Packaged Foods
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Side-by-side financial analysisStock Comparison
MAMA vs SMPL
Revenue, margins, valuation, and 5-year total return — side by side.
Packaged Foods
MAMA vs SMPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Packaged Foods | Packaged Foods |
| Market Cap | $607M | $1.25B |
| Revenue (TTM) | $189M | $1.45B |
| Net Income (TTM) | $6M | $91M |
| Gross Margin | 24.5% | 34.0% |
| Operating Margin | 4.3% | 14.4% |
| Forward P/E | 139.7x | 7.5x |
| Total Debt | $14M | $304M |
| Cash & Equiv. | $20M | $98M |
MAMA vs SMPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 21 | Jun 26 | Return |
|---|---|---|---|
| Mama's Creations, I… (MAMA) | 100 | 536.3 | +436.3% |
| The Simply Good Foo… (SMPL) | 100 | 33.5 | -66.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MAMA vs SMPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MAMA has the current edge in this matchup, primarily because of its strength in income & stability and growth exposure.
- Dividend streak 0 yrs, beta 0.74
- Rev growth 39.2%, EPS growth 38.2%, 3Y rev CAGR 22.6%
- 5.2% 10Y total return vs SMPL's 4.7%
SMPL is the clearest fit if your priority is sleep-well-at-night and defensive.
- Lower volatility, beta 0.19, Low D/E 16.8%, current ratio 3.64x
- Beta 0.19, current ratio 3.64x
- Lower P/E (7.5x vs 139.7x), PEG 0.32 vs 86.59
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 39.2% revenue growth vs SMPL's 9.0% | |
| Value | Lower P/E (7.5x vs 139.7x), PEG 0.32 vs 86.59 | |
| Quality / Margins | 6.3% margin vs MAMA's 3.2% | |
| Stability / Safety | Beta 0.19 vs MAMA's 0.74, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +87.3% vs SMPL's -62.0% | |
| Efficiency (ROA) | 7.9% ROA vs SMPL's 3.7%, ROIC 16.8% vs 8.1% |
MAMA vs SMPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MAMA vs SMPL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
SMPL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SMPL is the larger business by revenue, generating $1.4B annually — 7.7x MAMA's $189M. Profitability is closely matched — net margins range from 6.3% (SMPL) to 3.2% (MAMA). On growth, MAMA holds the edge at +49.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $189M | $1.4B |
| EBITDAEarnings before interest/tax | $14M | $231M |
| Net IncomeAfter-tax profit | $6M | $91M |
| Free Cash FlowCash after capex | $9M | $174M |
| Gross MarginGross profit ÷ Revenue | +24.5% | +34.0% |
| Operating MarginEBIT ÷ Revenue | +4.3% | +14.4% |
| Net MarginNet income ÷ Revenue | +3.2% | +6.3% |
| FCF MarginFCF ÷ Revenue | +4.8% | +12.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +49.7% | -0.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +51.3% | -31.6% |
Valuation Metrics
SMPL leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 12.3x trailing earnings, SMPL trades at a 89% valuation discount to MAMA's 114.7x P/E. Adjusting for growth (PEG ratio), SMPL offers better value at 0.52x vs MAMA's 71.07x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $607M | $1.3B |
| Enterprise ValueMkt cap + debt − cash | $601M | $1.5B |
| Trailing P/EPrice ÷ TTM EPS | 114.69x | 12.32x |
| Forward P/EPrice ÷ next-FY EPS est. | 139.74x | 7.52x |
| PEG RatioP/E ÷ EPS growth rate | 71.07x | 0.52x |
| EV / EBITDAEnterprise value multiple | 40.90x | 6.02x |
| Price / SalesMarket cap ÷ Revenue | 3.53x | 0.86x |
| Price / BookPrice ÷ Book value/share | 11.73x | 0.71x |
| Price / FCFMarket cap ÷ FCF | 62.14x | 7.94x |
Profitability & Efficiency
MAMA leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
MAMA delivers a 13.0% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $5 for SMPL. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to MAMA's 0.27x. On the Piotroski fundamental quality scale (0–9), MAMA scores 6/9 vs SMPL's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +13.0% | +5.2% |
| ROA (TTM)Return on assets | +7.9% | +3.7% |
| ROICReturn on invested capital | +16.8% | +8.1% |
| ROCEReturn on capital employed | +17.7% | +9.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 5 |
| Debt / EquityFinancial leverage | 0.27x | 0.17x |
| Net DebtTotal debt minus cash | -$5M | $206M |
| Cash & Equiv.Liquid assets | $20M | $98M |
| Total DebtShort + long-term debt | $14M | $304M |
| Interest CoverageEBIT ÷ Interest expense | 16.57x | 6.77x |
Total Returns (Dividends Reinvested)
MAMA leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MAMA five years ago would be worth $61,867 today (with dividends reinvested), compared to $3,545 for SMPL. Over the past 12 months, MAMA leads with a +87.3% total return vs SMPL's -62.0%. The 3-year compound annual growth rate (CAGR) favors MAMA at 76.8% vs SMPL's -29.3% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +15.3% | -35.7% |
| 1-Year ReturnPast 12 months | +87.3% | -62.0% |
| 3-Year ReturnCumulative with dividends | +452.2% | -64.7% |
| 5-Year ReturnCumulative with dividends | +518.7% | -64.6% |
| 10-Year ReturnCumulative with dividends | +518.7% | +4.7% |
| CAGR (3Y)Annualised 3-year return | +76.8% | -29.3% |
Risk & Volatility
Evenly matched — MAMA and SMPL each lead in 1 of 2 comparable metrics.
Risk & Volatility
SMPL is the less volatile stock with a 0.19 beta — it tends to amplify market swings less than MAMA's 0.74 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MAMA currently trades 83.5% from its 52-week high vs SMPL's 36.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.74x | 0.19x |
| 52-Week HighHighest price in past year | $17.85 | $34.19 |
| 52-Week LowLowest price in past year | $7.75 | $10.21 |
| % of 52W HighCurrent price vs 52-week peak | +83.5% | +36.8% |
| RSI (14)Momentum oscillator 0–100 | 52.6 | 58.4 |
| Avg Volume (50D)Average daily shares traded | 427K | 2.8M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates MAMA as "Buy" and SMPL as "Buy". Consensus price targets imply 54.3% upside for MAMA (target: $23) vs 19.3% for SMPL (target: $15).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $23.00 | $15.00 |
| # AnalystsCovering analysts | 7 | 24 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.1% |
SMPL leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). MAMA leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.
MAMA vs SMPL: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is MAMA or SMPL a better buy right now?
For growth investors, Mama's Creations, Inc.
(MAMA) is the stronger pick with 39. 2% revenue growth year-over-year, versus 9. 0% for The Simply Good Foods Company (SMPL). The Simply Good Foods Company (SMPL) offers the better valuation at 12. 3x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Mama's Creations, Inc. (MAMA) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MAMA or SMPL?
On trailing P/E, The Simply Good Foods Company (SMPL) is the cheapest at 12.
3x versus Mama's Creations, Inc. at 114. 7x. On forward P/E, The Simply Good Foods Company is actually cheaper at 7. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Simply Good Foods Company wins at 0. 32x versus Mama's Creations, Inc. 's 86. 59x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — MAMA or SMPL?
Over the past 5 years, Mama's Creations, Inc.
(MAMA) delivered a total return of +518. 7%, compared to -64. 6% for The Simply Good Foods Company (SMPL). Over 10 years, the gap is even starker: MAMA returned +518. 7% versus SMPL's +4. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MAMA or SMPL?
By beta (market sensitivity over 5 years), The Simply Good Foods Company (SMPL) is the lower-risk stock at 0.
19β versus Mama's Creations, Inc. 's 0. 74β — meaning MAMA is approximately 293% more volatile than SMPL relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 27% for Mama's Creations, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MAMA or SMPL?
By revenue growth (latest reported year), Mama's Creations, Inc.
(MAMA) is pulling ahead at 39. 2% versus 9. 0% for The Simply Good Foods Company (SMPL). On earnings-per-share growth, the picture is similar: Mama's Creations, Inc. grew EPS 38. 2% year-over-year, compared to -26. 1% for The Simply Good Foods Company. Over a 3-year CAGR, MAMA leads at 22. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MAMA or SMPL?
The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.
1% net margin versus 3. 1% for Mama's Creations, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus 4. 9% for MAMA. At the gross margin level — before operating expenses — SMPL leads at 35. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MAMA or SMPL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, The Simply Good Foods Company (SMPL) is the more undervalued stock at a PEG of 0. 32x versus Mama's Creations, Inc. 's 86. 59x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Simply Good Foods Company (SMPL) trades at 7. 5x forward P/E versus 139. 7x for Mama's Creations, Inc. — 132. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MAMA: 54. 3% to $23. 00.
08Which pays a better dividend — MAMA or SMPL?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is MAMA or SMPL better for a retirement portfolio?
For long-horizon retirement investors, The Simply Good Foods Company (SMPL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
19)). Both have compounded well over 10 years (SMPL: +4. 7%, MAMA: +518. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MAMA and SMPL?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MAMA is a small-cap high-growth stock; SMPL is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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