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CREXCreative Realities, Inc.
$3.94$42M
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CREX logoCreative Realities, Inc.(CREX)Earnings, Financials & Key Ratios

CREX•NASDAQ
Price updated Jun 19, 2026
SectorTechnologyIndustryApplication SoftwareSub-IndustryMarketing automation and ad technology
AboutCreative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and organizations in the United States and internationally. Its technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. The company also provides system hardware; professional and implementation services; software design and development; and software licensing, deployment, and maintenance and support services, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, apparel and accessories, banking, baby/children, beauty, CPG, department stores, digital out-of-home, electronics, fashion, fitness, foodservice/quick service restaurant, financial services, gaming, luxury, mass merchants, mobile operators, and pharmacy retail industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky.Show more
  • Revenue$57M+12.5%
  • EBITDA-$6M-227.3%
  • Net Income-$7M-102.7%
  • EPS (Diluted)-0.81-138.2%
  • Gross Margin44.93%-4.8%
  • EBITDA Margin-11.16%-213.1%
  • Operating Margin-15.49%-939.9%
  • Net Margin-12.42%-80.1%
  • ROE-19.05%-47.4%

CREX Key Insights

Creative Realities, Inc. (CREX) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Strong 5Y profit CAGR of 15.8%
  • ✓Momentum leader: RS Rating 82 (top 18%)
  • ✓Strong 5Y sales CAGR of 26.8%
  • ✓Trading at only 0.8x book value

✗Weaknesses

  • ✗Weak Piotroski F-Score: 1/9
  • ✗Negative free cash flow

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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CREX Price & Volume

Creative Realities, Inc. (CREX) stock price & volume — 10-year historical chart

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CREX Growth Metrics

Creative Realities, Inc. (CREX) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years17.44%
5 Years26.8%
3 Years9.7%
TTM32.18%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-4503.61%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-49110.53%

Return on Capital

10 Years-23.2%
5 Years-6.39%
3 Years-2.33%
Last Year-11.76%

CREX Recent Earnings

Creative Realities, Inc. (CREX) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 5/12 qtrs (42%)●Beat Revenue 2/12 qtrs (17%)
Q2 2026Latest
May 15, 2026
Metric
Actual
Est
EPS
$0.74-59.1%
$0.47
Rev
$16M-1.0%
$17M
Q2 2026
Apr 14, 2026
Metric
Actual
Est
EPS
$0.21-200.0%
$0.07
Rev
$24M-5.3%
$25M
Q4 2025
Nov 12, 2025
Metric
Actual
Est
EPS
$0.32-300.0%
$0.08
Rev
$11M-52.6%
$22M
Q3 2025
Aug 13, 2025
Metric
Actual
Est
EPS
$0.01+133.3%
$0.03
Rev
$13M-17.2%
$16M
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestMay 15, 2026
$0.74vs $0.47-59.1%
$16Mvs $17M-1.0%
Q2 2026Apr 14, 2026
$0.21vs $0.07-200.0%
$24Mvs $25M-5.3%
Q4 2025Nov 12, 2025
$0.32vs $0.08-300.0%
$11Mvs $22M-52.6%
Q3 2025Aug 13, 2025
$0.01vs $0.03+133.3%
$13Mvs $16M-17.2%
Based on last 12 quarters of dataView full earnings history →

CREX Peer Comparison

Creative Realities, Inc. (CREX) competitors in Marketing automation and ad technology — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
OESX logoOESXOrion Energy Systems, Inc.Direct Competitor33.11M9.69-10.898.26%-3.66%-0.11%0.53
DLHC logoDLHCDLH Holdings Corp.Direct Competitor78.84M5.4457.75-12.99%-1.53%-4%1.28
OUT logoOUTOutfront Media Inc.Product Competitor5.49B31.1835.840.04%9.98%26.82%5.63
LAMR logoLAMRLamar Advertising CompanyProduct Competitor15.19B149.6525.942.68%24.02%55.54%6.04
MGNI logoMGNIMagnite, Inc.Product Competitor2.56B17.8918.836.85%21.96%18.57%0.30
CCO logoCCOClear Channel Outdoor Holdings, Inc.Product Competitor1.23B2.41-11.486.57%-12.5%
VERI logoVERIVeritone, Inc.Product Competitor72.22M1.43-0.81-0.48%-123.76%-331.54%0.69
AAPL logoAAPLApple Inc.Supply Chain4.38T298.0139.956.43%27.15%146.69%1.52

Compare CREX vs Peers

Creative Realities, Inc. (CREX) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs OESX

Most directly comparable listed peer for CREX.

Scale Benchmark

vs AAPL

Larger-name benchmark to compare CREX against a more recognizable public peer.

Peer Set

Compare Top 5

vs OESX, DLHC, OUT, LAMR

CREX Income Statement

Creative Realities, Inc. (CREX) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Sales/Revenue
17.7M22.48M31.6M17.46M18.44M43.35M45.17M50.85M57.23M63.85M
Revenue Growth %
29.44%26.99%40.59%-44.75%5.61%135.13%4.19%12.59%12.54%32.18%
Cost of Goods Sold
10.31M12.25M17.86M9.34M10.08M25.61M22.98M26.84M31.52M36.99M
COGS % of Revenue
58.25%54.51%56.52%53.48%54.67%59.08%50.89%52.78%55.07%-
Gross Profit
7.39M▲ 0%
10.22M▲ 38.4%
13.74M▲ 34.4%
8.12M▼ 40.9%
8.36M▲ 2.9%
17.74M▲ 112.3%
22.18M▲ 25.1%
24.01M▲ 8.2%
25.71M▲ 7.1%
26.86M▲ 0%
Gross Margin %
41.75%45.49%43.48%46.52%45.33%40.92%49.11%47.22%44.93%42.07%
Gross Profit Growth %
7.74%38.35%34.39%-40.89%2.91%112.27%25.05%8.24%7.09%-
Operating Expenses
11.52M14.23M13.85M24.2M10.91M20.22M20.84M23.07M34.58M41.21M
OpEx % of Revenue
65.08%63.32%43.83%138.64%59.15%46.64%46.13%45.37%60.42%-
Selling, General & Admin
9.02M11.79M11.44M10.14M8.47M15.54M16.04M23.07M28.87M35.49M
SG&A % of Revenue
50.98%52.45%36.19%58.09%45.96%35.85%35.52%45.37%50.44%-
Research & Development
991K1.26M1.41M1.08M550K1.25M1.57M000
R&D % of Revenue
5.6%5.59%4.47%6.2%2.98%2.89%3.48%---
Other Operating Expenses
1.5M-5.06M1M12.98M1.88M3.42M3.22M05.71M1000K
Operating Income
-6.1M▲ 0%
-4.48M▲ 26.5%
-110K▲ 97.5%
-16.08M▼ 14520.0%
-2.55M▲ 84.1%
-2.48M▲ 2.7%
1.35M▲ 154.3%
938K▼ 30.3%
-8.87M▼ 1045.2%
-14.35M▲ 0%
Operating Margin %
-34.47%-19.94%-0.35%-92.12%-13.83%-5.72%2.98%1.84%-15.49%-22.48%
Operating Income Growth %
-33.86%26.52%97.55%-14520%84.15%2.71%154.27%-30.31%-1045.2%-
EBITDA
-4.59M-3.3M1.11M-14.61M-1.19M353K4.57M5.02M-6.39M-11.64M
EBITDA Margin %
-25.96%-14.67%3.5%-83.68%-6.43%0.81%10.11%9.86%-11.16%-18.24%
EBITDA Growth %
-79.91%28.25%133.58%-1419.6%91.89%129.79%1193.77%9.83%-227.33%-346.8%
D&A (Non-Cash Add-back)
1.5M1.19M1.22M1.47M1.36M2.83M3.22M4.08M02.71M
EBIT
-5.38M-8.41M-360K-15.98M1.06M4.7M138K-1.63M-6.39M-16.38M
Net Interest Income
-1.61M-2.61M-831K-1.02M-805K-2.74M-2.99M-1.77M-2.48M-3.62M
Interest Income
0000000000
Interest Expense
1.61M2.61M831K1.02M805K2.74M2.99M1.77M2.48M3.62M
Other Income/Expense
-889K-6.54M1.24M-920K2.8M4.43M-4.2M-4.34M1.76M-4.22M
Pretax Income
-6.99M▲ 0%
-11.02M▼ 57.6%
1.13M▲ 110.3%
-17M▼ 1603.3%
254K▲ 101.5%
1.96M▲ 669.7%
-2.85M▼ 246.0%
-3.4M▼ 19.2%
-7.11M▼ 109.0%
-18.57M▲ 0%
Pretax Margin %
-39.49%-49.02%3.58%-97.39%1.38%4.51%-6.32%-6.69%-12.42%-29.08%
Income Tax
-39K-398K93K-158K22K79K83K106K-1.17M537K
Effective Tax Rate %
0.56%3.61%8.22%0.93%8.66%4.04%-2.91%-3.12%16.4%-2.89%
Net Income
-6.95M▲ 0%
-10.62M▼ 52.8%
1.04M▲ 109.8%
-16.84M▼ 1722.7%
232K▲ 101.4%
1.88M▲ 708.6%
-2.94M▼ 256.6%
-3.51M▼ 19.4%
-7.11M▼ 102.7%
-19.11M▲ 0%
Net Margin %
-39.27%-47.25%3.28%-96.49%1.26%4.33%-6.5%-6.9%-12.42%-29.92%
Net Income Growth %
-17.6%-52.81%109.77%-1722.74%101.38%708.62%-256.56%-19.44%-102.68%-4503.61%
Net Income (Continuing)
-6.95M-10.62M1.04M-16.84M232K1.88M-2.94M-3.51M-5.94M-19.11M
Discontinued Operations
0000000000
Minority Interest
0000000027.69M0
EPS (Diluted)
-8.90▲ 0%
-12.41▼ 39.4%
0.32▲ 102.6%
-4.96▼ 1650.0%
0.06▲ 101.2%
0.28▲ 373.0%
-0.35▼ 225.0%
-0.34▲ 2.9%
-0.81▼ 138.2%
-1.81▲ 0%
EPS Growth %
-25.35%-39.44%102.58%-1650%101.19%372.97%-225%2.86%-138.24%-49110.53%
EPS (Basic)
-8.90-12.410.32-4.960.060.28-0.35-0.34-0.81-
Diluted Shares Outstanding
808.75K1.2M3.25M3.4M3.92M6.66M8.48M10.44M10.49M10.55M
Basic Shares Outstanding
808.75K1.2M3.25M3.4M3.92M6.66M8.48M10.44M10.49M10.55M
Dividend Payout Ratio
----------

CREX Balance Sheet

Creative Realities, Inc. (CREX) balance sheet — assets, liabilities & shareholders' equity

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Total Current Assets
8.87M12.36M7.98M7.03M9.77M13.98M18.61M14.5M33.55M26.09M
Cash & Short-Term Investments
1M2.72M2.53M1.83M2.88M1.63M2.91M1.04M1.56M1.83M
Cash Only
1M2.72M2.53M1.83M2.88M1.63M2.91M1.04M1.56M1.83M
Short-Term Investments
0000000000
Accounts Receivable
5.99M7.68M4.75M2.34M3.38M8.26M12.47M10.61M19.22M14.5M
Days Sales Outstanding
123.52124.7454.8648.9966.8269.57100.7676.12122.5779.14
Inventory
851K379K379K2.35M1.88M2.27M2.57M2M7.42M6.56M
Days Inventory Outstanding
30.1311.297.7591.9168.0832.3140.7727.1385.9347.72
Other Current Assets
1.03M1.58M00000003.2M
Total Non-Current Assets
17.17M25.37M25.99M13.59M13.11M52.03M52.17M50.71M117.5M112.16M
Property, Plant & Equipment
1.14M1.23M3.28M2.27M729K1.78M1.54M1.11M2.94M24.99M
Fixed Asset Turnover
15.58x18.27x9.63x7.69x25.29x24.29x29.33x45.90x19.49x7.95x
Goodwill
14.99M18.9M18.17M7.53M7.53M26.45M26.45M26.45M53.27M52.15M
Intangible Assets
875K5.06M4.41M3.79M4.85M23.75M24.06M22.84M35.91M34.45M
Long-Term Investments
0000000000
Other Non-Current Assets
172K179K135K5K5K43K112K312K25.39M565K
Total Assets
26.05M▲ 0%
37.73M▲ 44.9%
33.98M▼ 9.9%
20.62M▼ 39.3%
22.88M▲ 11.0%
66.02M▲ 188.5%
70.78M▲ 7.2%
65.21M▼ 7.9%
151.04M▲ 131.6%
138.25M▲ 0%
Asset Turnover
0.68x0.60x0.93x0.85x0.81x0.66x0.64x0.78x0.38x0.62x
Asset Growth %
6.66%44.86%-9.94%-39.32%10.98%188.51%7.21%-7.87%131.62%220.18%
Total Current Liabilities
12.67M15M10.43M7.33M6.86M16.5M20.2M26.16M39.27M35.62M
Accounts Payable
2.02M2M1.85M1.66M2.52M3.76M7.88M6.35M16.67M10.88M
Days Payables Outstanding
71.4159.4337.7964.9491.1453.54125.0886.4193.08104.66
Short-Term Debt
003.64M1.64M04.5M3.69M04.43M10.82M
Deferred Revenue (Current)
7.97M9.14M01.53M1.95M01.13M08.12M19.28M
Other Current Liabilities
1.25M9.16M1.53M003.7M3.27M16.13M2.42M3.93M
Current Ratio
0.70x0.82x0.77x0.96x1.42x0.85x0.92x0.55x0.85x0.73x
Quick Ratio
0.63x0.80x0.73x0.64x1.15x0.71x0.79x0.48x0.67x0.55x
Cash Conversion Cycle
82.2376.624.8175.9643.7548.3416.4416.8415.4122.2
Total Non-Current Liabilities
9.02M5.9M5.04M8.95M7.29M23.94M21.75M13.59M62.58M61.49M
Long-Term Debt
5.46M5.54M3.76M8.26M6.88M13.07M9.83M13.04M39.52M43.01M
Capital Lease Obligations
001.1M584K373K873K536K410K17.84M37.01M
Deferred Tax Liabilities
549K128K0000003.54M5.73M
Other Non-Current Liabilities
1.08M239K175K108K45K9.99M11.38M133K1.67M0
Total Liabilities
21.69M20.91M15.47M16.28M14.15M40.44M41.95M39.75M101.85M97.11M
Total Debt
5.46M5.54M9.17M10.84M7.53M19.16M14.56M13.97M65.6M70.12M
Net Debt
4.46M2.82M6.63M9.01M4.65M17.52M11.65M12.93M64.04M68.3M
Debt / Equity
1.26x0.33x0.50x2.50x0.86x0.75x0.51x0.55x1.33x1.70x
Debt / EBITDA
--8.28x--54.27x3.19x2.78x--6.02x
Net Debt / EBITDA
--5.99x--49.64x2.55x2.58x--5.87x
Interest Coverage
-3.34x-3.23x-0.43x-15.62x1.32x1.71x0.05x-0.92x-2.58x-4.52x
Total Equity
4.35M▲ 0%
16.82M▲ 286.5%
18.51M▲ 10.0%
4.33M▼ 76.6%
8.73M▲ 101.4%
25.58M▲ 193.0%
28.83M▲ 12.7%
25.46M▼ 11.7%
49.19M▲ 93.2%
41.14M▲ 0%
Equity Growth %
120.24%286.51%10.03%-76.58%101.36%193.03%12.71%-11.69%93.19%112.55%
Book Value per Share
5.3814.015.691.282.233.843.402.444.693.90
Total Shareholders' Equity
4.35M16.82M18.51M4.33M8.73M25.58M28.83M25.46M21.5M41.14M
Common Stock
826K97K98K109K120K72K104K104K105K105K
Retained Earnings
-26.23M-36.85M-35.64M-52.49M-52.25M-50.41M-53.35M-56.85M-65.13M-72.59M
Treasury Stock
0000000000
Accumulated OCI
-3.23M-884K0000001.22M512K
Minority Interest
0000000027.69M0

CREX Cash Flow Statement

Creative Realities, Inc. (CREX) cash flow — operating, investing & free cash flow history

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Cash from Operations
655K-1.56M-970K-3.53M471K-708K5.17M3.38M-7.75M-7.02M
Operating CF Margin %
3.7%-6.96%-3.07%-20.22%2.55%-1.63%11.44%6.65%-13.54%-
Operating CF Growth %
115.95%-338.78%37.98%-263.92%113.34%-250.32%829.8%-34.57%-329.22%-728.88%
Net Income
-6.95M-10.62M563K-16.84M232K1.88M-2.94M-3.51M-8.28M-19.11M
Depreciation & Amortization
1.5M1.19M1.22M1.47M1.36M2.83M3.22M4.08M6.49M9.2M
Stock-Based Compensation
284K1.38M478K720K2.02M2.12M563K13K2.28M2.6M
Deferred Taxes
-61K-421K47K-175K0044K61K1.14M446K
Other Non-Cash Items
2.09M5.75M-1.06M12.01M-4.23M-4.24M3.02M3.27M1.37M6.42M
Working Capital Changes
3.78M1.16M-2.21M-716K1.08M-3.29M1.26M-532K-10.76M-6.59M
Change in Receivables
-1.75M251K2.32M1.25M-673K-3.93M-4.36M1.85M-6.06M849K
Change in Inventory
-266K613K-2.32M-1.97M62K-1.47M-1.05M615K-3.85M-3.35M
Change in Payables
-390K-98K284K3K869K914K4.49M-1.39M4.36M409K
Cash from Investing
-569K-6.58M-687K-657K-1.16M-21.48M-4.03M-2.8M-40.48M-40.41M
Capital Expenditures
-569K-308K-897K-657K-19K-149K-306K-11K-306K-481K
CapEx % of Revenue
3.22%1.37%2.84%3.76%0.1%0.34%0.68%0.02%0.53%0.75%
Acquisitions
0-6.27M000-17.19M00-37.98M-37.98M
Investments
----------
Other Investing
00210K0-1.14M-4.14M-3.72M-2.79M-2.19M-1.94M
Cash from Financing
-435K9.86M1.47M3.48M1.75M20.93M137K-2.45M48.74M48.07M
Debt Issued (Net)
-786K942K1.47M1.53M-104K10.82M-3.32M-2.15M27.41M23.94M
Equity Issued (Net)
-149K8.92M01.83M1.85M1.81M5.45M00-200K
Dividends Paid
0000000000
Share Repurchases
-149K000000000
Other Financing
500K02K120K08.29M-2M-306K21.33M24.33M
Net Change in Cash
-349K▲ 0%
1.72M▲ 591.4%
-184K▼ 110.7%
-708K▼ 284.8%
1.06M▲ 249.3%
-1.25M▼ 218.3%
1.28M▲ 202.2%
-1.87M▼ 246.7%
522K▲ 127.9%
680K▲ 0%
Free Cash Flow
86K▲ 0%
-1.87M▼ 2276.7%
-1.87M▲ 0.3%
-4.19M▼ 124.3%
-688K▲ 83.6%
-5M▼ 626.3%
1.14M▲ 122.8%
580K▼ 49.1%
-8.06M▼ 1489.0%
-7.5M▲ 0%
FCF Margin %
0.49%-8.33%-5.91%-23.98%-3.73%-11.53%2.52%1.14%-14.08%-11.75%
FCF Growth %
101.96%-2276.74%0.27%-124.26%83.57%-626.31%122.81%-49.12%-1488.97%-151.42%
FCF per Share
0.11-1.56-0.57-1.23-0.18-0.750.130.06-0.77-0.71
FCF Conversion (FCF/Net Income)
-0.09x0.15x-0.93x0.21x2.03x-0.38x-1.76x-0.96x1.09x0.39x
Interest Paid
0000106K1.35M1.69M1.2M0-270K
Taxes Paid
000032K43K78K52K0-1K

CREX Key Ratios

Creative Realities, Inc. (CREX) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201720182019202020212022202320242025TTM
Return on Equity (ROE)
-219.66%-100.32%5.88%-147.48%3.55%10.94%-10.8%-12.92%-19.05%-53.95%
Return on Invested Capital (ROIC)
-53.59%-23.63%-0.37%-62.68%-14.31%-6.59%2.42%1.78%-8.77%-13.49%
Gross Margin
41.75%45.49%43.48%46.52%45.33%40.92%49.11%47.22%44.93%42.07%
Net Margin
-39.27%-47.25%3.28%-96.49%1.26%4.33%-6.5%-6.9%-12.42%-29.92%
Debt / Equity
1.26x0.33x0.50x2.50x0.86x0.75x0.51x0.55x1.33x1.70x
Interest Coverage
-3.34x-3.23x-0.43x-15.62x1.32x1.71x0.05x-0.92x-2.58x-4.52x
FCF Conversion
-0.09x0.15x-0.93x0.21x2.03x-0.38x-1.76x-0.96x1.09x0.39x
Revenue Growth
29.44%26.99%40.59%-44.75%5.61%135.13%4.19%12.59%12.54%32.18%
Related:CREX Dividend History·CREX Revenue History·CREX Price History·CREX P/E History·CREX Financial Ratios·CREX Institutional Holders

CREX SEC Filings & Documents

Creative Realities, Inc. (CREX) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

May 15, 2026·SEC

Material company update

Apr 14, 2026·SEC

Material company update

Feb 18, 2026·SEC

10-K Annual Reports

4
FY 2026

Apr 15, 2026·SEC

FY 2025

Mar 14, 2025·SEC

FY 2024

Mar 21, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

May 15, 2026·SEC

FY 2025

Nov 12, 2025·SEC

FY 2025

Aug 13, 2025·SEC

CREX Frequently Asked Questions

Creative Realities, Inc. (CREX) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Creative Realities, Inc. (CREX) reported $63.8M in revenue for fiscal year 2025. This represents a 5845% increase from $1.1M in 2004.

Creative Realities, Inc. (CREX) grew revenue by 12.5% over the past year. This is steady growth.

Creative Realities, Inc. (CREX) reported a net loss of $19.1M for fiscal year 2025.

Dividend & Returns

Creative Realities, Inc. (CREX) has a return on equity (ROE) of -19.0%. Negative ROE indicates the company is unprofitable.

Creative Realities, Inc. (CREX) had negative free cash flow of $7.5M in fiscal year 2025, likely due to heavy capital investments.

What if you invested $1,000 in CREX back in 2004?

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