DMRC
Digimarc Corporation
Information Technology Services
Market Cap$188M
5Y Perf.-50.1%
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Stock Comparison
DMRC vs CCL
Revenue, margins, valuation, and 5-year total return — side by side.
CCL
Carnival Corporation & plc
Leisure
Market Cap$33.40B
5Y Perf.+71.6%
DMRC vs CCL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | DMRC | CCL |
|---|---|---|
| Industry | Information Technology Services | Leisure |
| Market Cap | $188M | $33.40B |
| Revenue (TTM) | $34M | $26.62B |
| Net Income (TTM) | $-32M | $2.76B |
| Gross Margin | 61.6% | 37.4% |
| Operating Margin | -94.4% | 16.8% |
| Forward P/E | — | 12.2x |
| Total Debt | $4M | $27.99B |
| Cash & Equiv. | $10M | $1.93B |
DMRC vs CCL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
DMRC
CCL
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Digimarc Corporation (DMRC) | 100 | 49.9 | -50.1% |
| Carnival Corporatio… (CCL) | 100 | 171.6 | +71.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: DMRC vs CCL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CCL leads in 5 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
DMRC
Digimarc Corporation
The Income Pick
DMRC is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 2.50
- Lower volatility, beta 2.50, Low D/E 10.7%, current ratio 2.56x
Best for: income & stability and sleep-well-at-night
CCL
Carnival Corporation & plc
The Growth Play
CCL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 6.4%, EPS growth 40.3%, 3Y rev CAGR 29.8%
- -31.1% 10Y total return vs DMRC's -70.3%
- Beta 2.27, current ratio 0.32x
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | CCL | 6.4% revenue growth vs DMRC's -11.7% |
| Quality / Margins | CCL | 10.4% margin vs DMRC's -95.3% |
| Stability / Safety | CCL | Beta 2.27 vs DMRC's 2.50 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | CCL | +37.9% vs DMRC's -33.4% |
| Efficiency (ROA) | CCL | 5.3% ROA vs DMRC's -54.8%, ROIC 8.9% vs -53.6% |
DMRC vs CCL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
DMRC vs CCL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCCLLAGGINGDMRC
DMRCDigimarc Corporation
0leads
CCLCarnival Corporation …
5leads
6 Total Categories
CATEGORYLEADERvs DMRCMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
CCL5/6
Valuation MetricsMultiples, price ratios, and targets
CCL2/3
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CCL5/8
Total Returns1Y, 3Y, 5Y total returns with dividends
CCL5/6
Risk & VolatilityBeta, volatility, and downside exposure
CCL2/2
Analyst OutlookRatings, price targets, and dividends
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Income & Cash Flow (Last 12 Months)
CCL leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CCL is the larger business by revenue, generating $26.6B annually — 785.0x DMRC's $34M. CCL is the more profitable business, keeping 10.4% of every revenue dollar as net income compared to DMRC's -95.3%. On growth, CCL holds the edge at +6.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DMRCDigimarc Corporat… | CCLCarnival Corporat… |
|---|---|---|
| RevenueTrailing 12 months | $34M | $26.6B |
| EBITDAEarnings before interest/tax | -$27M | $7.3B |
| Net IncomeAfter-tax profit | -$32M | $2.8B |
| Free Cash FlowCash after capex | -$12M | $2.6B |
| Gross MarginGross profit ÷ Revenue | +61.6% | +37.4% |
| Operating MarginEBIT ÷ Revenue | -94.4% | +16.8% |
| Net MarginNet income ÷ Revenue | -95.3% | +10.4% |
| FCF MarginFCF ÷ Revenue | -36.8% | +9.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +2.9% | +6.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +52.5% | +82.4% |
CCL leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
CCL leads this category, winning 2 of 3 comparable metrics.
Valuation Metrics
| Metric | DMRCDigimarc Corporat… | CCLCarnival Corporat… |
|---|---|---|
| Market CapShares × price | $188M | $33.4B |
| Enterprise ValueMkt cap + debt − cash | $182M | $59.5B |
| Trailing P/EPrice ÷ TTM EPS | -5.76x | 13.37x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 12.24x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 8.18x |
| Price / SalesMarket cap ÷ Revenue | 5.54x | 1.25x |
| Price / BookPrice ÷ Book value/share | 4.62x | 3.08x |
| Price / FCFMarket cap ÷ FCF | — | 12.81x |
CCL leads this category, winning 2 of 3 comparable metrics.
Profitability & Efficiency
CCL leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
CCL delivers a 22.5% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-73 for DMRC. DMRC carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to CCL's 2.28x. On the Piotroski fundamental quality scale (0–9), CCL scores 7/9 vs DMRC's 2/9, reflecting strong financial health.
| Metric | DMRCDigimarc Corporat… | CCLCarnival Corporat… |
|---|---|---|
| ROE (TTM)Return on equity | -72.6% | +22.5% |
| ROA (TTM)Return on assets | -54.8% | +5.3% |
| ROICReturn on invested capital | -53.6% | +8.9% |
| ROCEReturn on capital employed | -57.6% | +11.8% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 7 |
| Debt / EquityFinancial leverage | 0.11x | 2.28x |
| Net DebtTotal debt minus cash | -$6M | $26.1B |
| Cash & Equiv.Liquid assets | $10M | $1.9B |
| Total DebtShort + long-term debt | $4M | $28.0B |
| Interest CoverageEBIT ÷ Interest expense | — | 3.09x |
CCL leads this category, winning 5 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
CCL leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CCL five years ago would be worth $10,150 today (with dividends reinvested), compared to $2,803 for DMRC. Over the past 12 months, CCL leads with a +37.9% total return vs DMRC's -33.4%. The 3-year compound annual growth rate (CAGR) favors CCL at 36.8% vs DMRC's -24.3% — a key indicator of consistent wealth creation.
| Metric | DMRCDigimarc Corporat… | CCLCarnival Corporat… |
|---|---|---|
| YTD ReturnYear-to-date | +35.8% | -12.2% |
| 1-Year ReturnPast 12 months | -33.4% | +37.9% |
| 3-Year ReturnCumulative with dividends | -56.6% | +156.0% |
| 5-Year ReturnCumulative with dividends | -72.0% | +1.5% |
| 10-Year ReturnCumulative with dividends | -70.3% | -31.1% |
| CAGR (3Y)Annualised 3-year return | -24.3% | +36.8% |
CCL leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
CCL leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
CCL is the less volatile stock with a 2.27 beta — it tends to amplify market swings less than DMRC's 2.50 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CCL currently trades 79.4% from its 52-week high vs DMRC's 58.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DMRCDigimarc Corporat… | CCLCarnival Corporat… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.50x | 2.27x |
| 52-Week HighHighest price in past year | $14.64 | $34.03 |
| 52-Week LowLowest price in past year | $4.07 | $19.44 |
| % of 52W HighCurrent price vs 52-week peak | +58.6% | +79.4% |
| RSI (14)Momentum oscillator 0–100 | 67.8 | 53.4 |
| Avg Volume (50D)Average daily shares traded | 222K | 27.1M |
CCL leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates DMRC as "Buy" and CCL as "Buy". Consensus price targets imply 179.7% upside for DMRC (target: $24) vs 33.9% for CCL (target: $36).
| Metric | DMRCDigimarc Corporat… | CCLCarnival Corporat… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $24.00 | $36.17 |
| # AnalystsCovering analysts | 8 | 47 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.5% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
CCL leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics.
Best OverallCarnival Corporation & plc (CCL)Leads 5 of 6 categories
Loading custom metrics...
DMRC vs CCL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is DMRC or CCL a better buy right now?
For growth investors, Carnival Corporation & plc (CCL) is the stronger pick with 6.
4% revenue growth year-over-year, versus -11. 7% for Digimarc Corporation (DMRC). Carnival Corporation & plc (CCL) offers the better valuation at 13. 4x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Digimarc Corporation (DMRC) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — DMRC or CCL?
Over the past 5 years, Carnival Corporation & plc (CCL) delivered a total return of +1.
5%, compared to -72. 0% for Digimarc Corporation (DMRC). Over 10 years, the gap is even starker: CCL returned -31. 1% versus DMRC's -70. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — DMRC or CCL?
By beta (market sensitivity over 5 years), Carnival Corporation & plc (CCL) is the lower-risk stock at 2.
27β versus Digimarc Corporation's 2. 50β — meaning DMRC is approximately 10% more volatile than CCL relative to the S&P 500. On balance sheet safety, Digimarc Corporation (DMRC) carries a lower debt/equity ratio of 11% versus 2% for Carnival Corporation & plc — giving it more financial flexibility in a downturn.
04Which is growing faster — DMRC or CCL?
By revenue growth (latest reported year), Carnival Corporation & plc (CCL) is pulling ahead at 6.
4% versus -11. 7% for Digimarc Corporation (DMRC). On earnings-per-share growth, the picture is similar: Carnival Corporation & plc grew EPS 40. 3% year-over-year, compared to 18. 6% for Digimarc Corporation. Over a 3-year CAGR, CCL leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — DMRC or CCL?
Carnival Corporation & plc (CCL) is the more profitable company, earning 10.
4% net margin versus -95. 3% for Digimarc Corporation — meaning it keeps 10. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CCL leads at 16. 8% versus -94. 4% for DMRC. At the gross margin level — before operating expenses — DMRC leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is DMRC or CCL more undervalued right now?
Analyst consensus price targets imply the most upside for DMRC: 179.
7% to $24. 00.
07Which pays a better dividend — DMRC or CCL?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is DMRC or CCL better for a retirement portfolio?
For long-horizon retirement investors, Carnival Corporation & plc (CCL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding.
Digimarc Corporation (DMRC) carries a higher beta of 2. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CCL: -31. 1%, DMRC: -70. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between DMRC and CCL?
These companies operate in different sectors (DMRC (Technology) and CCL (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: DMRC is a small-cap quality compounder stock; CCL is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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