BILI vs IQ

For growth investors, Bilibili Inc.

(BILI) is the stronger pick with 19. 1% revenue growth year-over-year, versus -8. 3% for iQIYI, Inc. (IQ). iQIYI, Inc. (IQ) offers the better valuation at 10. 9x trailing P/E (4. 9x forward), making it the more compelling value choice. Analysts rate Bilibili Inc. (BILI) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On forward P/E, Bilibili Inc.

is actually cheaper at 3. 1x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Bilibili Inc.

(BILI) delivered a total return of -78. 5%, compared to -91. 3% for iQIYI, Inc. (IQ). Over 10 years, the gap is even starker: BILI returned +99. 0% versus IQ's -92. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), iQIYI, Inc.

(IQ) is the lower-risk stock at 1. 43β versus Bilibili Inc. 's 1. 77β — meaning BILI is approximately 24% more volatile than IQ relative to the S&P 500. On balance sheet safety, Bilibili Inc. (BILI) carries a lower debt/equity ratio of 36% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Bilibili Inc.

(BILI) is pulling ahead at 19. 1% versus -8. 3% for iQIYI, Inc. (IQ). On earnings-per-share growth, the picture is similar: Bilibili Inc. grew EPS 72. 3% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, BILI leads at 11. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

iQIYI, Inc.

(IQ) is the more profitable company, earning 2. 6% net margin versus -5. 0% for Bilibili Inc. — meaning it keeps 2. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IQ leads at 6. 2% versus -5. 0% for BILI. At the gross margin level — before operating expenses — BILI leads at 32. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Bilibili Inc.

(BILI) trades at 3. 1x forward P/E versus 4. 9x for iQIYI, Inc. — 1. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 75. 6% to $2. 16.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, iQIYI, Inc.

(IQ) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Bilibili Inc. (BILI) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (IQ: -92. 1%, BILI: +99. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (BILI (Technology) and IQ (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BILI is a small-cap high-growth stock; IQ is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.