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Side-by-side financial analysis
AUB logo
AUB
FULT logo
FULT
JPM logo
JPM
V logo
V
FIS logo
FIS
KO logo
KO
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Stock Comparison

AUB vs FULT vs JPM vs V vs FIS vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AUB
Atlantic Union Bankshares Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$5.77B
5Y Perf.+74.0%
FULT
Fulton Financial Corporation

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$4.50B
5Y Perf.+121.8%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+241.0%
V
Visa Inc.

Financial - Credit Services

Financial ServicesNYSE • US
Market Cap$618.49B
5Y Perf.+66.9%
FIS
Fidelity National Information Services, Inc.

Information Technology Services

TechnologyNYSE • US
Market Cap$20.26B
5Y Perf.-70.8%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+84.9%

AUB vs FULT vs JPM vs V vs FIS vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AUB logoAUB
FULT logoFULT
JPM logoJPM
V logoV
FIS logoFIS
KO logoKO
IndustryBanks - RegionalBanks - RegionalBanks - DiversifiedFinancial - Credit ServicesInformation Technology ServicesBeverages - Non-Alcoholic
Market Cap$5.77B$4.50B$896.00B$618.49B$20.26B$355.61B
Revenue (TTM)$2.02B$1.89B$280.33B$43.03B$11.66B$49.28B
Net Income (TTM)$274M$392M$57.05B$22.24B$2.67B$13.70B
Gross Margin60.9%67.4%60.0%81.3%37.6%61.7%
Operating Margin16.8%25.7%25.9%61.1%17.9%29.3%
Forward P/E10.8x11.5x14.4x24.5x6.2x25.3x
Total Debt$1.50B$1.30B$942.38B$25.17B$4.01B$45.49B
Cash & Equiv.$234M$271M$343.34B$20.15B$599M$10.27B

AUB vs FULT vs JPM vs V vs FIS vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AUB
FULT
JPM
V
FIS
KO
StockJun 20Jun 26Return
Atlantic Union Bank… (AUB)100174.0+74.0%
Fulton Financial Co… (FULT)100221.8+121.8%
JPMorgan Chase & Co. (JPM)100341.0+241.0%
Visa Inc. (V)100166.9+66.9%
Fidelity National I… (FIS)10029.2-70.8%
The Coca-Cola Compa… (KO)100184.9+84.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: AUB vs FULT vs JPM vs V vs FIS vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: V leads in 3 of 7 categories (6-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Fidelity National Information Services, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. AUB and FULT also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇V emerged as the overall leader. Track its performance:
AUB
Atlantic Union Bankshares Corporation
The Banking Pick

AUB ranks third and is worth considering specifically for growth.

  • 28.2% NII/revenue growth vs KO's 1.9%
Best for: growth
FULT
Fulton Financial Corporation
The Banking Pick

FULT is the clearest fit if your priority is bank quality.

  • NIM 3.2% vs JPM's 2.2%
  • +37.8% vs FIS's -49.4%
Best for: bank quality
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is long-term compounding.

  • 465.8% 10Y total return vs KO's 121.1%
Best for: long-term compounding
V
Visa Inc.
The Banking Pick

V carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 11.3%, EPS growth 4.8%
  • Lower volatility, beta 0.54, Low D/E 66.4%, current ratio 1.08x
  • 51.7% margin vs AUB's 13.5%
  • Beta 0.54 vs AUB's 1.11
Best for: growth exposure and sleep-well-at-night
FIS
Fidelity National Information Services, Inc.
The Income Pick

FIS is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.

  • Dividend streak 1 yrs, beta 0.61, yield 4.2%
  • PEG 0.26 vs AUB's 10.65
  • Beta 0.61, yield 4.2%, current ratio 0.59x
  • Lower P/E (6.2x vs 25.3x), PEG 0.26 vs 2.26
Best for: income & stability and valuation efficiency
KO
The Coca-Cola Company
The Income Angle

KO doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthAUB logoAUB28.2% NII/revenue growth vs KO's 1.9%
ValueFIS logoFISLower P/E (6.2x vs 25.3x), PEG 0.26 vs 2.26
Quality / MarginsV logoV51.7% margin vs AUB's 13.5%
Stability / SafetyV logoVBeta 0.54 vs AUB's 1.11
DividendsFIS logoFIS4.2% yield, 1-year raise streak, vs KO's 2.5%
Momentum (1Y)FULT logoFULT+37.8% vs FIS's -49.4%
Efficiency (ROA)V logoV22.7% ROA vs AUB's 0.8%, ROIC 29.2% vs 5.0%

AUB vs FULT vs JPM vs V vs FIS vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the Fintech Stocks Theme

These companies are key players in the Fintech Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
AUBAtlantic Union Bankshares Corporation
FY 2020
Overdraft Fees Net
28.5%$18M
Trust Asset Management Fees
17.3%$11M
Registered Advisor Management Fees Net
13.9%$9M
Maintenance Fees Other
12.0%$7M
Interchange Fees Net
11.5%$7M
Financial Service Other
10.1%$6M
Brokerage Management Fees Net
6.7%$4M
FULTFulton Financial Corporation
FY 2024
Financial Service, Other
32.8%$85M
Fiduciary and Trust
32.7%$85M
Deposit Account
21.4%$56M
Service, Other
7.7%$20M
Mortgage Banking
5.4%$14M
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
VVisa Inc.
FY 2025
Data Processing Revenues
50.0%$20.0B
Service
43.8%$17.5B
International Transaction Revenues
35.4%$14.2B
Service, Other
10.1%$4.1B
Client Incentives
-39.4%$-15,751,000,000
FISFidelity National Information Services, Inc.
FY 2025
Banking Solutions
69.5%$7.3B
Capital Market Solutions
30.5%$3.2B
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

AUB vs FULT vs JPM vs V vs FIS vs KO — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLVLAGGINGKO

Income & Cash Flow (Last 12 Months)

V leads this category, winning 3 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 148.2x FULT's $1.9B. V is the more profitable business, keeping 51.7% of every revenue dollar as net income compared to AUB's 13.5%. On growth, FIS holds the edge at +30.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAUB logoAUBAtlantic Union Ba…FULT logoFULTFulton Financial …JPM logoJPMJPMorgan Chase & …V logoVVisa Inc.FIS logoFISFidelity National…KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$2.0B$1.9B$280.3B$43.0B$11.7B$49.3B
EBITDAEarnings before interest/tax$397M$529M$81.4B$27.6B$4.1B$15.5B
Net IncomeAfter-tax profit$274M$392M$57.0B$22.2B$2.7B$13.7B
Free Cash FlowCash after capex$2.2B$267M$100.9B$21.2B$2.8B$12.6B
Gross MarginGross profit ÷ Revenue+60.9%+67.4%+60.0%+81.3%+37.6%+61.7%
Operating MarginEBIT ÷ Revenue+16.8%+25.7%+25.9%+61.1%+17.9%+29.3%
Net MarginNet income ÷ Revenue+13.5%+20.7%+20.4%+51.7%+22.9%+27.8%
FCF MarginFCF ÷ Revenue+109.7%+14.1%+36.0%+49.2%+23.9%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+30.1%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+28.3%+47.2%+16.0%+35.3%+30.6%+18.2%
V leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

FIS leads this category, winning 4 of 7 comparable metrics.

At 11.2x trailing earnings, FULT trades at a 79% valuation discount to FIS's 52.3x P/E. Adjusting for growth (PEG ratio), FULT offers better value at 0.80x vs AUB's 19.55x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAUB logoAUBAtlantic Union Ba…FULT logoFULTFulton Financial …JPM logoJPMJPMorgan Chase & …V logoVVisa Inc.FIS logoFISFidelity National…KO logoKOThe Coca-Cola Com…
Market CapShares × price$5.8B$4.5B$896.0B$618.5B$20.3B$355.6B
Enterprise ValueMkt cap + debt − cash$7.0B$5.5B$1.50T$623.5B$23.7B$390.8B
Trailing P/EPrice ÷ TTM EPS19.85x11.23x16.00x31.61x52.27x27.18x
Forward P/EPrice ÷ next-FY EPS est.10.82x11.49x14.40x24.51x6.24x25.27x
PEG RatioP/E ÷ EPS growth rate19.55x0.80x0.90x2.00x2.14x2.43x
EV / EBITDAEnterprise value multiple19.81x10.43x18.36x24.73x6.50x26.39x
Price / SalesMarket cap ÷ Revenue3.34x2.38x3.20x15.46x1.90x7.42x
Price / BookPrice ÷ Book value/share1.04x1.23x2.47x16.72x1.46x10.40x
Price / FCFMarket cap ÷ FCF67.48x15.81x8.88x28.66x7.21x67.15x
FIS leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

V leads this category, winning 5 of 9 comparable metrics.

V delivers a 58.9% return on equity — every $100 of shareholder capital generates $59 in annual profit, vs $6 for AUB. FIS carries lower financial leverage with a 0.29x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs AUB's 3/9, reflecting strong financial health.

MetricAUB logoAUBAtlantic Union Ba…FULT logoFULTFulton Financial …JPM logoJPMJPMorgan Chase & …V logoVVisa Inc.FIS logoFISFidelity National…KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity+6.1%+11.6%+15.9%+58.9%+18.4%+41.1%
ROA (TTM)Return on assets+0.8%+1.2%+1.3%+22.7%+7.5%+13.1%
ROICReturn on invested capital+5.0%+7.5%+4.5%+29.2%+6.0%+15.8%
ROCEReturn on capital employed+1.6%+9.5%+8.9%+36.2%+6.6%+17.3%
Piotroski ScoreFundamental quality 0–9365567
Debt / EquityFinancial leverage0.30x0.37x2.60x0.66x0.29x1.33x
Net DebtTotal debt minus cash$1.3B$1.0B$599.0B$5.0B$3.4B$35.2B
Cash & Equiv.Liquid assets$234M$271M$343.3B$20.2B$599M$10.3B
Total DebtShort + long-term debt$1.5B$1.3B$942.4B$25.2B$4.0B$45.5B
Interest CoverageEBIT ÷ Interest expense0.51x0.84x0.74x26.72x21.16x10.70x
V leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $3,267 for FIS. Over the past 12 months, FULT leads with a +37.8% total return vs FIS's -49.4%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs FIS's -6.8% — a key indicator of consistent wealth creation.

MetricAUB logoAUBAtlantic Union Ba…FULT logoFULTFulton Financial …JPM logoJPMJPMorgan Chase & …V logoVVisa Inc.FIS logoFISFidelity National…KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date+15.5%+21.0%-0.5%-6.6%-38.9%+20.3%
1-Year ReturnPast 12 months+32.5%+37.8%+21.8%-12.5%-49.4%+17.2%
3-Year ReturnCumulative with dividends+55.3%+96.0%+138.2%+45.6%-18.9%+47.0%
5-Year ReturnCumulative with dividends+20.9%+61.1%+118.2%+42.0%-67.3%+65.6%
10-Year ReturnCumulative with dividends+95.1%+114.2%+465.8%+330.2%-25.6%+121.1%
CAGR (3Y)Annualised 3-year return+15.8%+25.1%+33.6%+13.3%-6.8%+13.7%
JPM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FULT and KO each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than AUB's 1.11 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FULT currently trades 99.5% from its 52-week high vs FIS's 47.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAUB logoAUBAtlantic Union Ba…FULT logoFULTFulton Financial …JPM logoJPMJPMorgan Chase & …V logoVVisa Inc.FIS logoFISFidelity National…KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5001.11x0.99x0.94x0.54x0.61x-0.20x
52-Week HighHighest price in past year$42.18$23.48$337.25$374.17$82.74$84.04
52-Week LowLowest price in past year$29.64$16.60$262.71$293.89$37.91$65.35
% of 52W HighCurrent price vs 52-week peak+95.5%+99.5%+95.1%+86.2%+47.4%+98.3%
RSI (14)Momentum oscillator 0–10062.968.159.146.930.860.6
Avg Volume (50D)Average daily shares traded878K1.7M7.0M6.4M5.6M12.7M
Evenly matched — FULT and KO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — FIS and KO each lead in 1 of 2 comparable metrics.

Analyst consensus: AUB as "Buy", FULT as "Hold", JPM as "Buy", V as "Buy", FIS as "Buy", KO as "Buy". Consensus price targets imply 60.4% upside for FIS (target: $63) vs 0.6% for FULT (target: $24). For income investors, FIS offers the higher dividend yield at 4.16% vs V's 0.73%.

MetricAUB logoAUBAtlantic Union Ba…FULT logoFULTFulton Financial …JPM logoJPMJPMorgan Chase & …V logoVVisa Inc.FIS logoFISFidelity National…KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$45.50$23.50$339.75$368.91$62.88$86.13
# AnalystsCovering analysts182061613748
Dividend YieldAnnual dividend ÷ price+3.7%+3.3%+1.9%+0.7%+4.2%+2.5%
Dividend StreakConsecutive years of raises1551518156
Dividend / ShareAnnual DPS$1.49$0.77$5.95$2.36$1.63$2.04
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.5%+3.9%+2.2%+7.0%+0.2%
Evenly matched — FIS and KO each lead in 1 of 2 comparable metrics.
Key Takeaway

V leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). FIS leads in 1 (Valuation Metrics). 2 tied.

Best OverallVisa Inc. (V)Leads 2 of 6 categories
Loading custom metrics...

AUB vs FULT vs JPM vs V vs FIS vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AUB or FULT or JPM or V or FIS or KO a better buy right now?

For growth investors, Atlantic Union Bankshares Corporation (AUB) is the stronger pick with 28.

2% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). Fulton Financial Corporation (FULT) offers the better valuation at 11. 2x trailing P/E (11. 5x forward), making it the more compelling value choice. Analysts rate Atlantic Union Bankshares Corporation (AUB) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AUB or FULT or JPM or V or FIS or KO?

On trailing P/E, Fulton Financial Corporation (FULT) is the cheapest at 11.

2x versus Fidelity National Information Services, Inc. at 52. 3x. On forward P/E, Fidelity National Information Services, Inc. is actually cheaper at 6. 2x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Fidelity National Information Services, Inc. wins at 0. 26x versus Atlantic Union Bankshares Corporation's 10. 65x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AUB or FULT or JPM or V or FIS or KO?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +118. 2%, compared to -67. 3% for Fidelity National Information Services, Inc. (FIS). Over 10 years, the gap is even starker: JPM returned +465. 8% versus FIS's -25. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AUB or FULT or JPM or V or FIS or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus Atlantic Union Bankshares Corporation's 1. 11β — meaning AUB is approximately -653% more volatile than KO relative to the S&P 500. On balance sheet safety, Fidelity National Information Services, Inc. (FIS) carries a lower debt/equity ratio of 29% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AUB or FULT or JPM or V or FIS or KO?

By revenue growth (latest reported year), Atlantic Union Bankshares Corporation (AUB) is pulling ahead at 28.

2% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: Fulton Financial Corporation grew EPS 32. 5% year-over-year, compared to -47. 2% for Fidelity National Information Services, Inc.. Over a 3-year CAGR, KO leads at 3. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AUB or FULT or JPM or V or FIS or KO?

Visa Inc.

(V) is the more profitable company, earning 50. 1% net margin versus 3. 6% for Fidelity National Information Services, Inc. — meaning it keeps 50. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: V leads at 60. 0% versus 16. 5% for FIS. At the gross margin level — before operating expenses — V leads at 80. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AUB or FULT or JPM or V or FIS or KO more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Fidelity National Information Services, Inc. (FIS) is the more undervalued stock at a PEG of 0. 26x versus Atlantic Union Bankshares Corporation's 10. 65x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Fidelity National Information Services, Inc. (FIS) trades at 6. 2x forward P/E versus 25. 3x for The Coca-Cola Company — 19. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FIS: 60. 4% to $62. 88.

08

Which pays a better dividend — AUB or FULT or JPM or V or FIS or KO?

All stocks in this comparison pay dividends.

Fidelity National Information Services, Inc. (FIS) offers the highest yield at 4. 2%, versus 0. 7% for Visa Inc. (V).

09

Is AUB or FULT or JPM or V or FIS or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, AUB: +95. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AUB and FULT and JPM and V and FIS and KO?

These companies operate in different sectors (AUB (Financial Services) and FULT (Financial Services) and JPM (Financial Services) and V (Financial Services) and FIS (Technology) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AUB is a small-cap high-growth stock; FULT is a small-cap deep-value stock; JPM is a large-cap deep-value stock; V is a large-cap quality compounder stock; FIS is a mid-cap income-oriented stock; KO is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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