Comprehensive Stock Comparison
Compare The Vita Coco Company, Inc. (COCO) vs PepsiCo, Inc. (PEP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | COCO | 18.2% revenue growth vs PEP's 2.3% |
| Value | PEP | Lower P/E (19.7x vs 37.5x) |
| Quality / Margins | COCO | 11.7% net margin vs PEP's 8.8% |
| Stability / Safety | PEP | Beta 0.14 vs COCO's 0.71 |
| Dividends | PEP | 3.3% yield; 25-year raise streak; COCO pays no meaningful dividend |
| Momentum (1Y) | COCO | +79.0% vs PEP's +14.3% |
| Efficiency (ROA) | COCO | 15.5% ROA vs PEP's 7.7%, ROIC 51.1% vs 14.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
The Vita Coco Company is a leading coconut water brand that develops and markets coconut-based beverages and related products. It generates revenue primarily from coconut water sales — which account for the majority of its business — along with coconut oil, coconut milk, and newer hydration and energy drink lines. The company's moat lies in its strong brand recognition as the dominant player in the coconut water category and its established distribution network across multiple retail channels.
PepsiCo is a global food and beverage giant that sells iconic snack brands like Lay's and Doritos alongside its namesake soft drinks. It generates revenue primarily through its Frito-Lay North America snacks division (~50% of operating profit) and its beverage business, with the rest coming from international markets and Quaker Foods. The company's competitive moat lies in its massive scale, powerful distribution network, and portfolio of deeply entrenched household brands that command strong consumer loyalty.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
PEP leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). COCO leads in 2 (Profitability & Efficiency, Total Returns).
Financial Metrics (TTM)
PEP is the larger business by revenue, generating $93.9B annually — 154.0x COCO's $610M. Profitability is closely matched — net margins range from 11.7% (COCO) to 8.8% (PEP). On growth, PEP holds the edge at +5.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | COCOThe Vita Coco Com… | PEPPepsiCo, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $610M | $93.9B |
| EBITDAEarnings before interest/tax | $84M | $14.3B |
| Net IncomeAfter-tax profit | $71M | $8.2B |
| Free Cash FlowCash after capex | $39M | $7.7B |
| Gross MarginGross profit ÷ Revenue | +36.5% | +54.1% |
| Operating MarginEBIT ÷ Revenue | +13.5% | +12.2% |
| Net MarginNet income ÷ Revenue | +11.7% | +8.8% |
| FCF MarginFCF ÷ Revenue | +6.4% | +8.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.4% | +5.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +62.7% | +66.7% |
Valuation Metrics
At 28.3x trailing earnings, PEP trades at a 42% valuation discount to COCO's 48.8x P/E. Adjusting for growth (PEG ratio), COCO offers better value at 3.24x vs PEP's 8.67x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | COCOThe Vita Coco Com… | PEPPepsiCo, Inc. |
|---|---|---|
| Market CapShares × price | $3.7B | $232.0B |
| Enterprise ValueMkt cap + debt − cash | $3.5B | $272.7B |
| Trailing P/EPrice ÷ TTM EPS | 48.79x | 28.29x |
| Forward P/EPrice ÷ next-FY EPS est. | 37.50x | 19.68x |
| PEG RatioP/E ÷ EPS growth rate | 3.24x | 8.67x |
| EV / EBITDAEnterprise value multiple | 42.38x | 19.07x |
| Price / SalesMarket cap ÷ Revenue | 6.11x | 2.47x |
| Price / BookPrice ÷ Book value/share | 10.50x | 11.33x |
| Price / FCFMarket cap ÷ FCF | 79.00x | 30.24x |
Profitability & Efficiency
PEP delivers a 40.1% return on equity — every $100 of shareholder capital generates $40 in annual profit, vs $22 for COCO. COCO carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to PEP's 2.43x. On the Piotroski fundamental quality scale (0–9), PEP scores 5/9 vs COCO's 4/9, reflecting solid financial health.
| Metric | COCOThe Vita Coco Com… | PEPPepsiCo, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +21.5% | +40.1% |
| ROA (TTM)Return on assets | +15.5% | +7.7% |
| ROICReturn on invested capital | +51.1% | +14.9% |
| ROCEReturn on capital employed | +27.3% | +16.1% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 |
| Debt / EquityFinancial leverage | 0.04x | 2.43x |
| Net DebtTotal debt minus cash | -$184M | $40.7B |
| Cash & Equiv.Liquid assets | $197M | $9.2B |
| Total DebtShort + long-term debt | $13M | $49.9B |
| Interest CoverageEBIT ÷ Interest expense | — | 10.34x |
Total Returns (with DRIP)
A $10,000 investment in COCO five years ago would be worth $42,944 today (with dividends reinvested), compared to $14,884 for PEP. Over the past 12 months, COCO leads with a +79.0% total return vs PEP's +14.3%. The 3-year compound annual growth rate (CAGR) favors COCO at 50.9% vs PEP's 2.3% — a key indicator of consistent wealth creation.
| Metric | COCOThe Vita Coco Com… | PEPPepsiCo, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +8.6% | +19.3% |
| 1-Year ReturnPast 12 months | +79.0% | +14.3% |
| 3-Year ReturnCumulative with dividends | +243.3% | +7.0% |
| 5-Year ReturnCumulative with dividends | +329.4% | +48.8% |
| 10-Year ReturnCumulative with dividends | +329.4% | +116.7% |
| CAGR (3Y)Annualised 3-year return | +50.9% | +2.3% |
Risk & Volatility
PEP is the less volatile stock with a 0.14 beta — it tends to amplify market swings less than COCO's 0.71 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | COCOThe Vita Coco Com… | PEPPepsiCo, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.71x | 0.14x |
| 52-Week HighHighest price in past year | $59.88 | $171.48 |
| 52-Week LowLowest price in past year | $25.79 | $127.60 |
| % of 52W HighCurrent price vs 52-week peak | +97.0% | +99.0% |
| RSI (14)Momentum oscillator 0–100 | 56.1 | 65.3 |
| Avg Volume (50D)Average daily shares traded | 660K | 7.3M |
Analyst Outlook
Wall Street rates COCO as "Buy" and PEP as "Hold". Consensus price targets imply -0.3% upside for COCO (target: $58) vs -1.2% for PEP (target: $168). PEP is the only dividend payer here at 3.28% yield — a key consideration for income-focused portfolios.
| Metric | COCOThe Vita Coco Com… | PEPPepsiCo, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $57.86 | $167.75 |
| # AnalystsCovering analysts | 14 | 44 |
| Dividend YieldAnnual dividend ÷ price | — | +3.3% |
| Dividend StreakConsecutive years of raises | — | 25 |
| Dividend / ShareAnnual DPS | — | $5.57 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | +0.4% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Oct 21 | Feb 26 | Change |
|---|---|---|---|
| The Vita Coco Compa… (COCO) | 100 | 412.2 | +312.2% |
| PepsiCo, Inc. (PEP) | 100 | 96.24 | -3.8% |
The Vita Coco Compa… (COCO) returned +329% over 5 years vs PepsiCo, Inc. (PEP)'s +49%. A $10,000 investment in COCO 5 years ago would be worth $42,944 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Vita Coco Compa… (COCO) | $284M | $610M | +114.7% |
| PepsiCo, Inc. (PEP) | $62.8B | $93.9B | +49.6% |
PepsiCo, Inc.'s revenue grew from $62.8B (2016) to $93.9B (2025) — a 4.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Vita Coco Compa… (COCO) | 3.3% | 11.7% | +252.7% |
| PepsiCo, Inc. (PEP) | 10.1% | 8.8% | -13.0% |
PepsiCo, Inc.'s net margin went from 10% (2016) to 9% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| The Vita Coco Compa… (COCO) | 32.9 | 44.5 | +35.3% |
| PepsiCo, Inc. (PEP) | 35.5 | 23.9 | -32.7% |
The Vita Coco Company, Inc. has traded in a 33x–99x P/E range over 5 years; current trailing P/E is ~49x. PepsiCo, Inc. has traded in a 13x–36x P/E range over 9 years; current trailing P/E is ~28x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Vita Coco Compa… (COCO) | 0.17 | 1.19 | +600.0% |
| PepsiCo, Inc. (PEP) | 4.36 | 6 | +37.6% |
PepsiCo, Inc.'s EPS grew from $4.36 (2016) to $6.00 (2025) — a 4% CAGR.
Chart 6Free Cash Flow — 5 Years
The Vita Coco Company, Inc. generated $47M FCF in 2025 (+382% vs 2021). PepsiCo, Inc. generated $8B FCF in 2025 (+10% vs 2021).
COCO vs PEP: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is COCO or PEP a better buy right now?
PepsiCo, Inc. (PEP) offers the better valuation at 28.3x trailing P/E (19.7x forward), making it the more compelling value choice. Analysts rate The Vita Coco Company, Inc. (COCO) a "Buy" — based on 14 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — COCO or PEP?
On trailing P/E, PepsiCo, Inc. (PEP) is the cheapest at 28.3x versus The Vita Coco Company, Inc. at 48.8x. On forward P/E, PepsiCo, Inc. is actually cheaper at 19.7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Vita Coco Company, Inc. wins at 2.49x versus PepsiCo, Inc.'s 6.03x.
03Which is the better long-term investment — COCO or PEP?
Over the past 5 years, The Vita Coco Company, Inc. (COCO) delivered a total return of +329.4%, compared to +48.8% for PepsiCo, Inc. (PEP). A $10,000 investment in COCO five years ago would be worth approximately $43K today (assuming dividends reinvested). Over 10 years, the gap is even starker: COCO returned +329.4% versus PEP's +116.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — COCO or PEP?
By beta (market sensitivity over 5 years), PepsiCo, Inc. (PEP) is the lower-risk stock at 0.14β versus The Vita Coco Company, Inc.'s 0.71β — meaning COCO is approximately 398% more volatile than PEP relative to the S&P 500. On balance sheet safety, The Vita Coco Company, Inc. (COCO) carries a lower debt/equity ratio of 4% versus 2% for PepsiCo, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — COCO or PEP?
The Vita Coco Company, Inc. (COCO) is the more profitable company, earning 11.7% net margin versus 8.8% for PepsiCo, Inc. — meaning it keeps 11.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: COCO leads at 13.5% versus 12.2% for PEP. At the gross margin level — before operating expenses — PEP leads at 54.1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is COCO or PEP more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, The Vita Coco Company, Inc. (COCO) is the more undervalued stock at a PEG of 2.49x versus PepsiCo, Inc.'s 6.03x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, PepsiCo, Inc. (PEP) trades at 19.7x forward P/E versus 37.5x for The Vita Coco Company, Inc. — 17.8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COCO: -0.3% to $57.86.
07Which pays a better dividend — COCO or PEP?
In this comparison, PEP (3.3% yield) pays a dividend. COCO does not pay a meaningful dividend and should not be held primarily for income.
08Is COCO or PEP better for a retirement portfolio?
For long-horizon retirement investors, PepsiCo, Inc. (PEP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.14), 3.3% yield, +116.7% 10Y return). Both have compounded well over 10 years (PEP: +116.7%, COCO: +329.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between COCO and PEP?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: COCO is a small-cap quality compounder stock; PEP is a large-cap income-oriented stock. PEP pays a dividend while COCO does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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