IAS
Integral Ad Science Holding Corp.
Advertising Agencies
Market Cap$1.74B
5Y Perf.-49.8%
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Stock Comparison
IAS vs DV
Revenue, margins, valuation, and 5-year total return — side by side.
DV
DoubleVerify Holdings, Inc.
Software - Application
Market Cap$1.81B
5Y Perf.-75.1%
IAS vs DV — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | IAS | DV |
|---|---|---|
| Industry | Advertising Agencies | Software - Application |
| Market Cap | $1.74B | $1.81B |
| Revenue (TTM) | $591M | $764M |
| Net Income (TTM) | $47M | $55M |
| Gross Margin | 77.4% | 82.2% |
| Operating Margin | 11.1% | 11.5% |
| Forward P/E | 27.5x | 21.1x |
| Total Debt | $58M | $100M |
| Cash & Equiv. | $84M | $259M |
IAS vs DV — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
IAS
DV
| Stock | Jun 21 | Dec 25 | Return |
|---|---|---|---|
| Integral Ad Science… (IAS) | 100 | 50.2 | -49.8% |
| DoubleVerify Holdin… (DV) | 100 | 24.9 | -75.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: IAS vs DV
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: IAS and DV are tied at the top with 3 categories each — the right choice depends on your priorities. DoubleVerify Holdings, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
IAS
Integral Ad Science Holding Corp.
The Income Pick
IAS has the current edge in this matchup, primarily because of its strength in income & stability and long-term compounding.
- beta 0.83
- -49.8% 10Y total return vs DV's -68.0%
- Lower volatility, beta 0.83, Low D/E 5.7%, current ratio 3.02x
Best for: income & stability and long-term compounding
DV
DoubleVerify Holdings, Inc.
The Growth Play
DV is the clearest fit if your priority is growth exposure.
- Rev growth 13.9%, EPS growth -6.3%, 3Y rev CAGR 18.3%
- 13.9% revenue growth vs IAS's 11.7%
- Lower P/E (21.1x vs 27.5x)
Best for: growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | DV | 13.9% revenue growth vs IAS's 11.7% |
| Value | DV | Lower P/E (21.1x vs 27.5x) |
| Quality / Margins | IAS | 7.9% margin vs DV's 7.2% |
| Stability / Safety | IAS | Beta 0.83 vs DV's 1.03, lower leverage |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | IAS | +42.2% vs DV's -17.5% |
| Efficiency (ROA) | DV | 4.2% ROA vs IAS's 3.9%, ROIC 6.4% vs 4.6% |
IAS vs DV — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLIASLAGGINGDV
DVDoubleVerify Holdings…
2leads
IASIntegral Ad Science H…
2leads
6 Total Categories
CATEGORYLEADERvs DVMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
DV6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
DV5/9
Total Returns1Y, 3Y, 5Y total returns with dividends
IAS5/5
Risk & VolatilityBeta, volatility, and downside exposure
IAS2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — IAS and DV each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
DV and IAS operate at a comparable scale, with $764M and $591M in trailing revenue. Profitability is closely matched — net margins range from 7.9% (IAS) to 7.2% (DV). On growth, IAS holds the edge at +15.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | IASIntegral Ad Scien… | DVDoubleVerify Hold… |
|---|---|---|
| RevenueTrailing 12 months | $591M | $764M |
| EBITDAEarnings before interest/tax | $125M | $148M |
| Net IncomeAfter-tax profit | $47M | $55M |
| Free Cash FlowCash after capex | $165M | $135M |
| Gross MarginGross profit ÷ Revenue | +77.4% | +82.2% |
| Operating MarginEBIT ÷ Revenue | +11.1% | +11.5% |
| Net MarginNet income ÷ Revenue | +7.9% | +7.2% |
| FCF MarginFCF ÷ Revenue | +27.9% | +17.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +15.6% | +9.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -57.4% | +3.0% |
Evenly matched — IAS and DV each lead in 3 of 6 comparable metrics.
Valuation Metrics
DV leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 37.2x trailing earnings, DV trades at a 17% valuation discount to IAS's 45.0x P/E. On an enterprise value basis, DV's 12.1x EV/EBITDA is more attractive than IAS's 13.7x.
| Metric | IASIntegral Ad Scien… | DVDoubleVerify Hold… |
|---|---|---|
| Market CapShares × price | $1.7B | $1.8B |
| Enterprise ValueMkt cap + debt − cash | $1.7B | $1.6B |
| Trailing P/EPrice ÷ TTM EPS | 44.96x | 37.17x |
| Forward P/EPrice ÷ next-FY EPS est. | 27.54x | 21.09x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.04x |
| EV / EBITDAEnterprise value multiple | 13.74x | 12.13x |
| Price / SalesMarket cap ÷ Revenue | 3.27x | 2.41x |
| Price / BookPrice ÷ Book value/share | 1.70x | 1.64x |
| Price / FCFMarket cap ÷ FCF | 22.44x | 10.46x |
DV leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
DV leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
DV delivers a 5.0% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $4 for IAS. IAS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to DV's 0.09x. On the Piotroski fundamental quality scale (0–9), IAS scores 6/9 vs DV's 5/9, reflecting solid financial health.
| Metric | IASIntegral Ad Scien… | DVDoubleVerify Hold… |
|---|---|---|
| ROE (TTM)Return on equity | +4.2% | +5.0% |
| ROA (TTM)Return on assets | +3.9% | +4.2% |
| ROICReturn on invested capital | +4.6% | +6.4% |
| ROCEReturn on capital employed | +5.5% | +6.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.06x | 0.09x |
| Net DebtTotal debt minus cash | -$27M | -$159M |
| Cash & Equiv.Liquid assets | $84M | $259M |
| Total DebtShort + long-term debt | $58M | $100M |
| Interest CoverageEBIT ÷ Interest expense | 93.78x | 43.16x |
DV leads this category, winning 5 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
IAS leads this category, winning 5 of 5 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IAS five years ago would be worth $5,024 today (with dividends reinvested), compared to $3,259 for DV. Over the past 12 months, IAS leads with a +42.2% total return vs DV's -17.5%. The 3-year compound annual growth rate (CAGR) favors IAS at -15.2% vs DV's -25.7% — a key indicator of consistent wealth creation.
| Metric | IASIntegral Ad Scien… | DVDoubleVerify Hold… |
|---|---|---|
| YTD ReturnYear-to-date | — | +2.7% |
| 1-Year ReturnPast 12 months | +42.2% | -17.5% |
| 3-Year ReturnCumulative with dividends | -39.0% | -59.0% |
| 5-Year ReturnCumulative with dividends | -49.8% | -67.4% |
| 10-Year ReturnCumulative with dividends | -49.8% | -68.0% |
| CAGR (3Y)Annualised 3-year return | -15.2% | -25.7% |
IAS leads this category, winning 5 of 5 comparable metrics.
Risk & Volatility
IAS leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
IAS is the less volatile stock with a 0.83 beta — it tends to amplify market swings less than DV's 1.03 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IAS currently trades 100.0% from its 52-week high vs DV's 66.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | IASIntegral Ad Scien… | DVDoubleVerify Hold… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.83x | 1.03x |
| 52-Week HighHighest price in past year | $10.34 | $16.82 |
| 52-Week LowLowest price in past year | $7.19 | $7.64 |
| % of 52W HighCurrent price vs 52-week peak | +100.0% | +66.3% |
| RSI (14)Momentum oscillator 0–100 | 67.5 | 70.9 |
| Avg Volume (50D)Average daily shares traded | 0 | 2.6M |
IAS leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates IAS as "Buy" and DV as "Buy". Consensus price targets imply 38.2% upside for IAS (target: $14) vs 35.4% for DV (target: $15).
| Metric | IASIntegral Ad Scien… | DVDoubleVerify Hold… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $14.29 | $15.10 |
| # AnalystsCovering analysts | 12 | 33 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +7.9% |
Insufficient data to determine a leader in this category.
Key Takeaway
DV leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). IAS leads in 2 (Total Returns, Risk & Volatility). 1 tied.
Best OverallIntegral Ad Science Holding… (IAS)Leads 2 of 6 categories
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IAS vs DV: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is IAS or DV a better buy right now?
For growth investors, DoubleVerify Holdings, Inc.
(DV) is the stronger pick with 13. 9% revenue growth year-over-year, versus 11. 7% for Integral Ad Science Holding Corp. (IAS). DoubleVerify Holdings, Inc. (DV) offers the better valuation at 37. 2x trailing P/E (21. 1x forward), making it the more compelling value choice. Analysts rate Integral Ad Science Holding Corp. (IAS) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — IAS or DV?
On trailing P/E, DoubleVerify Holdings, Inc.
(DV) is the cheapest at 37. 2x versus Integral Ad Science Holding Corp. at 45. 0x. On forward P/E, DoubleVerify Holdings, Inc. is actually cheaper at 21. 1x.
03Which is the better long-term investment — IAS or DV?
Over the past 5 years, Integral Ad Science Holding Corp.
(IAS) delivered a total return of -49. 8%, compared to -67. 4% for DoubleVerify Holdings, Inc. (DV). Over 10 years, the gap is even starker: IAS returned -49. 8% versus DV's -68. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — IAS or DV?
By beta (market sensitivity over 5 years), Integral Ad Science Holding Corp.
(IAS) is the lower-risk stock at 0. 83β versus DoubleVerify Holdings, Inc. 's 1. 03β — meaning DV is approximately 23% more volatile than IAS relative to the S&P 500. On balance sheet safety, Integral Ad Science Holding Corp. (IAS) carries a lower debt/equity ratio of 6% versus 9% for DoubleVerify Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — IAS or DV?
By revenue growth (latest reported year), DoubleVerify Holdings, Inc.
(DV) is pulling ahead at 13. 9% versus 11. 7% for Integral Ad Science Holding Corp. (IAS). On earnings-per-share growth, the picture is similar: Integral Ad Science Holding Corp. grew EPS 413. 4% year-over-year, compared to -6. 3% for DoubleVerify Holdings, Inc.. Over a 3-year CAGR, DV leads at 18. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — IAS or DV?
Integral Ad Science Holding Corp.
(IAS) is the more profitable company, earning 7. 1% net margin versus 6. 8% for DoubleVerify Holdings, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IAS leads at 11. 4% versus 10. 6% for DV. At the gross margin level — before operating expenses — DV leads at 82. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is IAS or DV more undervalued right now?
On forward earnings alone, DoubleVerify Holdings, Inc.
(DV) trades at 21. 1x forward P/E versus 27. 5x for Integral Ad Science Holding Corp. — 6. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IAS: 38. 2% to $14. 29.
08Which pays a better dividend — IAS or DV?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is IAS or DV better for a retirement portfolio?
For long-horizon retirement investors, Integral Ad Science Holding Corp.
(IAS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 83)). Both have compounded well over 10 years (IAS: -49. 8%, DV: -68. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between IAS and DV?
These companies operate in different sectors (IAS (Communication Services) and DV (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(IAS: 15.6% · DV: 9.6%)Net Margin>
%
(IAS: 7.9% · DV: 7.2%)P/E Ratio<
x
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