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ADBE vs CRM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ADBE
Adobe Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$105.57B
5Y Perf.-33.9%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.88B
5Y Perf.+7.0%

ADBE vs CRM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ADBE logoADBE
CRM logoCRM
IndustrySoftware - InfrastructureSoftware - Application
Market Cap$105.57B$179.88B
Revenue (TTM)$24.45B$41.52B
Net Income (TTM)$7.21B$7.46B
Gross Margin89.2%77.7%
Operating Margin36.8%21.5%
Forward P/E10.9x15.9x
Total Debt$6.65B$6.74B
Cash & Equiv.$5.43B$7.33B

ADBE vs CRMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ADBE
CRM
StockMay 20May 26Return
Adobe Inc. (ADBE)10066.1-33.9%
Salesforce, Inc. (CRM)100107.0+7.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: ADBE vs CRM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ADBE leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Salesforce, Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
ADBE
Adobe Inc.
The Income Pick

ADBE carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 0 yrs, beta 0.74
  • Rev growth 10.5%, EPS growth 35.1%, 3Y rev CAGR 10.5%
  • 173.4% 10Y total return vs CRM's 158.4%
Best for: income & stability and growth exposure
CRM
Salesforce, Inc.
The Income Pick

CRM is the clearest fit if your priority is dividends and momentum.

  • 0.9% yield; 2-year raise streak; the other pay no meaningful dividend
  • -30.8% vs ADBE's -32.9%
Best for: dividends and momentum
See the full category breakdown
CategoryWinnerWhy
GrowthADBE logoADBE10.5% revenue growth vs CRM's 9.6%
ValueADBE logoADBELower P/E (10.9x vs 15.9x), PEG 1.20 vs 1.30
Quality / MarginsADBE logoADBE29.5% margin vs CRM's 18.0%
Stability / SafetyADBE logoADBEBeta 0.74 vs CRM's 0.82
DividendsCRM logoCRM0.9% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)CRM logoCRM-30.8% vs ADBE's -32.9%
Efficiency (ROA)ADBE logoADBE24.8% ROA vs CRM's 6.6%, ROIC 51.4% vs 10.9%

ADBE vs CRM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ADBEAdobe Inc.
FY 2025
Digital Media
74.3%$17.6B
Digital Experience
24.7%$5.9B
Print And Publishing
1.1%$256M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B

ADBE vs CRM — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLADBELAGGINGCRM

Income & Cash Flow (Last 12 Months)

ADBE leads this category, winning 4 of 6 comparable metrics.

CRM is the larger business by revenue, generating $41.5B annually — 1.7x ADBE's $24.5B. ADBE is the more profitable business, keeping 29.5% of every revenue dollar as net income compared to CRM's 18.0%.

MetricADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.
RevenueTrailing 12 months$24.5B$41.5B
EBITDAEarnings before interest/tax$9.6B$11.4B
Net IncomeAfter-tax profit$7.2B$7.5B
Free Cash FlowCash after capex$10.3B$14.4B
Gross MarginGross profit ÷ Revenue+89.2%+77.7%
Operating MarginEBIT ÷ Revenue+36.8%+21.5%
Net MarginNet income ÷ Revenue+29.5%+18.0%
FCF MarginFCF ÷ Revenue+42.2%+34.7%
Rev. Growth (YoY)Latest quarter vs prior year+12.0%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+11.4%+18.3%
ADBE leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

ADBE leads this category, winning 5 of 7 comparable metrics.

At 15.3x trailing earnings, ADBE trades at a 36% valuation discount to CRM's 24.0x P/E. Adjusting for growth (PEG ratio), ADBE offers better value at 1.69x vs CRM's 1.96x — a lower PEG means you pay less per unit of expected earnings growth.

MetricADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.
Market CapShares × price$105.6B$179.9B
Enterprise ValueMkt cap + debt − cash$106.8B$179.3B
Trailing P/EPrice ÷ TTM EPS15.31x23.97x
Forward P/EPrice ÷ next-FY EPS est.10.86x15.88x
PEG RatioP/E ÷ EPS growth rate1.69x1.96x
EV / EBITDAEnterprise value multiple11.21x20.11x
Price / SalesMarket cap ÷ Revenue4.44x4.33x
Price / BookPrice ÷ Book value/share9.39x3.02x
Price / FCFMarket cap ÷ FCF10.72x12.49x
ADBE leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

ADBE leads this category, winning 6 of 9 comparable metrics.

ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $13 for CRM. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs ADBE's 6/9, reflecting strong financial health.

MetricADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.
ROE (TTM)Return on equity+62.3%+12.6%
ROA (TTM)Return on assets+24.8%+6.6%
ROICReturn on invested capital+51.4%+10.9%
ROCEReturn on capital employed+44.6%+11.9%
Piotroski ScoreFundamental quality 0–968
Debt / EquityFinancial leverage0.57x0.11x
Net DebtTotal debt minus cash$1.2B-$590M
Cash & Equiv.Liquid assets$5.4B$7.3B
Total DebtShort + long-term debt$6.6B$6.7B
Interest CoverageEBIT ÷ Interest expense66.23x44.14x
ADBE leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CRM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in CRM five years ago would be worth $8,853 today (with dividends reinvested), compared to $5,252 for ADBE. Over the past 12 months, CRM leads with a -30.8% total return vs ADBE's -32.9%. The 3-year compound annual growth rate (CAGR) favors CRM at -1.2% vs ADBE's -9.8% — a key indicator of consistent wealth creation.

MetricADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.
YTD ReturnYear-to-date-23.3%-26.1%
1-Year ReturnPast 12 months-32.9%-30.8%
3-Year ReturnCumulative with dividends-26.6%-3.5%
5-Year ReturnCumulative with dividends-47.5%-11.5%
10-Year ReturnCumulative with dividends+173.4%+158.4%
CAGR (3Y)Annualised 3-year return-9.8%-1.2%
CRM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ADBE and CRM each lead in 1 of 2 comparable metrics.

ADBE is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than CRM's 0.82 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.
Beta (5Y)Sensitivity to S&P 5000.74x0.82x
52-Week HighHighest price in past year$422.95$296.05
52-Week LowLowest price in past year$224.18$163.52
% of 52W HighCurrent price vs 52-week peak+60.4%+63.2%
RSI (14)Momentum oscillator 0–10055.752.6
Avg Volume (50D)Average daily shares traded5.5M12.7M
Evenly matched — ADBE and CRM each lead in 1 of 2 comparable metrics.

Analyst Outlook

CRM leads this category, winning 1 of 1 comparable metric.

Wall Street rates ADBE as "Buy" and CRM as "Buy". Consensus price targets imply 53.5% upside for CRM (target: $287) vs 35.2% for ADBE (target: $346). CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.

MetricADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$345.50$287.00
# AnalystsCovering analysts6297
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises02
Dividend / ShareAnnual DPS$1.66
Buyback YieldShare repurchases ÷ mkt cap+10.7%+7.0%
CRM leads this category, winning 1 of 1 comparable metric.
Key Takeaway

ADBE leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). CRM leads in 2 (Total Returns, Analyst Outlook). 1 tied.

Best OverallAdobe Inc. (ADBE)Leads 3 of 6 categories
Loading custom metrics...

ADBE vs CRM: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is ADBE or CRM a better buy right now?

For growth investors, Adobe Inc.

(ADBE) is the stronger pick with 10. 5% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Adobe Inc. (ADBE) offers the better valuation at 15. 3x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate Adobe Inc. (ADBE) a "Buy" — based on 62 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ADBE or CRM?

On trailing P/E, Adobe Inc.

(ADBE) is the cheapest at 15. 3x versus Salesforce, Inc. at 24. 0x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Adobe Inc. wins at 1. 20x versus Salesforce, Inc. 's 1. 30x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — ADBE or CRM?

Over the past 5 years, Salesforce, Inc.

(CRM) delivered a total return of -11. 5%, compared to -47. 5% for Adobe Inc. (ADBE). Over 10 years, the gap is even starker: ADBE returned +173. 4% versus CRM's +158. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ADBE or CRM?

By beta (market sensitivity over 5 years), Adobe Inc.

(ADBE) is the lower-risk stock at 0. 74β versus Salesforce, Inc. 's 0. 82β — meaning CRM is approximately 10% more volatile than ADBE relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ADBE or CRM?

By revenue growth (latest reported year), Adobe Inc.

(ADBE) is pulling ahead at 10. 5% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: Adobe Inc. grew EPS 35. 1% year-over-year, compared to 22. 6% for Salesforce, Inc.. Over a 3-year CAGR, ADBE leads at 10. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ADBE or CRM?

Adobe Inc.

(ADBE) is the more profitable company, earning 30. 0% net margin versus 18. 0% for Salesforce, Inc. — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ADBE leads at 36. 6% versus 21. 5% for CRM. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ADBE or CRM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Adobe Inc. (ADBE) is the more undervalued stock at a PEG of 1. 20x versus Salesforce, Inc. 's 1. 30x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Adobe Inc. (ADBE) trades at 10. 9x forward P/E versus 15. 9x for Salesforce, Inc. — 5. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 53. 5% to $287. 00.

08

Which pays a better dividend — ADBE or CRM?

In this comparison, CRM (0.

9% yield) pays a dividend. ADBE does not pay a meaningful dividend and should not be held primarily for income.

09

Is ADBE or CRM better for a retirement portfolio?

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +158. 4% 10Y return). Both have compounded well over 10 years (CRM: +158. 4%, ADBE: +173. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ADBE and CRM?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ADBE is a mid-cap deep-value stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while ADBE does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

ADBE

Quality Mega-Cap Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 17%
Run This Screen
Stocks Like

CRM

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform ADBE and CRM on the metrics below

Revenue Growth>
%
(ADBE: 12.0% · CRM: 12.1%)
Net Margin>
%
(ADBE: 29.5% · CRM: 18.0%)
P/E Ratio<
x
(ADBE: 15.3x · CRM: 24.0x)

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