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Stock Comparison

AVY vs SON

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AVY
Avery Dennison Corporation

Business Equipment & Supplies

IndustrialsNYSE • US
Market Cap$12.82B
5Y Perf.+50.6%
SON
Sonoco Products Company

Packaging & Containers

Consumer CyclicalNYSE • US
Market Cap$5.16B
5Y Perf.+0.9%

AVY vs SON — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AVY logoAVY
SON logoSON
IndustryBusiness Equipment & SuppliesPackaging & Containers
Market Cap$12.82B$5.16B
Revenue (TTM)$9.01B$7.49B
Net Income (TTM)$690M$1.04B
Gross Margin28.8%20.9%
Operating Margin12.4%8.7%
Forward P/E16.6x8.9x
Total Debt$3.73B$4.85B
Cash & Equiv.$203M$378M

AVY vs SONLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AVY
SON
StockMay 20May 26Return
Avery Dennison Corp… (AVY)100150.6+50.6%
Sonoco Products Com… (SON)100100.9+0.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: AVY vs SON

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SON leads in 7 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
AVY
Avery Dennison Corporation
The Long-Run Compounder

AVY is the clearest fit if your priority is long-term compounding.

  • 158.0% 10Y total return vs SON's 50.2%
Best for: long-term compounding
SON
Sonoco Products Company
The Income Pick

SON carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 30 yrs, beta 0.53, yield 4.0%
  • Rev growth 41.7%, EPS growth 141.2%, 3Y rev CAGR 8.7%
  • Lower volatility, beta 0.53, current ratio 1.05x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSON logoSON41.7% revenue growth vs AVY's 1.1%
ValueSON logoSONLower P/E (8.9x vs 16.6x), PEG 0.63 vs 2.84
Quality / MarginsSON logoSON13.8% margin vs AVY's 7.7%
Stability / SafetySON logoSONBeta 0.53 vs AVY's 0.72, lower leverage
DividendsSON logoSON4.0% yield, 30-year raise streak, vs AVY's 2.2%
Momentum (1Y)SON logoSON+22.7% vs AVY's +0.1%
Efficiency (ROA)SON logoSON9.0% ROA vs AVY's 7.8%, ROIC 6.2% vs 15.2%

AVY vs SON — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AVYAvery Dennison Corporation
FY 2025
Retail Branding And Information Solutions Segment
0.0%$-55,100,000
Label And Graphic Materials Segment
0.0%$-174,000,000
SONSonoco Products Company
FY 2025
Consumer Packaging
66.9%$4.9B
Industrial Paper Packaging Segment
33.1%$2.4B

AVY vs SON — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSONLAGGINGAVY

Income & Cash Flow (Last 12 Months)

AVY leads this category, winning 4 of 6 comparable metrics.

AVY and SON operate at a comparable scale, with $9.0B and $7.5B in trailing revenue. SON is the more profitable business, keeping 13.8% of every revenue dollar as net income compared to AVY's 7.7%. On growth, AVY holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAVY logoAVYAvery Dennison Co…SON logoSONSonoco Products C…
RevenueTrailing 12 months$9.0B$7.5B
EBITDAEarnings before interest/tax$1.3B$1.2B
Net IncomeAfter-tax profit$690M$1.0B
Free Cash FlowCash after capex$873M$266M
Gross MarginGross profit ÷ Revenue+28.8%+20.9%
Operating MarginEBIT ÷ Revenue+12.4%+8.7%
Net MarginNet income ÷ Revenue+7.7%+13.8%
FCF MarginFCF ÷ Revenue+9.7%+3.6%
Rev. Growth (YoY)Latest quarter vs prior year+7.0%-1.9%
EPS Growth (YoY)Latest quarter vs prior year+4.3%+23.6%
AVY leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SON leads this category, winning 7 of 7 comparable metrics.

At 13.1x trailing earnings, SON trades at a 31% valuation discount to AVY's 19.0x P/E. Adjusting for growth (PEG ratio), SON offers better value at 0.93x vs AVY's 3.25x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAVY logoAVYAvery Dennison Co…SON logoSONSonoco Products C…
Market CapShares × price$12.8B$5.2B
Enterprise ValueMkt cap + debt − cash$16.4B$9.6B
Trailing P/EPrice ÷ TTM EPS18.98x13.14x
Forward P/EPrice ÷ next-FY EPS est.16.59x8.94x
PEG RatioP/E ÷ EPS growth rate3.25x0.93x
EV / EBITDAEnterprise value multiple12.14x7.82x
Price / SalesMarket cap ÷ Revenue1.45x0.69x
Price / BookPrice ÷ Book value/share5.75x1.43x
Price / FCFMarket cap ÷ FCF18.00x13.14x
SON leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

AVY leads this category, winning 6 of 9 comparable metrics.

AVY delivers a 30.8% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $30 for SON. SON carries lower financial leverage with a 1.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to AVY's 1.66x. On the Piotroski fundamental quality scale (0–9), SON scores 7/9 vs AVY's 5/9, reflecting strong financial health.

MetricAVY logoAVYAvery Dennison Co…SON logoSONSonoco Products C…
ROE (TTM)Return on equity+30.8%+30.0%
ROA (TTM)Return on assets+7.8%+9.0%
ROICReturn on invested capital+15.2%+6.2%
ROCEReturn on capital employed+18.9%+8.3%
Piotroski ScoreFundamental quality 0–957
Debt / EquityFinancial leverage1.66x1.34x
Net DebtTotal debt minus cash$3.5B$4.5B
Cash & Equiv.Liquid assets$203M$378M
Total DebtShort + long-term debt$3.7B$4.9B
Interest CoverageEBIT ÷ Interest expense7.70x4.60x
AVY leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AVY and SON each lead in 3 of 6 comparable metrics.

A $10,000 investment in SON five years ago would be worth $8,993 today (with dividends reinvested), compared to $8,301 for AVY. Over the past 12 months, SON leads with a +22.7% total return vs AVY's +0.1%. The 3-year compound annual growth rate (CAGR) favors AVY at 1.0% vs SON's -0.7% — a key indicator of consistent wealth creation.

MetricAVY logoAVYAvery Dennison Co…SON logoSONSonoco Products C…
YTD ReturnYear-to-date-8.1%+19.1%
1-Year ReturnPast 12 months+0.1%+22.7%
3-Year ReturnCumulative with dividends+3.1%-2.2%
5-Year ReturnCumulative with dividends-17.0%-10.1%
10-Year ReturnCumulative with dividends+158.0%+50.2%
CAGR (3Y)Annualised 3-year return+1.0%-0.7%
Evenly matched — AVY and SON each lead in 3 of 6 comparable metrics.

Risk & Volatility

SON leads this category, winning 2 of 2 comparable metrics.

SON is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than AVY's 0.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SON currently trades 89.5% from its 52-week high vs AVY's 83.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAVY logoAVYAvery Dennison Co…SON logoSONSonoco Products C…
Beta (5Y)Sensitivity to S&P 5000.72x0.53x
52-Week HighHighest price in past year$199.54$58.43
52-Week LowLowest price in past year$156.23$38.65
% of 52W HighCurrent price vs 52-week peak+83.5%+89.5%
RSI (14)Momentum oscillator 0–10038.744.0
Avg Volume (50D)Average daily shares traded604K1.1M
SON leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

SON leads this category, winning 2 of 2 comparable metrics.

Wall Street rates AVY as "Buy" and SON as "Buy". Consensus price targets imply 28.8% upside for AVY (target: $215) vs 12.8% for SON (target: $59). For income investors, SON offers the higher dividend yield at 4.00% vs AVY's 2.24%.

MetricAVY logoAVYAvery Dennison Co…SON logoSONSonoco Products C…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$214.75$59.00
# AnalystsCovering analysts1821
Dividend YieldAnnual dividend ÷ price+2.2%+4.0%
Dividend StreakConsecutive years of raises1530
Dividend / ShareAnnual DPS$3.73$2.09
Buyback YieldShare repurchases ÷ mkt cap+4.5%+0.2%
SON leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SON leads in 3 of 6 categories (Valuation Metrics, Risk & Volatility). AVY leads in 2 (Income & Cash Flow, Profitability & Efficiency). 1 tied.

Best OverallSonoco Products Company (SON)Leads 3 of 6 categories
Loading custom metrics...

AVY vs SON: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is AVY or SON a better buy right now?

For growth investors, Sonoco Products Company (SON) is the stronger pick with 41.

7% revenue growth year-over-year, versus 1. 1% for Avery Dennison Corporation (AVY). Sonoco Products Company (SON) offers the better valuation at 13. 1x trailing P/E (8. 9x forward), making it the more compelling value choice. Analysts rate Avery Dennison Corporation (AVY) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AVY or SON?

On trailing P/E, Sonoco Products Company (SON) is the cheapest at 13.

1x versus Avery Dennison Corporation at 19. 0x. On forward P/E, Sonoco Products Company is actually cheaper at 8. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sonoco Products Company wins at 0. 63x versus Avery Dennison Corporation's 2. 84x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AVY or SON?

Over the past 5 years, Sonoco Products Company (SON) delivered a total return of -10.

1%, compared to -17. 0% for Avery Dennison Corporation (AVY). Over 10 years, the gap is even starker: AVY returned +158. 0% versus SON's +50. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AVY or SON?

By beta (market sensitivity over 5 years), Sonoco Products Company (SON) is the lower-risk stock at 0.

53β versus Avery Dennison Corporation's 0. 72β — meaning AVY is approximately 35% more volatile than SON relative to the S&P 500. On balance sheet safety, Sonoco Products Company (SON) carries a lower debt/equity ratio of 134% versus 166% for Avery Dennison Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — AVY or SON?

By revenue growth (latest reported year), Sonoco Products Company (SON) is pulling ahead at 41.

7% versus 1. 1% for Avery Dennison Corporation (AVY). On earnings-per-share growth, the picture is similar: Sonoco Products Company grew EPS 141. 2% year-over-year, compared to 0. 6% for Avery Dennison Corporation. Over a 3-year CAGR, SON leads at 8. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AVY or SON?

Avery Dennison Corporation (AVY) is the more profitable company, earning 7.

8% net margin versus 5. 3% for Sonoco Products Company — meaning it keeps 7. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AVY leads at 12. 5% versus 9. 5% for SON. At the gross margin level — before operating expenses — AVY leads at 28. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AVY or SON more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Sonoco Products Company (SON) is the more undervalued stock at a PEG of 0. 63x versus Avery Dennison Corporation's 2. 84x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sonoco Products Company (SON) trades at 8. 9x forward P/E versus 16. 6x for Avery Dennison Corporation — 7. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AVY: 28. 8% to $214. 75.

08

Which pays a better dividend — AVY or SON?

All stocks in this comparison pay dividends.

Sonoco Products Company (SON) offers the highest yield at 4. 0%, versus 2. 2% for Avery Dennison Corporation (AVY).

09

Is AVY or SON better for a retirement portfolio?

For long-horizon retirement investors, Sonoco Products Company (SON) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

53), 4. 0% yield). Both have compounded well over 10 years (SON: +50. 2%, AVY: +158. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AVY and SON?

These companies operate in different sectors (AVY (Industrials) and SON (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AVY is a mid-cap quality compounder stock; SON is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

AVY

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Stocks Like

SON

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 1.5%
Run This Screen
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Beat Both

Find stocks that outperform AVY and SON on the metrics below

Revenue Growth>
%
(AVY: 7.0% · SON: -1.9%)
Net Margin>
%
(AVY: 7.7% · SON: 13.8%)
P/E Ratio<
x
(AVY: 19.0x · SON: 13.1x)

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