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IAS logo
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Stock Comparison

TBLA vs IAS vs MGNI vs DV vs PUBM vs JPM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TBLA
Taboola.com Ltd.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.30B
5Y Perf.-54.2%
IAS
Integral Ad Science Holding Corp.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$1.74B
5Y Perf.-50.0%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.33B
5Y Perf.-52.0%
DV
DoubleVerify Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$1.57B
5Y Perf.-75.9%
PUBM
PubMatic, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$530M
5Y Perf.-70.9%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+106.2%

TBLA vs IAS vs MGNI vs DV vs PUBM vs JPM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TBLA logoTBLA
IAS logoIAS
MGNI logoMGNI
DV logoDV
PUBM logoPUBM
JPM logoJPM
IndustryInternet Content & InformationAdvertising AgenciesAdvertising AgenciesSoftware - ApplicationSoftware - ApplicationBanks - Diversified
Market Cap$1.30B$1.74B$2.33B$1.57B$530M$896.00B
Revenue (TTM)$1.95B$591M$723M$764M$282M$280.33B
Net Income (TTM)$110M$47M$159M$55M$-17M$57.05B
Gross Margin29.7%77.4%63.4%82.2%63.2%60.0%
Operating Margin2.2%11.1%14.8%11.5%-7.2%25.9%
Forward P/E10.8x27.5x15.3x20.7x14.4x
Total Debt$194M$58M$279M$100M$44M$942.38B
Cash & Equiv.$121M$84M$553M$259M$146M$343.34B

TBLA vs IAS vs MGNI vs DV vs PUBM vs JPMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TBLA
IAS
MGNI
DV
PUBM
JPM
StockJun 21Jun 26Return
Taboola.com Ltd. (TBLA)10045.8-54.2%
Integral Ad Science… (IAS)10050.0-50.0%
Magnite, Inc. (MGNI)10048.0-52.0%
DoubleVerify Holdin… (DV)10024.1-75.9%
PubMatic, Inc. (PUBM)10029.1-70.9%
JPMorgan Chase & Co. (JPM)100206.2+106.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: TBLA vs IAS vs MGNI vs DV vs PUBM vs JPM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TBLA leads in 4 of 7 categories (6-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Integral Ad Science Holding Corp. is the stronger pick specifically for capital preservation and lower volatility. MGNI and JPM also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇TBLA emerged as the overall leader. Track its performance:
TBLA
Taboola.com Ltd.
The Growth Play

TBLA carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 187.7%, EPS growth 12.9%, 3Y rev CAGR 10.9%
  • 187.7% revenue growth vs PUBM's -2.9%
  • Better valuation composite
  • +33.1% vs DV's -31.6%
Best for: growth exposure
IAS
Integral Ad Science Holding Corp.
The Defensive Pick

IAS is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.

  • Lower volatility, beta 0.71, Low D/E 5.7%, current ratio 3.02x
  • Beta 0.71, current ratio 3.02x
  • Beta 0.71 vs PUBM's 1.50, lower leverage
Best for: sleep-well-at-night and defensive
MGNI
Magnite, Inc.
The Quality Compounder

MGNI ranks third and is worth considering specifically for quality.

  • 22.0% margin vs PUBM's -6.2%
Best for: quality
DV
DoubleVerify Holdings, Inc.
The Technology Pick

Among these 6 stocks, DV doesn't own a clear edge in any measured category.

Best for: technology exposure
PUBM
PubMatic, Inc.
The Technology Pick

PUBM doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.

Best for: technology exposure
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 15 yrs, beta 0.94, yield 1.9%
  • 465.8% 10Y total return vs MGNI's 17.3%
  • PEG 0.81 vs DV's 1.14
  • 1.9% yield; 15-year raise streak; the other 5 pay no meaningful dividend
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthTBLA logoTBLA187.7% revenue growth vs PUBM's -2.9%
ValueTBLA logoTBLABetter valuation composite
Quality / MarginsMGNI logoMGNI22.0% margin vs PUBM's -6.2%
Stability / SafetyIAS logoIASBeta 0.71 vs PUBM's 1.50, lower leverage
DividendsJPM logoJPM1.9% yield; 15-year raise streak; the other 5 pay no meaningful dividend
Momentum (1Y)TBLA logoTBLA+33.1% vs DV's -31.6%
Efficiency (ROA)TBLA logoTBLA7.1% ROA vs PUBM's -2.6%, ROIC 3.3% vs -6.8%

TBLA vs IAS vs MGNI vs DV vs PUBM vs JPM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TBLATaboola.com Ltd.
FY 2025
Reportable Segment
100.0%$1.9B
IASIntegral Ad Science Holding Corp.

Segment breakdown not available.

MGNIMagnite, Inc.

Segment breakdown not available.

DVDoubleVerify Holdings, Inc.

Segment breakdown not available.

PUBMPubMatic, Inc.
FY 2025
Reportable Segment
100.0%$283M
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000

TBLA vs IAS vs MGNI vs DV vs PUBM vs JPM — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLJPMLAGGINGPUBM

Income & Cash Flow (Last 12 Months)

JPM leads this category, winning 2 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 995.3x PUBM's $282M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to PUBM's -6.2%. On growth, IAS holds the edge at +15.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…PUBM logoPUBMPubMatic, Inc.JPM logoJPMJPMorgan Chase & …
RevenueTrailing 12 months$2.0B$591M$723M$764M$282M$280.3B
EBITDAEarnings before interest/tax$151M$125M$145M$148M$22M$81.4B
Net IncomeAfter-tax profit$110M$47M$159M$55M-$17M$57.0B
Free Cash FlowCash after capex$218M$165M$44M$135M$43M$100.9B
Gross MarginGross profit ÷ Revenue+29.7%+77.4%+63.4%+82.2%+63.2%+60.0%
Operating MarginEBIT ÷ Revenue+2.2%+11.1%+14.8%+11.5%-7.2%+25.9%
Net MarginNet income ÷ Revenue+5.6%+7.9%+22.0%+7.2%-6.2%+20.4%
FCF MarginFCF ÷ Revenue+11.2%+27.9%+6.1%+17.7%+15.1%+36.0%
Rev. Growth (YoY)Latest quarter vs prior year+9.1%+15.6%+5.5%+9.6%-2.0%
EPS Growth (YoY)Latest quarter vs prior year+7.7%-57.4%+142.9%+3.0%-35.0%+16.0%
JPM leads this category, winning 2 of 6 comparable metrics.

Valuation Metrics

TBLA leads this category, winning 4 of 7 comparable metrics.

At 16.0x trailing earnings, JPM trades at a 64% valuation discount to IAS's 45.0x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.90x vs DV's 1.87x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…PUBM logoPUBMPubMatic, Inc.JPM logoJPMJPMorgan Chase & …
Market CapShares × price$1.3B$1.7B$2.3B$1.6B$530M$896.0B
Enterprise ValueMkt cap + debt − cash$1.4B$1.7B$2.1B$1.4B$428M$1.50T
Trailing P/EPrice ÷ TTM EPS36.46x44.96x17.11x34.00x-36.61x16.00x
Forward P/EPrice ÷ next-FY EPS est.10.81x27.54x15.28x20.74x14.40x
PEG RatioP/E ÷ EPS growth rate1.87x0.90x
EV / EBITDAEnterprise value multiple9.51x13.74x13.55x10.35x16.16x18.36x
Price / SalesMarket cap ÷ Revenue0.68x3.27x3.26x2.09x1.87x3.20x
Price / BookPrice ÷ Book value/share1.67x1.70x2.71x1.50x2.03x2.47x
Price / FCFMarket cap ÷ FCF7.93x22.44x14.05x9.07x7.95x8.88x
TBLA leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MGNI leads this category, winning 4 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-7 for PUBM. IAS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), TBLA scores 6/9 vs JPM's 5/9, reflecting solid financial health.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…PUBM logoPUBMPubMatic, Inc.JPM logoJPMJPMorgan Chase & …
ROE (TTM)Return on equity+11.9%+4.4%+18.6%+5.0%-7.0%+15.9%
ROA (TTM)Return on assets+7.1%+4.0%+5.3%+4.2%-2.6%+1.3%
ROICReturn on invested capital+3.3%+4.6%+9.5%+6.4%-6.8%+4.5%
ROCEReturn on capital employed+3.8%+5.5%+7.3%+6.6%-5.5%+8.9%
Piotroski ScoreFundamental quality 0–9666555
Debt / EquityFinancial leverage0.21x0.06x0.30x0.09x0.17x2.60x
Net DebtTotal debt minus cash$73M-$27M-$275M-$159M-$102M$599.0B
Cash & Equiv.Liquid assets$121M$84M$553M$259M$146M$343.3B
Total DebtShort + long-term debt$194M$58M$279M$100M$44M$942.4B
Interest CoverageEBIT ÷ Interest expense9.05x93.78x4.03x43.16x0.74x
MGNI leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $2,721 for DV. Over the past 12 months, TBLA leads with a +33.1% total return vs DV's -31.6%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs DV's -34.5% — a key indicator of consistent wealth creation.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…PUBM logoPUBMPubMatic, Inc.JPM logoJPMJPMorgan Chase & …
YTD ReturnYear-to-date+7.0%+1.2%-6.1%+32.1%-0.5%
1-Year ReturnPast 12 months+33.1%+25.2%-7.8%-31.6%+1.4%+21.8%
3-Year ReturnCumulative with dividends+58.5%-45.6%+22.1%-71.9%-39.1%+138.2%
5-Year ReturnCumulative with dividends-54.2%-49.8%-48.9%-72.8%-67.8%+118.2%
10-Year ReturnCumulative with dividends-54.2%-49.8%+17.3%-71.2%-61.5%+465.8%
CAGR (3Y)Annualised 3-year return+16.6%-18.3%+6.9%-34.5%-15.3%+33.6%
JPM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

IAS leads this category, winning 2 of 2 comparable metrics.

IAS is the less volatile stock with a 0.71 beta — it tends to amplify market swings less than PUBM's 1.50 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IAS currently trades 100.0% from its 52-week high vs DV's 60.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…PUBM logoPUBMPubMatic, Inc.JPM logoJPMJPMorgan Chase & …
Beta (5Y)Sensitivity to S&P 5001.00x0.71x1.39x0.76x1.50x0.94x
52-Week HighHighest price in past year$5.26$10.34$26.65$16.82$13.88$337.25
52-Week LowLowest price in past year$2.84$7.72$10.82$7.64$6.21$262.71
% of 52W HighCurrent price vs 52-week peak+90.1%+100.0%+61.0%+60.6%+81.8%+95.1%
RSI (14)Momentum oscillator 0–10053.467.568.451.356.259.1
Avg Volume (50D)Average daily shares traded2.5M02.4M2.5M673K7.0M
IAS leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

JPM leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TBLA as "Buy", IAS as "Buy", MGNI as "Buy", DV as "Buy", PUBM as "Buy", JPM as "Buy". Consensus price targets imply 38.2% upside for IAS (target: $14) vs 5.9% for JPM (target: $340). JPM is the only dividend payer here at 1.86% yield — a key consideration for income-focused portfolios.

MetricTBLA logoTBLATaboola.com Ltd.IAS logoIASIntegral Ad Scien…MGNI logoMGNIMagnite, Inc.DV logoDVDoubleVerify Hold…PUBM logoPUBMPubMatic, Inc.JPM logoJPMJPMorgan Chase & …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$5.55$14.29$19.25$13.38$13.50$339.75
# AnalystsCovering analysts121231331661
Dividend YieldAnnual dividend ÷ price+1.9%
Dividend StreakConsecutive years of raises015
Dividend / ShareAnnual DPS$5.95
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+2.0%+9.1%+8.8%+3.9%
JPM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

JPM leads in 3 of 6 categories (Income & Cash Flow, Total Returns). TBLA leads in 1 (Valuation Metrics).

Best OverallJPMorgan Chase & Co. (JPM)Leads 3 of 6 categories
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TBLA vs IAS vs MGNI vs DV vs PUBM vs JPM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TBLA or IAS or MGNI or DV or PUBM or JPM a better buy right now?

For growth investors, Taboola.

com Ltd. (TBLA) is the stronger pick with 187. 7% revenue growth year-over-year, versus -2. 9% for PubMatic, Inc. (PUBM). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Taboola. com Ltd. (TBLA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TBLA or IAS or MGNI or DV or PUBM or JPM?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 0x versus Integral Ad Science Holding Corp. at 45. 0x. On forward P/E, Taboola. com Ltd. is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 81x versus DoubleVerify Holdings, Inc. 's 1. 14x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TBLA or IAS or MGNI or DV or PUBM or JPM?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +118. 2%, compared to -72. 8% for DoubleVerify Holdings, Inc. (DV). Over 10 years, the gap is even starker: JPM returned +465. 8% versus DV's -71. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TBLA or IAS or MGNI or DV or PUBM or JPM?

By beta (market sensitivity over 5 years), Integral Ad Science Holding Corp.

(IAS) is the lower-risk stock at 0. 71β versus PubMatic, Inc. 's 1. 50β — meaning PUBM is approximately 111% more volatile than IAS relative to the S&P 500. On balance sheet safety, Integral Ad Science Holding Corp. (IAS) carries a lower debt/equity ratio of 6% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TBLA or IAS or MGNI or DV or PUBM or JPM?

By revenue growth (latest reported year), Taboola.

com Ltd. (TBLA) is pulling ahead at 187. 7% versus -2. 9% for PubMatic, Inc. (PUBM). On earnings-per-share growth, the picture is similar: Taboola. com Ltd. grew EPS 1293% year-over-year, compared to -234. 8% for PubMatic, Inc.. Over a 3-year CAGR, DV leads at 18. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TBLA or IAS or MGNI or DV or PUBM or JPM?

JPMorgan Chase & Co.

(JPM) is the more profitable company, earning 20. 4% net margin versus -5. 1% for PubMatic, Inc. — meaning it keeps 20. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: JPM leads at 26. 0% versus -6. 1% for PUBM. At the gross margin level — before operating expenses — DV leads at 82. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TBLA or IAS or MGNI or DV or PUBM or JPM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 81x versus DoubleVerify Holdings, Inc. 's 1. 14x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Taboola. com Ltd. (TBLA) trades at 10. 8x forward P/E versus 27. 5x for Integral Ad Science Holding Corp. — 16. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IAS: 38. 2% to $14. 29.

08

Which pays a better dividend — TBLA or IAS or MGNI or DV or PUBM or JPM?

In this comparison, JPM (1.

9% yield) pays a dividend. TBLA, IAS, MGNI, DV, PUBM do not pay a meaningful dividend and should not be held primarily for income.

09

Is TBLA or IAS or MGNI or DV or PUBM or JPM better for a retirement portfolio?

For long-horizon retirement investors, JPMorgan Chase & Co.

(JPM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), 1. 9% yield, +465. 8% 10Y return). Both have compounded well over 10 years (JPM: +465. 8%, PUBM: -61. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TBLA and IAS and MGNI and DV and PUBM and JPM?

These companies operate in different sectors (TBLA (Communication Services) and IAS (Communication Services) and MGNI (Communication Services) and DV (Technology) and PUBM (Technology) and JPM (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TBLA is a small-cap high-growth stock; IAS is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock; DV is a small-cap quality compounder stock; PUBM is a small-cap quality compounder stock; JPM is a large-cap deep-value stock. JPM pays a dividend while TBLA, IAS, MGNI, DV, PUBM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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