75%	0.55%	0.34%
EBITDA+	-46.34M	-15.55M	-11.19M	-6.49M	-34.22M	7.26M	-12.9M	-105.23M	-35.79M	-18.17M
EBITDA Margin %	-0.18%	-0.06%	-0.03%	-0.02%	-0.1%	0.03%	-0.06%	-0.65%	-0.23%	-0.1%
EBITDA Growth %	-0.35%	0.66%	0.28%	0.42%	-4.28%	1.21%	-2.78%	-7.16%	0.66%	0.49%
D&A (Non-Cash Add-back)	17.65M	23.34M	22.47M	22.68M	26.64M	25.78M	20.57M	20.46M	20.68M	19.01M
EBIT	-63.86M	-38.52M	-32.4M	-30.27M	-60.86M	-10.25M	-33.48M	-65.92M	-56.47M	-37.18M
Net Interest Income+	-336K	-2.15M	-1.35M	140K	2.48M	462K	52K	2.56M	6.72M	6.15M
Interest Income	107K	376K	1.26M	2.79M	2.48M	462K	52K	2.56M	6.72M	6.15M
Interest Expense	443K	2.53M	2.61M	2.65M	0	0	0	0	0	0
Other Income/Expense	-323K	-2.15M	-1.35M	665K	1.2M	-1.33M	-4.68M	4.45M	6.72M	6.15M
Pretax Income+	-64.31M	-41.05M	-35.01M	-28.5M	-59.66M	-19.84M	-38.16M	-121.25M	-49.75M	-31.03M
Pretax Margin %	-0.25%	-0.15%	-0.11%	-0.08%	-0.18%	-0.07%	-0.16%	-0.75%	-0.31%	-0.18%
Income Tax+	606K	655K	-2.16M	-177K	-1.32M	-6K	206K	-2.56M	17K	15K
Effective Tax Rate %	1.01%	1.02%	0.94%	0.99%	0.92%	-3.86%	1%	0.98%	1%	1%
Net Income+	-64.91M	-41.71M	-32.85M	-28.32M	-54.89M	76.54M	-38.33M	-118.69M	-49.77M	-31.05M
Net Margin %	-0.25%	-0.15%	-0.1%	-0.08%	-0.16%	0.27%	-0.17%	-0.73%	-0.31%	-0.18%
Net Income Growth %	-0.34%	0.36%	0.21%	0.14%	-0.94%	2.39%	-1.5%	-2.1%	0.58%	0.38%
Net Income (Continuing)	-64.91M	-41.71M	-32.85M	-31.71M	-58.34M	-19.84M	-38.37M	-118.69M	-49.77M	-31.05M
Discontinued Operations	0	0	0	0	3.44M	96.38M	40K	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-0.79	-0.49	-0.35	-0.28	-0.52	0.72	-0.40	-1.30	-0.55	-0.34
EPS Growth %	-0.16%	0.38%	0.29%	0.2%	-0.86%	2.38%	-1.56%	-2.25%	0.58%	0.38%
EPS (Basic)	-0.79	-0.49	-0.35	-0.28	-0.52	0.72	-0.40	-1.30	-0.55	-0.34
Diluted Shares Outstanding	81.91M	84.48M	94.86M	102.15M	105.81M	106.31M	97.35M	91.45M	89.77M	90.16M
Basic Shares Outstanding	81.91M	84.48M	94.86M	102.15M	105.81M	106.31M	97.35M	91.45M	89.77M	90.16M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	152.96M	152.91M	243.55M	255.46M	239.74M	324.94M	269.94M	197.84M	163.08M	135.13M
Cash & Short-Term Investments	112.37M	107.72M	197.76M	196.13M	181.53M	273.31M	245.22M	175.52M	135.11M	111.83M
Cash Only	112.37M	107.72M	197.76M	196.13M	181.53M	273.31M	245.22M	175.52M	135.11M	111.83M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	33.76M	36.87M	39.17M	47.76M	38.24M	32.92M	16.71M	13.79M	18.26M	15.74M
Days Sales Outstanding	47.42	48.49	44.24	49.3	41.66	43.12	26.32	31.15	42	32.72
Inventory	6.05M	6.04M	5.47M	7.47M	0	0	0	0	0	0
Days Inventory Outstanding	93.31	87.66	70.8	87.5	-	-	-	-	-	-
Other Current Assets	779K	2.28M	1.15M	4.1M	12.81M	12.9M	1.87M	2.56M	3.64M	3.05M
Total Non-Current Assets+	149.41M	141.54M	141.28M	165.5M	181.95M	133.12M	117.73M	53.69M	41.24M	24.56M
Property, Plant & Equipment	71.39M	66.94M	70.71M	61.51M	63.84M	50.61M	42.76M	35.84M	29.01M	18.09M
Fixed Asset Turnover	3.64x	4.15x	4.57x	5.75x	5.25x	5.51x	5.42x	4.51x	5.47x	9.71x
Goodwill	53.27M	53.27M	53.27M	73.31M	59.47M	51.2M	51.2M	0	0	0
Intangible Assets	23.82M	19.77M	15.91M	23.45M	9M	6.6M	4.95M	13.97M	8.38M	1.97M
Long-Term Investments	0	-9.18M	-7.08M	1.2M	21.89M	19.91M	14.5M	0	0	0
Other Non-Current Assets	940K	1.55M	1.39M	-2.51M	27.74M	4.8M	4.32M	3.88M	3.85M	4.51M
Total Assets+	302.37M	294.45M	384.83M	420.96M	421.69M	458.06M	387.67M	251.53M	204.32M	159.69M
Asset Turnover	0.86x	0.94x	0.84x	0.84x	0.79x	0.61x	0.60x	0.64x	0.78x	1.10x
Asset Growth %	0.02%	-0.03%	0.31%	0.09%	0%	0.09%	-0.15%	-0.35%	-0.19%	-0.22%
Total Current Liabilities+	39.1M	35.36M	37.98M	41.56M	54.17M	42.88M	31.48M	30.78M	28.98M	32.89M
Accounts Payable	18.88M	13.83M	18.62M	26.3M	21.32M	13.2M	11.36M	8.65M	6.88M	7.93M
Days Payables Outstanding	291.3	200.53	240.77	308.19	279.63	223.55	186.51	194.85	158.26	109.66
Short-Term Debt	0	0	0	0	0	0	0	0	0	0
Deferred Revenue (Current)	0	500K	0	0	0	0	0	0	0	0
Other Current Liabilities	2.41M	0	2.27M	2.01M	6.72M	6.51M	5.19M	7.38M	6.67M	4.89M
Current Ratio	3.91x	4.32x	6.41x	6.15x	4.43x	7.58x	8.57x	6.43x	5.63x	4.11x
Quick Ratio	3.76x	4.15x	6.27x	5.97x	4.43x	7.58x	8.57x	6.43x	5.63x	4.11x
Cash Conversion Cycle	-150.56	-64.39	-125.73	-171.39	-	-	-	-	-	-
Total Non-Current Liabilities+	30.58M	34.51M	33.74M	32.84M	40.25M	32.4M	26.4M	23.48M	15.13M	8.66M
Long-Term Debt	0	0	0	0	0	0	0	0	0	0
Capital Lease Obligations	26.99M	28.83M	29.13M	22.99M	37.13M	31.97M	26.3M	18.5M	11.17M	8.31M
Deferred Tax Liabilities	2.41M	2.99M	812K	568K	783K	40K	103K	0	0	0
Other Non-Current Liabilities	1.18M	2.68M	3.8M	9.29M	2.34M	388K	0	4.98M	3.96M	348K
Total Liabilities	69.68M	69.87M	71.72M	74.41M	94.42M	75.28M	57.88M	54.26M	44.1M	41.55M
Total Debt+	26.99M	28.83M	29.13M	22.99M	43M	36.74M	31.55M	23.01M	14.41M	11.28M
Net Debt	-85.38M	-78.89M	-168.63M	-173.14M	-138.53M	-236.57M	-213.66M	-152.5M	-120.7M	-100.56M
Debt / Equity	0.12x	0.13x	0.09x	0.07x	0.13x	0.10x	0.10x	0.12x	0.09x	0.10x
Debt / EBITDA	-	-	-	-	-	5.06x	-	-	-	-
Net Debt / EBITDA	-	-	-	-	-	-32.57x	-	-	-	-
Interest Coverage	-144.43x	-15.38x	-12.90x	-11.01x	-	-	-	-	-	-
Total Equity+	232.69M	224.58M	313.12M	346.55M	327.27M	382.78M	329.79M	197.27M	160.22M	118.14M
Equity Growth %	-0.07%	-0.03%	0.39%	0.11%	-0.06%	0.17%	-0.14%	-0.4%	-0.19%	-0.26%
Book Value per Share	2.84	2.66	3.30	3.39	3.09	3.60	3.39	2.16	1.78	1.31
Total Shareholders' Equity	232.69M	224.58M	313.12M	346.55M	327.27M	382.78M	329.79M	197.27M	160.22M	118.14M
Common Stock	8K	9K	10K	10K	11K	10K	10K	9K	9K	9K
Retained Earnings	-275.9M	-318.24M	-351.08M	-373.48M	-432.06M	-355.52M	-393.85M	-512.53M	-562.3M	-593.35M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-29.61M	-48.11M	-65.28M	-81.69M	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-11.37M	2.77M	22.12M	24.83M	20.34M	39.12M	14.19M	-29.14M	-22.41M	7.7M
Operating CF Margin %	-0.04%	0.01%	0.07%	0.07%	0.06%	0.14%	0.06%	-0.18%	-0.14%	0.04%
Operating CF Growth %	-4.66%	1.24%	6.99%	0.12%	-0.18%	0.92%	-0.64%	-3.05%	0.23%	1.34%
Net Income	-64.91M	-41.71M	-32.85M	-28.32M	-58.34M	-19.84M	-38.33M	-118.69M	-49.77M	-31.05M
Depreciation & Amortization	17.27M	23.17M	22.39M	22.66M	26.61M	25.78M	20.57M	20.46M	20.68M	19.01M
Stock-Based Compensation	42.56M	24.74M	32.24M	37.22M	0	23.08M	20.39M	17.68M	0	11.73M
Deferred Taxes	581K	581K	-2.18M	-244K	215K	-743K	63K	-2.36M	0	0
Other Non-Cash Items	1.75M	2.2M	1.95M	2.33M	48.13M	25.07M	7.84M	59.24M	17.28M	8.82M
Working Capital Changes	-8.62M	-6.21M	568K	-8.81M	3.72M	-14.23M	3.65M	-5.47M	-10.61M	-810K
Change in Receivables	-5.94M	-4.39M	-3.69M	-10.04M	3.99M	2.33M	15.69M	2.21M	-5.17M	1.95M
Change in Inventory	-1.03M	2.19M	1.97M	-2.5M	0	-8.7M	-8.48M	0	0	0
Change in Payables	5.31M	-4.55M	4.8M	7.54M	-4.92M	-8.22M	-1.81M	-2.75M	-1.77M	910K
Cash from Investing+	-29.84M	-16.64M	-19.81M	-43.19M	-34.46M	101.9M	-4.21M	-8.03M	-11.81M	-7.86M
Capital Expenditures	-29.84M	-16.64M	-19.81M	-17.1M	-10.18M	-10.28M	-10.69M	-11.68M	-11.81M	-7.86M
CapEx % of Revenue	0.11%	0.06%	0.06%	0.05%	0.03%	0.04%	0.05%	0.07%	0.07%	0.04%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	0	0	0	800K	-1.1M	112.18M	6.48M	-15.74M	0	0
Cash from Financing+	6.04M	9.22M	87.73M	16.72M	-480K	-49.24M	-38.09M	-32.53M	-4.33M	-24.97M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	6.33M	7.7M	70.33M	16.72M	-3.34M	-6.51M	-7.53M	-2.93M	-5.04M	-4.88M
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-41.2M	-13.87M	2.31M	7.73M	10.16M	28.84M	3.5M	-40.82M	-34.22M	-159K
FCF Margin %	-0.16%	-0.05%	0.01%	0.02%	0.03%	0.1%	0.02%	-0.25%	-0.22%	-0%
FCF Growth %	-2.22%	0.66%	1.17%	2.35%	0.31%	1.84%	-0.88%	-12.65%	0.16%	1%
FCF per Share	-0.50	-0.16	0.02	0.08	0.10	0.27	0.04	-0.45	-0.38	-0.00
FCF Conversion (FCF/Net Income)	0.18x	-0.07x	-0.67x	-0.88x	-0.37x	0.51x	-0.37x	0.25x	0.45x	-0.25x
Interest Paid	617K	2.13M	2.1M	2.32M	0	0	0	0	0	0
Taxes Paid	48K	82K	43K	25K	0	43K	1.55M	0	0	0

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-26.94%	-18.24%	-12.22%	-8.59%	-16.29%	21.56%	-10.76%	-45.04%	-27.84%	-22.31%
Return on Invested Capital (ROIC)	-37.63%	-19.91%	-17.4%	-13.76%	-25.21%	-8.29%	-19.14%	-117.19%	-100.5%	-97.68%
Gross Margin	90.9%	90.93%	91.27%	91.19%	91.69%	92.27%	90.4%	89.96%	90.01%	84.97%
Net Margin	-24.98%	-15.03%	-10.17%	-8.01%	-16.38%	27.47%	-16.54%	-73.48%	-31.36%	-17.68%
Debt / Equity	0.12x	0.13x	0.09x	0.07x	0.13x	0.10x	0.10x	0.12x	0.09x	0.10x
Interest Coverage	-144.43x	-15.38x	-12.90x	-11.01x	-	-	-	-	-	-
FCF Conversion	0.18x	-0.07x	-0.67x	-0.88x	-0.37x	0.51x	-0.37x	0.25x	0.45x	-0.25x
Revenue Growth	25.74%	6.8%	16.45%	9.41%	-5.24%	-16.82%	-16.86%	-30.29%	-1.74%	10.64%

Revenue by Segment

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Dealer Revenue	-	-	-	-	-	252.93M	222M	156.49M	143.24M	157.93M
Dealer Revenue Growth	-	-	-	-	-	-	-12.23%	-29.51%	-8.46%	10.26%
OEM Incentive Revenue	-	-	-	30.01M	16.57M	16.83M	8.68M	4.39M	14.96M	16.9M
OEM Incentive Revenue Growth	-	-	-	-	-44.79%	1.59%	-48.46%	-49.40%	240.73%	12.96%
Other Revenue	-	-	-	-	-	8.92M	1.02M	649K	509K	772K
Other Revenue Growth	-	-	-	-	-	-	-88.54%	-36.50%	-21.57%	51.67%
Auto Buying Program Revenue	-	-	-	304.6M	317.96M	-	-	-	-	-
Auto Buying Program Revenue Growth	-	-	-	-	4.39%	-	-	-	-	-
Forecasts Consulting And Other Service Offering	-	-	-	18.96M	19.35M	-	-	-	-	-
Forecasts Consulting And Other Service Offering Growth	-	-	-	-	2.02%	-	-	-	-	-
Transaction Service Offering	241.4M	259.52M	303.84M	-	-	-	-	-	-	-
Transaction Service Offering Growth	-	7.51%	17.08%	-	-	-	-	-	-	-
Forecasts, Consulting and Other Revenue	18.44M	17.99M	19.31M	-	-	-	-	-	-	-
Forecasts, Consulting and Other Revenue Growth	-	-2.45%	7.33%	-	-	-	-	-	-	-

Revenue by Geography

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Colombia	-	-	18.79T	-	-	-	9.42T	11.2T	-	-
Colombia Growth	-	-	-	-	-	-	-	18.93%	-	-
Peru	-	-	-	-	-	-	1.03T	942.37B	-	-
Peru Growth	-	-	-	-	-	-	-	-8.92%	-	-
C	-	-	-	3.07T	8.71T	8.28T	-	-	-	-
C Growth	-	-	-	-	184.10%	-4.93%	-	-	-	-
P	-	-	-	1.53T	445.35B	863.61B	-	-	-	-
P Growth	-	-	-	-	-70.85%	93.92%	-	-	-	-
Other Countries	-	-	-	2.6T	-	-	-	-	-	-
Other Countries Growth	-	-	-	-	-	-	-	-	-	-
G	-	-	-	1.27T	-	-	-	-	-	-
G Growth	-	-	-	-	-	-	-	-	-	-
Other countries	-	-	2.54T	-	-	-	-	-	-	-
Other countries Growth	-	-	-	-	-	-	-	-	-	-
Panama	-	-	1.41T	-	-	-	-	-	-	-
Panama Growth	-	-	-	-	-	-	-	-	-	-
Guatemala	-	-	1.13T	-	-	-	-	-	-	-
Guatemala Growth	-	-	-	-	-	-	-	-	-	-

Frequently Asked Questions

Growth & Financials

TrueCar, Inc. (TRUE) reported $181.2M in revenue for fiscal year 2024. This represents a 127% increase from $79.9M in 2012.

TrueCar, Inc. (TRUE) grew revenue by 10.6% over the past year. This is steady growth.

TrueCar, Inc. (TRUE) reported a net loss of $18.6M for fiscal year 2024.

Dividend & Returns

TrueCar, Inc. (TRUE) has a return on equity (ROE) of -22.3%. Negative ROE indicates the company is unprofitable.

TrueCar, Inc. (TRUE) had negative free cash flow of $0.0M in fiscal year 2024, likely due to heavy capital investments.

US Stock Screener

...

TrueCar, Inc. (TRUE) 10-Year Financial Performance & Capital Metrics

TRUE • • Industrial / General

Communication ServicesInternet ServicesOnline Marketplaces & ServicesService & Freelance Marketplaces

Revenue $176M +10.6%
EBITDA -$18M +49.2%
Net Income -$31M +37.6%
EPS (Diluted) -0.34 +38.2%
Gross Margin 84.97% -5.6%
EBITDA Margin -10.35% +54.1%
Operating Margin -21.17% +40.5%
Net Margin -17.68% +43.6%
ROE -22.31% +19.9%
ROIC -97.68% +2.8%
Debt/Equity 0.10 +6.1%
Interest Coverage -

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Company is almost debt free
✓Efficient asset utilization: 1.1x turnover

✗Weaknesses

✗Negative free cash flow
✗Sales declining 12.1% over 5 years
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y-1.62%

5Y-12.12%

3Y-8.83%

TTM6.18%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM31.31%

EPS CAGR

10Y-

5Y-

3Y-

TTM27.34%

ROCE

10Y Avg-18.5%

5Y Avg-22.02%

3Y Avg-32.23%

Latest-24.61%

Peer Comparison

Service & Freelance Marketplaces

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
DASHDoorDash, Inc.	85.37B	210.11	724.52	24.17%	6.83%	9.08%	2.11%	0.07
FVRRFiverr International Ltd.	630.44M	17.07	35.56	8.33%	5.23%	5.61%	12.97%	1.28
ANGIAngi Inc.	546.72M	12.67	17.85	-12.78%	3.34%	3.55%	19.29%	0.48
TRUETrueCar, Inc.	191.22M	2.15	-6.32	10.64%	-10.27%	-16.3%		0.10

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	259.84M	277.51M	323.15M	353.57M	335.05M	278.68M	231.7M	161.52M	158.71M	175.6M
Revenue Growth %	0.26%	0.07%	0.16%	0.09%	-0.05%	-0.17%	-0.17%	-0.3%	-0.02%	0.11%
Cost of Goods Sold+	23.66M	25.17M	28.23M	31.15M	27.83M	21.55M	22.24M	16.21M	15.86M	26.39M
COGS % of Revenue	0.09%	0.09%	0.09%	0.09%	0.08%	0.08%	0.1%	0.1%	0.1%	0.15%
Gross Profit+	236.18M	252.34M	294.92M	322.42M	307.22M	257.13M	209.46M	145.31M	142.85M	149.21M
Gross Margin %	0.91%	0.91%	0.91%	0.91%	0.92%	0.92%	0.9%	0.9%	0.9%	0.85%
Gross Profit Growth %	0.25%	0.07%	0.17%	0.09%	-0.05%	-0.16%	-0.19%	-0.31%	-0.02%	0.04%
Operating Expenses+	300.16M	291.24M	328.58M	351.58M	368.07M	275.64M	242.94M	271.01M	199.32M	186.39M
OpEx % of Revenue	1.16%	1.05%	1.02%	0.99%	1.1%	0.99%	1.05%	1.68%	1.26%	1.06%
Selling, General & Admin	234.5M	214.31M	247.04M	267.56M	291.3M	201.9M	185.23M	148.62M	139.37M	138.71M
SG&A % of Revenue	0.9%	0.77%	0.76%	0.76%	0.87%	0.72%	0.8%	0.92%	0.88%	0.79%
Research & Development	48.02M	53.58M	59.07M	61.35M	56.11M	44.93M	41.43M	46.09M	42.25M	29.64M
R&D % of Revenue	0.18%	0.19%	0.18%	0.17%	0.17%	0.16%	0.18%	0.29%	0.27%	0.17%
Other Operating Expenses	13K	23.34M	22.47M	22.68M	20.66M	28.81M	16.28M	76.3M	17.7M	18.04M
Operating Income+	-63.98M	-38.9M	-33.66M	-29.16M	-60.86M	-18.52M	-33.48M	-125.69M	-56.47M	-37.18M
Operating Margin %	-0.25%	-0.14%	-0.1%	-0.08%	-0.18%	-0.07%	-0.14%	-0.78%	-0.36%	-0.21%
Operating Income Growth %	-0.35%	0.39%	0.13%	0.13%	-1.09%	0.7%	-0.81%	-2.75%	0.55%	0.34%
EBITDA+	-46.34M	-15.55M	-11.19M	-6.49M	-34.22M	7.26M	-12.9M	-105.23M	-35.79M	-18.17M
EBITDA Margin %	-0.18%	-0.06%	-0.03%	-0.02%	-0.1%	0.03%	-0.06%	-0.65%	-0.23%	-0.1%
EBITDA Growth %	-0.35%	0.66%	0.28%	0.42%	-4.28%	1.21%	-2.78%	-7.16%	0.66%	0.49%
D&A (Non-Cash Add-back)	17.65M	23.34M	22.47M	22.68M	26.64M	25.78M	20.57M	20.46M	20.68M	19.01M
EBIT	-63.86M	-38.52M	-32.4M	-30.27M	-60.86M	-10.25M	-33.48M	-65.92M	-56.47M	-37.18M
Net Interest Income+	-336K	-2.15M	-1.35M	140K	2.48M	462K	52K	2.56M	6.72M	6.15M
Interest Income	107K	376K	1.26M	2.79M	2.48M	462K	52K	2.56M	6.72M	6.15M
Interest Expense	443K	2.53M	2.61M	2.65M	0	0	0	0	0	0
Other Income/Expense	-323K	-2.15M	-1.35M	665K	1.2M	-1.33M	-4.68M	4.45M	6.72M	6.15M
Pretax Income+	-64.31M	-41.05M	-35.01M	-28.5M	-59.66M	-19.84M	-38.16M	-121.25M	-49.75M	-31.03M
Pretax Margin %	-0.25%	-0.15%	-0.11%	-0.08%	-0.18%	-0.07%	-0.16%	-0.75%	-0.31%	-0.18%
Income Tax+	606K	655K	-2.16M	-177K	-1.32M	-6K	206K	-2.56M	17K	15K
Effective Tax Rate %	1.01%	1.02%	0.94%	0.99%	0.92%	-3.86%	1%	0.98%	1%	1%
Net Income+	-64.91M	-41.71M	-32.85M	-28.32M	-54.89M	76.54M	-38.33M	-118.69M	-49.77M	-31.05M
Net Margin %	-0.25%	-0.15%	-0.1%	-0.08%	-0.16%	0.27%	-0.17%	-0.73%	-0.31%	-0.18%
Net Income Growth %	-0.34%	0.36%	0.21%	0.14%	-0.94%	2.39%	-1.5%	-2.1%	0.58%	0.38%
Net Income (Continuing)	-64.91M	-41.71M	-32.85M	-31.71M	-58.34M	-19.84M	-38.37M	-118.69M	-49.77M	-31.05M
Discontinued Operations	0	0	0	0	3.44M	96.38M	40K	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-0.79	-0.49	-0.35	-0.28	-0.52	0.72	-0.40	-1.30	-0.55	-0.34
EPS Growth %	-0.16%	0.38%	0.29%	0.2%	-0.86%	2.38%	-1.56%	-2.25%	0.58%	0.38%
EPS (Basic)	-0.79	-0.49	-0.35	-0.28	-0.52	0.72	-0.40	-1.30	-0.55	-0.34
Diluted Shares Outstanding	81.91M	84.48M	94.86M	102.15M	105.81M	106.31M	97.35M	91.45M	89.77M	90.16M
Basic Shares Outstanding	81.91M	84.48M	94.86M	102.15M	105.81M	106.31M	97.35M	91.45M	89.77M	90.16M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	152.96M	152.91M	243.55M	255.46M	239.74M	324.94M	269.94M	197.84M	163.08M	135.13M
Cash & Short-Term Investments	112.37M	107.72M	197.76M	196.13M	181.53M	273.31M	245.22M	175.52M	135.11M	111.83M
Cash Only	112.37M	107.72M	197.76M	196.13M	181.53M	273.31M	245.22M	175.52M	135.11M	111.83M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	33.76M	36.87M	39.17M	47.76M	38.24M	32.92M	16.71M	13.79M	18.26M	15.74M
Days Sales Outstanding	47.42	48.49	44.24	49.3	41.66	43.12	26.32	31.15	42	32.72
Inventory	6.05M	6.04M	5.47M	7.47M	0	0	0	0	0	0
Days Inventory Outstanding	93.31	87.66	70.8	87.5	-	-	-	-	-	-
Other Current Assets	779K	2.28M	1.15M	4.1M	12.81M	12.9M	1.87M	2.56M	3.64M	3.05M
Total Non-Current Assets+	149.41M	141.54M	141.28M	165.5M	181.95M	133.12M	117.73M	53.69M	41.24M	24.56M
Property, Plant & Equipment	71.39M	66.94M	70.71M	61.51M	63.84M	50.61M	42.76M	35.84M	29.01M	18.09M
Fixed Asset Turnover	3.64x	4.15x	4.57x	5.75x	5.25x	5.51x	5.42x	4.51x	5.47x	9.71x
Goodwill	53.27M	53.27M	53.27M	73.31M	59.47M	51.2M	51.2M	0	0	0
Intangible Assets	23.82M	19.77M	15.91M	23.45M	9M	6.6M	4.95M	13.97M	8.38M	1.97M
Long-Term Investments	0	-9.18M	-7.08M	1.2M	21.89M	19.91M	14.5M	0	0	0
Other Non-Current Assets	940K	1.55M	1.39M	-2.51M	27.74M	4.8M	4.32M	3.88M	3.85M	4.51M
Total Assets+	302.37M	294.45M	384.83M	420.96M	421.69M	458.06M	387.67M	251.53M	204.32M	159.69M
Asset Turnover	0.86x	0.94x	0.84x	0.84x	0.79x	0.61x	0.60x	0.64x	0.78x	1.10x
Asset Growth %	0.02%	-0.03%	0.31%	0.09%	0%	0.09%	-0.15%	-0.35%	-0.19%	-0.22%
Total Current Liabilities+	39.1M	35.36M	37.98M	41.56M	54.17M	42.88M	31.48M	30.78M	28.98M	32.89M
Accounts Payable	18.88M	13.83M	18.62M	26.3M	21.32M	13.2M	11.36M	8.65M	6.88M	7.93M
Days Payables Outstanding	291.3	200.53	240.77	308.19	279.63	223.55	186.51	194.85	158.26	109.66
Short-Term Debt	0	0	0	0	0	0	0	0	0	0
Deferred Revenue (Current)	0	500K	0	0	0	0	0	0	0	0
Other Current Liabilities	2.41M	0	2.27M	2.01M	6.72M	6.51M	5.19M	7.38M	6.67M	4.89M
Current Ratio	3.91x	4.32x	6.41x	6.15x	4.43x	7.58x	8.57x	6.43x	5.63x	4.11x
Quick Ratio	3.76x	4.15x	6.27x	5.97x	4.43x	7.58x	8.57x	6.43x	5.63x	4.11x
Cash Conversion Cycle	-150.56	-64.39	-125.73	-171.39	-	-	-	-	-	-
Total Non-Current Liabilities+	30.58M	34.51M	33.74M	32.84M	40.25M	32.4M	26.4M	23.48M	15.13M	8.66M
Long-Term Debt	0	0	0	0	0	0	0	0	0	0
Capital Lease Obligations	26.99M	28.83M	29.13M	22.99M	37.13M	31.97M	26.3M	18.5M	11.17M	8.31M
Deferred Tax Liabilities	2.41M	2.99M	812K	568K	783K	40K	103K	0	0	0
Other Non-Current Liabilities	1.18M	2.68M	3.8M	9.29M	2.34M	388K	0	4.98M	3.96M	348K
Total Liabilities	69.68M	69.87M	71.72M	74.41M	94.42M	75.28M	57.88M	54.26M	44.1M	41.55M
Total Debt+	26.99M	28.83M	29.13M	22.99M	43M	36.74M	31.55M	23.01M	14.41M	11.28M
Net Debt	-85.38M	-78.89M	-168.63M	-173.14M	-138.53M	-236.57M	-213.66M	-152.5M	-120.7M	-100.56M
Debt / Equity	0.12x	0.13x	0.09x	0.07x	0.13x	0.10x	0.10x	0.12x	0.09x	0.10x
Debt / EBITDA	-	-	-	-	-	5.06x	-	-	-	-
Net Debt / EBITDA	-	-	-	-	-	-32.57x	-	-	-	-
Interest Coverage	-144.43x	-15.38x	-12.90x	-11.01x	-	-	-	-	-	-
Total Equity+	232.69M	224.58M	313.12M	346.55M	327.27M	382.78M	329.79M	197.27M	160.22M	118.14M
Equity Growth %	-0.07%	-0.03%	0.39%	0.11%	-0.06%	0.17%	-0.14%	-0.4%	-0.19%	-0.26%
Book Value per Share	2.84	2.66	3.30	3.39	3.09	3.60	3.39	2.16	1.78	1.31
Total Shareholders' Equity	232.69M	224.58M	313.12M	346.55M	327.27M	382.78M	329.79M	197.27M	160.22M	118.14M
Common Stock	8K	9K	10K	10K	11K	10K	10K	9K	9K	9K
Retained Earnings	-275.9M	-318.24M	-351.08M	-373.48M	-432.06M	-355.52M	-393.85M	-512.53M	-562.3M	-593.35M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-29.61M	-48.11M	-65.28M	-81.69M	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-11.37M	2.77M	22.12M	24.83M	20.34M	39.12M	14.19M	-29.14M	-22.41M	7.7M
Operating CF Margin %	-0.04%	0.01%	0.07%	0.07%	0.06%	0.14%	0.06%	-0.18%	-0.14%	0.04%
Operating CF Growth %	-4.66%	1.24%	6.99%	0.12%	-0.18%	0.92%	-0.64%	-3.05%	0.23%	1.34%
Net Income	-64.91M	-41.71M	-32.85M	-28.32M	-58.34M	-19.84M	-38.33M	-118.69M	-49.77M	-31.05M
Depreciation & Amortization	17.27M	23.17M	22.39M	22.66M	26.61M	25.78M	20.57M	20.46M	20.68M	19.01M
Stock-Based Compensation	42.56M	24.74M	32.24M	37.22M	0	23.08M	20.39M	17.68M	0	11.73M
Deferred Taxes	581K	581K	-2.18M	-244K	215K	-743K	63K	-2.36M	0	0
Other Non-Cash Items	1.75M	2.2M	1.95M	2.33M	48.13M	25.07M	7.84M	59.24M	17.28M	8.82M
Working Capital Changes	-8.62M	-6.21M	568K	-8.81M	3.72M	-14.23M	3.65M	-5.47M	-10.61M	-810K
Change in Receivables	-5.94M	-4.39M	-3.69M	-10.04M	3.99M	2.33M	15.69M	2.21M	-5.17M	1.95M
Change in Inventory	-1.03M	2.19M	1.97M	-2.5M	0	-8.7M	-8.48M	0	0	0
Change in Payables	5.31M	-4.55M	4.8M	7.54M	-4.92M	-8.22M	-1.81M	-2.75M	-1.77M	910K
Cash from Investing+	-29.84M	-16.64M	-19.81M	-43.19M	-34.46M	101.9M	-4.21M	-8.03M	-11.81M	-7.86M
Capital Expenditures	-29.84M	-16.64M	-19.81M	-17.1M	-10.18M	-10.28M	-10.69M	-11.68M	-11.81M	-7.86M
CapEx % of Revenue	0.11%	0.06%	0.06%	0.05%	0.03%	0.04%	0.05%	0.07%	0.07%	0.04%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	0	0	0	800K	-1.1M	112.18M	6.48M	-15.74M	0	0
Cash from Financing+	6.04M	9.22M	87.73M	16.72M	-480K	-49.24M	-38.09M	-32.53M	-4.33M	-24.97M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	6.33M	7.7M	70.33M	16.72M	-3.34M	-6.51M	-7.53M	-2.93M	-5.04M	-4.88M
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-41.2M	-13.87M	2.31M	7.73M	10.16M	28.84M	3.5M	-40.82M	-34.22M	-159K
FCF Margin %	-0.16%	-0.05%	0.01%	0.02%	0.03%	0.1%	0.02%	-0.25%	-0.22%	-0%
FCF Growth %	-2.22%	0.66%	1.17%	2.35%	0.31%	1.84%	-0.88%	-12.65%	0.16%	1%
FCF per Share	-0.50	-0.16	0.02	0.08	0.10	0.27	0.04	-0.45	-0.38	-0.00
FCF Conversion (FCF/Net Income)	0.18x	-0.07x	-0.67x	-0.88x	-0.37x	0.51x	-0.37x	0.25x	0.45x	-0.25x
Interest Paid	617K	2.13M	2.1M	2.32M	0	0	0	0	0	0
Taxes Paid	48K	82K	43K	25K	0	43K	1.55M	0	0	0

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-26.94%	-18.24%	-12.22%	-8.59%	-16.29%	21.56%	-10.76%	-45.04%	-27.84%	-22.31%
Return on Invested Capital (ROIC)	-37.63%	-19.91%	-17.4%	-13.76%	-25.21%	-8.29%	-19.14%	-117.19%	-100.5%	-97.68%
Gross Margin	90.9%	90.93%	91.27%	91.19%	91.69%	92.27%	90.4%	89.96%	90.01%	84.97%
Net Margin	-24.98%	-15.03%	-10.17%	-8.01%	-16.38%	27.47%	-16.54%	-73.48%	-31.36%	-17.68%
Debt / Equity	0.12x	0.13x	0.09x	0.07x	0.13x	0.10x	0.10x	0.12x	0.09x	0.10x
Interest Coverage	-144.43x	-15.38x	-12.90x	-11.01x	-	-	-	-	-	-
FCF Conversion	0.18x	-0.07x	-0.67x	-0.88x	-0.37x	0.51x	-0.37x	0.25x	0.45x	-0.25x
Revenue Growth	25.74%	6.8%	16.45%	9.41%	-5.24%	-16.82%	-16.86%	-30.29%	-1.74%	10.64%

Revenue by Segment

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Dealer Revenue	-	-	-	-	-	252.93M	222M	156.49M	143.24M	157.93M
Dealer Revenue Growth	-	-	-	-	-	-	-12.23%	-29.51%	-8.46%	10.26%
OEM Incentive Revenue	-	-	-	30.01M	16.57M	16.83M	8.68M	4.39M	14.96M	16.9M
OEM Incentive Revenue Growth	-	-	-	-	-44.79%	1.59%	-48.46%	-49.40%	240.73%	12.96%
Other Revenue	-	-	-	-	-	8.92M	1.02M	649K	509K	772K
Other Revenue Growth	-	-	-	-	-	-	-88.54%	-36.50%	-21.57%	51.67%
Auto Buying Program Revenue	-	-	-	304.6M	317.96M	-	-	-	-	-
Auto Buying Program Revenue Growth	-	-	-	-	4.39%	-	-	-	-	-
Forecasts Consulting And Other Service Offering	-	-	-	18.96M	19.35M	-	-	-	-	-
Forecasts Consulting And Other Service Offering Growth	-	-	-	-	2.02%	-	-	-	-	-
Transaction Service Offering	241.4M	259.52M	303.84M	-	-	-	-	-	-	-
Transaction Service Offering Growth	-	7.51%	17.08%	-	-	-	-	-	-	-
Forecasts, Consulting and Other Revenue	18.44M	17.99M	19.31M	-	-	-	-	-	-	-
Forecasts, Consulting and Other Revenue Growth	-	-2.45%	7.33%	-	-	-	-	-	-	-

Revenue by Geography

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Colombia	-	-	18.79T	-	-	-	9.42T	11.2T	-	-
Colombia Growth	-	-	-	-	-	-	-	18.93%	-	-
Peru	-	-	-	-	-	-	1.03T	942.37B	-	-
Peru Growth	-	-	-	-	-	-	-	-8.92%	-	-
C	-	-	-	3.07T	8.71T	8.28T	-	-	-	-
C Growth	-	-	-	-	184.10%	-4.93%	-	-	-	-
P	-	-	-	1.53T	445.35B	863.61B	-	-	-	-
P Growth	-	-	-	-	-70.85%	93.92%	-	-	-	-
Other Countries	-	-	-	2.6T	-	-	-	-	-	-
Other Countries Growth	-	-	-	-	-	-	-	-	-	-
G	-	-	-	1.27T	-	-	-	-	-	-
G Growth	-	-	-	-	-	-	-	-	-	-
Other countries	-	-	2.54T	-	-	-	-	-	-	-
Other countries Growth	-	-	-	-	-	-	-	-	-	-
Panama	-	-	1.41T	-	-	-	-	-	-	-
Panama Growth	-	-	-	-	-	-	-	-	-	-
Guatemala	-	-	1.13T	-	-	-	-	-	-	-
Guatemala Growth	-	-	-	-	-	-	-	-	-	-

Frequently Asked Questions

Growth & Financials

TrueCar, Inc. (TRUE) reported $181.2M in revenue for fiscal year 2024. This represents a 127% increase from $79.9M in 2012.

TrueCar, Inc. (TRUE) grew revenue by 10.6% over the past year. This is steady growth.

TrueCar, Inc. (TRUE) reported a net loss of $18.6M for fiscal year 2024.

Dividend & Returns

TrueCar, Inc. (TRUE) has a return on equity (ROE) of -22.3%. Negative ROE indicates the company is unprofitable.

TrueCar, Inc. (TRUE) had negative free cash flow of $0.0M in fiscal year 2024, likely due to heavy capital investments.