EBAY
eBay Inc.
Specialty Retail
Market Cap$48.11B
5Y Perf.+131.2%
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Stock Comparison
EBAY vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.94T
5Y Perf.+124.0%
EBAY vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | EBAY | AMZN |
|---|---|---|
| Industry | Specialty Retail | Specialty Retail |
| Market Cap | $48.11B | $2.94T |
| Revenue (TTM) | $11.60B | $742.78B |
| Net Income (TTM) | $2.04B | $90.80B |
| Gross Margin | 72.0% | 50.6% |
| Operating Margin | 19.6% | 11.5% |
| Forward P/E | 17.2x | 35.1x |
| Total Debt | $7.38B | $152.99B |
| Cash & Equiv. | $1.87B | $86.81B |
EBAY vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
EBAY
AMZN
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| eBay Inc. (EBAY) | 100 | 231.2 | +131.2% |
| Amazon.com, Inc. (AMZN) | 100 | 224.0 | +124.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: EBAY vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: EBAY leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Amazon.com, Inc. is the stronger pick specifically for growth and revenue expansion and operational efficiency and capital deployment. As sector peers, any of these can serve as alternatives in the same allocation.
EBAY
eBay Inc.
The Income Pick
EBAY carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 7 yrs, beta 0.73, yield 1.1%
- Lower volatility, beta 0.73, current ratio 1.10x
- Beta 0.73, yield 1.1%, current ratio 1.10x
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Growth Play
AMZN is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.3% 10Y total return vs EBAY's 368.8%
- 12.4% revenue growth vs EBAY's 7.9%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs EBAY's 7.9% |
| Value | EBAY | Lower P/E (17.2x vs 35.1x) |
| Quality / Margins | EBAY | 17.6% margin vs AMZN's 12.2% |
| Stability / Safety | EBAY | Beta 0.73 vs AMZN's 1.51 |
| Dividends | EBAY | 1.1% yield; 7-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | EBAY | +51.4% vs AMZN's +46.8% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs EBAY's 11.5%, ROIC 14.7% vs 16.8% |
EBAY vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
EBAY vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLEBAYLAGGINGAMZN
AMZNAmazon.com, Inc.
0leads
EBAYeBay Inc.
2leads
6 Total Categories
CATEGORYLEADERvs AMZNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
EBAY5/6
Valuation MetricsMultiples, price ratios, and targets
Tied
—
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
EBAY5/8
Total Returns1Y, 3Y, 5Y total returns with dividends
Tied
—
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
EBAY leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 64.0x EBAY's $11.6B. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to AMZN's 12.2%.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $11.6B | $742.8B |
| EBITDAEarnings before interest/tax | $2.6B | $155.9B |
| Net IncomeAfter-tax profit | $2.0B | $90.8B |
| Free Cash FlowCash after capex | $1.7B | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +72.0% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +19.6% | +11.5% |
| Net MarginNet income ÷ Revenue | +17.6% | +12.2% |
| FCF MarginFCF ÷ Revenue | +14.5% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +19.5% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.7% | +74.8% |
EBAY leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
Evenly matched — EBAY and AMZN each lead in 3 of 6 comparable metrics.
Valuation Metrics
At 24.3x trailing earnings, EBAY trades at a 36% valuation discount to AMZN's 38.1x P/E. On an enterprise value basis, AMZN's 20.6x EV/EBITDA is more attractive than EBAY's 20.8x.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $48.1B | $2.94T |
| Enterprise ValueMkt cap + debt − cash | $53.6B | $3.01T |
| Trailing P/EPrice ÷ TTM EPS | 24.26x | 38.15x |
| Forward P/EPrice ÷ next-FY EPS est. | 17.21x | 35.07x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.36x |
| EV / EBITDAEnterprise value multiple | 20.82x | 20.64x |
| Price / SalesMarket cap ÷ Revenue | 4.33x | 4.10x |
| Price / BookPrice ÷ Book value/share | 10.49x | 7.20x |
| Price / FCFMarket cap ÷ FCF | 28.96x | 382.27x |
Evenly matched — EBAY and AMZN each lead in 3 of 6 comparable metrics.
Profitability & Efficiency
EBAY leads this category, winning 5 of 8 comparable metrics.
Profitability & Efficiency
EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $23 for AMZN. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to EBAY's 1.60x.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +44.1% | +23.3% |
| ROA (TTM)Return on assets | +11.5% | +11.5% |
| ROICReturn on invested capital | +16.8% | +14.7% |
| ROCEReturn on capital employed | +17.4% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 1.60x | 0.37x |
| Net DebtTotal debt minus cash | $5.5B | $66.2B |
| Cash & Equiv.Liquid assets | $1.9B | $86.8B |
| Total DebtShort + long-term debt | $7.4B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 10.52x | 39.96x |
EBAY leads this category, winning 5 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
Evenly matched — EBAY and AMZN each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in EBAY five years ago would be worth $18,929 today (with dividends reinvested), compared to $16,726 for AMZN. Over the past 12 months, EBAY leads with a +51.4% total return vs AMZN's +46.8%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.3% vs EBAY's 33.5% — a key indicator of consistent wealth creation.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +21.3% | +20.8% |
| 1-Year ReturnPast 12 months | +51.4% | +46.8% |
| 3-Year ReturnCumulative with dividends | +137.9% | +158.9% |
| 5-Year ReturnCumulative with dividends | +89.3% | +67.3% |
| 10-Year ReturnCumulative with dividends | +368.8% | +730.1% |
| CAGR (3Y)Annualised 3-year return | +33.5% | +37.3% |
Evenly matched — EBAY and AMZN each lead in 3 of 6 comparable metrics.
Risk & Volatility
Evenly matched — EBAY and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.2% from its 52-week high vs EBAY's 94.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.73x | 1.51x |
| 52-Week HighHighest price in past year | $111.38 | $278.56 |
| 52-Week LowLowest price in past year | $67.87 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +94.5% | +98.2% |
| RSI (14)Momentum oscillator 0–100 | 68.7 | 79.8 |
| Avg Volume (50D)Average daily shares traded | 5.3M | 45.6M |
Evenly matched — EBAY and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates EBAY as "Hold" and AMZN as "Buy". Consensus price targets imply 12.2% upside for AMZN (target: $307) vs 4.2% for EBAY (target: $110). EBAY is the only dividend payer here at 1.10% yield — a key consideration for income-focused portfolios.
| Metric | EBAYeBay Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $109.67 | $306.77 |
| # AnalystsCovering analysts | 68 | 94 |
| Dividend YieldAnnual dividend ÷ price | +1.1% | — |
| Dividend StreakConsecutive years of raises | 7 | — |
| Dividend / ShareAnnual DPS | $1.15 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +5.2% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
EBAY leads in 2 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 3 categories are tied.
Best OveralleBay Inc. (EBAY)Leads 2 of 6 categories
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EBAY vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is EBAY or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 7. 9% for eBay Inc. (EBAY). eBay Inc. (EBAY) offers the better valuation at 24. 3x trailing P/E (17. 2x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — EBAY or AMZN?
On trailing P/E, eBay Inc.
(EBAY) is the cheapest at 24. 3x versus Amazon. com, Inc. at 38. 1x. On forward P/E, eBay Inc. is actually cheaper at 17. 2x.
03Which is the better long-term investment — EBAY or AMZN?
Over the past 5 years, eBay Inc.
(EBAY) delivered a total return of +89. 3%, compared to +67. 3% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AMZN returned +730. 1% versus EBAY's +368. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — EBAY or AMZN?
By beta (market sensitivity over 5 years), eBay Inc.
(EBAY) is the lower-risk stock at 0. 73β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 106% more volatile than EBAY relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 160% for eBay Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — EBAY or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 7. 9% for eBay Inc. (EBAY). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to 10. 2% for eBay Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — EBAY or AMZN?
eBay Inc.
(EBAY) is the more profitable company, earning 18. 3% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is EBAY or AMZN more undervalued right now?
On forward earnings alone, eBay Inc.
(EBAY) trades at 17. 2x forward P/E versus 35. 1x for Amazon. com, Inc. — 17. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 12. 2% to $306. 77.
08Which pays a better dividend — EBAY or AMZN?
In this comparison, EBAY (1.
1% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is EBAY or AMZN better for a retirement portfolio?
For long-horizon retirement investors, eBay Inc.
(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +368. 8% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EBAY: +368. 8%, AMZN: +730. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between EBAY and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
EBAY pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(EBAY: 19.5% · AMZN: 16.6%)Net Margin>
%
(EBAY: 17.6% · AMZN: 12.2%)P/E Ratio<
x
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