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DKS vs AMZN vs WMT vs EBAY vs TGT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DKS
DICK'S Sporting Goods, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$20.22B
5Y Perf.+516.4%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$48.63B
5Y Perf.+133.7%
TGT
Target Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$57.36B
5Y Perf.+2.9%

DKS vs AMZN vs WMT vs EBAY vs TGT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DKS logoDKS
AMZN logoAMZN
WMT logoWMT
EBAY logoEBAY
TGT logoTGT
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSpecialty RetailDiscount Stores
Market Cap$20.22B$2.92T$1.04T$48.63B$57.36B
Revenue (TTM)$17.22B$742.78B$703.06B$11.60B$106.25B
Net Income (TTM)$849M$90.80B$22.91B$2.04B$4.04B
Gross Margin32.9%50.6%24.9%72.0%27.3%
Operating Margin7.7%11.5%4.1%19.6%5.3%
Forward P/E15.6x34.8x44.7x17.4x15.7x
Total Debt$4.49B$152.99B$67.09B$7.38B$5.59B
Cash & Equiv.$1.69B$86.81B$10.73B$1.87B$5.49B

DKS vs AMZN vs WMT vs EBAY vs TGTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DKS
AMZN
WMT
EBAY
TGT
StockMay 20May 26Return
DICK'S Sporting Goo… (DKS)100616.4+516.4%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Walmart Inc. (WMT)100314.9+214.9%
eBay Inc. (EBAY)100233.7+133.7%
Target Corporation (TGT)100102.9+2.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: DKS vs AMZN vs WMT vs EBAY vs TGT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DKS and EBAY are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. eBay Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. AMZN, WMT, and TGT also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DKS
DICK'S Sporting Goods, Inc.
The Defensive Pick

DKS has the current edge in this matchup, primarily because of its strength in sleep-well-at-night.

  • Lower volatility, beta 1.45, Low D/E 0.1%, current ratio 1530.03x
  • 28.1% revenue growth vs TGT's -1.7%
  • Lower P/E (15.6x vs 15.7x)
Best for: sleep-well-at-night
AMZN
Amazon.com, Inc.
The Growth Play

AMZN ranks third and is worth considering specifically for growth exposure and valuation efficiency.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • PEG 1.24 vs WMT's 4.06
  • 11.5% ROA vs DKS's 6.1%, ROIC 14.7% vs 0.0%
Best for: growth exposure and valuation efficiency
WMT
Walmart Inc.
The Long-Run Compounder

WMT is the clearest fit if your priority is long-term compounding.

  • 499.5% 10Y total return vs AMZN's 7.0%
  • Beta 0.12 vs AMZN's 1.51
Best for: long-term compounding
EBAY
eBay Inc.
The Defensive Pick

EBAY is the #2 pick in this set and the best alternative if defensive is your priority.

  • Beta 0.73, yield 1.1%, current ratio 1.10x
  • 17.6% margin vs WMT's 3.3%
  • +54.2% vs DKS's +20.6%
Best for: defensive
TGT
Target Corporation
The Income Pick

TGT is the clearest fit if your priority is income & stability.

  • Dividend streak 22 yrs, beta 0.95, yield 3.6%
  • 3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Best for: income & stability
See the full category breakdown
CategoryWinnerWhy
GrowthDKS logoDKS28.1% revenue growth vs TGT's -1.7%
ValueDKS logoDKSLower P/E (15.6x vs 15.7x)
Quality / MarginsEBAY logoEBAY17.6% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTBeta 0.12 vs AMZN's 1.51
DividendsTGT logoTGT3.6% yield, 22-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)EBAY logoEBAY+54.2% vs DKS's +20.6%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs DKS's 6.1%, ROIC 14.7% vs 0.0%

DKS vs AMZN vs WMT vs EBAY vs TGT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DKSDICK'S Sporting Goods, Inc.
FY 2024
Hardlines
36.4%$4.9B
Apparel
32.9%$4.4B
Footwear
28.5%$3.8B
Other Non Merchandise Category
2.2%$289M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B
TGTTarget Corporation
FY 2024
Food and Beverage
22.4%$23.8B
Beauty and Household Essentials
17.5%$18.6B
Home Furnishings and Decor
15.7%$16.7B
Apparel and Accessories
15.5%$16.5B
Hardlines
14.8%$15.8B
Beauty
12.4%$13.2B
Advertising Revenue
0.6%$649M
Other (3)
1.2%$1.3B

DKS vs AMZN vs WMT vs EBAY vs TGT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWMTLAGGINGTGT

Income & Cash Flow (Last 12 Months)

EBAY leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 64.0x EBAY's $11.6B. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to WMT's 3.3%. On growth, DKS holds the edge at +59.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDKS logoDKSDICK'S Sporting G…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.EBAY logoEBAYeBay Inc.TGT logoTGTTarget Corporation
RevenueTrailing 12 months$17.2B$742.8B$703.1B$11.6B$106.2B
EBITDAEarnings before interest/tax$1.4B$155.9B$42.8B$2.6B$8.7B
Net IncomeAfter-tax profit$849M$90.8B$22.9B$2.0B$4.0B
Free Cash FlowCash after capex$399.7B-$2.5B$15.3B$1.7B$2.9B
Gross MarginGross profit ÷ Revenue+32.9%+50.6%+24.9%+72.0%+27.3%
Operating MarginEBIT ÷ Revenue+7.7%+11.5%+4.1%+19.6%+5.3%
Net MarginNet income ÷ Revenue+4.9%+12.2%+3.3%+17.6%+3.8%
FCF MarginFCF ÷ Revenue+23.2%-0.3%+2.2%+14.5%+2.8%
Rev. Growth (YoY)Latest quarter vs prior year+59.9%+16.6%+5.8%+19.5%+3.2%
EPS Growth (YoY)Latest quarter vs prior year-61.0%+74.8%+35.1%+5.7%+23.7%
EBAY leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — DKS and TGT each lead in 3 of 7 comparable metrics.

At 15.5x trailing earnings, TGT trades at a 68% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricDKS logoDKSDICK'S Sporting G…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.EBAY logoEBAYeBay Inc.TGT logoTGTTarget Corporation
Market CapShares × price$20.2B$2.92T$1.04T$48.6B$57.4B
Enterprise ValueMkt cap + debt − cash$23.0B$2.98T$1.09T$54.1B$57.5B
Trailing P/EPrice ÷ TTM EPS22.29x37.82x47.69x24.52x15.49x
Forward P/EPrice ÷ next-FY EPS est.15.56x34.77x44.71x17.40x15.74x
PEG RatioP/E ÷ EPS growth rate1.90x1.35x4.33x
EV / EBITDAEnterprise value multiple12.66x20.47x24.85x21.03x7.26x
Price / SalesMarket cap ÷ Revenue1.17x4.07x1.46x4.38x0.55x
Price / BookPrice ÷ Book value/share0.00x7.14x10.45x10.61x3.55x
Price / FCFMarket cap ÷ FCF0.05x378.98x24.97x29.28x20.23x
Evenly matched — DKS and TGT each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — AMZN and EBAY each lead in 3 of 9 comparable metrics.

EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $0 for DKS. DKS carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to EBAY's 1.60x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs DKS's 5/9, reflecting solid financial health.

MetricDKS logoDKSDICK'S Sporting G…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.EBAY logoEBAYeBay Inc.TGT logoTGTTarget Corporation
ROE (TTM)Return on equity+0.1%+23.3%+22.3%+44.1%+26.1%
ROA (TTM)Return on assets+6.1%+11.5%+7.9%+11.5%+6.9%
ROICReturn on invested capital+0.0%+14.7%+14.7%+16.8%+16.7%
ROCEReturn on capital employed+0.0%+15.3%+17.5%+17.4%+13.6%
Piotroski ScoreFundamental quality 0–956666
Debt / EquityFinancial leverage0.00x0.37x0.67x1.60x0.35x
Net DebtTotal debt minus cash$2.8B$66.2B$56.4B$5.5B$104M
Cash & Equiv.Liquid assets$1.7B$86.8B$10.7B$1.9B$5.5B
Total DebtShort + long-term debt$4.5B$153.0B$67.1B$7.4B$5.6B
Interest CoverageEBIT ÷ Interest expense19.04x39.96x11.85x10.52x12.40x
Evenly matched — AMZN and EBAY each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $6,838 for TGT. Over the past 12 months, EBAY leads with a +54.2% total return vs DKS's +20.6%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs TGT's -3.8% — a key indicator of consistent wealth creation.

MetricDKS logoDKSDICK'S Sporting G…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.EBAY logoEBAYeBay Inc.TGT logoTGTTarget Corporation
YTD ReturnYear-to-date+11.6%+19.7%+15.7%+22.6%+26.4%
1-Year ReturnPast 12 months+20.6%+43.7%+32.7%+54.2%+36.6%
3-Year ReturnCumulative with dividends+67.2%+156.2%+160.5%+137.4%-11.0%
5-Year ReturnCumulative with dividends+173.8%+64.8%+186.9%+86.3%-31.6%
10-Year ReturnCumulative with dividends+450.0%+697.8%+499.5%+369.5%+99.5%
CAGR (3Y)Annualised 3-year return+18.7%+36.8%+37.6%+33.4%-3.8%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs DKS's 93.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDKS logoDKSDICK'S Sporting G…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.EBAY logoEBAYeBay Inc.TGT logoTGTTarget Corporation
Beta (5Y)Sensitivity to S&P 5001.45x1.51x0.12x0.73x0.95x
52-Week HighHighest price in past year$237.31$278.56$134.69$111.38$133.07
52-Week LowLowest price in past year$167.03$185.01$91.89$67.87$83.44
% of 52W HighCurrent price vs 52-week peak+93.7%+97.3%+96.7%+95.5%+94.6%
RSI (14)Momentum oscillator 0–10059.081.155.963.161.4
Avg Volume (50D)Average daily shares traded1.1M45.5M17.2M5.4M4.5M
Evenly matched — AMZN and WMT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.

Analyst consensus: DKS as "Buy", AMZN as "Buy", WMT as "Buy", EBAY as "Hold", TGT as "Hold". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs -8.4% for TGT (target: $115). For income investors, TGT offers the higher dividend yield at 3.58% vs WMT's 0.72%.

MetricDKS logoDKSDICK'S Sporting G…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.EBAY logoEBAYeBay Inc.TGT logoTGTTarget Corporation
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldHold
Price TargetConsensus 12-month target$251.43$306.77$137.04$109.67$115.31
# AnalystsCovering analysts6394646859
Dividend YieldAnnual dividend ÷ price+2.2%+0.7%+1.1%+3.6%
Dividend StreakConsecutive years of raises1137722
Dividend / ShareAnnual DPS$4.86$0.94$1.15$4.51
Buyback YieldShare repurchases ÷ mkt cap+1.7%0.0%+0.8%+5.1%+0.7%
Evenly matched — WMT and TGT each lead in 1 of 2 comparable metrics.
Key Takeaway

EBAY leads in 1 of 6 categories (Income & Cash Flow). WMT leads in 1 (Total Returns). 4 tied.

Best OverallWalmart Inc. (WMT)Leads 1 of 6 categories
Loading custom metrics...

DKS vs AMZN vs WMT vs EBAY vs TGT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DKS or AMZN or WMT or EBAY or TGT a better buy right now?

For growth investors, DICK'S Sporting Goods, Inc.

(DKS) is the stronger pick with 28. 1% revenue growth year-over-year, versus -1. 7% for Target Corporation (TGT). Target Corporation (TGT) offers the better valuation at 15. 5x trailing P/E (15. 7x forward), making it the more compelling value choice. Analysts rate DICK'S Sporting Goods, Inc. (DKS) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DKS or AMZN or WMT or EBAY or TGT?

On trailing P/E, Target Corporation (TGT) is the cheapest at 15.

5x versus Walmart Inc. at 47. 7x. On forward P/E, DICK'S Sporting Goods, Inc. is actually cheaper at 15. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — DKS or AMZN or WMT or EBAY or TGT?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -31. 6% for Target Corporation (TGT). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus TGT's +99. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DKS or AMZN or WMT or EBAY or TGT?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 1194% more volatile than WMT relative to the S&P 500. On balance sheet safety, DICK'S Sporting Goods, Inc. (DKS) carries a lower debt/equity ratio of 0% versus 160% for eBay Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DKS or AMZN or WMT or EBAY or TGT?

By revenue growth (latest reported year), DICK'S Sporting Goods, Inc.

(DKS) is pulling ahead at 28. 1% versus -1. 7% for Target Corporation (TGT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -29. 0% for DICK'S Sporting Goods, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DKS or AMZN or WMT or EBAY or TGT?

DICK'S Sporting Goods, Inc.

(DKS) is the more profitable company, earning 49. 3% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 49. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus 4. 2% for WMT. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DKS or AMZN or WMT or EBAY or TGT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, DICK'S Sporting Goods, Inc. (DKS) trades at 15. 6x forward P/E versus 44. 7x for Walmart Inc. — 29. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.

08

Which pays a better dividend — DKS or AMZN or WMT or EBAY or TGT?

In this comparison, TGT (3.

6% yield), DKS (2. 2% yield), EBAY (1. 1% yield), WMT (0. 7% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is DKS or AMZN or WMT or EBAY or TGT better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DKS and AMZN and WMT and EBAY and TGT?

These companies operate in different sectors (DKS (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and EBAY (Consumer Cyclical) and TGT (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: DKS is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; EBAY is a mid-cap quality compounder stock; TGT is a mid-cap deep-value stock. DKS, WMT, EBAY, TGT pay a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Defensive
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Beat Both

Find stocks that outperform DKS and AMZN and WMT and EBAY and TGT on the metrics below

Revenue Growth>
%
(DKS: 59.9% · AMZN: 16.6%)
Net Margin>
%
(DKS: 4.9% · AMZN: 12.2%)
P/E Ratio<
x
(DKS: 22.3x · AMZN: 37.8x)

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