Comprehensive Stock Comparison
Compare Zhihu Inc. (ZH) vs Snap Inc. (SNAP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SNAP | 10.6% revenue growth vs ZH's -13.1% |
| Quality / Margins | ZH | 3.5% net margin vs SNAP's -7.8% |
| Stability / Safety | ZH | Beta 0.79 vs SNAP's 1.76, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | ZH | -36.5% vs SNAP's -50.1% |
| Efficiency (ROA) | ZH | 1.9% ROA vs SNAP's -6.0%, ROIC -25.6% vs -10.6% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Zhihu operates China's leading question-and-answer platform where users share knowledge and expertise across diverse topics. It generates revenue primarily through online advertising (~60% of sales) and paid membership services, supplemented by content-commerce solutions and vocational training. Its competitive moat stems from its massive, high-quality user-generated content library and strong network effects that reinforce its position as China's go-to knowledge-sharing community.
Snap Inc. is a social media company best known for its Snapchat app, which enables visual communication through ephemeral photos and videos. It generates nearly all its revenue from digital advertising — primarily through Snap Ads and AR advertising — with a small portion from hardware sales like Spectacles. Its competitive advantage lies in its strong engagement with younger demographics and its pioneering work in augmented reality features that competitors struggle to replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
ZH leads in 4 of 6 categories (Financial Metrics, Valuation Metrics). SNAP leads in 1 (Total Returns).
Financial Metrics (TTM)
SNAP is the larger business by revenue, generating $5.9B annually — 2.0x ZH's $3.0B. ZH is the more profitable business, keeping 3.5% of every revenue dollar as net income compared to SNAP's -7.8%. On growth, SNAP holds the edge at +10.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ZHZhihu Inc. | SNAPSnap Inc. |
|---|---|---|
| RevenueTrailing 12 months | $3.0B | $5.9B |
| EBITDAEarnings before interest/tax | -$148M | -$372M |
| Net IncomeAfter-tax profit | $103M | -$460M |
| Free Cash FlowCash after capex | $0 | $437M |
| Gross MarginGross profit ÷ Revenue | +62.2% | +55.0% |
| Operating MarginEBIT ÷ Revenue | -7.8% | -9.0% |
| Net MarginNet income ÷ Revenue | +3.5% | -7.8% |
| FCF MarginFCF ÷ Revenue | -7.8% | +7.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -20.3% | +10.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -4.2% | — |
Valuation Metrics
| Metric | ZHZhihu Inc. | SNAPSnap Inc. |
|---|---|---|
| Market CapShares × price | $53M | $1.2B |
| Enterprise ValueMkt cap + debt − cash | -$529M | $797M |
| Trailing P/EPrice ÷ TTM EPS | -12.41x | -18.11x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.10x | 0.20x |
| Price / BookPrice ÷ Book value/share | 0.51x | 3.82x |
| Price / FCFMarket cap ÷ FCF | — | 2.69x |
Profitability & Efficiency
ZH delivers a 2.5% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $-20 for SNAP. ZH carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNAP's 0.29x.
| Metric | ZHZhihu Inc. | SNAPSnap Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +2.5% | -20.2% |
| ROA (TTM)Return on assets | +1.9% | -6.0% |
| ROICReturn on invested capital | -25.6% | -10.6% |
| ROCEReturn on capital employed | -10.8% | -8.1% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.00x | 0.29x |
| Net DebtTotal debt minus cash | -$4.0B | -$377M |
| Cash & Equiv.Liquid assets | $4.0B | $1.0B |
| Total DebtShort + long-term debt | $19M | $653M |
| Interest CoverageEBIT ÷ Interest expense | — | -3.70x |
Total Returns (with DRIP)
A $10,000 investment in SNAP five years ago would be worth $772 today (with dividends reinvested), compared to $673 for ZH. Over the past 12 months, ZH leads with a -36.5% total return vs SNAP's -50.1%. The 3-year compound annual growth rate (CAGR) favors SNAP at -19.9% vs ZH's -27.3% — a key indicator of consistent wealth creation.
| Metric | ZHZhihu Inc. | SNAPSnap Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +3.0% | -37.6% |
| 1-Year ReturnPast 12 months | -36.5% | -50.1% |
| 3-Year ReturnCumulative with dividends | -61.6% | -48.7% |
| 5-Year ReturnCumulative with dividends | -93.3% | -92.3% |
| 10-Year ReturnCumulative with dividends | -93.3% | -79.3% |
| CAGR (3Y)Annualised 3-year return | -27.3% | -19.9% |
Risk & Volatility
ZH is the less volatile stock with a 0.79 beta — it tends to amplify market swings less than SNAP's 1.76 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ZH currently trades 58.4% from its 52-week high vs SNAP's 47.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ZHZhihu Inc. | SNAPSnap Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.79x | 1.76x |
| 52-Week HighHighest price in past year | $5.87 | $10.59 |
| 52-Week LowLowest price in past year | $3.23 | $4.65 |
| % of 52W HighCurrent price vs 52-week peak | +58.4% | +47.9% |
| RSI (14)Momentum oscillator 0–100 | 43.5 | 28.2 |
| Avg Volume (50D)Average daily shares traded | 322K | 45.4M |
Analyst Outlook
Wall Street rates ZH as "Buy" and SNAP as "Hold".
| Metric | ZHZhihu Inc. | SNAPSnap Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | — | $7.69 |
| # AnalystsCovering analysts | 8 | 71 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +100.0% | +63.9% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 21 | Feb 26 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | 100 | 6.98 | -93.0% |
| Snap Inc. (SNAP) | 100 | 12.22 | -87.8% |
Snap Inc. (SNAP) returned -92% over 5 years vs Zhihu Inc. (ZH)'s -93%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | $669M | $3.6B | +445.8% |
| Snap Inc. (SNAP) | $404M | $5.9B | +1366.4% |
Snap Inc.'s revenue grew from $404M (2016) to $5.9B (2025) — a 34.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | -149.8% | -4.8% | +96.8% |
| Snap Inc. (SNAP) | -127.2% | -7.8% | +93.9% |
Snap Inc.'s net margin went from -127% (2016) to -8% (2025).
Chart 4EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | -10.12 | -1.89 | +81.3% |
| Snap Inc. (SNAP) | -0.44 | -0.28 | +36.4% |
Snap Inc.'s EPS grew from $-0.44 (2016) to $-0.28 (2025).
Chart 5Free Cash Flow — 5 Years
Zhihu Inc. generated $-283M FCF in 2024 (+37% vs 2021). Snap Inc. generated $437M FCF in 2025 (+96% vs 2021).
ZH vs SNAP: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is ZH or SNAP a better buy right now?
Analysts rate Zhihu Inc. (ZH) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — ZH or SNAP?
Over the past 5 years, Snap Inc. (SNAP) delivered a total return of -92.3%, compared to -93.3% for Zhihu Inc. (ZH). A $10,000 investment in SNAP five years ago would be worth approximately $772 today (assuming dividends reinvested). Over 10 years, the gap is even starker: SNAP returned -79.3% versus ZH's -93.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — ZH or SNAP?
By beta (market sensitivity over 5 years), Zhihu Inc. (ZH) is the lower-risk stock at 0.79β versus Snap Inc.'s 1.76β — meaning SNAP is approximately 123% more volatile than ZH relative to the S&P 500. On balance sheet safety, Zhihu Inc. (ZH) carries a lower debt/equity ratio of 0% versus 29% for Snap Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — ZH or SNAP?
Zhihu Inc. (ZH) is the more profitable company, earning -4.8% net margin versus -7.8% for Snap Inc. — meaning it keeps -4.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SNAP leads at -9.0% versus -13.4% for ZH. At the gross margin level — before operating expenses — ZH leads at 60.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — ZH or SNAP?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is ZH or SNAP better for a retirement portfolio?
For long-horizon retirement investors, Zhihu Inc. (ZH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.79)). Snap Inc. (SNAP) carries a higher beta of 1.76 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ZH: -93.3%, SNAP: -79.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between ZH and SNAP?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 32%