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CROX vs DECK vs SHOO vs WWW vs CAL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CROX
Crocs, Inc.

Apparel - Footwear & Accessories

Consumer CyclicalNASDAQ • US
Market Cap$5.21B
5Y Perf.+263.3%
DECK
Deckers Outdoor Corporation

Apparel - Footwear & Accessories

Consumer CyclicalNYSE • US
Market Cap$14.62B
5Y Perf.+237.6%
SHOO
Steven Madden, Ltd.

Apparel - Footwear & Accessories

Consumer CyclicalNASDAQ • US
Market Cap$2.89B
5Y Perf.+68.5%
WWW
Wolverine World Wide, Inc.

Apparel - Footwear & Accessories

Consumer CyclicalNYSE • US
Market Cap$1.39B
5Y Perf.-18.7%
CAL
Caleres, Inc.

Apparel - Footwear & Accessories

Consumer CyclicalNYSE • US
Market Cap$445M
5Y Perf.+84.7%

CROX vs DECK vs SHOO vs WWW vs CAL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CROX logoCROX
DECK logoDECK
SHOO logoSHOO
WWW logoWWW
CAL logoCAL
IndustryApparel - Footwear & AccessoriesApparel - Footwear & AccessoriesApparel - Footwear & AccessoriesApparel - Footwear & AccessoriesApparel - Footwear & Accessories
Market Cap$5.21B$14.62B$2.89B$1.39B$445M
Revenue (TTM)$4.02B$5.37B$2.63B$1.87B$2.76B
Net Income (TTM)$-104M$1.04B$76M$95M$-7M
Gross Margin58.1%57.5%44.8%47.2%43.0%
Operating Margin21.5%23.8%4.8%7.9%0.5%
Forward P/E7.8x14.9x18.9x12.8x25.0x
Total Debt$1.61B$277M$486M$652M$468M
Cash & Equiv.$130M$1.89B$112M$206M$30M

CROX vs DECK vs SHOO vs WWW vs CALLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CROX
DECK
SHOO
WWW
CAL
StockMay 20May 26Return
Crocs, Inc. (CROX)100363.3+263.3%
Deckers Outdoor Cor… (DECK)100337.6+237.6%
Steven Madden, Ltd. (SHOO)100168.5+68.5%
Wolverine World Wid… (WWW)10081.3-18.7%
Caleres, Inc. (CAL)100184.7+84.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: CROX vs DECK vs SHOO vs WWW vs CAL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DECK leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Crocs, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. SHOO also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
CROX
Crocs, Inc.
The Value Play

CROX is the #2 pick in this set and the best alternative if value and stability is your priority.

  • Lower P/E (7.8x vs 25.0x)
  • Beta 1.18 vs CAL's 2.34
Best for: value and stability
DECK
Deckers Outdoor Corporation
The Growth Play

DECK carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 16.3%, EPS growth 30.2%, 3Y rev CAGR 16.5%
  • 9.9% 10Y total return vs CROX's 12.5%
  • Lower volatility, beta 1.46, Low D/E 11.0%, current ratio 3.72x
  • 16.3% revenue growth vs CROX's -1.5%
Best for: growth exposure and long-term compounding
SHOO
Steven Madden, Ltd.
The Income Pick

SHOO ranks third and is worth considering specifically for dividends and momentum.

  • 2.2% yield, 5-year raise streak, vs WWW's 2.4%, (2 stocks pay no dividend)
  • +72.8% vs DECK's -15.0%
Best for: dividends and momentum
WWW
Wolverine World Wide, Inc.
The Income Pick

WWW is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 1 yrs, beta 1.74, yield 2.4%
  • Beta 1.74, yield 2.4%, current ratio 1.40x
Best for: income & stability and defensive
CAL
Caleres, Inc.
The Income Angle

Among these 5 stocks, CAL doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthDECK logoDECK16.3% revenue growth vs CROX's -1.5%
ValueCROX logoCROXLower P/E (7.8x vs 25.0x)
Quality / MarginsDECK logoDECK19.3% margin vs CROX's -2.6%
Stability / SafetyCROX logoCROXBeta 1.18 vs CAL's 2.34
DividendsSHOO logoSHOO2.2% yield, 5-year raise streak, vs WWW's 2.4%, (2 stocks pay no dividend)
Momentum (1Y)SHOO logoSHOO+72.8% vs DECK's -15.0%
Efficiency (ROA)DECK logoDECK25.4% ROA vs CROX's -2.4%, ROIC 99.7% vs 21.7%

CROX vs DECK vs SHOO vs WWW vs CAL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CROXCrocs, Inc.
FY 2025
Crocs Brand Segment
82.3%$3.3B
HEYDUDE Brand Segment
17.7%$715M
DECKDeckers Outdoor Corporation
FY 2025
Direct-to-Consumer
42.7%$2.1B
Hoka Brand Segment
28.0%$1.4B
UGG Wholesale Segment
25.7%$1.3B
Other Wholesale Segment
3.5%$176M
SHOOSteven Madden, Ltd.
FY 2024
Wholesale Footwear
46.4%$1.1B
Wholesale Accessories/Apparel
29.0%$663M
Retail Segment
24.1%$550M
Licensing
0.5%$11M
WWWWolverine World Wide, Inc.
FY 2024
Active Group
71.0%$1.2B
Work Group
25.9%$455M
Other Segments
3.1%$54M
CALCaleres, Inc.
FY 2024
Famous Footwear
55.9%$1.6B
Brand Portfolio
44.1%$1.2B

CROX vs DECK vs SHOO vs WWW vs CAL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCROXLAGGINGCAL

Income & Cash Flow (Last 12 Months)

DECK leads this category, winning 3 of 6 comparable metrics.

DECK is the larger business by revenue, generating $5.4B annually — 2.9x WWW's $1.9B. DECK is the more profitable business, keeping 19.3% of every revenue dollar as net income compared to CROX's -2.6%. On growth, SHOO holds the edge at +18.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…SHOO logoSHOOSteven Madden, Lt…WWW logoWWWWolverine World W…CAL logoCALCaleres, Inc.
RevenueTrailing 12 months$4.0B$5.4B$2.6B$1.9B$2.8B
EBITDAEarnings before interest/tax$946M$1.3B$151M$163M$36M
Net IncomeAfter-tax profit-$104M$1.0B$76M$95M-$7M
Free Cash FlowCash after capex$671M$929M$87M$126M$26M
Gross MarginGross profit ÷ Revenue+58.1%+57.5%+44.8%+47.2%+43.0%
Operating MarginEBIT ÷ Revenue+21.5%+23.8%+4.8%+7.9%+0.5%
Net MarginNet income ÷ Revenue-2.6%+19.3%+2.9%+5.1%-0.3%
FCF MarginFCF ÷ Revenue+16.7%+17.3%+3.3%+6.7%+0.9%
Rev. Growth (YoY)Latest quarter vs prior year-1.7%+7.1%+18.0%+4.6%+8.7%
EPS Growth (YoY)Latest quarter vs prior year-4.2%+10.0%+75.4%+102.0%-5.7%
DECK leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CROX leads this category, winning 4 of 6 comparable metrics.

At 0.2x trailing earnings, WWW trades at a 100% valuation discount to SHOO's 62.9x P/E. On an enterprise value basis, CROX's 6.9x EV/EBITDA is more attractive than SHOO's 31.9x.

MetricCROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…SHOO logoSHOOSteven Madden, Lt…WWW logoWWWWolverine World W…CAL logoCALCaleres, Inc.
Market CapShares × price$5.2B$14.6B$2.9B$1.4B$445M
Enterprise ValueMkt cap + debt − cash$6.7B$13.0B$3.3B$1.8B$883M
Trailing P/EPrice ÷ TTM EPS-69.39x16.22x62.92x0.18x-60.20x
Forward P/EPrice ÷ next-FY EPS est.7.81x14.91x18.89x12.80x25.04x
PEG RatioP/E ÷ EPS growth rate0.51x
EV / EBITDAEnterprise value multiple6.92x10.42x31.89x12.25x15.38x
Price / SalesMarket cap ÷ Revenue1.29x2.93x1.15x0.74x0.16x
Price / BookPrice ÷ Book value/share4.36x6.24x3.12x2.59x0.71x
Price / FCFMarket cap ÷ FCF7.90x15.25x24.18x11.11x13.76x
CROX leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

DECK leads this category, winning 9 of 9 comparable metrics.

DECK delivers a 39.9% return on equity — every $100 of shareholder capital generates $40 in annual profit, vs $-8 for CROX. DECK carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to CROX's 1.25x. On the Piotroski fundamental quality scale (0–9), DECK scores 9/9 vs CAL's 4/9, reflecting strong financial health.

MetricCROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…SHOO logoSHOOSteven Madden, Lt…WWW logoWWWWolverine World W…CAL logoCALCaleres, Inc.
ROE (TTM)Return on equity-7.5%+39.9%+8.4%+17.7%-1.1%
ROA (TTM)Return on assets-2.4%+25.4%+3.9%+5.5%-0.3%
ROICReturn on invested capital+21.7%+99.7%+4.9%+11.6%+1.7%
ROCEReturn on capital employed+23.5%+44.7%+5.8%+12.9%+2.4%
Piotroski ScoreFundamental quality 0–959584
Debt / EquityFinancial leverage1.25x0.11x0.54x1.22x0.77x
Net DebtTotal debt minus cash$1.5B-$1.6B$374M$446M$438M
Cash & Equiv.Liquid assets$130M$1.9B$112M$206M$30M
Total DebtShort + long-term debt$1.6B$277M$486M$652M$468M
Interest CoverageEBIT ÷ Interest expense10.07x301.92x29.99x3.19x0.79x
DECK leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SHOO leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in DECK five years ago would be worth $18,056 today (with dividends reinvested), compared to $4,310 for WWW. Over the past 12 months, SHOO leads with a +72.8% total return vs DECK's -15.0%. The 3-year compound annual growth rate (CAGR) favors SHOO at 8.8% vs CAL's -14.3% — a key indicator of consistent wealth creation.

MetricCROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…SHOO logoSHOOSteven Madden, Lt…WWW logoWWWWolverine World W…CAL logoCALCaleres, Inc.
YTD ReturnYear-to-date+19.7%-3.8%-5.6%-5.5%+8.7%
1-Year ReturnPast 12 months+3.3%-15.0%+72.8%+17.7%-9.3%
3-Year ReturnCumulative with dividends-10.9%+24.6%+28.7%+16.8%-37.1%
5-Year ReturnCumulative with dividends-4.4%+80.6%+1.3%-56.9%-44.9%
10-Year ReturnCumulative with dividends+1246.4%+986.8%+98.0%+7.2%-34.9%
CAGR (3Y)Annualised 3-year return-3.8%+7.6%+8.8%+5.3%-14.3%
SHOO leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

CROX leads this category, winning 2 of 2 comparable metrics.

CROX is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than CAL's 2.34 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CROX currently trades 84.7% from its 52-week high vs WWW's 51.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…SHOO logoSHOOSteven Madden, Lt…WWW logoWWWWolverine World W…CAL logoCALCaleres, Inc.
Beta (5Y)Sensitivity to S&P 5001.18x1.46x2.10x1.74x2.34x
52-Week HighHighest price in past year$122.84$133.43$46.88$32.80$18.27
52-Week LowLowest price in past year$73.21$78.91$20.98$13.47$8.80
% of 52W HighCurrent price vs 52-week peak+84.7%+77.0%+84.6%+51.9%+72.5%
RSI (14)Momentum oscillator 0–10062.449.062.950.758.0
Avg Volume (50D)Average daily shares traded1.2M1.8M1.1M1.0M643K
CROX leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — SHOO and WWW each lead in 1 of 2 comparable metrics.

Analyst consensus: CROX as "Buy", DECK as "Buy", SHOO as "Buy", WWW as "Hold", CAL as "Buy". Consensus price targets imply 35.9% upside for CAL (target: $18) vs 2.7% for CROX (target: $107). For income investors, WWW offers the higher dividend yield at 2.40% vs SHOO's 2.16%.

MetricCROX logoCROXCrocs, Inc.DECK logoDECKDeckers Outdoor C…SHOO logoSHOOSteven Madden, Lt…WWW logoWWWWolverine World W…CAL logoCALCaleres, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$106.88$121.38$43.17$21.33$18.00
# AnalystsCovering analysts3754313813
Dividend YieldAnnual dividend ÷ price+2.2%+2.4%+2.2%
Dividend StreakConsecutive years of raises01511
Dividend / ShareAnnual DPS$0.86$0.41$0.29
Buyback YieldShare repurchases ÷ mkt cap+11.3%+3.9%+0.5%+1.0%+2.0%
Evenly matched — SHOO and WWW each lead in 1 of 2 comparable metrics.
Key Takeaway

DECK leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CROX leads in 2 (Valuation Metrics, Risk & Volatility). 1 tied.

Best OverallCrocs, Inc. (CROX)Leads 2 of 6 categories
Loading custom metrics...

CROX vs DECK vs SHOO vs WWW vs CAL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CROX or DECK or SHOO or WWW or CAL a better buy right now?

For growth investors, Deckers Outdoor Corporation (DECK) is the stronger pick with 16.

3% revenue growth year-over-year, versus -1. 5% for Crocs, Inc. (CROX). Wolverine World Wide, Inc. (WWW) offers the better valuation at 0. 2x trailing P/E (12. 8x forward), making it the more compelling value choice. Analysts rate Crocs, Inc. (CROX) a "Buy" — based on 37 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CROX or DECK or SHOO or WWW or CAL?

On trailing P/E, Wolverine World Wide, Inc.

(WWW) is the cheapest at 0. 2x versus Steven Madden, Ltd. at 62. 9x. On forward P/E, Crocs, Inc. is actually cheaper at 7. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — CROX or DECK or SHOO or WWW or CAL?

Over the past 5 years, Deckers Outdoor Corporation (DECK) delivered a total return of +80.

6%, compared to -56. 9% for Wolverine World Wide, Inc. (WWW). Over 10 years, the gap is even starker: CROX returned +1246% versus CAL's -34. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CROX or DECK or SHOO or WWW or CAL?

By beta (market sensitivity over 5 years), Crocs, Inc.

(CROX) is the lower-risk stock at 1. 18β versus Caleres, Inc. 's 2. 34β — meaning CAL is approximately 99% more volatile than CROX relative to the S&P 500. On balance sheet safety, Deckers Outdoor Corporation (DECK) carries a lower debt/equity ratio of 11% versus 125% for Crocs, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CROX or DECK or SHOO or WWW or CAL?

By revenue growth (latest reported year), Deckers Outdoor Corporation (DECK) is pulling ahead at 16.

3% versus -1. 5% for Crocs, Inc. (CROX). On earnings-per-share growth, the picture is similar: Wolverine World Wide, Inc. grew EPS 159. 5% year-over-year, compared to -109. 4% for Crocs, Inc.. Over a 3-year CAGR, DECK leads at 16. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CROX or DECK or SHOO or WWW or CAL?

Deckers Outdoor Corporation (DECK) is the more profitable company, earning 19.

4% net margin versus -2. 0% for Crocs, Inc. — meaning it keeps 19. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DECK leads at 23. 6% versus 1. 0% for CAL. At the gross margin level — before operating expenses — DECK leads at 57. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CROX or DECK or SHOO or WWW or CAL more undervalued right now?

On forward earnings alone, Crocs, Inc.

(CROX) trades at 7. 8x forward P/E versus 25. 0x for Caleres, Inc. — 17. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CAL: 35. 9% to $18. 00.

08

Which pays a better dividend — CROX or DECK or SHOO or WWW or CAL?

In this comparison, WWW (2.

4% yield), CAL (2. 2% yield), SHOO (2. 2% yield) pay a dividend. CROX, DECK do not pay a meaningful dividend and should not be held primarily for income.

09

Is CROX or DECK or SHOO or WWW or CAL better for a retirement portfolio?

For long-horizon retirement investors, Crocs, Inc.

(CROX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +1246% 10Y return). Caleres, Inc. (CAL) carries a higher beta of 2. 34 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CROX: +1246%, CAL: -34. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CROX and DECK and SHOO and WWW and CAL?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CROX is a small-cap quality compounder stock; DECK is a mid-cap high-growth stock; SHOO is a small-cap quality compounder stock; WWW is a small-cap deep-value stock; CAL is a small-cap quality compounder stock. SHOO, WWW, CAL pay a dividend while CROX, DECK do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
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  • Market Cap > $100B
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Income & Dividend Stock

  • Sector: Consumer Cyclical
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  • Net Margin > 5%
  • Dividend Yield > 0.9%
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CAL

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
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Beat Both

Find stocks that outperform CROX and DECK and SHOO and WWW and CAL on the metrics below

Revenue Growth>
%
(CROX: -1.7% · DECK: 7.1%)

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