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Stock Comparison

BBY vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BBY
Best Buy Co., Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$12.29B
5Y Perf.-25.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

BBY vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BBY logoBBY
AMZN logoAMZN
IndustrySpecialty RetailSpecialty Retail
Market Cap$12.29B$2.92T
Revenue (TTM)$41.69B$742.78B
Net Income (TTM)$1.07B$90.80B
Gross Margin22.5%50.6%
Operating Margin3.3%11.5%
Forward P/E9.0x34.8x
Total Debt$4.13B$152.99B
Cash & Equiv.$1.74B$86.81B

BBY vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BBY
AMZN
StockMay 20May 26Return
Best Buy Co., Inc. (BBY)10075.0-25.0%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: BBY vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Best Buy Co., Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
BBY
Best Buy Co., Inc.
The Income Pick

BBY is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 8 yrs, beta 1.08, yield 6.5%
  • Lower volatility, beta 1.08, current ratio 1.11x
  • Beta 1.08, yield 6.5%, current ratio 1.11x
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs BBY's 161.1%
  • 12.4% revenue growth vs BBY's 0.4%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs BBY's 0.4%
ValueBBY logoBBYLower P/E (9.0x vs 34.8x)
Quality / MarginsAMZN logoAMZN12.2% margin vs BBY's 2.6%
Stability / SafetyBBY logoBBYBeta 1.08 vs AMZN's 1.51
DividendsBBY logoBBY6.5% yield; 8-year raise streak; the other pay no meaningful dividend
Momentum (1Y)AMZN logoAMZN+43.7% vs BBY's -8.8%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs BBY's 7.0%, ROIC 14.7% vs 18.7%

BBY vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BBYBest Buy Co., Inc.
FY 2025
Computing And Mobile Phones
45.0%$18.7B
Consumer Electronics
29.1%$12.1B
Appliances
11.8%$4.9B
Entertainment
7.0%$2.9B
Services
6.3%$2.6B
Other Segment
0.8%$333M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

BBY vs AMZN — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBBYLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 17.8x BBY's $41.7B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to BBY's 2.6%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBBY logoBBYBest Buy Co., Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$41.7B$742.8B
EBITDAEarnings before interest/tax$1.9B$155.9B
Net IncomeAfter-tax profit$1.1B$90.8B
Free Cash FlowCash after capex$1.3B-$2.5B
Gross MarginGross profit ÷ Revenue+22.5%+50.6%
Operating MarginEBIT ÷ Revenue+3.3%+11.5%
Net MarginNet income ÷ Revenue+2.6%+12.2%
FCF MarginFCF ÷ Revenue+3.0%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-1.0%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+3.7%+74.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

BBY leads this category, winning 6 of 6 comparable metrics.

At 11.6x trailing earnings, BBY trades at a 69% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, BBY's 6.6x EV/EBITDA is more attractive than AMZN's 20.5x.

MetricBBY logoBBYBest Buy Co., Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$12.3B$2.92T
Enterprise ValueMkt cap + debt − cash$14.7B$2.98T
Trailing P/EPrice ÷ TTM EPS11.62x37.82x
Forward P/EPrice ÷ next-FY EPS est.9.03x34.77x
PEG RatioP/E ÷ EPS growth rate1.35x
EV / EBITDAEnterprise value multiple6.62x20.47x
Price / SalesMarket cap ÷ Revenue0.29x4.07x
Price / BookPrice ÷ Book value/share3.56x7.14x
Price / FCFMarket cap ÷ FCF9.77x378.98x
BBY leads this category, winning 6 of 6 comparable metrics.

Profitability & Efficiency

BBY leads this category, winning 6 of 9 comparable metrics.

BBY delivers a 36.8% return on equity — every $100 of shareholder capital generates $37 in annual profit, vs $23 for AMZN. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to BBY's 1.18x. On the Piotroski fundamental quality scale (0–9), BBY scores 7/9 vs AMZN's 6/9, reflecting strong financial health.

MetricBBY logoBBYBest Buy Co., Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+36.8%+23.3%
ROA (TTM)Return on assets+7.0%+11.5%
ROICReturn on invested capital+18.7%+14.7%
ROCEReturn on capital employed+20.2%+15.3%
Piotroski ScoreFundamental quality 0–976
Debt / EquityFinancial leverage1.18x0.37x
Net DebtTotal debt minus cash$2.4B$66.2B
Cash & Equiv.Liquid assets$1.7B$86.8B
Total DebtShort + long-term debt$4.1B$153.0B
Interest CoverageEBIT ÷ Interest expense19.90x39.96x
BBY leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $6,242 for BBY. Over the past 12 months, AMZN leads with a +43.7% total return vs BBY's -8.8%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs BBY's -1.2% — a key indicator of consistent wealth creation.

MetricBBY logoBBYBest Buy Co., Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-14.0%+19.7%
1-Year ReturnPast 12 months-8.8%+43.7%
3-Year ReturnCumulative with dividends-3.6%+156.2%
5-Year ReturnCumulative with dividends-37.6%+64.8%
10-Year ReturnCumulative with dividends+161.1%+697.8%
CAGR (3Y)Annualised 3-year return-1.2%+36.8%
AMZN leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BBY and AMZN each lead in 1 of 2 comparable metrics.

BBY is the less volatile stock with a 1.08 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs BBY's 68.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBBY logoBBYBest Buy Co., Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.08x1.51x
52-Week HighHighest price in past year$84.99$278.56
52-Week LowLowest price in past year$56.68$185.01
% of 52W HighCurrent price vs 52-week peak+68.9%+97.3%
RSI (14)Momentum oscillator 0–10040.281.1
Avg Volume (50D)Average daily shares traded4.2M45.5M
Evenly matched — BBY and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates BBY as "Hold" and AMZN as "Buy". Consensus price targets imply 27.3% upside for BBY (target: $75) vs 13.1% for AMZN (target: $307). BBY is the only dividend payer here at 6.45% yield — a key consideration for income-focused portfolios.

MetricBBY logoBBYBest Buy Co., Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$74.50$306.77
# AnalystsCovering analysts4194
Dividend YieldAnnual dividend ÷ price+6.5%
Dividend StreakConsecutive years of raises8
Dividend / ShareAnnual DPS$3.78
Buyback YieldShare repurchases ÷ mkt cap+2.2%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 2 of 6 categories (Income & Cash Flow, Total Returns). BBY leads in 2 (Valuation Metrics, Profitability & Efficiency). 1 tied.

Best OverallBest Buy Co., Inc. (BBY)Leads 2 of 6 categories
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BBY vs AMZN: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is BBY or AMZN a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 0. 4% for Best Buy Co. , Inc. (BBY). Best Buy Co. , Inc. (BBY) offers the better valuation at 11. 6x trailing P/E (9. 0x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BBY or AMZN?

On trailing P/E, Best Buy Co.

, Inc. (BBY) is the cheapest at 11. 6x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Best Buy Co. , Inc. is actually cheaper at 9. 0x.

03

Which is the better long-term investment — BBY or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -37. 6% for Best Buy Co. , Inc. (BBY). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus BBY's +161. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BBY or AMZN?

By beta (market sensitivity over 5 years), Best Buy Co.

, Inc. (BBY) is the lower-risk stock at 1. 08β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 40% more volatile than BBY relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 118% for Best Buy Co. , Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BBY or AMZN?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus 0. 4% for Best Buy Co. , Inc. (BBY). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to 17. 8% for Best Buy Co. , Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BBY or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 2. 6% for Best Buy Co. , Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 3. 3% for BBY. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BBY or AMZN more undervalued right now?

On forward earnings alone, Best Buy Co.

, Inc. (BBY) trades at 9. 0x forward P/E versus 34. 8x for Amazon. com, Inc. — 25. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BBY: 27. 3% to $74. 50.

08

Which pays a better dividend — BBY or AMZN?

In this comparison, BBY (6.

5% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is BBY or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Best Buy Co.

, Inc. (BBY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 08), 6. 5% yield, +161. 1% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BBY: +161. 1%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BBY and AMZN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BBY is a mid-cap deep-value stock; AMZN is a mega-cap quality compounder stock. BBY pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

BBY

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 13%
  • Dividend Yield > 2.5%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform BBY and AMZN on the metrics below

Revenue Growth>
%
(BBY: -1.0% · AMZN: 16.6%)
Net Margin>
%
(BBY: 2.6% · AMZN: 12.2%)
P/E Ratio<
x
(BBY: 11.6x · AMZN: 37.8x)

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