Creative Realities, Inc. (CREX) 10-Year Financial Performance & Capital Metrics

CREX • • Industrial / General

TechnologyApplication SoftwareMarketing & Customer EngagementMarketing Automation

AboutCreative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and organizations in the United States and internationally. Its technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. The company also provides system hardware; professional and implementation services; software design and development; and software licensing, deployment, and maintenance and support services, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, apparel and accessories, banking, baby/children, beauty, CPG, department stores, digital out-of-home, electronics, fashion, fitness, foodservice/quick service restaurant, financial services, gaming, luxury, mass merchants, mobile operators, and pharmacy retail industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky.Show more

Revenue $51M +12.6%
EBITDA $5M +9.8%
Net Income -$4M -19.4%
EPS (Diluted) -0.34 +2.9%
Gross Margin 47.22% -3.9%
EBITDA Margin 9.86% -2.5%
Operating Margin 1.84% -38.1%
Net Margin -6.9% -6.1%
ROE -12.92% -19.7%
ROIC 1.78% -26.2%
Debt/Equity 0.55 +8.6%
Interest Coverage 0.53 +17.5%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Trading at only 1.4x book value

✗Weaknesses

✗Weak Piotroski F-Score: 3/9
✗Shares diluted 23.1% in last year

Price & Volume

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Growth Metrics

Revenue CAGR

10Y14.25%

5Y9.98%

3Y40.24%

TTM-18.37%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM-941.39%

EPS CAGR

10Y-

5Y-

3Y-

TTM-913.95%

ROCE

10Y Avg-26.73%

5Y Avg-21.5%

3Y Avg-0.93%

Latest2.09%

Peer Comparison

Marketing Automation

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
HUBSHubSpot, Inc.	17.25B	329.24	3686.90	21.07%	-0.12%	-0.19%	3.25%	0.39
SHOPShopify Inc.	193.16B	157.99	101.93	25.78%	16.65%	14.25%	0.83%	0.10
CRMSalesforce, Inc.	218.82B	233.53	36.72	8.72%	17.91%	12.03%	5.68%	0.19
SAGTSAGTEC GLOBAL Ltd	25.25M	1.98	3.60	77.59%	13.32%	50.19%	3.45%	0.20
BNZIBanzai International, Inc.	15.91M	1.51	-0.22	-0.73%	-547.65%	-108.58%
SOPASociety Pass Incorporated	19.55M	2.57	-0.74	-13.05%	-77.41%	-40.8%	12.5%
BMBLBumble Inc.	411.5M	3.65	-0.79	1.88%	-19.82%	-19.17%	23.5%	0.47
PHUNPhunware, Inc.	38.56M	1.91	-2.03	-34%	-5.05%	-12.11%		0.01

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	11.47M	13.67M	17.7M	22.48M	31.6M	17.46M	18.44M	43.35M	45.17M	50.85M
Revenue Growth %	-0.15%	0.19%	0.29%	0.27%	0.41%	-0.45%	0.06%	1.35%	0.04%	0.13%
Cost of Goods Sold+	7.87M	6.82M	10.31M	12.25M	17.86M	9.34M	10.08M	25.61M	22.98M	26.84M
COGS % of Revenue	0.69%	0.5%	0.58%	0.55%	0.57%	0.53%	0.55%	0.59%	0.51%	0.53%
Gross Profit+	3.6M	6.86M	7.39M	10.22M	13.74M	8.12M	8.36M	17.74M	22.18M	24.01M
Gross Margin %	0.31%	0.5%	0.42%	0.45%	0.43%	0.47%	0.45%	0.41%	0.49%	0.47%
Gross Profit Growth %	0.07%	0.9%	0.08%	0.38%	0.34%	-0.41%	0.03%	1.12%	0.25%	0.08%
Operating Expenses+	10.89M	10.35M	11.52M	14.23M	13.85M	24.2M	10.91M	20.22M	20.84M	23.07M
OpEx % of Revenue	0.95%	0.76%	0.65%	0.63%	0.44%	1.39%	0.59%	0.47%	0.46%	0.45%
Selling, General & Admin	8.06M	7.45M	9.02M	11.79M	11.44M	10.14M	8.47M	15.54M	16.04M	23.07M
SG&A % of Revenue	0.7%	0.55%	0.51%	0.52%	0.36%	0.58%	0.46%	0.36%	0.36%	0.45%
Research & Development	804K	893K	991K	1.26M	1.41M	1.08M	550K	1.25M	1.57M	0
R&D % of Revenue	0.07%	0.07%	0.06%	0.06%	0.04%	0.06%	0.03%	0.03%	0.03%	-
Other Operating Expenses	2.03M	2M	1.5M	-5.06M	1M	12.98M	1.88M	3.42M	3.22M	0
Operating Income+	-7.29M	-4.56M	-6.1M	-4.48M	-110K	-16.08M	-2.55M	-2.48M	1.35M	938K
Operating Margin %	-0.64%	-0.33%	-0.34%	-0.2%	-0%	-0.92%	-0.14%	-0.06%	0.03%	0.02%
Operating Income Growth %	-0.49%	0.37%	-0.34%	0.27%	0.98%	-145.2%	0.84%	0.03%	1.54%	-0.3%
EBITDA+	-5.26M	-2.55M	-4.59M	-3.3M	1.11M	-14.61M	-1.19M	353K	4.57M	5.02M
EBITDA Margin %	-0.46%	-0.19%	-0.26%	-0.15%	0.04%	-0.84%	-0.06%	0.01%	0.1%	0.1%
EBITDA Growth %	-0.29%	0.51%	-0.8%	0.28%	1.34%	-14.2%	0.92%	1.3%	11.94%	0.1%
D&A (Non-Cash Add-back)	2.03M	2M	1.5M	1.19M	1.22M	1.47M	1.36M	2.83M	3.22M	4.08M
EBIT	-6.32M	-3.43M	-5.38M	-8.41M	-360K	-15.98M	1.06M	4.7M	138K	-1.63M
Net Interest Income+	-1.29M	-1.64M	-1.61M	-2.61M	-831K	-1.02M	-805K	-2.74M	-2.99M	-1.77M
Interest Income	0	0	0	0	0	0	0	0	0	0
Interest Expense	1.29M	1.64M	1.61M	2.61M	831K	1.02M	805K	2.74M	2.99M	1.77M
Other Income/Expense	-319K	-506K	-889K	-6.54M	1.24M	-920K	2.8M	4.43M	-4.2M	-4.34M
Pretax Income+	-7.61M	-6.28M	-6.99M	-11.02M	1.13M	-17M	254K	1.96M	-2.85M	-3.4M
Pretax Margin %	-0.66%	-0.46%	-0.39%	-0.49%	0.04%	-0.97%	0.01%	0.05%	-0.06%	-0.07%
Income Tax+	358K	-365K	-39K	-398K	93K	-158K	22K	79K	83K	106K
Effective Tax Rate %	1.05%	0.94%	0.99%	0.96%	0.92%	0.99%	0.91%	0.96%	1.03%	1.03%
Net Income+	-7.97M	-5.91M	-6.95M	-10.62M	1.04M	-16.84M	232K	1.88M	-2.94M	-3.51M
Net Margin %	-0.69%	-0.43%	-0.39%	-0.47%	0.03%	-0.96%	0.01%	0.04%	-0.07%	-0.07%
Net Income Growth %	-1.1%	0.26%	-0.18%	-0.53%	1.1%	-17.23%	1.01%	7.09%	-2.57%	-0.19%
Net Income (Continuing)	-7.97M	-4.7M	-6.95M	-10.62M	1.04M	-16.84M	232K	1.88M	-2.94M	-3.51M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-14.40	-8.13	-8.59	-8.85	0.32	-4.96	0.18	0.84	-0.35	-0.34
EPS Growth %	-0.47%	0.44%	-0.06%	-0.03%	1.04%	-16.5%	1.04%	3.67%	-1.42%	0.03%
EPS (Basic)	-14.40	-8.13	-8.59	-8.85	0.32	-4.96	0.18	0.84	-0.35	-0.34
Diluted Shares Outstanding	553.22K	727.14K	808.67K	1.2M	3.25M	3.4M	1.31M	2.22M	8.48M	10.44M
Basic Shares Outstanding	553.22K	727.14K	808.67K	1.2M	3.25M	3.4M	1.31M	2.22M	8.48M	10.44M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	2.76M	6.34M	8.87M	12.36M	7.98M	7.03M	9.77M	13.98M	18.61M	14.5M
Cash & Short-Term Investments	1.36M	1.35M	1M	2.72M	2.53M	1.83M	2.88M	1.63M	2.91M	1.04M
Cash Only	1.36M	1.35M	1M	2.72M	2.53M	1.83M	2.88M	1.63M	2.91M	1.04M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	965K	4.24M	5.99M	7.68M	4.75M	2.34M	3.38M	8.26M	12.47M	10.61M
Days Sales Outstanding	30.71	113.19	123.52	124.74	54.86	48.99	66.82	69.57	100.76	76.12
Inventory	82K	585K	851K	379K	379K	2.35M	1.88M	2.27M	2.57M	2M
Days Inventory Outstanding	3.8	31.33	30.13	11.29	7.75	91.91	68.08	32.31	40.77	27.13
Other Current Assets	0	0	1.03M	1.58M	0	0	0	0	0	1
Total Non-Current Assets+	20.28M	18.07M	17.17M	25.37M	25.99M	13.59M	13.11M	52.03M	52.17M	50.71M
Property, Plant & Equipment	892K	912K	1.14M	1.23M	3.28M	2.27M	729K	1.78M	1.54M	1.11M
Fixed Asset Turnover	12.86x	14.99x	15.58x	18.27x	9.63x	7.69x	25.29x	24.29x	29.33x	45.90x
Goodwill	14.35M	14.99M	14.99M	18.9M	18.17M	7.53M	7.53M	26.45M	26.45M	26.45M
Intangible Assets	4.83M	2.04M	875K	5.06M	4.41M	3.79M	4.85M	23.75M	24.06M	22.84M
Long-Term Investments	0	0	0	0	0	0	0	0	0	0
Other Non-Current Assets	203K	138K	172K	179K	135K	5K	5K	43K	112K	312K
Total Assets+	23.04M	24.42M	26.05M	37.73M	33.98M	20.62M	22.88M	66.02M	70.78M	65.21M
Asset Turnover	0.50x	0.56x	0.68x	0.60x	0.93x	0.85x	0.81x	0.66x	0.64x	0.78x
Asset Growth %	0.05%	0.06%	0.07%	0.45%	-0.1%	-0.39%	0.11%	1.89%	0.07%	-0.08%
Total Current Liabilities+	7.28M	14.37M	12.67M	15M	10.43M	7.33M	6.86M	16.5M	20.2M	26.16M
Accounts Payable	3.6M	3.22M	2.02M	2M	1.85M	1.66M	2.52M	3.76M	7.88M	6.35M
Days Payables Outstanding	167.03	172.35	71.41	59.43	37.79	64.94	91.14	53.54	125.08	86.4
Short-Term Debt	150K	7.63M	0	0	3.64M	1.64M	0	4.5M	3.69M	0
Deferred Revenue (Current)	1000K	1000K	1000K	1000K	0	1000K	1000K	0	1000K	0
Other Current Liabilities	0	1.36M	1.25M	9.16M	1.53M	0	0	3.7M	3.27M	16.13M
Current Ratio	0.38x	0.44x	0.70x	0.82x	0.77x	0.96x	1.42x	0.85x	0.92x	0.55x
Quick Ratio	0.37x	0.40x	0.63x	0.80x	0.73x	0.64x	1.15x	0.71x	0.79x	0.48x
Cash Conversion Cycle	-132.52	-27.83	82.23	76.6	24.81	75.96	43.75	48.34	16.44	16.84
Total Non-Current Liabilities+	8.15M	8.07M	9.02M	5.9M	5.04M	8.95M	7.29M	23.94M	21.75M	13.59M
Long-Term Debt	2.28M	0	5.46M	5.54M	3.76M	8.26M	6.88M	13.07M	9.83M	13.04M
Capital Lease Obligations	0	0	0	0	1.1M	584K	373K	873K	536K	410K
Deferred Tax Liabilities	358K	610K	549K	128K	0	0	0	0	0	0
Other Non-Current Liabilities	5.51M	7.46M	1.08M	239K	175K	108K	45K	9.99M	11.38M	133K
Total Liabilities	15.43M	22.44M	21.69M	20.91M	15.47M	16.28M	14.15M	40.44M	41.95M	39.75M
Total Debt+	2.43M	7.63M	5.46M	5.54M	9.17M	10.84M	7.53M	19.16M	14.56M	13.97M
Net Debt	1.07M	6.28M	4.46M	2.82M	6.63M	9.01M	4.65M	17.52M	11.65M	12.93M
Debt / Equity	0.32x	3.86x	1.26x	0.33x	0.50x	2.50x	0.86x	0.75x	0.51x	0.55x
Debt / EBITDA	-	-	-	-	8.28x	-	-	54.27x	3.19x	2.78x
Net Debt / EBITDA	-	-	-	-	5.99x	-	-	49.64x	2.55x	2.58x
Interest Coverage	-5.67x	-2.79x	-3.79x	-1.72x	-0.13x	-15.72x	-3.17x	-0.90x	0.45x	0.53x
Total Equity+	7.6M	1.98M	4.35M	16.82M	18.51M	4.33M	8.73M	25.58M	28.83M	25.46M
Equity Growth %	-0.32%	-0.74%	1.2%	2.87%	0.1%	-0.77%	1.01%	1.93%	0.13%	-0.12%
Book Value per Share	13.74	2.72	5.38	14.01	5.69	1.28	6.68	11.52	3.40	2.44
Total Shareholders' Equity	7.6M	1.98M	4.35M	16.82M	18.51M	4.33M	8.73M	25.58M	28.83M	25.46M
Common Stock	642K	666K	826K	97K	98K	109K	120K	72K	104K	104K
Retained Earnings	-14.61M	-20.52M	-26.23M	-36.85M	-35.64M	-52.49M	-52.25M	-50.41M	-53.35M	-56.85M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-2.6M	-2.88M	-3.23M	-884K	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-1.98M	-4.11M	655K	-1.56M	-970K	-3.53M	471K	-708K	5.17M	3.38M
Operating CF Margin %	-0.17%	-0.3%	0.04%	-0.07%	-0.03%	-0.2%	0.03%	-0.02%	0.11%	0.07%
Operating CF Growth %	0.47%	-1.07%	1.16%	-3.39%	0.38%	-2.64%	1.13%	-2.5%	8.3%	-0.35%
Net Income	-7.97M	-5.91M	-6.95M	-10.62M	563K	-16.84M	232K	1.88M	-2.94M	-3.51M
Depreciation & Amortization	2.03M	2M	1.5M	1.19M	1.22M	1.47M	1.36M	2.83M	3.22M	4.08M
Stock-Based Compensation	254K	273K	284K	1.38M	478K	720K	2.02M	2.12M	563K	13K
Deferred Taxes	358K	-365K	-61K	-421K	47K	-175K	0	0	44K	61K
Other Non-Cash Items	82K	2.39M	2.09M	5.75M	-1.06M	12.01M	-4.23M	-4.24M	3.02M	3.27M
Working Capital Changes	3.26M	-2.49M	3.78M	1.16M	-2.21M	-716K	1.08M	-3.29M	1.26M	-532K
Change in Receivables	4.37M	-3.36M	-1.75M	251K	2.32M	1.25M	-673K	-3.93M	-4.36M	1.85M
Change in Inventory	745K	-503K	-266K	613K	-2.32M	-1.97M	62K	-1.47M	-1.05M	615K
Change in Payables	-802K	858K	-390K	-98K	284K	3K	869K	914K	4.49M	-1.39M
Cash from Investing+	-580K	-292K	-569K	-6.58M	-687K	-657K	-1.16M	-21.48M	-4.03M	-2.8M
Capital Expenditures	-639K	-292K	-569K	-308K	-897K	-657K	-19K	-149K	-306K	-11K
CapEx % of Revenue	0.06%	0.02%	0.03%	0.01%	0.03%	0.04%	0%	0%	0.01%	0%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	59K	0	0	0	210K	0	-1.14M	-4.14M	-3.72M	-2.79M
Cash from Financing+	3.35M	4.39M	-435K	9.86M	1.47M	3.48M	1.75M	20.93M	137K	-2.45M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-109K	0	500K	0	2K	120K	0	8.29M	-2M	-306K
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-2.62M	-4.4M	86K	-1.87M	-1.87M	-4.19M	-688K	-5M	1.14M	580K
FCF Margin %	-0.23%	-0.32%	0%	-0.08%	-0.06%	-0.24%	-0.04%	-0.12%	0.03%	0.01%
FCF Growth %	0.34%	-0.68%	1.02%	-22.77%	0%	-1.24%	0.84%	-6.26%	1.23%	-0.49%
FCF per Share	-4.74	-6.05	0.11	-1.56	-0.57	-1.23	-0.53	-2.25	0.13	0.06
FCF Conversion (FCF/Net Income)	0.25x	0.69x	-0.09x	0.15x	-0.93x	0.21x	2.03x	-0.38x	-1.76x	-0.96x
Interest Paid	0	0	0	0	0	0	106K	1.35M	1.69M	1.2M
Taxes Paid	0	0	0	0	0	0	32K	43K	78K	52K

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-84.5%	-123.41%	-219.66%	-100.32%	5.88%	-147.48%	3.55%	10.94%	-10.8%	-12.92%
Return on Invested Capital (ROIC)	-56.51%	-40.38%	-53.59%	-23.63%	-0.37%	-62.68%	-14.31%	-6.59%	2.42%	1.78%
Gross Margin	31.4%	50.16%	41.75%	45.49%	43.48%	46.52%	45.33%	40.92%	49.11%	47.22%
Net Margin	-69.45%	-43.22%	-39.27%	-47.25%	3.28%	-96.49%	1.26%	4.33%	-6.5%	-6.9%
Debt / Equity	0.32x	3.86x	1.26x	0.33x	0.50x	2.50x	0.86x	0.75x	0.51x	0.55x
Interest Coverage	-5.67x	-2.79x	-3.79x	-1.72x	-0.13x	-15.72x	-3.17x	-0.90x	0.45x	0.53x
FCF Conversion	0.25x	0.69x	-0.09x	0.15x	-0.93x	0.21x	2.03x	-0.38x	-1.76x	-0.96x
Revenue Growth	-14.51%	19.2%	29.44%	26.99%	40.59%	-44.75%	5.61%	135.13%	4.19%	12.59%

Revenue by Geography

	2012	2013
U	-	6.36M
U Growth	-	-
C	-	415K
C Growth	-	-
UNITED STATES	6.27M	-
UNITED STATES Growth	-	-
CANADA	390K	-
CANADA Growth	-	-

Frequently Asked Questions

Growth & Financials

Creative Realities, Inc. (CREX) reported $44.3M in revenue for fiscal year 2024. This represents a 378% increase from $9.3M in 2011.

Creative Realities, Inc. (CREX) grew revenue by 12.6% over the past year. This is steady growth.

Creative Realities, Inc. (CREX) reported a net loss of $9.5M for fiscal year 2024.

Dividend & Returns

Creative Realities, Inc. (CREX) has a return on equity (ROE) of -12.9%. Negative ROE indicates the company is unprofitable.

Creative Realities, Inc. (CREX) had negative free cash flow of $2.9M in fiscal year 2024, likely due to heavy capital investments.

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Creative Realities, Inc. (CREX) 10-Year Financial Performance & Capital Metrics

CREX • • Industrial / General

TechnologyApplication SoftwareMarketing & Customer EngagementMarketing Automation

Revenue $51M +12.6%
EBITDA $5M +9.8%
Net Income -$4M -19.4%
EPS (Diluted) -0.34 +2.9%
Gross Margin 47.22% -3.9%
EBITDA Margin 9.86% -2.5%
Operating Margin 1.84% -38.1%
Net Margin -6.9% -6.1%
ROE -12.92% -19.7%
ROIC 1.78% -26.2%
Debt/Equity 0.55 +8.6%
Interest Coverage 0.53 +17.5%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Trading at only 1.4x book value

✗Weaknesses

✗Weak Piotroski F-Score: 3/9
✗Shares diluted 23.1% in last year

Price & Volume

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Growth Metrics

Revenue CAGR

10Y14.25%

5Y9.98%

3Y40.24%

TTM-18.37%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM-941.39%

EPS CAGR

10Y-

5Y-

3Y-

TTM-913.95%

ROCE

10Y Avg-26.73%

5Y Avg-21.5%

3Y Avg-0.93%

Latest2.09%

Peer Comparison

Marketing Automation

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
HUBSHubSpot, Inc.	17.25B	329.24	3686.90	21.07%	-0.12%	-0.19%	3.25%	0.39
SHOPShopify Inc.	193.16B	157.99	101.93	25.78%	16.65%	14.25%	0.83%	0.10
CRMSalesforce, Inc.	218.82B	233.53	36.72	8.72%	17.91%	12.03%	5.68%	0.19
SAGTSAGTEC GLOBAL Ltd	25.25M	1.98	3.60	77.59%	13.32%	50.19%	3.45%	0.20
BNZIBanzai International, Inc.	15.91M	1.51	-0.22	-0.73%	-547.65%	-108.58%
SOPASociety Pass Incorporated	19.55M	2.57	-0.74	-13.05%	-77.41%	-40.8%	12.5%
BMBLBumble Inc.	411.5M	3.65	-0.79	1.88%	-19.82%	-19.17%	23.5%	0.47
PHUNPhunware, Inc.	38.56M	1.91	-2.03	-34%	-5.05%	-12.11%		0.01

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	11.47M	13.67M	17.7M	22.48M	31.6M	17.46M	18.44M	43.35M	45.17M	50.85M
Revenue Growth %	-0.15%	0.19%	0.29%	0.27%	0.41%	-0.45%	0.06%	1.35%	0.04%	0.13%
Cost of Goods Sold+	7.87M	6.82M	10.31M	12.25M	17.86M	9.34M	10.08M	25.61M	22.98M	26.84M
COGS % of Revenue	0.69%	0.5%	0.58%	0.55%	0.57%	0.53%	0.55%	0.59%	0.51%	0.53%
Gross Profit+	3.6M	6.86M	7.39M	10.22M	13.74M	8.12M	8.36M	17.74M	22.18M	24.01M
Gross Margin %	0.31%	0.5%	0.42%	0.45%	0.43%	0.47%	0.45%	0.41%	0.49%	0.47%
Gross Profit Growth %	0.07%	0.9%	0.08%	0.38%	0.34%	-0.41%	0.03%	1.12%	0.25%	0.08%
Operating Expenses+	10.89M	10.35M	11.52M	14.23M	13.85M	24.2M	10.91M	20.22M	20.84M	23.07M
OpEx % of Revenue	0.95%	0.76%	0.65%	0.63%	0.44%	1.39%	0.59%	0.47%	0.46%	0.45%
Selling, General & Admin	8.06M	7.45M	9.02M	11.79M	11.44M	10.14M	8.47M	15.54M	16.04M	23.07M
SG&A % of Revenue	0.7%	0.55%	0.51%	0.52%	0.36%	0.58%	0.46%	0.36%	0.36%	0.45%
Research & Development	804K	893K	991K	1.26M	1.41M	1.08M	550K	1.25M	1.57M	0
R&D % of Revenue	0.07%	0.07%	0.06%	0.06%	0.04%	0.06%	0.03%	0.03%	0.03%	-
Other Operating Expenses	2.03M	2M	1.5M	-5.06M	1M	12.98M	1.88M	3.42M	3.22M	0
Operating Income+	-7.29M	-4.56M	-6.1M	-4.48M	-110K	-16.08M	-2.55M	-2.48M	1.35M	938K
Operating Margin %	-0.64%	-0.33%	-0.34%	-0.2%	-0%	-0.92%	-0.14%	-0.06%	0.03%	0.02%
Operating Income Growth %	-0.49%	0.37%	-0.34%	0.27%	0.98%	-145.2%	0.84%	0.03%	1.54%	-0.3%
EBITDA+	-5.26M	-2.55M	-4.59M	-3.3M	1.11M	-14.61M	-1.19M	353K	4.57M	5.02M
EBITDA Margin %	-0.46%	-0.19%	-0.26%	-0.15%	0.04%	-0.84%	-0.06%	0.01%	0.1%	0.1%
EBITDA Growth %	-0.29%	0.51%	-0.8%	0.28%	1.34%	-14.2%	0.92%	1.3%	11.94%	0.1%
D&A (Non-Cash Add-back)	2.03M	2M	1.5M	1.19M	1.22M	1.47M	1.36M	2.83M	3.22M	4.08M
EBIT	-6.32M	-3.43M	-5.38M	-8.41M	-360K	-15.98M	1.06M	4.7M	138K	-1.63M
Net Interest Income+	-1.29M	-1.64M	-1.61M	-2.61M	-831K	-1.02M	-805K	-2.74M	-2.99M	-1.77M
Interest Income	0	0	0	0	0	0	0	0	0	0
Interest Expense	1.29M	1.64M	1.61M	2.61M	831K	1.02M	805K	2.74M	2.99M	1.77M
Other Income/Expense	-319K	-506K	-889K	-6.54M	1.24M	-920K	2.8M	4.43M	-4.2M	-4.34M
Pretax Income+	-7.61M	-6.28M	-6.99M	-11.02M	1.13M	-17M	254K	1.96M	-2.85M	-3.4M
Pretax Margin %	-0.66%	-0.46%	-0.39%	-0.49%	0.04%	-0.97%	0.01%	0.05%	-0.06%	-0.07%
Income Tax+	358K	-365K	-39K	-398K	93K	-158K	22K	79K	83K	106K
Effective Tax Rate %	1.05%	0.94%	0.99%	0.96%	0.92%	0.99%	0.91%	0.96%	1.03%	1.03%
Net Income+	-7.97M	-5.91M	-6.95M	-10.62M	1.04M	-16.84M	232K	1.88M	-2.94M	-3.51M
Net Margin %	-0.69%	-0.43%	-0.39%	-0.47%	0.03%	-0.96%	0.01%	0.04%	-0.07%	-0.07%
Net Income Growth %	-1.1%	0.26%	-0.18%	-0.53%	1.1%	-17.23%	1.01%	7.09%	-2.57%	-0.19%
Net Income (Continuing)	-7.97M	-4.7M	-6.95M	-10.62M	1.04M	-16.84M	232K	1.88M	-2.94M	-3.51M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-14.40	-8.13	-8.59	-8.85	0.32	-4.96	0.18	0.84	-0.35	-0.34
EPS Growth %	-0.47%	0.44%	-0.06%	-0.03%	1.04%	-16.5%	1.04%	3.67%	-1.42%	0.03%
EPS (Basic)	-14.40	-8.13	-8.59	-8.85	0.32	-4.96	0.18	0.84	-0.35	-0.34
Diluted Shares Outstanding	553.22K	727.14K	808.67K	1.2M	3.25M	3.4M	1.31M	2.22M	8.48M	10.44M
Basic Shares Outstanding	553.22K	727.14K	808.67K	1.2M	3.25M	3.4M	1.31M	2.22M	8.48M	10.44M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	2.76M	6.34M	8.87M	12.36M	7.98M	7.03M	9.77M	13.98M	18.61M	14.5M
Cash & Short-Term Investments	1.36M	1.35M	1M	2.72M	2.53M	1.83M	2.88M	1.63M	2.91M	1.04M
Cash Only	1.36M	1.35M	1M	2.72M	2.53M	1.83M	2.88M	1.63M	2.91M	1.04M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	965K	4.24M	5.99M	7.68M	4.75M	2.34M	3.38M	8.26M	12.47M	10.61M
Days Sales Outstanding	30.71	113.19	123.52	124.74	54.86	48.99	66.82	69.57	100.76	76.12
Inventory	82K	585K	851K	379K	379K	2.35M	1.88M	2.27M	2.57M	2M
Days Inventory Outstanding	3.8	31.33	30.13	11.29	7.75	91.91	68.08	32.31	40.77	27.13
Other Current Assets	0	0	1.03M	1.58M	0	0	0	0	0	1
Total Non-Current Assets+	20.28M	18.07M	17.17M	25.37M	25.99M	13.59M	13.11M	52.03M	52.17M	50.71M
Property, Plant & Equipment	892K	912K	1.14M	1.23M	3.28M	2.27M	729K	1.78M	1.54M	1.11M
Fixed Asset Turnover	12.86x	14.99x	15.58x	18.27x	9.63x	7.69x	25.29x	24.29x	29.33x	45.90x
Goodwill	14.35M	14.99M	14.99M	18.9M	18.17M	7.53M	7.53M	26.45M	26.45M	26.45M
Intangible Assets	4.83M	2.04M	875K	5.06M	4.41M	3.79M	4.85M	23.75M	24.06M	22.84M
Long-Term Investments	0	0	0	0	0	0	0	0	0	0
Other Non-Current Assets	203K	138K	172K	179K	135K	5K	5K	43K	112K	312K
Total Assets+	23.04M	24.42M	26.05M	37.73M	33.98M	20.62M	22.88M	66.02M	70.78M	65.21M
Asset Turnover	0.50x	0.56x	0.68x	0.60x	0.93x	0.85x	0.81x	0.66x	0.64x	0.78x
Asset Growth %	0.05%	0.06%	0.07%	0.45%	-0.1%	-0.39%	0.11%	1.89%	0.07%	-0.08%
Total Current Liabilities+	7.28M	14.37M	12.67M	15M	10.43M	7.33M	6.86M	16.5M	20.2M	26.16M
Accounts Payable	3.6M	3.22M	2.02M	2M	1.85M	1.66M	2.52M	3.76M	7.88M	6.35M
Days Payables Outstanding	167.03	172.35	71.41	59.43	37.79	64.94	91.14	53.54	125.08	86.4
Short-Term Debt	150K	7.63M	0	0	3.64M	1.64M	0	4.5M	3.69M	0
Deferred Revenue (Current)	1000K	1000K	1000K	1000K	0	1000K	1000K	0	1000K	0
Other Current Liabilities	0	1.36M	1.25M	9.16M	1.53M	0	0	3.7M	3.27M	16.13M
Current Ratio	0.38x	0.44x	0.70x	0.82x	0.77x	0.96x	1.42x	0.85x	0.92x	0.55x
Quick Ratio	0.37x	0.40x	0.63x	0.80x	0.73x	0.64x	1.15x	0.71x	0.79x	0.48x
Cash Conversion Cycle	-132.52	-27.83	82.23	76.6	24.81	75.96	43.75	48.34	16.44	16.84
Total Non-Current Liabilities+	8.15M	8.07M	9.02M	5.9M	5.04M	8.95M	7.29M	23.94M	21.75M	13.59M
Long-Term Debt	2.28M	0	5.46M	5.54M	3.76M	8.26M	6.88M	13.07M	9.83M	13.04M
Capital Lease Obligations	0	0	0	0	1.1M	584K	373K	873K	536K	410K
Deferred Tax Liabilities	358K	610K	549K	128K	0	0	0	0	0	0
Other Non-Current Liabilities	5.51M	7.46M	1.08M	239K	175K	108K	45K	9.99M	11.38M	133K
Total Liabilities	15.43M	22.44M	21.69M	20.91M	15.47M	16.28M	14.15M	40.44M	41.95M	39.75M
Total Debt+	2.43M	7.63M	5.46M	5.54M	9.17M	10.84M	7.53M	19.16M	14.56M	13.97M
Net Debt	1.07M	6.28M	4.46M	2.82M	6.63M	9.01M	4.65M	17.52M	11.65M	12.93M
Debt / Equity	0.32x	3.86x	1.26x	0.33x	0.50x	2.50x	0.86x	0.75x	0.51x	0.55x
Debt / EBITDA	-	-	-	-	8.28x	-	-	54.27x	3.19x	2.78x
Net Debt / EBITDA	-	-	-	-	5.99x	-	-	49.64x	2.55x	2.58x
Interest Coverage	-5.67x	-2.79x	-3.79x	-1.72x	-0.13x	-15.72x	-3.17x	-0.90x	0.45x	0.53x
Total Equity+	7.6M	1.98M	4.35M	16.82M	18.51M	4.33M	8.73M	25.58M	28.83M	25.46M
Equity Growth %	-0.32%	-0.74%	1.2%	2.87%	0.1%	-0.77%	1.01%	1.93%	0.13%	-0.12%
Book Value per Share	13.74	2.72	5.38	14.01	5.69	1.28	6.68	11.52	3.40	2.44
Total Shareholders' Equity	7.6M	1.98M	4.35M	16.82M	18.51M	4.33M	8.73M	25.58M	28.83M	25.46M
Common Stock	642K	666K	826K	97K	98K	109K	120K	72K	104K	104K
Retained Earnings	-14.61M	-20.52M	-26.23M	-36.85M	-35.64M	-52.49M	-52.25M	-50.41M	-53.35M	-56.85M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	-2.6M	-2.88M	-3.23M	-884K	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	-1.98M	-4.11M	655K	-1.56M	-970K	-3.53M	471K	-708K	5.17M	3.38M
Operating CF Margin %	-0.17%	-0.3%	0.04%	-0.07%	-0.03%	-0.2%	0.03%	-0.02%	0.11%	0.07%
Operating CF Growth %	0.47%	-1.07%	1.16%	-3.39%	0.38%	-2.64%	1.13%	-2.5%	8.3%	-0.35%
Net Income	-7.97M	-5.91M	-6.95M	-10.62M	563K	-16.84M	232K	1.88M	-2.94M	-3.51M
Depreciation & Amortization	2.03M	2M	1.5M	1.19M	1.22M	1.47M	1.36M	2.83M	3.22M	4.08M
Stock-Based Compensation	254K	273K	284K	1.38M	478K	720K	2.02M	2.12M	563K	13K
Deferred Taxes	358K	-365K	-61K	-421K	47K	-175K	0	0	44K	61K
Other Non-Cash Items	82K	2.39M	2.09M	5.75M	-1.06M	12.01M	-4.23M	-4.24M	3.02M	3.27M
Working Capital Changes	3.26M	-2.49M	3.78M	1.16M	-2.21M	-716K	1.08M	-3.29M	1.26M	-532K
Change in Receivables	4.37M	-3.36M	-1.75M	251K	2.32M	1.25M	-673K	-3.93M	-4.36M	1.85M
Change in Inventory	745K	-503K	-266K	613K	-2.32M	-1.97M	62K	-1.47M	-1.05M	615K
Change in Payables	-802K	858K	-390K	-98K	284K	3K	869K	914K	4.49M	-1.39M
Cash from Investing+	-580K	-292K	-569K	-6.58M	-687K	-657K	-1.16M	-21.48M	-4.03M	-2.8M
Capital Expenditures	-639K	-292K	-569K	-308K	-897K	-657K	-19K	-149K	-306K	-11K
CapEx % of Revenue	0.06%	0.02%	0.03%	0.01%	0.03%	0.04%	0%	0%	0.01%	0%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	59K	0	0	0	210K	0	-1.14M	-4.14M	-3.72M	-2.79M
Cash from Financing+	3.35M	4.39M	-435K	9.86M	1.47M	3.48M	1.75M	20.93M	137K	-2.45M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-109K	0	500K	0	2K	120K	0	8.29M	-2M	-306K
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	-2.62M	-4.4M	86K	-1.87M	-1.87M	-4.19M	-688K	-5M	1.14M	580K
FCF Margin %	-0.23%	-0.32%	0%	-0.08%	-0.06%	-0.24%	-0.04%	-0.12%	0.03%	0.01%
FCF Growth %	0.34%	-0.68%	1.02%	-22.77%	0%	-1.24%	0.84%	-6.26%	1.23%	-0.49%
FCF per Share	-4.74	-6.05	0.11	-1.56	-0.57	-1.23	-0.53	-2.25	0.13	0.06
FCF Conversion (FCF/Net Income)	0.25x	0.69x	-0.09x	0.15x	-0.93x	0.21x	2.03x	-0.38x	-1.76x	-0.96x
Interest Paid	0	0	0	0	0	0	106K	1.35M	1.69M	1.2M
Taxes Paid	0	0	0	0	0	0	32K	43K	78K	52K

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-84.5%	-123.41%	-219.66%	-100.32%	5.88%	-147.48%	3.55%	10.94%	-10.8%	-12.92%
Return on Invested Capital (ROIC)	-56.51%	-40.38%	-53.59%	-23.63%	-0.37%	-62.68%	-14.31%	-6.59%	2.42%	1.78%
Gross Margin	31.4%	50.16%	41.75%	45.49%	43.48%	46.52%	45.33%	40.92%	49.11%	47.22%
Net Margin	-69.45%	-43.22%	-39.27%	-47.25%	3.28%	-96.49%	1.26%	4.33%	-6.5%	-6.9%
Debt / Equity	0.32x	3.86x	1.26x	0.33x	0.50x	2.50x	0.86x	0.75x	0.51x	0.55x
Interest Coverage	-5.67x	-2.79x	-3.79x	-1.72x	-0.13x	-15.72x	-3.17x	-0.90x	0.45x	0.53x
FCF Conversion	0.25x	0.69x	-0.09x	0.15x	-0.93x	0.21x	2.03x	-0.38x	-1.76x	-0.96x
Revenue Growth	-14.51%	19.2%	29.44%	26.99%	40.59%	-44.75%	5.61%	135.13%	4.19%	12.59%

Revenue by Geography

	2012	2013
U	-	6.36M
U Growth	-	-
C	-	415K
C Growth	-	-
UNITED STATES	6.27M	-
UNITED STATES Growth	-	-
CANADA	390K	-
CANADA Growth	-	-

Frequently Asked Questions

Growth & Financials

Creative Realities, Inc. (CREX) reported $44.3M in revenue for fiscal year 2024. This represents a 378% increase from $9.3M in 2011.

Creative Realities, Inc. (CREX) grew revenue by 12.6% over the past year. This is steady growth.

Creative Realities, Inc. (CREX) reported a net loss of $9.5M for fiscal year 2024.

Dividend & Returns

Creative Realities, Inc. (CREX) has a return on equity (ROE) of -12.9%. Negative ROE indicates the company is unprofitable.

Creative Realities, Inc. (CREX) had negative free cash flow of $2.9M in fiscal year 2024, likely due to heavy capital investments.