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Stock Comparison

DLX vs QUAD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DLX
Deluxe Corporation

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$1.21B
5Y Perf.+15.0%
QUAD
Quad/Graphics, Inc.

Specialty Business Services

IndustrialsNYSE • US
Market Cap$400M
5Y Perf.+168.8%

DLX vs QUAD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DLX logoDLX
QUAD logoQUAD
IndustryAdvertising AgenciesSpecialty Business Services
Market Cap$1.21B$400M
Revenue (TTM)$2.13B$2.37B
Net Income (TTM)$107M$27M
Gross Margin52.9%18.5%
Operating Margin12.2%5.0%
Forward P/E6.6x6.3x
Total Debt$1.55B$444M
Cash & Equiv.$311M$63M

DLX vs QUADLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DLX
QUAD
StockMay 20May 26Return
Deluxe Corporation (DLX)100115.0+15.0%
Quad/Graphics, Inc. (QUAD)100268.8+168.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: DLX vs QUAD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: DLX leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Quad/Graphics, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DLX
Deluxe Corporation
The Growth Play

DLX carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 0.5%, EPS growth 52.5%, 3Y rev CAGR -1.6%
  • Lower volatility, beta 1.09, current ratio 1.04x
  • Beta 1.09, yield 4.5%, current ratio 1.04x
Best for: growth exposure and sleep-well-at-night
QUAD
Quad/Graphics, Inc.
The Income Pick

QUAD is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 2 yrs, beta 1.03, yield 3.8%
  • -23.3% 10Y total return vs DLX's -38.8%
  • Lower P/E (6.3x vs 6.6x)
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthDLX logoDLX0.5% revenue growth vs QUAD's -9.4%
ValueQUAD logoQUADLower P/E (6.3x vs 6.6x)
Quality / MarginsDLX logoDLX5.0% margin vs QUAD's 1.2%
Stability / SafetyQUAD logoQUADBeta 1.03 vs DLX's 1.09
DividendsDLX logoDLX4.5% yield, 1-year raise streak, vs QUAD's 3.8%
Momentum (1Y)DLX logoDLX+83.0% vs QUAD's +44.4%
Efficiency (ROA)DLX logoDLX4.1% ROA vs QUAD's 2.2%, ROIC 9.6% vs 17.9%

DLX vs QUAD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DLXDeluxe Corporation
FY 2025
Checks1
54.4%$690M
Data-driven marketing solutions
22.7%$288M
Treasury management solutions
17.7%$225M
Other Payment Solutions
5.2%$66M
QUADQuad/Graphics, Inc.
FY 2025
Total Products
68.7%$1.9B
Direct Mail And Other Printed Products
22.7%$625M
Logistic Services
8.2%$226M
Other Revenues
0.3%$9M

DLX vs QUAD — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLQUADLAGGINGDLX

Income & Cash Flow (Last 12 Months)

DLX leads this category, winning 6 of 6 comparable metrics.

QUAD and DLX operate at a comparable scale, with $2.4B and $2.1B in trailing revenue. Profitability is closely matched — net margins range from 5.0% (DLX) to 1.2% (QUAD). On growth, DLX holds the edge at +0.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDLX logoDLXDeluxe CorporationQUAD logoQUADQuad/Graphics, In…
RevenueTrailing 12 months$2.1B$2.4B
EBITDAEarnings before interest/tax$395M$196M
Net IncomeAfter-tax profit$107M$27M
Free Cash FlowCash after capex$204M$44M
Gross MarginGross profit ÷ Revenue+52.9%+18.5%
Operating MarginEBIT ÷ Revenue+12.2%+5.0%
Net MarginNet income ÷ Revenue+5.0%+1.2%
FCF MarginFCF ÷ Revenue+9.5%+1.9%
Rev. Growth (YoY)Latest quarter vs prior year+0.3%-7.7%
EPS Growth (YoY)Latest quarter vs prior year+148.4%+18.2%
DLX leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

QUAD leads this category, winning 4 of 6 comparable metrics.

At 14.2x trailing earnings, QUAD trades at a 5% valuation discount to DLX's 14.9x P/E. On an enterprise value basis, QUAD's 4.0x EV/EBITDA is more attractive than DLX's 6.2x.

MetricDLX logoDLXDeluxe CorporationQUAD logoQUADQuad/Graphics, In…
Market CapShares × price$1.2B$400M
Enterprise ValueMkt cap + debt − cash$2.4B$781M
Trailing P/EPrice ÷ TTM EPS14.91x14.19x
Forward P/EPrice ÷ next-FY EPS est.6.60x6.30x
PEG RatioP/E ÷ EPS growth rate0.28x
EV / EBITDAEnterprise value multiple6.19x3.96x
Price / SalesMarket cap ÷ Revenue0.57x0.17x
Price / BookPrice ÷ Book value/share1.79x2.97x
Price / FCFMarket cap ÷ FCF6.90x7.90x
QUAD leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

QUAD leads this category, winning 6 of 9 comparable metrics.

QUAD delivers a 25.0% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $16 for DLX. DLX carries lower financial leverage with a 2.26x debt-to-equity ratio, signaling a more conservative balance sheet compared to QUAD's 3.45x. On the Piotroski fundamental quality scale (0–9), QUAD scores 7/9 vs DLX's 6/9, reflecting strong financial health.

MetricDLX logoDLXDeluxe CorporationQUAD logoQUADQuad/Graphics, In…
ROE (TTM)Return on equity+16.0%+25.0%
ROA (TTM)Return on assets+4.1%+2.2%
ROICReturn on invested capital+9.6%+17.9%
ROCEReturn on capital employed+11.8%+19.3%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage2.26x3.45x
Net DebtTotal debt minus cash$1.2B$381M
Cash & Equiv.Liquid assets$311M$63M
Total DebtShort + long-term debt$1.5B$444M
Interest CoverageEBIT ÷ Interest expense3.09x2.11x
QUAD leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

QUAD leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in QUAD five years ago would be worth $25,813 today (with dividends reinvested), compared to $7,039 for DLX. Over the past 12 months, DLX leads with a +83.0% total return vs QUAD's +44.4%. The 3-year compound annual growth rate (CAGR) favors QUAD at 43.8% vs DLX's 27.4% — a key indicator of consistent wealth creation.

MetricDLX logoDLXDeluxe CorporationQUAD logoQUADQuad/Graphics, In…
YTD ReturnYear-to-date+22.3%+33.6%
1-Year ReturnPast 12 months+83.0%+44.4%
3-Year ReturnCumulative with dividends+106.9%+197.1%
5-Year ReturnCumulative with dividends-29.6%+158.1%
10-Year ReturnCumulative with dividends-38.8%-23.3%
CAGR (3Y)Annualised 3-year return+27.4%+43.8%
QUAD leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

QUAD leads this category, winning 2 of 2 comparable metrics.

QUAD is the less volatile stock with a 1.03 beta — it tends to amplify market swings less than DLX's 1.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. QUAD currently trades 88.7% from its 52-week high vs DLX's 83.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDLX logoDLXDeluxe CorporationQUAD logoQUADQuad/Graphics, In…
Beta (5Y)Sensitivity to S&P 5001.09x1.03x
52-Week HighHighest price in past year$32.07$8.64
52-Week LowLowest price in past year$13.61$5.01
% of 52W HighCurrent price vs 52-week peak+83.7%+88.7%
RSI (14)Momentum oscillator 0–10033.050.6
Avg Volume (50D)Average daily shares traded368K231K
QUAD leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — DLX and QUAD each lead in 1 of 2 comparable metrics.

Wall Street rates DLX as "Buy" and QUAD as "Buy". Consensus price targets imply 4.4% upside for QUAD (target: $8) vs 0.6% for DLX (target: $27). For income investors, DLX offers the higher dividend yield at 4.52% vs QUAD's 3.77%.

MetricDLX logoDLXDeluxe CorporationQUAD logoQUADQuad/Graphics, In…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$27.00$8.00
# AnalystsCovering analysts67
Dividend YieldAnnual dividend ÷ price+4.5%+3.8%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$1.21$0.29
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.0%
Evenly matched — DLX and QUAD each lead in 1 of 2 comparable metrics.
Key Takeaway

QUAD leads in 4 of 6 categories (Valuation Metrics, Profitability & Efficiency). DLX leads in 1 (Income & Cash Flow). 1 tied.

Best OverallQuad/Graphics, Inc. (QUAD)Leads 4 of 6 categories
Loading custom metrics...

DLX vs QUAD: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is DLX or QUAD a better buy right now?

For growth investors, Deluxe Corporation (DLX) is the stronger pick with 0.

5% revenue growth year-over-year, versus -9. 4% for Quad/Graphics, Inc. (QUAD). Quad/Graphics, Inc. (QUAD) offers the better valuation at 14. 2x trailing P/E (6. 3x forward), making it the more compelling value choice. Analysts rate Deluxe Corporation (DLX) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DLX or QUAD?

On trailing P/E, Quad/Graphics, Inc.

(QUAD) is the cheapest at 14. 2x versus Deluxe Corporation at 14. 9x. On forward P/E, Quad/Graphics, Inc. is actually cheaper at 6. 3x.

03

Which is the better long-term investment — DLX or QUAD?

Over the past 5 years, Quad/Graphics, Inc.

(QUAD) delivered a total return of +158. 1%, compared to -29. 6% for Deluxe Corporation (DLX). Over 10 years, the gap is even starker: QUAD returned -23. 3% versus DLX's -38. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DLX or QUAD?

By beta (market sensitivity over 5 years), Quad/Graphics, Inc.

(QUAD) is the lower-risk stock at 1. 03β versus Deluxe Corporation's 1. 09β — meaning DLX is approximately 5% more volatile than QUAD relative to the S&P 500. On balance sheet safety, Deluxe Corporation (DLX) carries a lower debt/equity ratio of 2% versus 3% for Quad/Graphics, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DLX or QUAD?

By revenue growth (latest reported year), Deluxe Corporation (DLX) is pulling ahead at 0.

5% versus -9. 4% for Quad/Graphics, Inc. (QUAD). On earnings-per-share growth, the picture is similar: Quad/Graphics, Inc. grew EPS 150. 5% year-over-year, compared to 52. 5% for Deluxe Corporation. Over a 3-year CAGR, DLX leads at -1. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DLX or QUAD?

Deluxe Corporation (DLX) is the more profitable company, earning 4.

0% net margin versus 1. 1% for Quad/Graphics, Inc. — meaning it keeps 4. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DLX leads at 12. 3% versus 4. 9% for QUAD. At the gross margin level — before operating expenses — DLX leads at 53. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DLX or QUAD more undervalued right now?

On forward earnings alone, Quad/Graphics, Inc.

(QUAD) trades at 6. 3x forward P/E versus 6. 6x for Deluxe Corporation — 0. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for QUAD: 4. 4% to $8. 00.

08

Which pays a better dividend — DLX or QUAD?

All stocks in this comparison pay dividends.

Deluxe Corporation (DLX) offers the highest yield at 4. 5%, versus 3. 8% for Quad/Graphics, Inc. (QUAD).

09

Is DLX or QUAD better for a retirement portfolio?

For long-horizon retirement investors, Quad/Graphics, Inc.

(QUAD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 03), 3. 8% yield). Both have compounded well over 10 years (QUAD: -23. 3%, DLX: -38. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DLX and QUAD?

These companies operate in different sectors (DLX (Communication Services) and QUAD (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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DLX

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.8%
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QUAD

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Dividend Yield > 1.5%
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Beat Both

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Revenue Growth>
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(DLX: 0.3% · QUAD: -7.7%)
P/E Ratio<
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(DLX: 14.9x · QUAD: 14.2x)

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