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CREX logoCreative Realities, Inc.(CREX)Earnings, Financials & Key Ratios

CREX•NASDAQ
$3.89
$41M mkt cap·Price updated May 6, 2026
SectorTechnologyIndustryApplication SoftwareSub-IndustryMarketing automation and ad technology
AboutCreative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and organizations in the United States and internationally. Its technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. The company also provides system hardware; professional and implementation services; software design and development; and software licensing, deployment, and maintenance and support services, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, apparel and accessories, banking, baby/children, beauty, CPG, department stores, digital out-of-home, electronics, fashion, fitness, foodservice/quick service restaurant, financial services, gaming, luxury, mass merchants, mobile operators, and pharmacy retail industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky.Show more
  • Revenue$51M+12.6%
  • EBITDA$5M+9.8%
  • Net Income-$4M-19.4%
  • EPS (Diluted)-0.34+2.9%
  • Gross Margin47.22%-3.9%
  • EBITDA Margin9.86%-2.5%
  • Operating Margin1.84%-38.1%
  • Net Margin-6.9%-6.1%
  • ROE-12.92%-19.7%
  • ROIC1.78%-26.2%
  • Debt/Equity0.55+8.6%
  • Interest Coverage0.53+17.5%
Technical→

CREX Key Insights

Creative Realities, Inc. (CREX) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Momentum leader: RS Rating 82 (top 18%)

✗Weaknesses

  • ✗Weak Piotroski F-Score: 3/9
  • ✗Shares diluted 23.1% in last year

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

CREX Price & Volume

Creative Realities, Inc. (CREX) stock price & volume — 10-year historical chart

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CREX Growth Metrics

Creative Realities, Inc. (CREX) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years14.25%
5 Years9.98%
3 Years40.24%
TTM-18.37%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-941.39%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-913.95%

Return on Capital

10 Years-26.73%
5 Years-21.5%
3 Years-0.93%
Last Year2.09%

CREX Peer Comparison

Creative Realities, Inc. (CREX) competitors in Marketing automation and ad technology — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
OESX logoOESXOrion Energy Systems, Inc.Direct Competitor32.22M9.07-2.52-11.99%-5.62%-0.04%0.87
DLHC logoDLHCDLH Holdings Corp.Direct Competitor83.19M5.7460.93-12.99%-1.53%-4%1.28
OUT logoOUTOutfront Media Inc.Product Competitor5.59B31.7536.490.04%8.03%20.98%5.63
LAMR logoLAMRLamar Advertising CompanyProduct Competitor14.33B141.1524.462.68%25.91%58.58%6.04
MGNI logoMGNIMagnite, Inc.Product Competitor1.92B13.3914.096.85%21.96%18.57%0.30
CCO logoCCOClear Channel Outdoor Holdings, Inc.Product Competitor1.19B2.38-11.336.57%-5.85%
VERI logoVERIVeritone, Inc.Product Competitor153.25M2.16-2.20-7.35%-42.6%-260.71%8.91
AAPL logoAAPLApple Inc.Supply Chain4.22T287.4638.536.43%27.15%146.69%1.52

Compare CREX vs Peers

Creative Realities, Inc. (CREX) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs OESX

Most directly comparable listed peer for CREX.

Scale Benchmark

vs AAPL

Larger-name benchmark to compare CREX against a more recognizable public peer.

Peer Set

Compare Top 5

vs OESX, DLHC, OUT, LAMR

CREX Income Statement

Creative Realities, Inc. (CREX) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Sales/Revenue13.67M17.7M22.48M31.6M17.46M18.44M43.35M45.17M50.85M44.32M
Revenue Growth %19.2%29.44%26.99%40.59%-44.75%5.61%135.13%4.19%12.59%-18.37%
Cost of Goods Sold6.82M10.31M12.25M17.86M9.34M10.08M25.61M22.98M26.84M25.21M
COGS % of Revenue49.84%58.25%54.51%56.52%53.48%54.67%59.08%50.89%52.78%-
Gross Profit
6.86M▲ 0%
7.39M▲ 7.7%
10.22M▲ 38.4%
13.74M▲ 34.4%
8.12M▼ 40.9%
8.36M▲ 2.9%
17.74M▲ 112.3%
22.18M▲ 25.1%
24.01M▲ 8.2%
19.12M▲ 0%
Gross Margin %50.16%41.75%45.49%43.48%46.52%45.33%40.92%49.11%47.22%43.13%
Gross Profit Growth %90.39%7.74%38.35%34.39%-40.89%2.91%112.27%25.05%8.24%-
Operating Expenses10.35M11.52M14.23M13.85M24.2M10.91M20.22M20.84M23.07M29.15M
OpEx % of Revenue75.7%65.08%63.32%43.83%138.64%59.15%46.64%46.13%45.37%-
Selling, General & Admin7.45M9.02M11.79M11.44M10.14M8.47M15.54M16.04M23.07M23.44M
SG&A % of Revenue54.52%50.98%52.45%36.19%58.09%45.96%35.85%35.52%45.37%-
Research & Development893K991K1.26M1.41M1.08M550K1.25M1.57M00
R&D % of Revenue6.53%5.6%5.59%4.47%6.2%2.98%2.89%3.48%--
Other Operating Expenses2M1.5M-5.06M1M12.98M1.88M3.42M3.22M01000K
Operating Income
-4.56M▲ 0%
-6.1M▼ 33.9%
-4.48M▲ 26.5%
-110K▲ 97.5%
-16.08M▼ 14520.0%
-2.55M▲ 84.1%
-2.48M▲ 2.7%
1.35M▲ 154.3%
938K▼ 30.3%
-10.04M▲ 0%
Operating Margin %-33.33%-34.47%-19.94%-0.35%-92.12%-13.83%-5.72%2.98%1.84%-22.65%
Operating Income Growth %37.49%-33.86%26.52%97.55%-14520%84.15%2.71%154.27%-30.31%-
EBITDA-2.55M-4.59M-3.3M1.11M-14.61M-1.19M353K4.57M5.02M-5.23M
EBITDA Margin %-18.68%-25.96%-14.67%3.5%-83.68%-6.43%0.81%10.11%9.86%-11.8%
EBITDA Growth %51.47%-79.91%28.25%133.58%-1419.6%91.89%129.79%1193.77%9.83%-171.1%
D&A (Non-Cash Add-back)2M1.5M1.19M1.22M1.47M1.36M2.83M3.22M4.08M4.81M
EBIT-3.43M-5.38M-8.41M-360K-15.98M1.06M4.7M138K-1.63M-7.62M
Net Interest Income-1.64M-1.61M-2.61M-831K-1.02M-805K-2.74M-2.99M-1.77M-1.66M
Interest Income0000000000
Interest Expense1.64M1.61M2.61M831K1.02M805K2.74M2.99M1.77M1.66M
Other Income/Expense-506K-889K-6.54M1.24M-920K2.8M4.43M-4.2M-4.34M759K
Pretax Income
-6.28M▲ 0%
-6.99M▼ 11.4%
-11.02M▼ 57.6%
1.13M▲ 110.3%
-17M▼ 1603.3%
254K▲ 101.5%
1.96M▲ 669.7%
-2.85M▼ 246.0%
-3.4M▼ 19.2%
-9.28M▲ 0%
Pretax Margin %-45.89%-39.49%-49.02%3.58%-97.39%1.38%4.51%-6.32%-6.69%-20.93%
Income Tax-365K-39K-398K93K-158K22K79K83K106K-129K
Effective Tax Rate %5.82%0.56%3.61%8.22%0.93%8.66%4.04%-2.91%-3.12%1.39%
Net Income
-5.91M▲ 0%
-6.95M▼ 17.6%
-10.62M▼ 52.8%
1.04M▲ 109.8%
-16.84M▼ 1722.7%
232K▲ 101.4%
1.88M▲ 708.6%
-2.94M▼ 256.6%
-3.51M▼ 19.4%
-9.53M▲ 0%
Net Margin %-43.22%-39.27%-47.25%3.28%-96.49%1.26%4.33%-6.5%-6.9%-21.51%
Net Income Growth %25.82%-17.6%-52.81%109.77%-1722.74%101.38%708.62%-256.56%-19.44%-941.39%
Net Income (Continuing)-4.7M-6.95M-10.62M1.04M-16.84M232K1.88M-2.94M-3.51M-9.15M
Discontinued Operations0000000000
Minority Interest0000000000
EPS (Diluted)
-8.13▲ 0%
-8.59▼ 5.7%
-8.85▼ 3.0%
0.32▲ 103.6%
-4.96▼ 1650.0%
0.18▲ 103.6%
0.84▲ 366.7%
-0.35▼ 141.7%
-0.34▲ 2.9%
-0.91▲ 0%
EPS Growth %43.54%-5.66%-3.03%103.62%-1650%103.63%366.67%-141.67%2.86%-913.95%
EPS (Basic)-8.13-8.59-8.850.32-4.960.180.84-0.35-0.34-
Diluted Shares Outstanding727.14K808.67K1.2M3.25M3.4M1.31M2.22M8.48M10.44M10.52M
Basic Shares Outstanding727.14K808.67K1.2M3.25M3.4M1.31M2.22M8.48M10.44M10.52M
Dividend Payout Ratio----------

CREX Balance Sheet

Creative Realities, Inc. (CREX) balance sheet — assets, liabilities & shareholders' equity

Line itemDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Total Current Assets6.34M8.87M12.36M7.98M7.03M9.77M13.98M18.61M14.5M16.99M
Cash & Short-Term Investments1.35M1M2.72M2.53M1.83M2.88M1.63M2.91M1.04M314K
Cash Only1.35M1M2.72M2.53M1.83M2.88M1.63M2.91M1.04M314K
Short-Term Investments0000000000
Accounts Receivable4.24M5.99M7.68M4.75M2.34M3.38M8.26M12.47M10.61M11.08M
Days Sales Outstanding113.19123.52124.7454.8648.9966.8269.57100.7676.1293.14
Inventory585K851K379K379K2.35M1.88M2.27M2.57M2M4.3M
Days Inventory Outstanding31.3330.1311.297.7591.9168.0832.3140.7727.1333.1
Other Current Assets01.03M1.58M0000011.29M
Total Non-Current Assets18.07M17.17M25.37M25.99M13.59M13.11M52.03M52.17M50.71M44.27M
Property, Plant & Equipment912K1.14M1.23M3.28M2.27M729K1.78M1.54M1.11M2.06M
Fixed Asset Turnover14.99x15.58x18.27x9.63x7.69x25.29x24.29x29.33x45.90x28.00x
Goodwill14.99M14.99M18.9M18.17M7.53M7.53M26.45M26.45M26.45M26.45M
Intangible Assets2.04M875K5.06M4.41M3.79M4.85M23.75M24.06M22.84M15.38M
Long-Term Investments0000000000
Other Non-Current Assets138K172K179K135K5K5K43K112K312K1.27M
Total Assets
24.42M▲ 0%
26.05M▲ 6.7%
37.73M▲ 44.9%
33.98M▼ 9.9%
20.62M▼ 39.3%
22.88M▲ 11.0%
66.02M▲ 188.5%
70.78M▲ 7.2%
65.21M▼ 7.9%
61.27M▲ 0%
Asset Turnover0.56x0.68x0.60x0.93x0.85x0.81x0.66x0.64x0.78x0.69x
Asset Growth %6%6.66%44.86%-9.94%-39.32%10.98%188.51%7.21%-7.87%-27.45%
Total Current Liabilities14.37M12.67M15M10.43M7.33M6.86M16.5M20.2M26.16M16.47M
Accounts Payable3.22M2.02M2M1.85M1.66M2.52M3.76M7.88M6.35M8.71M
Days Payables Outstanding172.3571.4159.4337.7964.9491.1453.54125.0886.493.71
Short-Term Debt7.63M003.64M1.64M04.5M3.69M0802K
Deferred Revenue (Current)1.36M7.97M9.14M01.53M1.95M01.13M08M
Other Current Liabilities1.36M1.25M9.16M1.53M003.7M3.27M16.13M1.52M
Current Ratio0.44x0.70x0.82x0.77x0.96x1.42x0.85x0.92x0.55x0.55x
Quick Ratio0.40x0.63x0.80x0.73x0.64x1.15x0.71x0.79x0.48x0.48x
Cash Conversion Cycle-27.8382.2376.624.8175.9643.7548.3416.4416.8432.53
Total Non-Current Liabilities8.07M9.02M5.9M5.04M8.95M7.29M23.94M21.75M13.59M22.91M
Long-Term Debt05.46M5.54M3.76M8.26M6.88M13.07M9.83M13.04M21.36M
Capital Lease Obligations0001.1M584K373K873K536K410K3.58M
Deferred Tax Liabilities610K549K128K0000000
Other Non-Current Liabilities7.46M1.08M239K175K108K45K9.99M11.38M133K714K
Total Liabilities22.44M21.69M20.91M15.47M16.28M14.15M40.44M41.95M39.75M39.38M
Total Debt7.63M5.46M5.54M9.17M10.84M7.53M19.16M14.56M13.97M23.97M
Net Debt6.28M4.46M2.82M6.63M9.01M4.65M17.52M11.65M12.93M23.65M
Debt / Equity3.86x1.26x0.33x0.50x2.50x0.86x0.75x0.51x0.55x0.55x
Debt / EBITDA---8.28x--54.27x3.19x2.78x-4.58x
Net Debt / EBITDA---5.99x--49.64x2.55x2.58x2.58x
Interest Coverage-2.79x-3.79x-1.72x-0.13x-15.72x-3.17x-0.90x0.45x0.53x-4.59x
Total Equity
1.98M▲ 0%
4.35M▲ 120.2%
16.82M▲ 286.5%
18.51M▲ 10.0%
4.33M▼ 76.6%
8.73M▲ 101.4%
25.58M▲ 193.0%
28.83M▲ 12.7%
25.46M▼ 11.7%
21.89M▲ 0%
Equity Growth %-74.01%120.24%286.51%10.03%-76.58%101.36%193.03%12.71%-11.69%-26.52%
Book Value per Share2.725.3814.015.691.286.6811.523.402.442.08
Total Shareholders' Equity1.98M4.35M16.82M18.51M4.33M8.73M25.58M28.83M25.46M21.89M
Common Stock666K826K97K98K109K120K72K104K104K105K
Retained Earnings-20.52M-26.23M-36.85M-35.64M-52.49M-52.25M-50.41M-53.35M-56.85M-63.16M
Treasury Stock0000000000
Accumulated OCI-2.88M-3.23M-884K0000000
Minority Interest0000000000

CREX Cash Flow Statement

Creative Realities, Inc. (CREX) cash flow — operating, investing & free cash flow history

Line itemDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Cash from Operations-4.11M655K-1.56M-970K-3.53M471K-708K5.17M3.38M3.38M
Operating CF Margin %-30.03%3.7%-6.96%-3.07%-20.22%2.55%-1.63%11.44%6.65%-
Operating CF Growth %-107.16%115.95%-338.78%37.98%-263.92%113.34%-250.32%829.8%-34.57%-523.32%
Net Income-5.91M-6.95M-10.62M563K-16.84M232K1.88M-2.94M-3.51M-9.53M
Depreciation & Amortization2M1.5M1.19M1.22M1.47M1.36M2.83M3.22M4.08M4.81M
Stock-Based Compensation273K284K1.38M478K720K2.02M2.12M563K13K1.68M
Deferred Taxes-365K-61K-421K47K-175K0044K61K-97K
Other Non-Cash Items2.39M2.09M5.75M-1.06M12.01M-4.23M-4.24M3.02M3.27M3.12M
Working Capital Changes-2.49M3.78M1.16M-2.21M-716K1.08M-3.29M1.26M-532K-2.57M
Change in Receivables-3.36M-1.75M251K2.32M1.25M-673K-3.93M-4.36M1.85M188K
Change in Inventory-503K-266K613K-2.32M-1.97M62K-1.47M-1.05M615K-1.17M
Change in Payables858K-390K-98K284K3K869K914K4.49M-1.39M2.36M
Cash from Investing-292K-569K-6.58M-687K-657K-1.16M-21.48M-4.03M-2.8M-2.47M
Capital Expenditures-292K-569K-308K-897K-657K-19K-149K-306K-11K-820K
CapEx % of Revenue2.14%3.22%1.37%2.84%3.76%0.1%0.34%0.68%0.02%-
Acquisitions00-6.27M000-17.19M000
Investments----------
Other Investing000210K0-1.14M-4.14M-3.72M-2.79M-1.65M
Cash from Financing4.39M-435K9.86M1.47M3.48M1.75M20.93M137K-2.45M4.12M
Debt Issued (Net)4.22M-786K942K1.47M1.53M-104K10.82M-3.32M-2.15M7.14M
Equity Issued (Net)167K-149K1000K01000K1000K1000K1000K00
Dividends Paid0000000000
Share Repurchases0-149K00000000
Other Financing0500K02K120K08.29M-2M-306K-3.02M
Net Change in Cash
-9K▲ 0%
-349K▼ 3777.8%
1.72M▲ 591.4%
-184K▼ 110.7%
-708K▼ 284.8%
1.06M▲ 249.3%
-1.25M▼ 218.3%
1.28M▲ 202.2%
-1.87M▼ 246.7%
-554K▲ 0%
Free Cash Flow
-4.4M▲ 0%
86K▲ 102.0%
-1.87M▼ 2276.7%
-1.87M▲ 0.3%
-4.19M▼ 124.3%
-688K▲ 83.6%
-5M▼ 626.3%
1.14M▲ 122.8%
580K▼ 49.1%
-2.91M▲ 0%
FCF Margin %-32.17%0.49%-8.33%-5.91%-23.98%-3.73%-11.53%2.52%1.14%-6.57%
FCF Growth %-67.8%101.96%-2276.74%0.27%-124.26%83.57%-626.31%122.81%-49.12%-84.3%
FCF per Share-6.050.11-1.56-0.57-1.23-0.53-2.250.130.060.06
FCF Conversion (FCF/Net Income)0.69x-0.09x0.15x-0.93x0.21x2.03x-0.38x-1.76x-0.96x0.31x
Interest Paid00000106K1.35M1.69M1.2M470K
Taxes Paid0000032K43K78K52K9K

CREX Key Ratios

Creative Realities, Inc. (CREX) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201620172018201920202021202220232024TTM
Return on Equity (ROE)-123.41%-219.66%-100.32%5.88%-147.48%3.55%10.94%-10.8%-12.92%-35.75%
Return on Invested Capital (ROIC)-40.38%-53.59%-23.63%-0.37%-62.68%-14.31%-6.59%2.42%1.78%1.78%
Gross Margin50.16%41.75%45.49%43.48%46.52%45.33%40.92%49.11%47.22%43.13%
Net Margin-43.22%-39.27%-47.25%3.28%-96.49%1.26%4.33%-6.5%-6.9%-21.51%
Debt / Equity3.86x1.26x0.33x0.50x2.50x0.86x0.75x0.51x0.55x0.55x
Interest Coverage-2.79x-3.79x-1.72x-0.13x-15.72x-3.17x-0.90x0.45x0.53x-4.59x
FCF Conversion0.69x-0.09x0.15x-0.93x0.21x2.03x-0.38x-1.76x-0.96x0.31x
Revenue Growth19.2%29.44%26.99%40.59%-44.75%5.61%135.13%4.19%12.59%-18.37%

CREX SEC Filings & Documents

Creative Realities, Inc. (CREX) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Apr 14, 2026·SEC

Material company update

Feb 18, 2026·SEC

Material company update

Jan 2, 2026·SEC

10-K Annual Reports

4
FY 2026

Apr 15, 2026·SEC

FY 2025

Mar 14, 2025·SEC

FY 2024

Mar 21, 2024·SEC

10-Q Quarterly Reports

6
FY 2025

Nov 12, 2025·SEC

FY 2025

Aug 13, 2025·SEC

FY 2025

May 14, 2025·SEC

CREX Frequently Asked Questions

Creative Realities, Inc. (CREX) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Creative Realities, Inc. (CREX) reported $44.3M in revenue for fiscal year 2024. This represents a 4027% increase from $1.1M in 2004.

Creative Realities, Inc. (CREX) grew revenue by 12.6% over the past year. This is steady growth.

Creative Realities, Inc. (CREX) reported a net loss of $9.5M for fiscal year 2024.

Dividend & Returns

Creative Realities, Inc. (CREX) has a return on equity (ROE) of -12.9%. Negative ROE indicates the company is unprofitable.

Creative Realities, Inc. (CREX) had negative free cash flow of $2.9M in fiscal year 2024, likely due to heavy capital investments.

Explore More CREX

Creative Realities, Inc. (CREX) financial analysis — history, returns, DCA and operating performance tools

Total Return Calculator

Historical returns with dividends reinvested

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DCA Calculator

Dollar cost averaging vs lump sum

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Dividend History

Yield, growth, payout safety & DRIP

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Earnings History

EPS trends, net income & profitability

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Price History

Long-term charts & historical price data

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Revenue History

Sales growth patterns & revenue breakdown

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Financial Ratios

30 years of market, efficiency and balance-sheet ratios

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Valuation

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