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DLX vs QUAD
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Business Services
DLX vs QUAD — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Specialty Business Services |
| Market Cap | $1.21B | $400M |
| Revenue (TTM) | $2.13B | $2.37B |
| Net Income (TTM) | $107M | $27M |
| Gross Margin | 52.9% | 18.5% |
| Operating Margin | 12.2% | 5.0% |
| Forward P/E | 6.6x | 6.3x |
| Total Debt | $1.55B | $444M |
| Cash & Equiv. | $311M | $63M |
DLX vs QUAD — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Deluxe Corporation (DLX) | 100 | 115.0 | +15.0% |
| Quad/Graphics, Inc. (QUAD) | 100 | 268.8 | +168.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: DLX vs QUAD
Each card shows where this stock fits in a portfolio — not just who wins on paper.
DLX carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.
- Rev growth 0.5%, EPS growth 52.5%, 3Y rev CAGR -1.6%
- Lower volatility, beta 1.09, current ratio 1.04x
- Beta 1.09, yield 4.5%, current ratio 1.04x
QUAD is the clearest fit if your priority is income & stability and long-term compounding.
- Dividend streak 2 yrs, beta 1.03, yield 3.8%
- -23.3% 10Y total return vs DLX's -38.8%
- Lower P/E (6.3x vs 6.6x)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 0.5% revenue growth vs QUAD's -9.4% | |
| Value | Lower P/E (6.3x vs 6.6x) | |
| Quality / Margins | 5.0% margin vs QUAD's 1.2% | |
| Stability / Safety | Beta 1.03 vs DLX's 1.09 | |
| Dividends | 4.5% yield, 1-year raise streak, vs QUAD's 3.8% | |
| Momentum (1Y) | +83.0% vs QUAD's +44.4% | |
| Efficiency (ROA) | 4.1% ROA vs QUAD's 2.2%, ROIC 9.6% vs 17.9% |
DLX vs QUAD — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
DLX vs QUAD — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
DLX leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
QUAD and DLX operate at a comparable scale, with $2.4B and $2.1B in trailing revenue. Profitability is closely matched — net margins range from 5.0% (DLX) to 1.2% (QUAD). On growth, DLX holds the edge at +0.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $2.1B | $2.4B |
| EBITDAEarnings before interest/tax | $395M | $196M |
| Net IncomeAfter-tax profit | $107M | $27M |
| Free Cash FlowCash after capex | $204M | $44M |
| Gross MarginGross profit ÷ Revenue | +52.9% | +18.5% |
| Operating MarginEBIT ÷ Revenue | +12.2% | +5.0% |
| Net MarginNet income ÷ Revenue | +5.0% | +1.2% |
| FCF MarginFCF ÷ Revenue | +9.5% | +1.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.3% | -7.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +148.4% | +18.2% |
Valuation Metrics
QUAD leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 14.2x trailing earnings, QUAD trades at a 5% valuation discount to DLX's 14.9x P/E. On an enterprise value basis, QUAD's 4.0x EV/EBITDA is more attractive than DLX's 6.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.2B | $400M |
| Enterprise ValueMkt cap + debt − cash | $2.4B | $781M |
| Trailing P/EPrice ÷ TTM EPS | 14.91x | 14.19x |
| Forward P/EPrice ÷ next-FY EPS est. | 6.60x | 6.30x |
| PEG RatioP/E ÷ EPS growth rate | 0.28x | — |
| EV / EBITDAEnterprise value multiple | 6.19x | 3.96x |
| Price / SalesMarket cap ÷ Revenue | 0.57x | 0.17x |
| Price / BookPrice ÷ Book value/share | 1.79x | 2.97x |
| Price / FCFMarket cap ÷ FCF | 6.90x | 7.90x |
Profitability & Efficiency
QUAD leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
QUAD delivers a 25.0% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $16 for DLX. DLX carries lower financial leverage with a 2.26x debt-to-equity ratio, signaling a more conservative balance sheet compared to QUAD's 3.45x. On the Piotroski fundamental quality scale (0–9), QUAD scores 7/9 vs DLX's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +16.0% | +25.0% |
| ROA (TTM)Return on assets | +4.1% | +2.2% |
| ROICReturn on invested capital | +9.6% | +17.9% |
| ROCEReturn on capital employed | +11.8% | +19.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 2.26x | 3.45x |
| Net DebtTotal debt minus cash | $1.2B | $381M |
| Cash & Equiv.Liquid assets | $311M | $63M |
| Total DebtShort + long-term debt | $1.5B | $444M |
| Interest CoverageEBIT ÷ Interest expense | 3.09x | 2.11x |
Total Returns (Dividends Reinvested)
QUAD leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in QUAD five years ago would be worth $25,813 today (with dividends reinvested), compared to $7,039 for DLX. Over the past 12 months, DLX leads with a +83.0% total return vs QUAD's +44.4%. The 3-year compound annual growth rate (CAGR) favors QUAD at 43.8% vs DLX's 27.4% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +22.3% | +33.6% |
| 1-Year ReturnPast 12 months | +83.0% | +44.4% |
| 3-Year ReturnCumulative with dividends | +106.9% | +197.1% |
| 5-Year ReturnCumulative with dividends | -29.6% | +158.1% |
| 10-Year ReturnCumulative with dividends | -38.8% | -23.3% |
| CAGR (3Y)Annualised 3-year return | +27.4% | +43.8% |
Risk & Volatility
QUAD leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
QUAD is the less volatile stock with a 1.03 beta — it tends to amplify market swings less than DLX's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. QUAD currently trades 88.7% from its 52-week high vs DLX's 83.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.09x | 1.03x |
| 52-Week HighHighest price in past year | $32.07 | $8.64 |
| 52-Week LowLowest price in past year | $13.61 | $5.01 |
| % of 52W HighCurrent price vs 52-week peak | +83.7% | +88.7% |
| RSI (14)Momentum oscillator 0–100 | 33.0 | 50.6 |
| Avg Volume (50D)Average daily shares traded | 368K | 231K |
Analyst Outlook
Evenly matched — DLX and QUAD each lead in 1 of 2 comparable metrics.
Analyst Outlook
Wall Street rates DLX as "Buy" and QUAD as "Buy". Consensus price targets imply 4.4% upside for QUAD (target: $8) vs 0.6% for DLX (target: $27). For income investors, DLX offers the higher dividend yield at 4.52% vs QUAD's 3.77%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $27.00 | $8.00 |
| # AnalystsCovering analysts | 6 | 7 |
| Dividend YieldAnnual dividend ÷ price | +4.5% | +3.8% |
| Dividend StreakConsecutive years of raises | 1 | 2 |
| Dividend / ShareAnnual DPS | $1.21 | $0.29 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.0% |
QUAD leads in 4 of 6 categories (Valuation Metrics, Profitability & Efficiency). DLX leads in 1 (Income & Cash Flow). 1 tied.
DLX vs QUAD: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is DLX or QUAD a better buy right now?
For growth investors, Deluxe Corporation (DLX) is the stronger pick with 0.
5% revenue growth year-over-year, versus -9. 4% for Quad/Graphics, Inc. (QUAD). Quad/Graphics, Inc. (QUAD) offers the better valuation at 14. 2x trailing P/E (6. 3x forward), making it the more compelling value choice. Analysts rate Deluxe Corporation (DLX) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DLX or QUAD?
On trailing P/E, Quad/Graphics, Inc.
(QUAD) is the cheapest at 14. 2x versus Deluxe Corporation at 14. 9x. On forward P/E, Quad/Graphics, Inc. is actually cheaper at 6. 3x.
03Which is the better long-term investment — DLX or QUAD?
Over the past 5 years, Quad/Graphics, Inc.
(QUAD) delivered a total return of +158. 1%, compared to -29. 6% for Deluxe Corporation (DLX). Over 10 years, the gap is even starker: QUAD returned -23. 3% versus DLX's -38. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DLX or QUAD?
By beta (market sensitivity over 5 years), Quad/Graphics, Inc.
(QUAD) is the lower-risk stock at 1. 03β versus Deluxe Corporation's 1. 09β — meaning DLX is approximately 5% more volatile than QUAD relative to the S&P 500. On balance sheet safety, Deluxe Corporation (DLX) carries a lower debt/equity ratio of 2% versus 3% for Quad/Graphics, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — DLX or QUAD?
By revenue growth (latest reported year), Deluxe Corporation (DLX) is pulling ahead at 0.
5% versus -9. 4% for Quad/Graphics, Inc. (QUAD). On earnings-per-share growth, the picture is similar: Quad/Graphics, Inc. grew EPS 150. 5% year-over-year, compared to 52. 5% for Deluxe Corporation. Over a 3-year CAGR, DLX leads at -1. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — DLX or QUAD?
Deluxe Corporation (DLX) is the more profitable company, earning 4.
0% net margin versus 1. 1% for Quad/Graphics, Inc. — meaning it keeps 4. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DLX leads at 12. 3% versus 4. 9% for QUAD. At the gross margin level — before operating expenses — DLX leads at 53. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is DLX or QUAD more undervalued right now?
On forward earnings alone, Quad/Graphics, Inc.
(QUAD) trades at 6. 3x forward P/E versus 6. 6x for Deluxe Corporation — 0. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for QUAD: 4. 4% to $8. 00.
08Which pays a better dividend — DLX or QUAD?
All stocks in this comparison pay dividends.
Deluxe Corporation (DLX) offers the highest yield at 4. 5%, versus 3. 8% for Quad/Graphics, Inc. (QUAD).
09Is DLX or QUAD better for a retirement portfolio?
For long-horizon retirement investors, Quad/Graphics, Inc.
(QUAD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 03), 3. 8% yield). Both have compounded well over 10 years (QUAD: -23. 3%, DLX: -38. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between DLX and QUAD?
These companies operate in different sectors (DLX (Communication Services) and QUAD (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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