BEKE vs ZG

For growth investors, KE Holdings Inc.

(BEKE) is the stronger pick with 20. 2% revenue growth year-over-year, versus 15. 5% for Zillow Group, Inc. Class A (ZG). KE Holdings Inc. (BEKE) offers the better valuation at 35. 9x trailing P/E (3. 2x forward), making it the more compelling value choice. Analysts rate KE Holdings Inc. (BEKE) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, KE Holdings Inc.

(BEKE) is the cheapest at 35. 9x versus Zillow Group, Inc. Class A at 487. 6x. On forward P/E, KE Holdings Inc. is actually cheaper at 3. 2x.

Over the past 5 years, KE Holdings Inc.

(BEKE) delivered a total return of -61. 1%, compared to -61. 9% for Zillow Group, Inc. Class A (ZG). Over 10 years, the gap is even starker: ZG returned +59. 6% versus BEKE's -48. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), KE Holdings Inc.

(BEKE) is the lower-risk stock at 0. 83β versus Zillow Group, Inc. Class A's 1. 32β — meaning ZG is approximately 60% more volatile than BEKE relative to the S&P 500. On balance sheet safety, Zillow Group, Inc. Class A (ZG) carries a lower debt/equity ratio of 2% versus 32% for KE Holdings Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), KE Holdings Inc.

(BEKE) is pulling ahead at 20. 2% versus 15. 5% for Zillow Group, Inc. Class A (ZG). On earnings-per-share growth, the picture is similar: Zillow Group, Inc. Class A grew EPS 118. 8% year-over-year, compared to -29. 4% for KE Holdings Inc.. Over a 3-year CAGR, ZG leads at 9. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

KE Holdings Inc.

(BEKE) is the more profitable company, earning 4. 3% net margin versus 0. 9% for Zillow Group, Inc. Class A — meaning it keeps 4. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BEKE leads at 4. 0% versus -1. 3% for ZG. At the gross margin level — before operating expenses — ZG leads at 74. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, KE Holdings Inc.

(BEKE) trades at 3. 2x forward P/E versus 19. 7x for Zillow Group, Inc. Class A — 16. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ZG: 61. 1% to $70. 67.

In this comparison, BEKE (1.

9% yield) pays a dividend. ZG does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, KE Holdings Inc.

(BEKE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 83), 1. 9% yield). Both have compounded well over 10 years (BEKE: -48. 6%, ZG: +59. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (BEKE (Real Estate) and ZG (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

BEKE pays a dividend while ZG does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.