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Stock Comparison

COLM vs CROX vs DECK vs VFC vs HBI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
COLM
Columbia Sportswear Company

Apparel - Manufacturers

Consumer CyclicalNASDAQ • US
Market Cap$3.30B
5Y Perf.-13.7%
CROX
Crocs, Inc.

Apparel - Footwear & Accessories

Consumer CyclicalNASDAQ • US
Market Cap$5.19B
5Y Perf.+261.7%
DECK
Deckers Outdoor Corporation

Apparel - Footwear & Accessories

Consumer CyclicalNYSE • US
Market Cap$14.29B
5Y Perf.+230.1%
VFC
V.F. Corporation

Apparel - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$7.42B
5Y Perf.-66.2%
HBI
Hanesbrands Inc.

Apparel - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$2.29B
5Y Perf.-34.4%

COLM vs CROX vs DECK vs VFC vs HBI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
COLM logoCOLM
CROX logoCROX
DECK logoDECK
VFC logoVFC
HBI logoHBI
IndustryApparel - ManufacturersApparel - Footwear & AccessoriesApparel - Footwear & AccessoriesApparel - ManufacturersApparel - Manufacturers
Market Cap$3.30B$5.19B$14.29B$7.42B$2.29B
Revenue (TTM)$3.40B$4.02B$5.37B$9.58B$3.44B
Net Income (TTM)$169M$-104M$1.04B$223M$330M
Gross Margin50.3%58.1%57.5%53.8%42.0%
Operating Margin6.1%21.5%23.8%4.6%13.1%
Forward P/E16.4x7.6x14.6x23.0x9.8x
Total Debt$867M$1.61B$277M$5.37B$2.55B
Cash & Equiv.$442M$130M$1.89B$429M$215M

COLM vs CROX vs DECK vs VFC vs HBILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

COLM
CROX
DECK
VFC
HBI
StockMay 20May 26Return
Columbia Sportswear… (COLM)10086.3-13.7%
Crocs, Inc. (CROX)100361.7+261.7%
Deckers Outdoor Cor… (DECK)100330.1+230.1%
V.F. Corporation (VFC)10033.8-66.2%
Hanesbrands Inc. (HBI)10065.6-34.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: COLM vs CROX vs DECK vs VFC vs HBI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DECK leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Crocs, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. COLM and VFC also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
COLM
Columbia Sportswear Company
The Income Pick

COLM ranks third and is worth considering specifically for income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 1.28, yield 1.9%
  • Lower volatility, beta 1.28, Low D/E 50.7%, current ratio 2.59x
  • Beta 1.28, yield 1.9%, current ratio 2.59x
  • 1.9% yield, 1-year raise streak, vs VFC's 1.9%, (3 stocks pay no dividend)
Best for: income & stability and sleep-well-at-night
CROX
Crocs, Inc.
The Long-Run Compounder

CROX is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 12.4% 10Y total return vs DECK's 9.6%
  • Lower P/E (7.6x vs 9.8x)
  • Beta 1.16 vs VFC's 2.33, lower leverage
Best for: long-term compounding
DECK
Deckers Outdoor Corporation
The Growth Play

DECK carries the broadest edge in this set and is the clearest fit for growth exposure and valuation efficiency.

  • Rev growth 16.3%, EPS growth 30.2%, 3Y rev CAGR 16.5%
  • PEG 0.46 vs COLM's 1.10
  • 16.3% revenue growth vs VFC's -9.1%
  • 19.3% margin vs CROX's -2.6%
Best for: growth exposure and valuation efficiency
VFC
V.F. Corporation
The Momentum Pick

VFC is the clearest fit if your priority is momentum.

  • +43.9% vs DECK's -20.1%
Best for: momentum
HBI
Hanesbrands Inc.
The Value Angle

Among these 5 stocks, HBI doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDECK logoDECK16.3% revenue growth vs VFC's -9.1%
ValueCROX logoCROXLower P/E (7.6x vs 9.8x)
Quality / MarginsDECK logoDECK19.3% margin vs CROX's -2.6%
Stability / SafetyCROX logoCROXBeta 1.16 vs VFC's 2.33, lower leverage
DividendsCOLM logoCOLM1.9% yield, 1-year raise streak, vs VFC's 1.9%, (3 stocks pay no dividend)
Momentum (1Y)VFC logoVFC+43.9% vs DECK's -20.1%
Efficiency (ROA)DECK logoDECK25.4% ROA vs CROX's -2.4%, ROIC 99.7% vs 21.7%

COLM vs CROX vs DECK vs VFC vs HBI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

COLMColumbia Sportswear Company
FY 2025
Apparel Accessories And Equipment
79.8%$2.7B
Footwear
20.2%$685M
CROXCrocs, Inc.
FY 2025
Crocs Brand Segment
82.3%$3.3B
HEYDUDE Brand Segment
17.7%$715M
DECKDeckers Outdoor Corporation
FY 2025
Direct-to-Consumer
42.7%$2.1B
Hoka Brand Segment
28.0%$1.4B
UGG Wholesale Segment
25.7%$1.3B
Other Wholesale Segment
3.5%$176M
VFCV.F. Corporation
FY 2025
Outdoor
58.7%$5.6B
Active
32.6%$3.1B
Work
8.8%$833M
HBIHanesbrands Inc.
FY 2024
Shipping and Handling
100.0%$6M

COLM vs CROX vs DECK vs VFC vs HBI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDECKLAGGINGHBI

Income & Cash Flow (Last 12 Months)

DECK leads this category, winning 4 of 6 comparable metrics.

VFC is the larger business by revenue, generating $9.6B annually — 2.8x COLM's $3.4B. DECK is the more profitable business, keeping 19.3% of every revenue dollar as net income compared to CROX's -2.6%. On growth, DECK holds the edge at +7.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCOLM logoCOLMColumbia Sportswe…CROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…VFC logoVFCV.F. CorporationHBI logoHBIHanesbrands Inc.
RevenueTrailing 12 months$3.4B$4.0B$5.4B$9.6B$3.4B
EBITDAEarnings before interest/tax$251M$946M$1.3B$748M$496M
Net IncomeAfter-tax profit$169M-$104M$1.0B$223M$330M
Free Cash FlowCash after capex$174M$671M$929M-$666M-$8M
Gross MarginGross profit ÷ Revenue+50.3%+58.1%+57.5%+53.8%+42.0%
Operating MarginEBIT ÷ Revenue+6.1%+21.5%+23.8%+4.6%+13.1%
Net MarginNet income ÷ Revenue+5.0%-2.6%+19.3%+2.3%+9.6%
FCF MarginFCF ÷ Revenue+5.1%+16.7%+17.3%-6.9%-0.2%
Rev. Growth (YoY)Latest quarter vs prior year+0.0%-1.7%+7.1%+1.5%-4.8%
EPS Growth (YoY)Latest quarter vs prior year-13.3%-4.2%+10.0%+76.7%+8.0%
DECK leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CROX leads this category, winning 4 of 7 comparable metrics.

At 15.9x trailing earnings, DECK trades at a 18% valuation discount to COLM's 19.5x P/E. Adjusting for growth (PEG ratio), DECK offers better value at 0.50x vs COLM's 1.31x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCOLM logoCOLMColumbia Sportswe…CROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…VFC logoVFCV.F. CorporationHBI logoHBIHanesbrands Inc.
Market CapShares × price$3.3B$5.2B$14.3B$7.4B$2.3B
Enterprise ValueMkt cap + debt − cash$3.7B$6.7B$12.7B$12.4B$4.6B
Trailing P/EPrice ÷ TTM EPS19.46x-69.09x15.86x-38.73x-7.11x
Forward P/EPrice ÷ next-FY EPS est.16.39x7.59x14.58x22.99x9.82x
PEG RatioP/E ÷ EPS growth rate1.31x0.50x
EV / EBITDAEnterprise value multiple14.28x6.90x10.16x21.99x16.64x
Price / SalesMarket cap ÷ Revenue0.97x1.28x2.87x0.78x0.65x
Price / BookPrice ÷ Book value/share2.02x4.34x6.10x5.01x66.99x
Price / FCFMarket cap ÷ FCF15.23x7.87x14.91x21.88x10.11x
CROX leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

DECK leads this category, winning 8 of 9 comparable metrics.

HBI delivers a 73.9% return on equity — every $100 of shareholder capital generates $74 in annual profit, vs $-8 for CROX. DECK carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to HBI's 75.02x. On the Piotroski fundamental quality scale (0–9), DECK scores 9/9 vs HBI's 4/9, reflecting strong financial health.

MetricCOLM logoCOLMColumbia Sportswe…CROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…VFC logoVFCV.F. CorporationHBI logoHBIHanesbrands Inc.
ROE (TTM)Return on equity+10.3%-7.5%+39.9%+12.5%+73.9%
ROA (TTM)Return on assets+6.1%-2.4%+25.4%+2.1%+7.7%
ROICReturn on invested capital+8.0%+21.7%+99.7%+2.7%+4.5%
ROCEReturn on capital employed+9.3%+23.5%+44.7%+3.5%+5.4%
Piotroski ScoreFundamental quality 0–965974
Debt / EquityFinancial leverage0.51x1.25x0.11x3.61x75.02x
Net DebtTotal debt minus cash$425M$1.5B-$1.6B$4.9B$2.3B
Cash & Equiv.Liquid assets$442M$130M$1.9B$429M$215M
Total DebtShort + long-term debt$867M$1.6B$277M$5.4B$2.6B
Interest CoverageEBIT ÷ Interest expense10.07x301.92x3.79x2.15x
DECK leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — CROX and HBI each lead in 2 of 6 comparable metrics.

A $10,000 investment in DECK five years ago would be worth $18,258 today (with dividends reinvested), compared to $2,792 for VFC. Over the past 12 months, VFC leads with a +43.9% total return vs DECK's -20.1%. The 3-year compound annual growth rate (CAGR) favors HBI at 14.2% vs COLM's -6.7% — a key indicator of consistent wealth creation.

MetricCOLM logoCOLMColumbia Sportswe…CROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…VFC logoVFCV.F. CorporationHBI logoHBIHanesbrands Inc.
YTD ReturnYear-to-date+13.0%+19.2%-6.0%+5.0%
1-Year ReturnPast 12 months-4.5%-6.3%-20.1%+43.9%+27.1%
3-Year ReturnCumulative with dividends-18.7%-11.2%+21.8%-7.8%+49.1%
5-Year ReturnCumulative with dividends-35.2%-0.6%+82.6%-72.1%-65.7%
10-Year ReturnCumulative with dividends+25.4%+1240.6%+962.6%-45.6%-62.6%
CAGR (3Y)Annualised 3-year return-6.7%-3.9%+6.8%-2.7%+14.2%
Evenly matched — CROX and HBI each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CROX and HBI each lead in 1 of 2 comparable metrics.

CROX is the less volatile stock with a 1.16 beta — it tends to amplify market swings less than VFC's 2.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. HBI currently trades 91.8% from its 52-week high vs DECK's 75.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCOLM logoCOLMColumbia Sportswe…CROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…VFC logoVFCV.F. CorporationHBI logoHBIHanesbrands Inc.
Beta (5Y)Sensitivity to S&P 5001.28x1.16x1.45x2.33x1.70x
52-Week HighHighest price in past year$71.68$122.84$133.43$22.16$7.05
52-Week LowLowest price in past year$47.47$73.21$78.91$11.06$3.96
% of 52W HighCurrent price vs 52-week peak+87.9%+84.4%+75.3%+85.7%+91.8%
RSI (14)Momentum oscillator 0–10060.758.746.951.344.3
Avg Volume (50D)Average daily shares traded595K1.2M1.8M6.0M104.2M
Evenly matched — CROX and HBI each lead in 1 of 2 comparable metrics.

Analyst Outlook

COLM leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: COLM as "Hold", CROX as "Buy", DECK as "Buy", VFC as "Hold", HBI as "Buy". Consensus price targets imply 19.0% upside for DECK (target: $119) vs 0.5% for COLM (target: $63). For income investors, COLM offers the higher dividend yield at 1.90% vs VFC's 1.88%.

MetricCOLM logoCOLMColumbia Sportswe…CROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…VFC logoVFCV.F. CorporationHBI logoHBIHanesbrands Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyHoldBuy
Price TargetConsensus 12-month target$63.33$106.88$119.46$20.50$7.25
# AnalystsCovering analysts2837555834
Dividend YieldAnnual dividend ÷ price+1.9%+1.9%
Dividend StreakConsecutive years of raises10101
Dividend / ShareAnnual DPS$1.20$0.36
Buyback YieldShare repurchases ÷ mkt cap+6.1%+11.3%+4.0%+0.0%0.0%
COLM leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

DECK leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CROX leads in 1 (Valuation Metrics). 2 tied.

Best OverallDeckers Outdoor Corporation (DECK)Leads 2 of 6 categories
Loading custom metrics...

COLM vs CROX vs DECK vs VFC vs HBI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is COLM or CROX or DECK or VFC or HBI a better buy right now?

For growth investors, Deckers Outdoor Corporation (DECK) is the stronger pick with 16.

3% revenue growth year-over-year, versus -9. 1% for V. F. Corporation (VFC). Deckers Outdoor Corporation (DECK) offers the better valuation at 15. 9x trailing P/E (14. 6x forward), making it the more compelling value choice. Analysts rate Crocs, Inc. (CROX) a "Buy" — based on 37 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — COLM or CROX or DECK or VFC or HBI?

On trailing P/E, Deckers Outdoor Corporation (DECK) is the cheapest at 15.

9x versus Columbia Sportswear Company at 19. 5x. On forward P/E, Crocs, Inc. is actually cheaper at 7. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Deckers Outdoor Corporation wins at 0. 46x versus Columbia Sportswear Company's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — COLM or CROX or DECK or VFC or HBI?

Over the past 5 years, Deckers Outdoor Corporation (DECK) delivered a total return of +82.

6%, compared to -72. 1% for V. F. Corporation (VFC). Over 10 years, the gap is even starker: CROX returned +1241% versus HBI's -62. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — COLM or CROX or DECK or VFC or HBI?

By beta (market sensitivity over 5 years), Crocs, Inc.

(CROX) is the lower-risk stock at 1. 16β versus V. F. Corporation's 2. 33β — meaning VFC is approximately 101% more volatile than CROX relative to the S&P 500. On balance sheet safety, Deckers Outdoor Corporation (DECK) carries a lower debt/equity ratio of 11% versus 75% for Hanesbrands Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — COLM or CROX or DECK or VFC or HBI?

By revenue growth (latest reported year), Deckers Outdoor Corporation (DECK) is pulling ahead at 16.

3% versus -9. 1% for V. F. Corporation (VFC). On earnings-per-share growth, the picture is similar: V. F. Corporation grew EPS 80. 3% year-over-year, compared to -1698. 4% for Hanesbrands Inc.. Over a 3-year CAGR, DECK leads at 16. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — COLM or CROX or DECK or VFC or HBI?

Deckers Outdoor Corporation (DECK) is the more profitable company, earning 19.

4% net margin versus -9. 1% for Hanesbrands Inc. — meaning it keeps 19. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DECK leads at 23. 6% versus 3. 2% for VFC. At the gross margin level — before operating expenses — DECK leads at 57. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is COLM or CROX or DECK or VFC or HBI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Deckers Outdoor Corporation (DECK) is the more undervalued stock at a PEG of 0. 46x versus Columbia Sportswear Company's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Crocs, Inc. (CROX) trades at 7. 6x forward P/E versus 23. 0x for V. F. Corporation — 15. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DECK: 19. 0% to $119. 46.

08

Which pays a better dividend — COLM or CROX or DECK or VFC or HBI?

In this comparison, COLM (1.

9% yield), VFC (1. 9% yield) pay a dividend. CROX, DECK, HBI do not pay a meaningful dividend and should not be held primarily for income.

09

Is COLM or CROX or DECK or VFC or HBI better for a retirement portfolio?

For long-horizon retirement investors, Crocs, Inc.

(CROX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 16), +1241% 10Y return). Hanesbrands Inc. (HBI) carries a higher beta of 1. 70 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CROX: +1241%, HBI: -62. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between COLM and CROX and DECK and VFC and HBI?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: COLM is a small-cap quality compounder stock; CROX is a small-cap quality compounder stock; DECK is a mid-cap high-growth stock; VFC is a small-cap quality compounder stock; HBI is a small-cap quality compounder stock. COLM, VFC pay a dividend while CROX, DECK, HBI do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

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Revenue Growth>
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(COLM: 0.0% · CROX: -1.7%)

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