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ASGN vs HURN vs KFRC vs BAH
Revenue, margins, valuation, and 5-year total return — side by side.
Consulting Services
Staffing & Employment Services
Consulting Services
ASGN vs HURN vs KFRC vs BAH — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Information Technology Services | Consulting Services | Staffing & Employment Services | Consulting Services |
| Market Cap | $895M | $2.02B | $790M | $13.01B |
| Revenue (TTM) | $3.98B | $1.74B | $1.33B | $11.41B |
| Net Income (TTM) | $114M | $104M | $35M | $837M |
| Gross Margin | 28.4% | 23.3% | 27.2% | 52.7% |
| Operating Margin | 6.1% | 11.3% | 3.8% | 9.2% |
| Forward P/E | 5.8x | 14.2x | 18.0x | 12.7x |
| Total Debt | $1.17B | $548M | $70M | $4.22B |
| Cash & Equiv. | $102M | $25M | $2M | $885M |
ASGN vs HURN vs KFRC vs BAH — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | Apr 26 | Return |
|---|---|---|---|
| ASGN Incorporated (ASGN) | 100 | 34.0 | -66.0% |
| Huron Consulting Gr… (HURN) | 100 | 275.6 | +175.6% |
| Kforce Inc. (KFRC) | 100 | 96.8 | -3.2% |
| Booz Allen Hamilton… (BAH) | 100 | 97.8 | -2.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ASGN vs HURN vs KFRC vs BAH
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ASGN is the clearest fit if your priority is value.
- Lower P/E (5.8x vs 12.7x)
HURN is the clearest fit if your priority is growth exposure.
- Rev growth 14.3%, EPS growth -6.9%, 3Y rev CAGR 14.5%
- 14.3% revenue growth vs KFRC's -5.4%
KFRC is the #2 pick in this set and the best alternative if income & stability is your priority.
- Dividend streak 8 yrs, beta 0.53, yield 3.6%
- 3.6% yield, 8-year raise streak, vs BAH's 2.7%, (2 stocks pay no dividend)
- +18.9% vs ASGN's -61.5%
BAH carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 227.8% 10Y total return vs HURN's 116.8%
- Lower volatility, beta 0.35, current ratio 1.79x
- Beta 0.35, yield 2.7%, current ratio 1.79x
- 7.3% margin vs KFRC's 2.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.3% revenue growth vs KFRC's -5.4% | |
| Value | Lower P/E (5.8x vs 12.7x) | |
| Quality / Margins | 7.3% margin vs KFRC's 2.6% | |
| Stability / Safety | Beta 0.35 vs ASGN's 1.34 | |
| Dividends | 3.6% yield, 8-year raise streak, vs BAH's 2.7%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +18.9% vs ASGN's -61.5% | |
| Efficiency (ROA) | 11.9% ROA vs ASGN's 3.1%, ROIC 24.3% vs 6.9% |
ASGN vs HURN vs KFRC vs BAH — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
ASGN vs HURN vs KFRC vs BAH — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
BAH leads in 2 of 6 categories
ASGN leads 1 • HURN leads 1 • KFRC leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
BAH leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BAH is the larger business by revenue, generating $11.4B annually — 8.6x KFRC's $1.3B. Profitability is closely matched — net margins range from 7.3% (BAH) to 2.6% (KFRC). On growth, HURN holds the edge at +14.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $4.0B | $1.7B | $1.3B | $11.4B |
| EBITDAEarnings before interest/tax | $360M | $231M | $56M | $1.1B |
| Net IncomeAfter-tax profit | $114M | $104M | $35M | $837M |
| Free Cash FlowCash after capex | $288M | $124M | $43M | $933M |
| Gross MarginGross profit ÷ Revenue | +28.4% | +23.3% | +27.2% | +52.7% |
| Operating MarginEBIT ÷ Revenue | +6.1% | +11.3% | +3.8% | +9.2% |
| Net MarginNet income ÷ Revenue | +2.9% | +6.0% | +2.6% | +7.3% |
| FCF MarginFCF ÷ Revenue | +7.2% | +7.1% | +3.3% | +8.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | -0.5% | +14.2% | +0.1% | -10.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -37.9% | +0.8% | +2.2% | +12.4% |
Valuation Metrics
ASGN leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 8.1x trailing earnings, ASGN trades at a 63% valuation discount to KFRC's 22.1x P/E. On an enterprise value basis, ASGN's 5.3x EV/EBITDA is more attractive than KFRC's 15.4x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $895M | $2.0B | $790M | $13.0B |
| Enterprise ValueMkt cap + debt − cash | $2.0B | $2.5B | $858M | $16.3B |
| Trailing P/EPrice ÷ TTM EPS | 8.06x | 21.37x | 22.05x | 10.60x |
| Forward P/EPrice ÷ next-FY EPS est. | 5.80x | 14.18x | 17.96x | 12.66x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 0.65x |
| EV / EBITDAEnterprise value multiple | 5.30x | 10.99x | 15.42x | 10.65x |
| Price / SalesMarket cap ÷ Revenue | 0.22x | 1.19x | 0.59x | 1.09x |
| Price / BookPrice ÷ Book value/share | 0.51x | 4.25x | 6.17x | 9.83x |
| Price / FCFMarket cap ÷ FCF | 3.11x | 11.06x | 16.88x | 14.28x |
Profitability & Efficiency
BAH leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
BAH delivers a 81.6% return on equity — every $100 of shareholder capital generates $82 in annual profit, vs $6 for ASGN. KFRC carries lower financial leverage with a 0.56x debt-to-equity ratio, signaling a more conservative balance sheet compared to BAH's 4.21x. On the Piotroski fundamental quality scale (0–9), BAH scores 8/9 vs KFRC's 4/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +6.3% | +21.8% | +27.2% | +81.6% |
| ROA (TTM)Return on assets | +3.1% | +6.8% | +9.2% | +11.9% |
| ROICReturn on invested capital | +6.9% | +15.0% | +19.1% | +24.3% |
| ROCEReturn on capital employed | +7.2% | +18.6% | +20.1% | +26.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 | 4 | 8 |
| Debt / EquityFinancial leverage | 0.65x | 1.04x | 0.56x | 4.21x |
| Net DebtTotal debt minus cash | $1.1B | $524M | $68M | $3.3B |
| Cash & Equiv.Liquid assets | $102M | $25M | $2M | $885M |
| Total DebtShort + long-term debt | $1.2B | $548M | $70M | $4.2B |
| Interest CoverageEBIT ÷ Interest expense | 1.96x | 7.70x | — | 5.67x |
Total Returns (Dividends Reinvested)
HURN leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HURN five years ago would be worth $22,023 today (with dividends reinvested), compared to $1,958 for ASGN. Over the past 12 months, KFRC leads with a +18.9% total return vs ASGN's -61.5%. The 3-year compound annual growth rate (CAGR) favors HURN at 17.6% vs ASGN's -31.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -55.1% | -27.1% | +39.2% | -8.8% |
| 1-Year ReturnPast 12 months | -61.5% | -17.2% | +18.9% | -35.8% |
| 3-Year ReturnCumulative with dividends | -68.2% | +62.5% | -13.8% | -9.1% |
| 5-Year ReturnCumulative with dividends | -80.4% | +120.2% | -16.8% | +2.7% |
| 10-Year ReturnCumulative with dividends | -41.9% | +116.8% | +195.5% | +227.8% |
| CAGR (3Y)Annualised 3-year return | -31.7% | +17.6% | -4.8% | -3.1% |
Risk & Volatility
Evenly matched — KFRC and BAH each lead in 1 of 2 comparable metrics.
Risk & Volatility
BAH is the less volatile stock with a 0.35 beta — it tends to amplify market swings less than ASGN's 1.34 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KFRC currently trades 91.0% from its 52-week high vs ASGN's 34.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.34x | 0.82x | 0.53x | 0.35x |
| 52-Week HighHighest price in past year | $60.75 | $186.78 | $47.48 | $130.91 |
| 52-Week LowLowest price in past year | $19.31 | $112.45 | $24.49 | $73.93 |
| % of 52W HighCurrent price vs 52-week peak | +34.5% | +66.8% | +91.0% | +58.7% |
| RSI (14)Momentum oscillator 0–100 | 18.4 | 37.4 | 65.6 | 41.4 |
| Avg Volume (50D)Average daily shares traded | 947K | 243K | 305K | 1.7M |
Analyst Outlook
Evenly matched — KFRC and BAH each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: ASGN as "Hold", HURN as "Buy", KFRC as "Hold", BAH as "Hold". Consensus price targets imply 79.4% upside for ASGN (target: $38) vs 26.5% for BAH (target: $97). For income investors, KFRC offers the higher dividend yield at 3.58% vs BAH's 2.72%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | $37.60 | $200.00 | $71.00 | $97.20 |
| # AnalystsCovering analysts | 13 | 9 | 10 | 21 |
| Dividend YieldAnnual dividend ÷ price | — | — | +3.6% | +2.7% |
| Dividend StreakConsecutive years of raises | — | 1 | 8 | 9 |
| Dividend / ShareAnnual DPS | — | — | $1.55 | $2.09 |
| Buyback YieldShare repurchases ÷ mkt cap | +19.0% | +8.2% | +6.4% | +6.2% |
BAH leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ASGN leads in 1 (Valuation Metrics). 2 tied.
ASGN vs HURN vs KFRC vs BAH: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ASGN or HURN or KFRC or BAH a better buy right now?
For growth investors, Huron Consulting Group Inc.
(HURN) is the stronger pick with 14. 3% revenue growth year-over-year, versus -5. 4% for Kforce Inc. (KFRC). ASGN Incorporated (ASGN) offers the better valuation at 8. 1x trailing P/E (5. 8x forward), making it the more compelling value choice. Analysts rate Huron Consulting Group Inc. (HURN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ASGN or HURN or KFRC or BAH?
On trailing P/E, ASGN Incorporated (ASGN) is the cheapest at 8.
1x versus Kforce Inc. at 22. 1x. On forward P/E, ASGN Incorporated is actually cheaper at 5. 8x.
03Which is the better long-term investment — ASGN or HURN or KFRC or BAH?
Over the past 5 years, Huron Consulting Group Inc.
(HURN) delivered a total return of +120. 2%, compared to -80. 4% for ASGN Incorporated (ASGN). Over 10 years, the gap is even starker: BAH returned +227. 8% versus ASGN's -41. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ASGN or HURN or KFRC or BAH?
By beta (market sensitivity over 5 years), Booz Allen Hamilton Holding Corporation (BAH) is the lower-risk stock at 0.
35β versus ASGN Incorporated's 1. 34β — meaning ASGN is approximately 284% more volatile than BAH relative to the S&P 500. On balance sheet safety, Kforce Inc. (KFRC) carries a lower debt/equity ratio of 56% versus 4% for Booz Allen Hamilton Holding Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — ASGN or HURN or KFRC or BAH?
By revenue growth (latest reported year), Huron Consulting Group Inc.
(HURN) is pulling ahead at 14. 3% versus -5. 4% for Kforce Inc. (KFRC). On earnings-per-share growth, the picture is similar: Booz Allen Hamilton Holding Corporation grew EPS 58. 0% year-over-year, compared to -32. 1% for ASGN Incorporated. Over a 3-year CAGR, HURN leads at 14. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ASGN or HURN or KFRC or BAH?
Booz Allen Hamilton Holding Corporation (BAH) is the more profitable company, earning 7.
8% net margin versus 2. 6% for Kforce Inc. — meaning it keeps 7. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HURN leads at 11. 7% versus 3. 8% for KFRC. At the gross margin level — before operating expenses — BAH leads at 54. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ASGN or HURN or KFRC or BAH more undervalued right now?
On forward earnings alone, ASGN Incorporated (ASGN) trades at 5.
8x forward P/E versus 18. 0x for Kforce Inc. — 12. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ASGN: 79. 4% to $37. 60.
08Which pays a better dividend — ASGN or HURN or KFRC or BAH?
In this comparison, KFRC (3.
6% yield), BAH (2. 7% yield) pay a dividend. ASGN, HURN do not pay a meaningful dividend and should not be held primarily for income.
09Is ASGN or HURN or KFRC or BAH better for a retirement portfolio?
For long-horizon retirement investors, Booz Allen Hamilton Holding Corporation (BAH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
35), 2. 7% yield, +227. 8% 10Y return). Both have compounded well over 10 years (BAH: +227. 8%, ASGN: -41. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ASGN and HURN and KFRC and BAH?
These companies operate in different sectors (ASGN (Technology) and HURN (Industrials) and KFRC (Industrials) and BAH (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: ASGN is a small-cap deep-value stock; HURN is a small-cap quality compounder stock; KFRC is a small-cap income-oriented stock; BAH is a mid-cap deep-value stock. KFRC, BAH pay a dividend while ASGN, HURN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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