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ADBE vs CRM
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
ADBE vs CRM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Software - Infrastructure | Software - Application |
| Market Cap | $105.57B | $179.88B |
| Revenue (TTM) | $24.45B | $41.52B |
| Net Income (TTM) | $7.21B | $7.46B |
| Gross Margin | 89.2% | 77.7% |
| Operating Margin | 36.8% | 21.5% |
| Forward P/E | 10.9x | 15.9x |
| Total Debt | $6.65B | $6.74B |
| Cash & Equiv. | $5.43B | $7.33B |
ADBE vs CRM — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Adobe Inc. (ADBE) | 100 | 66.1 | -33.9% |
| Salesforce, Inc. (CRM) | 100 | 107.0 | +7.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ADBE vs CRM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ADBE carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 0 yrs, beta 0.74
- Rev growth 10.5%, EPS growth 35.1%, 3Y rev CAGR 10.5%
- 173.4% 10Y total return vs CRM's 158.4%
CRM is the clearest fit if your priority is dividends and momentum.
- 0.9% yield; 2-year raise streak; the other pay no meaningful dividend
- -30.8% vs ADBE's -32.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 10.5% revenue growth vs CRM's 9.6% | |
| Value | Lower P/E (10.9x vs 15.9x), PEG 1.20 vs 1.30 | |
| Quality / Margins | 29.5% margin vs CRM's 18.0% | |
| Stability / Safety | Beta 0.74 vs CRM's 0.82 | |
| Dividends | 0.9% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | -30.8% vs ADBE's -32.9% | |
| Efficiency (ROA) | 24.8% ROA vs CRM's 6.6%, ROIC 51.4% vs 10.9% |
ADBE vs CRM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
ADBE vs CRM — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
ADBE leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CRM is the larger business by revenue, generating $41.5B annually — 1.7x ADBE's $24.5B. ADBE is the more profitable business, keeping 29.5% of every revenue dollar as net income compared to CRM's 18.0%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $24.5B | $41.5B |
| EBITDAEarnings before interest/tax | $9.6B | $11.4B |
| Net IncomeAfter-tax profit | $7.2B | $7.5B |
| Free Cash FlowCash after capex | $10.3B | $14.4B |
| Gross MarginGross profit ÷ Revenue | +89.2% | +77.7% |
| Operating MarginEBIT ÷ Revenue | +36.8% | +21.5% |
| Net MarginNet income ÷ Revenue | +29.5% | +18.0% |
| FCF MarginFCF ÷ Revenue | +42.2% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.0% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +11.4% | +18.3% |
Valuation Metrics
ADBE leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 15.3x trailing earnings, ADBE trades at a 36% valuation discount to CRM's 24.0x P/E. Adjusting for growth (PEG ratio), ADBE offers better value at 1.69x vs CRM's 1.96x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $105.6B | $179.9B |
| Enterprise ValueMkt cap + debt − cash | $106.8B | $179.3B |
| Trailing P/EPrice ÷ TTM EPS | 15.31x | 23.97x |
| Forward P/EPrice ÷ next-FY EPS est. | 10.86x | 15.88x |
| PEG RatioP/E ÷ EPS growth rate | 1.69x | 1.96x |
| EV / EBITDAEnterprise value multiple | 11.21x | 20.11x |
| Price / SalesMarket cap ÷ Revenue | 4.44x | 4.33x |
| Price / BookPrice ÷ Book value/share | 9.39x | 3.02x |
| Price / FCFMarket cap ÷ FCF | 10.72x | 12.49x |
Profitability & Efficiency
ADBE leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $13 for CRM. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs ADBE's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +62.3% | +12.6% |
| ROA (TTM)Return on assets | +24.8% | +6.6% |
| ROICReturn on invested capital | +51.4% | +10.9% |
| ROCEReturn on capital employed | +44.6% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 |
| Debt / EquityFinancial leverage | 0.57x | 0.11x |
| Net DebtTotal debt minus cash | $1.2B | -$590M |
| Cash & Equiv.Liquid assets | $5.4B | $7.3B |
| Total DebtShort + long-term debt | $6.6B | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | 66.23x | 44.14x |
Total Returns (Dividends Reinvested)
CRM leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CRM five years ago would be worth $8,853 today (with dividends reinvested), compared to $5,252 for ADBE. Over the past 12 months, CRM leads with a -30.8% total return vs ADBE's -32.9%. The 3-year compound annual growth rate (CAGR) favors CRM at -1.2% vs ADBE's -9.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -23.3% | -26.1% |
| 1-Year ReturnPast 12 months | -32.9% | -30.8% |
| 3-Year ReturnCumulative with dividends | -26.6% | -3.5% |
| 5-Year ReturnCumulative with dividends | -47.5% | -11.5% |
| 10-Year ReturnCumulative with dividends | +173.4% | +158.4% |
| CAGR (3Y)Annualised 3-year return | -9.8% | -1.2% |
Risk & Volatility
Evenly matched — ADBE and CRM each lead in 1 of 2 comparable metrics.
Risk & Volatility
ADBE is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than CRM's 0.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.74x | 0.82x |
| 52-Week HighHighest price in past year | $422.95 | $296.05 |
| 52-Week LowLowest price in past year | $224.18 | $163.52 |
| % of 52W HighCurrent price vs 52-week peak | +60.4% | +63.2% |
| RSI (14)Momentum oscillator 0–100 | 55.7 | 52.6 |
| Avg Volume (50D)Average daily shares traded | 5.5M | 12.7M |
Analyst Outlook
CRM leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates ADBE as "Buy" and CRM as "Buy". Consensus price targets imply 53.5% upside for CRM (target: $287) vs 35.2% for ADBE (target: $346). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $345.50 | $287.00 |
| # AnalystsCovering analysts | 62 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | 0 | 2 |
| Dividend / ShareAnnual DPS | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +10.7% | +7.0% |
ADBE leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). CRM leads in 2 (Total Returns, Analyst Outlook). 1 tied.
ADBE vs CRM: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is ADBE or CRM a better buy right now?
For growth investors, Adobe Inc.
(ADBE) is the stronger pick with 10. 5% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Adobe Inc. (ADBE) offers the better valuation at 15. 3x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate Adobe Inc. (ADBE) a "Buy" — based on 62 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ADBE or CRM?
On trailing P/E, Adobe Inc.
(ADBE) is the cheapest at 15. 3x versus Salesforce, Inc. at 24. 0x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Adobe Inc. wins at 1. 20x versus Salesforce, Inc. 's 1. 30x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — ADBE or CRM?
Over the past 5 years, Salesforce, Inc.
(CRM) delivered a total return of -11. 5%, compared to -47. 5% for Adobe Inc. (ADBE). Over 10 years, the gap is even starker: ADBE returned +173. 4% versus CRM's +158. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ADBE or CRM?
By beta (market sensitivity over 5 years), Adobe Inc.
(ADBE) is the lower-risk stock at 0. 74β versus Salesforce, Inc. 's 0. 82β — meaning CRM is approximately 10% more volatile than ADBE relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ADBE or CRM?
By revenue growth (latest reported year), Adobe Inc.
(ADBE) is pulling ahead at 10. 5% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: Adobe Inc. grew EPS 35. 1% year-over-year, compared to 22. 6% for Salesforce, Inc.. Over a 3-year CAGR, ADBE leads at 10. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ADBE or CRM?
Adobe Inc.
(ADBE) is the more profitable company, earning 30. 0% net margin versus 18. 0% for Salesforce, Inc. — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ADBE leads at 36. 6% versus 21. 5% for CRM. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ADBE or CRM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Adobe Inc. (ADBE) is the more undervalued stock at a PEG of 1. 20x versus Salesforce, Inc. 's 1. 30x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Adobe Inc. (ADBE) trades at 10. 9x forward P/E versus 15. 9x for Salesforce, Inc. — 5. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 53. 5% to $287. 00.
08Which pays a better dividend — ADBE or CRM?
In this comparison, CRM (0.
9% yield) pays a dividend. ADBE does not pay a meaningful dividend and should not be held primarily for income.
09Is ADBE or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc.
(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +158. 4% 10Y return). Both have compounded well over 10 years (CRM: +158. 4%, ADBE: +173. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ADBE and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: ADBE is a mid-cap deep-value stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while ADBE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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