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AVY vs SON
Revenue, margins, valuation, and 5-year total return — side by side.
Packaging & Containers
AVY vs SON — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Business Equipment & Supplies | Packaging & Containers |
| Market Cap | $12.82B | $5.16B |
| Revenue (TTM) | $9.01B | $7.49B |
| Net Income (TTM) | $690M | $1.04B |
| Gross Margin | 28.8% | 20.9% |
| Operating Margin | 12.4% | 8.7% |
| Forward P/E | 16.6x | 8.9x |
| Total Debt | $3.73B | $4.85B |
| Cash & Equiv. | $203M | $378M |
AVY vs SON — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Avery Dennison Corp… (AVY) | 100 | 150.6 | +50.6% |
| Sonoco Products Com… (SON) | 100 | 100.9 | +0.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: AVY vs SON
Each card shows where this stock fits in a portfolio — not just who wins on paper.
AVY is the clearest fit if your priority is long-term compounding.
- 158.0% 10Y total return vs SON's 50.2%
SON carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 30 yrs, beta 0.53, yield 4.0%
- Rev growth 41.7%, EPS growth 141.2%, 3Y rev CAGR 8.7%
- Lower volatility, beta 0.53, current ratio 1.05x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 41.7% revenue growth vs AVY's 1.1% | |
| Value | Lower P/E (8.9x vs 16.6x), PEG 0.63 vs 2.84 | |
| Quality / Margins | 13.8% margin vs AVY's 7.7% | |
| Stability / Safety | Beta 0.53 vs AVY's 0.72, lower leverage | |
| Dividends | 4.0% yield, 30-year raise streak, vs AVY's 2.2% | |
| Momentum (1Y) | +22.7% vs AVY's +0.1% | |
| Efficiency (ROA) | 9.0% ROA vs AVY's 7.8%, ROIC 6.2% vs 15.2% |
AVY vs SON — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
AVY vs SON — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
AVY leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AVY and SON operate at a comparable scale, with $9.0B and $7.5B in trailing revenue. SON is the more profitable business, keeping 13.8% of every revenue dollar as net income compared to AVY's 7.7%. On growth, AVY holds the edge at +7.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $9.0B | $7.5B |
| EBITDAEarnings before interest/tax | $1.3B | $1.2B |
| Net IncomeAfter-tax profit | $690M | $1.0B |
| Free Cash FlowCash after capex | $873M | $266M |
| Gross MarginGross profit ÷ Revenue | +28.8% | +20.9% |
| Operating MarginEBIT ÷ Revenue | +12.4% | +8.7% |
| Net MarginNet income ÷ Revenue | +7.7% | +13.8% |
| FCF MarginFCF ÷ Revenue | +9.7% | +3.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.0% | -1.9% |
| EPS Growth (YoY)Latest quarter vs prior year | +4.3% | +23.6% |
Valuation Metrics
SON leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 13.1x trailing earnings, SON trades at a 31% valuation discount to AVY's 19.0x P/E. Adjusting for growth (PEG ratio), SON offers better value at 0.93x vs AVY's 3.25x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $12.8B | $5.2B |
| Enterprise ValueMkt cap + debt − cash | $16.4B | $9.6B |
| Trailing P/EPrice ÷ TTM EPS | 18.98x | 13.14x |
| Forward P/EPrice ÷ next-FY EPS est. | 16.59x | 8.94x |
| PEG RatioP/E ÷ EPS growth rate | 3.25x | 0.93x |
| EV / EBITDAEnterprise value multiple | 12.14x | 7.82x |
| Price / SalesMarket cap ÷ Revenue | 1.45x | 0.69x |
| Price / BookPrice ÷ Book value/share | 5.75x | 1.43x |
| Price / FCFMarket cap ÷ FCF | 18.00x | 13.14x |
Profitability & Efficiency
AVY leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
AVY delivers a 30.8% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $30 for SON. SON carries lower financial leverage with a 1.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to AVY's 1.66x. On the Piotroski fundamental quality scale (0–9), SON scores 7/9 vs AVY's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +30.8% | +30.0% |
| ROA (TTM)Return on assets | +7.8% | +9.0% |
| ROICReturn on invested capital | +15.2% | +6.2% |
| ROCEReturn on capital employed | +18.9% | +8.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 1.66x | 1.34x |
| Net DebtTotal debt minus cash | $3.5B | $4.5B |
| Cash & Equiv.Liquid assets | $203M | $378M |
| Total DebtShort + long-term debt | $3.7B | $4.9B |
| Interest CoverageEBIT ÷ Interest expense | 7.70x | 4.60x |
Total Returns (Dividends Reinvested)
Evenly matched — AVY and SON each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SON five years ago would be worth $8,993 today (with dividends reinvested), compared to $8,301 for AVY. Over the past 12 months, SON leads with a +22.7% total return vs AVY's +0.1%. The 3-year compound annual growth rate (CAGR) favors AVY at 1.0% vs SON's -0.7% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -8.1% | +19.1% |
| 1-Year ReturnPast 12 months | +0.1% | +22.7% |
| 3-Year ReturnCumulative with dividends | +3.1% | -2.2% |
| 5-Year ReturnCumulative with dividends | -17.0% | -10.1% |
| 10-Year ReturnCumulative with dividends | +158.0% | +50.2% |
| CAGR (3Y)Annualised 3-year return | +1.0% | -0.7% |
Risk & Volatility
SON leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
SON is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than AVY's 0.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SON currently trades 89.5% from its 52-week high vs AVY's 83.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.72x | 0.53x |
| 52-Week HighHighest price in past year | $199.54 | $58.43 |
| 52-Week LowLowest price in past year | $156.23 | $38.65 |
| % of 52W HighCurrent price vs 52-week peak | +83.5% | +89.5% |
| RSI (14)Momentum oscillator 0–100 | 38.7 | 44.0 |
| Avg Volume (50D)Average daily shares traded | 604K | 1.1M |
Analyst Outlook
SON leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates AVY as "Buy" and SON as "Buy". Consensus price targets imply 28.8% upside for AVY (target: $215) vs 12.8% for SON (target: $59). For income investors, SON offers the higher dividend yield at 4.00% vs AVY's 2.24%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $214.75 | $59.00 |
| # AnalystsCovering analysts | 18 | 21 |
| Dividend YieldAnnual dividend ÷ price | +2.2% | +4.0% |
| Dividend StreakConsecutive years of raises | 15 | 30 |
| Dividend / ShareAnnual DPS | $3.73 | $2.09 |
| Buyback YieldShare repurchases ÷ mkt cap | +4.5% | +0.2% |
SON leads in 3 of 6 categories (Valuation Metrics, Risk & Volatility). AVY leads in 2 (Income & Cash Flow, Profitability & Efficiency). 1 tied.
AVY vs SON: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is AVY or SON a better buy right now?
For growth investors, Sonoco Products Company (SON) is the stronger pick with 41.
7% revenue growth year-over-year, versus 1. 1% for Avery Dennison Corporation (AVY). Sonoco Products Company (SON) offers the better valuation at 13. 1x trailing P/E (8. 9x forward), making it the more compelling value choice. Analysts rate Avery Dennison Corporation (AVY) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — AVY or SON?
On trailing P/E, Sonoco Products Company (SON) is the cheapest at 13.
1x versus Avery Dennison Corporation at 19. 0x. On forward P/E, Sonoco Products Company is actually cheaper at 8. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sonoco Products Company wins at 0. 63x versus Avery Dennison Corporation's 2. 84x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — AVY or SON?
Over the past 5 years, Sonoco Products Company (SON) delivered a total return of -10.
1%, compared to -17. 0% for Avery Dennison Corporation (AVY). Over 10 years, the gap is even starker: AVY returned +158. 0% versus SON's +50. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — AVY or SON?
By beta (market sensitivity over 5 years), Sonoco Products Company (SON) is the lower-risk stock at 0.
53β versus Avery Dennison Corporation's 0. 72β — meaning AVY is approximately 35% more volatile than SON relative to the S&P 500. On balance sheet safety, Sonoco Products Company (SON) carries a lower debt/equity ratio of 134% versus 166% for Avery Dennison Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — AVY or SON?
By revenue growth (latest reported year), Sonoco Products Company (SON) is pulling ahead at 41.
7% versus 1. 1% for Avery Dennison Corporation (AVY). On earnings-per-share growth, the picture is similar: Sonoco Products Company grew EPS 141. 2% year-over-year, compared to 0. 6% for Avery Dennison Corporation. Over a 3-year CAGR, SON leads at 8. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — AVY or SON?
Avery Dennison Corporation (AVY) is the more profitable company, earning 7.
8% net margin versus 5. 3% for Sonoco Products Company — meaning it keeps 7. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AVY leads at 12. 5% versus 9. 5% for SON. At the gross margin level — before operating expenses — AVY leads at 28. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is AVY or SON more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Sonoco Products Company (SON) is the more undervalued stock at a PEG of 0. 63x versus Avery Dennison Corporation's 2. 84x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Sonoco Products Company (SON) trades at 8. 9x forward P/E versus 16. 6x for Avery Dennison Corporation — 7. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AVY: 28. 8% to $214. 75.
08Which pays a better dividend — AVY or SON?
All stocks in this comparison pay dividends.
Sonoco Products Company (SON) offers the highest yield at 4. 0%, versus 2. 2% for Avery Dennison Corporation (AVY).
09Is AVY or SON better for a retirement portfolio?
For long-horizon retirement investors, Sonoco Products Company (SON) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
53), 4. 0% yield). Both have compounded well over 10 years (SON: +50. 2%, AVY: +158. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between AVY and SON?
These companies operate in different sectors (AVY (Industrials) and SON (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: AVY is a mid-cap quality compounder stock; SON is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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