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Stock Comparison

RICK vs MODG vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+104.0%
MODG
Topgolf Callaway Brands Corp.

Leisure

Consumer CyclicalNYSE • US
Market Cap$2.32B
5Y Perf.-18.0%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+77.7%

RICK vs MODG vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
MODG logoMODG
KO logoKO
IndustryRestaurantsLeisureBeverages - Non-Alcoholic
Market Cap$216M$2.32B$341.71B
Revenue (TTM)$282M$4.06B$49.28B
Net Income (TTM)$-7M$-1.50B$13.70B
Gross Margin55.2%64.6%61.7%
Operating Margin12.3%-31.0%29.3%
Forward P/E4.6x24.3x
Total Debt$266M$4.14B$45.49B
Cash & Equiv.$34M$445M$10.27B

RICK vs MODG vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
MODG
KO
StockJun 20Jun 26Return
RCI Hospitality Hol… (RICK)100204.0+104.0%
Topgolf Callaway Br… (MODG)10082.0-18.0%
The Coca-Cola Compa… (KO)100177.7+77.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs MODG vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. RCI Hospitality Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Income Pick

RICK is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 7 yrs, beta 1.33, yield 1.0%
  • 188.5% 10Y total return vs KO's 115.0%
  • Lower volatility, beta 1.33, current ratio 0.81x
Best for: income & stability and long-term compounding
MODG
Topgolf Callaway Brands Corp.
The Momentum Pick

MODG is the clearest fit if your priority is momentum.

  • +50.6% vs RICK's -27.7%
Best for: momentum
KO
The Coca-Cola Company
The Growth Play

KO carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 1.9%, EPS growth 23.6%, 3Y rev CAGR 3.7%
  • 1.9% revenue growth vs RICK's -5.5%
  • 27.8% margin vs MODG's -37.1%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthKO logoKO1.9% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 24.3x)
Quality / MarginsKO logoKO27.8% margin vs MODG's -37.1%
Stability / SafetyRICK logoRICKBeta 1.33 vs MODG's 1.92, lower leverage
DividendsKO logoKO2.6% yield, 56-year raise streak, vs RICK's 1.0%, (1 stock pays no dividend)
Momentum (1Y)MODG logoMODG+50.6% vs RICK's -27.7%
Efficiency (ROA)KO logoKO13.1% ROA vs MODG's -19.9%, ROIC 15.8% vs -13.8%

RICK vs MODG vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
MODGTopgolf Callaway Brands Corp.
FY 2024
Product
57.7%$2.4B
Service
42.3%$1.8B
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

RICK vs MODG vs KO — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGMODG

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 5 of 6 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 175.0x RICK's $282M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to MODG's -37.1%. On growth, KO holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…MODG logoMODGTopgolf Callaway …KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$282M$4.1B$49.3B
EBITDAEarnings before interest/tax$51M-$989M$15.5B
Net IncomeAfter-tax profit-$7M-$1.5B$13.7B
Free Cash FlowCash after capex$39M$35M$12.6B
Gross MarginGross profit ÷ Revenue+55.2%+64.6%+61.7%
Operating MarginEBIT ÷ Revenue+12.3%-31.0%+29.3%
Net MarginNet income ÷ Revenue-2.3%-37.1%+27.8%
FCF MarginFCF ÷ Revenue+14.0%+0.8%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%-7.8%+12.1%
EPS Growth (YoY)Latest quarter vs prior year-111.1%-3.1%+18.2%
KO leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 4 of 6 comparable metrics.

At 23.0x trailing earnings, RICK trades at a 12% valuation discount to KO's 26.1x P/E. On an enterprise value basis, RICK's 8.8x EV/EBITDA is more attractive than KO's 25.4x.

MetricRICK logoRICKRCI Hospitality H…MODG logoMODGTopgolf Callaway …KO logoKOThe Coca-Cola Com…
Market CapShares × price$216M$2.3B$341.7B
Enterprise ValueMkt cap + debt − cash$449M$6.0B$376.9B
Trailing P/EPrice ÷ TTM EPS22.98x-1.60x26.12x
Forward P/EPrice ÷ next-FY EPS est.4.63x24.27x
PEG RatioP/E ÷ EPS growth rate2.34x
EV / EBITDAEnterprise value multiple8.75x25.45x
Price / SalesMarket cap ÷ Revenue0.77x0.55x7.13x
Price / BookPrice ÷ Book value/share0.96x0.96x9.99x
Price / FCFMarket cap ÷ FCF6.19x26.73x64.52x
RICK leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 6 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-61 for MODG. RICK carries lower financial leverage with a 1.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to MODG's 1.72x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs MODG's 6/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…MODG logoMODGTopgolf Callaway …KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity-2.6%-60.8%+41.1%
ROA (TTM)Return on assets-1.1%-19.9%+13.1%
ROICReturn on invested capital+5.5%-13.8%+15.8%
ROCEReturn on capital employed+6.8%-16.8%+17.3%
Piotroski ScoreFundamental quality 0–9667
Debt / EquityFinancial leverage1.02x1.72x1.33x
Net DebtTotal debt minus cash$233M$3.7B$35.2B
Cash & Equiv.Liquid assets$34M$445M$10.3B
Total DebtShort + long-term debt$266M$4.1B$45.5B
Interest CoverageEBIT ÷ Interest expense1.39x-5.38x10.70x
KO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KO leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in KO five years ago would be worth $16,528 today (with dividends reinvested), compared to $3,942 for MODG. Over the past 12 months, MODG leads with a +50.6% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors KO at 11.7% vs RICK's -27.7% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…MODG logoMODGTopgolf Callaway …KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date+21.3%+7.4%+16.4%
1-Year ReturnPast 12 months-27.7%+50.6%+17.7%
3-Year ReturnCumulative with dividends-62.3%-33.8%+39.3%
5-Year ReturnCumulative with dividends-53.5%-60.6%+65.3%
10-Year ReturnCumulative with dividends+188.5%+23.1%+115.0%
CAGR (3Y)Annualised 3-year return-27.7%-12.9%+11.7%
KO leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than MODG's 1.92 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 94.5% from its 52-week high vs RICK's 68.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…MODG logoMODGTopgolf Callaway …KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5001.33x1.92x-0.23x
52-Week HighHighest price in past year$41.37$16.65$84.04
52-Week LowLowest price in past year$20.76$7.84$65.35
% of 52W HighCurrent price vs 52-week peak+68.3%+75.6%+94.5%
RSI (14)Momentum oscillator 0–10067.257.249.2
Avg Volume (50D)Average daily shares traded47K9.2M13.6M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", MODG as "Buy", KO as "Buy". Consensus price targets imply 246.7% upside for RICK (target: $98) vs 8.5% for KO (target: $86). For income investors, KO offers the higher dividend yield at 2.56% vs RICK's 0.99%.

MetricRICK logoRICKRCI Hospitality H…MODG logoMODGTopgolf Callaway …KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$98.00$16.50$86.13
# AnalystsCovering analysts32348
Dividend YieldAnnual dividend ÷ price+1.0%+2.6%
Dividend StreakConsecutive years of raises7056
Dividend / ShareAnnual DPS$0.28$2.04
Buyback YieldShare repurchases ÷ mkt cap+5.5%+1.4%+0.2%
KO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KO leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 1 (Valuation Metrics).

Best OverallThe Coca-Cola Company (KO)Leads 5 of 6 categories
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RICK vs MODG vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or MODG or KO a better buy right now?

For growth investors, The Coca-Cola Company (KO) is the stronger pick with 1.

9% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). RCI Hospitality Holdings, Inc. (RICK) offers the better valuation at 23. 0x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or MODG or KO?

On trailing P/E, RCI Hospitality Holdings, Inc.

(RICK) is the cheapest at 23. 0x versus The Coca-Cola Company at 26. 1x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x.

03

Which is the better long-term investment — RICK or MODG or KO?

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

3%, compared to -60. 6% for Topgolf Callaway Brands Corp. (MODG). Over 10 years, the gap is even starker: RICK returned +188. 5% versus MODG's +23. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or MODG or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

23β versus Topgolf Callaway Brands Corp. 's 1. 92β — meaning MODG is approximately -923% more volatile than KO relative to the S&P 500. On balance sheet safety, RCI Hospitality Holdings, Inc. (RICK) carries a lower debt/equity ratio of 102% versus 172% for Topgolf Callaway Brands Corp. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or MODG or KO?

By revenue growth (latest reported year), The Coca-Cola Company (KO) is pulling ahead at 1.

9% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -1776. 6% for Topgolf Callaway Brands Corp.. Over a 3-year CAGR, MODG leads at 10. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or MODG or KO?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -34. 1% for Topgolf Callaway Brands Corp. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -29. 7% for MODG. At the gross margin level — before operating expenses — MODG leads at 62. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or MODG or KO more undervalued right now?

On forward earnings alone, RCI Hospitality Holdings, Inc.

(RICK) trades at 4. 6x forward P/E versus 24. 3x for The Coca-Cola Company — 19. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RICK: 246. 7% to $98. 00.

08

Which pays a better dividend — RICK or MODG or KO?

In this comparison, KO (2.

6% yield), RICK (1. 0% yield) pay a dividend. MODG does not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or MODG or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

23), 2. 6% yield, +115. 0% 10Y return). Topgolf Callaway Brands Corp. (MODG) carries a higher beta of 1. 92 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +115. 0%, MODG: +23. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and MODG and KO?

These companies operate in different sectors (RICK (Consumer Cyclical) and MODG (Consumer Cyclical) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

RICK, KO pay a dividend while MODG does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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