Comprehensive Stock Comparison
Compare Uber Technologies, Inc. (UBER) vs Apple Inc. (AAPL) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | UBER | 18.3% revenue growth vs AAPL's 6.4% |
| Value | UBER | Lower P/E (22.4x vs 31.1x) |
| Quality / Margins | AAPL | 27.0% net margin vs UBER's 19.3% |
| Stability / Safety | UBER | Beta 1.12 vs AAPL's 1.28, lower leverage |
| Dividends | AAPL | 0.4% yield; 14-year raise streak; UBER pays no meaningful dividend |
| Momentum (1Y) | AAPL | +9.7% vs UBER's -0.8% |
| Efficiency (ROA) | AAPL | 31.1% ROA vs UBER's 16.3%, ROIC 64.5% vs 13.6% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Uber operates a global platform connecting riders with drivers for transportation and connecting consumers with restaurants and stores for delivery services. It generates revenue primarily from its Mobility segment — taking a commission from ride fares — and its Delivery segment — taking fees from restaurant and grocery orders, with both segments contributing roughly equal shares. Its key advantage is its massive two-sided network effect — the more drivers and restaurants on the platform, the better the service for consumers, creating a powerful moat that's difficult for competitors to replicate at scale.
Apple is a technology giant that designs and sells premium consumer electronics — most famously the iPhone — along with related software and services. It generates revenue primarily from hardware sales (roughly 80% of total) and a fast-growing services segment (around 20%) that includes the App Store, subscriptions, and licensing. Its key competitive advantage is a powerful ecosystem that locks users into its hardware, software, and services through seamless integration and high switching costs.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
AAPL leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). UBER leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
AAPL is the larger business by revenue, generating $435.6B annually — 8.4x UBER's $52.0B. AAPL is the more profitable business, keeping 27.0% of every revenue dollar as net income compared to UBER's 19.3%. On growth, UBER holds the edge at +20.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | UBERUber Technologies… | AAPLApple Inc. |
|---|---|---|
| RevenueTrailing 12 months | $52.0B | $435.6B |
| EBITDAEarnings before interest/tax | $6.3B | $152.9B |
| Net IncomeAfter-tax profit | $10.1B | $117.8B |
| Free Cash FlowCash after capex | $9.8B | $123.3B |
| Gross MarginGross profit ÷ Revenue | +39.8% | +47.3% |
| Operating MarginEBIT ÷ Revenue | +10.7% | +32.4% |
| Net MarginNet income ÷ Revenue | +19.3% | +27.0% |
| FCF MarginFCF ÷ Revenue | +18.8% | +28.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +20.1% | +15.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -95.6% | +18.3% |
Valuation Metrics
At 16.0x trailing earnings, UBER trades at a 55% valuation discount to AAPL's 35.4x P/E. On an enterprise value basis, UBER's 25.8x EV/EBITDA is more attractive than AAPL's 27.5x.
| Metric | UBERUber Technologies… | AAPLApple Inc. |
|---|---|---|
| Market CapShares × price | $156.7B | $3.88T |
| Enterprise ValueMkt cap + debt − cash | $162.4B | $3.97T |
| Trailing P/EPrice ÷ TTM EPS | 16.01x | 35.41x |
| Forward P/EPrice ÷ next-FY EPS est. | 22.40x | 31.15x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.98x |
| EV / EBITDAEnterprise value multiple | 25.77x | 27.45x |
| Price / SalesMarket cap ÷ Revenue | 3.01x | 9.33x |
| Price / BookPrice ÷ Book value/share | 5.66x | 53.76x |
| Price / FCFMarket cap ÷ FCF | 16.05x | 39.33x |
Profitability & Efficiency
AAPL delivers a 133.5% return on equity — every $100 of shareholder capital generates $134 in annual profit, vs $36 for UBER. UBER carries lower financial leverage with a 0.48x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.67x.
| Metric | UBERUber Technologies… | AAPLApple Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +35.8% | +133.5% |
| ROA (TTM)Return on assets | +16.3% | +31.1% |
| ROICReturn on invested capital | +13.6% | +64.5% |
| ROCEReturn on capital employed | +12.5% | +69.6% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 |
| Debt / EquityFinancial leverage | 0.48x | 1.67x |
| Net DebtTotal debt minus cash | -$6.3B | $89.7B |
| Cash & Equiv.Liquid assets | $7.7B | $33.5B |
| Total DebtShort + long-term debt | $13.5B | $123.3B |
| Interest CoverageEBIT ÷ Interest expense | 17.29x | — |
Total Returns (with DRIP)
A $10,000 investment in AAPL five years ago would be worth $21,049 today (with dividends reinvested), compared to $13,864 for UBER. Over the past 12 months, AAPL leads with a +9.7% total return vs UBER's -0.8%. The 3-year compound annual growth rate (CAGR) favors UBER at 31.4% vs AAPL's 21.9% — a key indicator of consistent wealth creation.
| Metric | UBERUber Technologies… | AAPLApple Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -9.0% | -2.4% |
| 1-Year ReturnPast 12 months | -0.8% | +9.7% |
| 3-Year ReturnCumulative with dividends | +126.8% | +81.2% |
| 5-Year ReturnCumulative with dividends | +38.6% | +110.5% |
| 10-Year ReturnCumulative with dividends | +81.4% | +1027.4% |
| CAGR (3Y)Annualised 3-year return | +31.4% | +21.9% |
Risk & Volatility
UBER is the less volatile stock with a 1.12 beta — it tends to amplify market swings less than AAPL's 1.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 91.5% from its 52-week high vs UBER's 73.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | UBERUber Technologies… | AAPLApple Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.12x | 1.28x |
| 52-Week HighHighest price in past year | $101.99 | $288.61 |
| 52-Week LowLowest price in past year | $60.63 | $169.21 |
| % of 52W HighCurrent price vs 52-week peak | +73.9% | +91.5% |
| RSI (14)Momentum oscillator 0–100 | 47.6 | 57.5 |
| Avg Volume (50D)Average daily shares traded | 17.0M | 40.9M |
Analyst Outlook
Wall Street rates UBER as "Buy" and AAPL as "Buy". Consensus price targets imply 39.3% upside for UBER (target: $105) vs 14.7% for AAPL (target: $303). AAPL is the only dividend payer here at 0.39% yield — a key consideration for income-focused portfolios.
| Metric | UBERUber Technologies… | AAPLApple Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $105.04 | $303.11 |
| # AnalystsCovering analysts | 61 | 109 |
| Dividend YieldAnnual dividend ÷ price | — | +0.4% |
| Dividend StreakConsecutive years of raises | — | 14 |
| Dividend / ShareAnnual DPS | — | $1.03 |
| Buyback YieldShare repurchases ÷ mkt cap | +4.2% | +2.3% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Uber Technologies, … (UBER) | 100 | 246.09 | +146.1% |
| Apple Inc. (AAPL) | 100 | 361.46 | +261.5% |
Apple Inc. (AAPL) returned +110% over 5 years vs Uber Technologies, … (UBER)'s +39%. A $10,000 investment in AAPL 5 years ago would be worth $21,049 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Uber Technologies, … (UBER) | $3.8B | $52.0B | +1252.8% |
| Apple Inc. (AAPL) | $215.6B | $416.2B | +93.0% |
Uber Technologies, Inc.'s revenue grew from $3.8B (2016) to $52.0B (2025) — a 33.6% CAGR. Apple Inc.'s revenue grew from $215.6B (2016) to $416.2B (2025) — a 7.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Uber Technologies, … (UBER) | -9.6% | 19.3% | +300.8% |
| Apple Inc. (AAPL) | 21.2% | 26.9% | +27.0% |
Uber Technologies, Inc.'s net margin went from -10% (2016) to 19% (2025). Apple Inc.'s net margin went from 21% (2016) to 27% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Uber Technologies, … (UBER) | 70.8 | 17.3 | -75.6% |
| Apple Inc. (AAPL) | 18.4 | 36.4 | +97.8% |
Uber Technologies, Inc. has traded in a 13x–71x P/E range over 3 years; current trailing P/E is ~16x. Apple Inc. has traded in a 13x–41x P/E range over 9 years; current trailing P/E is ~35x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Uber Technologies, … (UBER) | -0.24 | 4.71 | +2062.5% |
| Apple Inc. (AAPL) | 2.08 | 7.46 | +258.7% |
Uber Technologies, Inc.'s EPS grew from $-0.24 (2016) to $4.71 (2025). Apple Inc.'s EPS grew from $2.08 (2016) to $7.46 (2025) — a 15% CAGR.
Chart 6Free Cash Flow — 5 Years
Uber Technologies, Inc. generated $10B FCF in 2025 (+1414% vs 2021). Apple Inc. generated $99B FCF in 2025 (+6% vs 2021).
UBER vs AAPL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is UBER or AAPL a better buy right now?
Uber Technologies, Inc. (UBER) offers the better valuation at 16.0x trailing P/E (22.4x forward), making it the more compelling value choice. Analysts rate Uber Technologies, Inc. (UBER) a "Buy" — based on 61 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — UBER or AAPL?
On trailing P/E, Uber Technologies, Inc. (UBER) is the cheapest at 16.0x versus Apple Inc. at 35.4x. On forward P/E, Uber Technologies, Inc. is actually cheaper at 22.4x.
03Which is the better long-term investment — UBER or AAPL?
Over the past 5 years, Apple Inc. (AAPL) delivered a total return of +110.5%, compared to +38.6% for Uber Technologies, Inc. (UBER). A $10,000 investment in AAPL five years ago would be worth approximately $21K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AAPL returned +1027% versus UBER's +81.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — UBER or AAPL?
By beta (market sensitivity over 5 years), Uber Technologies, Inc. (UBER) is the lower-risk stock at 1.12β versus Apple Inc.'s 1.28β — meaning AAPL is approximately 15% more volatile than UBER relative to the S&P 500. On balance sheet safety, Uber Technologies, Inc. (UBER) carries a lower debt/equity ratio of 48% versus 167% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — UBER or AAPL?
Apple Inc. (AAPL) is the more profitable company, earning 26.9% net margin versus 19.3% for Uber Technologies, Inc. — meaning it keeps 26.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AAPL leads at 32.0% versus 10.7% for UBER. At the gross margin level — before operating expenses — AAPL leads at 46.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is UBER or AAPL more undervalued right now?
On forward earnings alone, Uber Technologies, Inc. (UBER) trades at 22.4x forward P/E versus 31.1x for Apple Inc. — 8.8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UBER: 39.3% to $105.04.
07Which pays a better dividend — UBER or AAPL?
In this comparison, AAPL (0.4% yield) pays a dividend. UBER does not pay a meaningful dividend and should not be held primarily for income.
08Is UBER or AAPL better for a retirement portfolio?
For long-horizon retirement investors, Apple Inc. (AAPL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.28), +1027% 10Y return). Both have compounded well over 10 years (AAPL: +1027%, UBER: +81.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between UBER and AAPL?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: UBER is a mid-cap deep-value stock; AAPL is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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