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BALL vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
BALL vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Packaging & Containers | Specialty Retail |
| Market Cap | $15.70B | $2.96T |
| Revenue (TTM) | $13.64B | $742.78B |
| Net Income (TTM) | $937M | $90.80B |
| Gross Margin | 11.0% | 50.6% |
| Operating Margin | 8.2% | 11.5% |
| Forward P/E | 14.9x | 35.3x |
| Total Debt | $7.01B | $152.99B |
| Cash & Equiv. | $1.21B | $86.81B |
BALL vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Ball Corporation (BALL) | 100 | 82.8 | -17.2% |
| Amazon.com, Inc. (AMZN) | 100 | 225.1 | +125.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BALL vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BALL is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 1 yrs, beta 0.40, yield 1.4%
- Lower volatility, beta 0.40, current ratio 1.11x
- PEG 1.10 vs AMZN's 1.26
AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.2% 10Y total return vs BALL's 82.6%
- 12.4% revenue growth vs BALL's 11.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 12.4% revenue growth vs BALL's 11.6% | |
| Value | Lower P/E (14.9x vs 35.3x), PEG 1.10 vs 1.26 | |
| Quality / Margins | 12.2% margin vs BALL's 6.9% | |
| Stability / Safety | Beta 0.40 vs AMZN's 1.51 | |
| Dividends | 1.4% yield; 1-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +48.6% vs BALL's +15.7% | |
| Efficiency (ROA) | 11.5% ROA vs BALL's 4.9%, ROIC 14.7% vs 9.4% |
BALL vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BALL vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 54.4x BALL's $13.6B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to BALL's 6.9%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $13.6B | $742.8B |
| EBITDAEarnings before interest/tax | $1.4B | $155.9B |
| Net IncomeAfter-tax profit | $937M | $90.8B |
| Free Cash FlowCash after capex | $596M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +11.0% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +8.2% | +11.5% |
| Net MarginNet income ÷ Revenue | +6.9% | +12.2% |
| FCF MarginFCF ÷ Revenue | +4.4% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +16.2% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +22.2% | +74.8% |
Valuation Metrics
BALL leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 17.9x trailing earnings, BALL trades at a 53% valuation discount to AMZN's 38.3x P/E. Adjusting for growth (PEG ratio), BALL offers better value at 1.32x vs AMZN's 1.37x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $15.7B | $2.96T |
| Enterprise ValueMkt cap + debt − cash | $21.5B | $3.02T |
| Trailing P/EPrice ÷ TTM EPS | 17.88x | 38.35x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.89x | 35.26x |
| PEG RatioP/E ÷ EPS growth rate | 1.32x | 1.37x |
| EV / EBITDAEnterprise value multiple | 10.69x | 20.74x |
| Price / SalesMarket cap ÷ Revenue | 1.19x | 4.12x |
| Price / BookPrice ÷ Book value/share | 3.00x | 7.24x |
| Price / FCFMarket cap ÷ FCF | 19.93x | 384.26x |
Profitability & Efficiency
AMZN leads this category, winning 6 of 8 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $16 for BALL. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to BALL's 1.29x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +16.1% | +23.3% |
| ROA (TTM)Return on assets | +4.9% | +11.5% |
| ROICReturn on invested capital | +9.4% | +14.7% |
| ROCEReturn on capital employed | +10.4% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 1.29x | 0.37x |
| Net DebtTotal debt minus cash | $5.8B | $66.2B |
| Cash & Equiv.Liquid assets | $1.2B | $86.8B |
| Total DebtShort + long-term debt | $7.0B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 6.99x | 39.96x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,632 today (with dividends reinvested), compared to $6,951 for BALL. Over the past 12 months, AMZN leads with a +48.6% total return vs BALL's +15.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.5% vs BALL's 2.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +11.0% | +21.4% |
| 1-Year ReturnPast 12 months | +15.7% | +48.6% |
| 3-Year ReturnCumulative with dividends | +6.4% | +159.8% |
| 5-Year ReturnCumulative with dividends | -30.5% | +66.3% |
| 10-Year ReturnCumulative with dividends | +82.6% | +715.9% |
| CAGR (3Y)Annualised 3-year return | +2.1% | +37.5% |
Risk & Volatility
Evenly matched — BALL and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
BALL is the less volatile stock with a 0.40 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs BALL's 86.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.40x | 1.51x |
| 52-Week HighHighest price in past year | $68.29 | $278.56 |
| 52-Week LowLowest price in past year | $44.83 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +86.4% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 32.9 | 80.5 |
| Avg Volume (50D)Average daily shares traded | 2.1M | 45.6M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates BALL as "Buy" and AMZN as "Buy". Consensus price targets imply 19.1% upside for BALL (target: $70) vs 11.6% for AMZN (target: $307). BALL is the only dividend payer here at 1.35% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $70.25 | $306.77 |
| # AnalystsCovering analysts | 23 | 94 |
| Dividend YieldAnnual dividend ÷ price | +1.4% | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | $0.80 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +8.4% | 0.0% |
AMZN leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BALL leads in 1 (Valuation Metrics). 1 tied.
BALL vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is BALL or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 11. 6% for Ball Corporation (BALL). Ball Corporation (BALL) offers the better valuation at 17. 9x trailing P/E (14. 9x forward), making it the more compelling value choice. Analysts rate Ball Corporation (BALL) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BALL or AMZN?
On trailing P/E, Ball Corporation (BALL) is the cheapest at 17.
9x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Ball Corporation is actually cheaper at 14. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Ball Corporation wins at 1. 10x versus Amazon. com, Inc. 's 1. 26x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — BALL or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +66. 3%, compared to -30. 5% for Ball Corporation (BALL). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus BALL's +82. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BALL or AMZN?
By beta (market sensitivity over 5 years), Ball Corporation (BALL) is the lower-risk stock at 0.
40β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 274% more volatile than BALL relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 129% for Ball Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — BALL or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 11. 6% for Ball Corporation (BALL). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -74. 6% for Ball Corporation. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BALL or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 6. 9% for Ball Corporation — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 10. 6% for BALL. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BALL or AMZN more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Ball Corporation (BALL) is the more undervalued stock at a PEG of 1. 10x versus Amazon. com, Inc. 's 1. 26x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Ball Corporation (BALL) trades at 14. 9x forward P/E versus 35. 3x for Amazon. com, Inc. — 20. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BALL: 19. 1% to $70. 25.
08Which pays a better dividend — BALL or AMZN?
In this comparison, BALL (1.
4% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is BALL or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Ball Corporation (BALL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
40), 1. 4% yield). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BALL: +82. 6%, AMZN: +715. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BALL and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: BALL is a mid-cap deep-value stock; AMZN is a mega-cap quality compounder stock. BALL pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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