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FITB logo
FITB
JPM logo
JPM
USB logo
USB
TFC logo
TFC
KO logo
KO
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Stock Comparison

FITB vs JPM vs USB vs TFC vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FITB
Fifth Third Bancorp

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$35.29B
5Y Perf.+173.5%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$908.57B
5Y Perf.+245.8%
USB
U.S. Bancorp

Banks - Regional

Financial ServicesNYSE • US
Market Cap$90.47B
5Y Perf.+57.9%
TFC
Truist Financial Corporation

Banks - Regional

Financial ServicesNYSE • US
Market Cap$62.11B
5Y Perf.+28.7%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+77.7%

FITB vs JPM vs USB vs TFC vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FITB logoFITB
JPM logoJPM
USB logoUSB
TFC logoTFC
KO logoKO
IndustryBanks - RegionalBanks - DiversifiedBanks - RegionalBanks - RegionalBeverages - Non-Alcoholic
Market Cap$35.29B$908.57B$90.47B$62.11B$341.71B
Revenue (TTM)$12.87B$280.33B$42.86B$30.44B$49.28B
Net Income (TTM)$2.52B$57.05B$7.58B$5.31B$13.70B
Gross Margin65.3%60.0%62.8%62.2%61.7%
Operating Margin24.9%25.9%22.2%20.9%29.3%
Forward P/E17.2x14.6x11.4x10.6x24.3x
Total Debt$14.52B$942.38B$77.93B$69.80B$45.49B
Cash & Equiv.$3.50B$343.34B$46.89B$36.38B$10.27B

FITB vs JPM vs USB vs TFC vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FITB
JPM
USB
TFC
KO
StockJun 20Jun 26Return
Fifth Third Bancorp (FITB)100273.5+173.5%
JPMorgan Chase & Co. (JPM)100345.8+245.8%
U.S. Bancorp (USB)100157.9+57.9%
Truist Financial Co… (TFC)100128.7+28.7%
The Coca-Cola Compa… (KO)100177.7+77.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: FITB vs JPM vs USB vs TFC vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TFC and KO are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. The Coca-Cola Company is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. FITB, JPM, and USB also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
FITB
Fifth Third Bancorp
The Banking Pick

FITB ranks third and is worth considering specifically for bank quality.

  • NIM 2.8% vs JPM's 2.2%
  • +40.0% vs KO's +17.7%
Best for: bank quality
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 481.2% 10Y total return vs FITB's 245.9%
  • PEG 0.83 vs TFC's 2.42
  • Lower P/E (14.6x vs 24.3x), PEG 0.83 vs 2.17
Best for: long-term compounding and valuation efficiency
USB
U.S. Bancorp
The Banking Pick

USB is the clearest fit if your priority is income & stability.

  • Dividend streak 15 yrs, beta 0.78, yield 3.5%
  • Beta 0.78 vs JPM's 0.87, lower leverage
Best for: income & stability
TFC
Truist Financial Corporation
The Banking Pick

TFC has the current edge in this matchup, primarily because of its strength in growth exposure and sleep-well-at-night.

  • Rev growth 25.5%, EPS growth 13.7%
  • Lower volatility, beta 0.82, current ratio 0.87x
  • Beta 0.82, yield 4.3%, current ratio 0.87x
  • 25.5% NII/revenue growth vs FITB's -1.4%
Best for: growth exposure and sleep-well-at-night
KO
The Coca-Cola Company
The Quality Compounder

KO is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 27.8% margin vs TFC's 17.4%
  • 13.1% ROA vs TFC's 1.0%, ROIC 15.8% vs 3.6%
Best for: quality and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthTFC logoTFC25.5% NII/revenue growth vs FITB's -1.4%
ValueJPM logoJPMLower P/E (14.6x vs 24.3x), PEG 0.83 vs 2.17
Quality / MarginsKO logoKO27.8% margin vs TFC's 17.4%
Stability / SafetyUSB logoUSBBeta 0.78 vs JPM's 0.87, lower leverage
DividendsTFC logoTFC4.3% yield, vs KO's 2.6%
Momentum (1Y)FITB logoFITB+40.0% vs KO's +17.7%
Efficiency (ROA)KO logoKO13.1% ROA vs TFC's 1.0%, ROIC 15.8% vs 3.6%

FITB vs JPM vs USB vs TFC vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FITBFifth Third Bancorp
FY 2025
Branch Banking
50.6%$569M
Commercial Banking
49.2%$553M
Wealth And Asset Management
0.2%$2M
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
USBU.S. Bancorp
FY 2025
Wealth Management And Investment Services
39.4%$12.1B
Payment Services
31.6%$9.7B
Consumer And Small Business Banking
28.9%$8.9B
TFCTruist Financial Corporation
FY 2016
Community Banking
0.0%$153M
Financial Services
0.0%$23M
Residential Mortgage Banking
0.0%$1M
Specialized Lending
0.0%$0
Dealer Financial Services
0.0%$0
Insurance Services
0.0%$0
Other, Treasury & Corporate
0.0%$-177,000,000
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

FITB vs JPM vs USB vs TFC vs KO — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGUSB

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 2 of 5 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 21.8x FITB's $12.9B. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to TFC's 17.4%.

MetricFITB logoFITBFifth Third Banco…JPM logoJPMJPMorgan Chase & …USB logoUSBU.S. BancorpTFC logoTFCTruist Financial …KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$12.9B$280.3B$42.9B$30.4B$49.3B
EBITDAEarnings before interest/tax$3.6B$81.4B$10.3B$7.1B$15.5B
Net IncomeAfter-tax profit$2.5B$57.0B$7.6B$5.3B$13.7B
Free Cash FlowCash after capex$4.3B$100.9B$8.0B$5.7B$12.6B
Gross MarginGross profit ÷ Revenue+65.3%+60.0%+62.8%+62.2%+61.7%
Operating MarginEBIT ÷ Revenue+24.9%+25.9%+22.2%+20.9%+29.3%
Net MarginNet income ÷ Revenue+19.6%+20.4%+17.7%+17.4%+27.8%
FCF MarginFCF ÷ Revenue+33.7%+36.0%+18.6%+18.9%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+12.1%
EPS Growth (YoY)Latest quarter vs prior year+16.7%+16.0%+24.8%-9.1%+18.2%
KO leads this category, winning 2 of 5 comparable metrics.

Valuation Metrics

TFC leads this category, winning 3 of 7 comparable metrics.

At 12.6x trailing earnings, USB trades at a 52% valuation discount to KO's 26.1x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.92x vs TFC's 2.88x — a lower PEG means you pay less per unit of expected earnings growth.

MetricFITB logoFITBFifth Third Banco…JPM logoJPMJPMorgan Chase & …USB logoUSBU.S. BancorpTFC logoTFCTruist Financial …KO logoKOThe Coca-Cola Com…
Market CapShares × price$35.3B$908.6B$90.5B$62.1B$341.7B
Enterprise ValueMkt cap + debt − cash$46.3B$1.51T$121.5B$95.5B$376.9B
Trailing P/EPrice ÷ TTM EPS14.90x16.22x12.61x12.65x26.12x
Forward P/EPrice ÷ next-FY EPS est.17.22x14.60x11.40x10.64x24.27x
PEG RatioP/E ÷ EPS growth rate1.06x0.92x1.48x2.88x2.34x
EV / EBITDAEnterprise value multiple12.81x18.52x11.81x13.54x25.45x
Price / SalesMarket cap ÷ Revenue2.74x3.25x2.11x2.04x7.13x
Price / BookPrice ÷ Book value/share1.62x2.51x1.38x0.95x9.99x
Price / FCFMarket cap ÷ FCF9.27x9.01x11.35x10.82x64.52x
TFC leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 5 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $8 for TFC. FITB carries lower financial leverage with a 0.67x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), FITB scores 8/9 vs JPM's 5/9, reflecting strong financial health.

MetricFITB logoFITBFifth Third Banco…JPM logoJPMJPMorgan Chase & …USB logoUSBU.S. BancorpTFC logoTFCTruist Financial …KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity+12.0%+15.9%+12.0%+8.2%+41.1%
ROA (TTM)Return on assets+1.2%+1.3%+1.1%+1.0%+13.1%
ROICReturn on invested capital+6.4%+4.5%+5.2%+3.6%+15.8%
ROCEReturn on capital employed+8.0%+8.9%+6.4%+5.5%+17.3%
Piotroski ScoreFundamental quality 0–985687
Debt / EquityFinancial leverage0.67x2.60x1.19x1.07x1.33x
Net DebtTotal debt minus cash$11.0B$599.0B$31.0B$33.4B$35.2B
Cash & Equiv.Liquid assets$3.5B$343.3B$46.9B$36.4B$10.3B
Total DebtShort + long-term debt$14.5B$942.4B$77.9B$69.8B$45.5B
Interest CoverageEBIT ÷ Interest expense0.82x0.74x0.66x0.63x10.70x
KO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $23,548 today (with dividends reinvested), compared to $11,091 for TFC. Over the past 12 months, FITB leads with a +40.0% total return vs KO's +17.7%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.7% vs KO's 11.7% — a key indicator of consistent wealth creation.

MetricFITB logoFITBFifth Third Banco…JPM logoJPMJPMorgan Chase & …USB logoUSBU.S. BancorpTFC logoTFCTruist Financial …KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date+11.4%+0.8%+8.8%-0.7%+16.4%
1-Year ReturnPast 12 months+40.0%+20.9%+39.1%+26.6%+17.7%
3-Year ReturnCumulative with dividends+114.1%+138.8%+91.0%+74.1%+39.3%
5-Year ReturnCumulative with dividends+61.5%+135.5%+23.9%+10.9%+65.3%
10-Year ReturnCumulative with dividends+245.9%+481.2%+81.5%+85.7%+115.0%
CAGR (3Y)Annualised 3-year return+28.9%+33.7%+24.1%+20.3%+11.7%
JPM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — JPM and KO each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than JPM's 0.87 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JPM currently trades 96.2% from its 52-week high vs TFC's 86.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFITB logoFITBFifth Third Banco…JPM logoJPMJPMorgan Chase & …USB logoUSBU.S. BancorpTFC logoTFCTruist Financial …KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5000.86x0.87x0.78x0.82x-0.23x
52-Week HighHighest price in past year$55.44$338.09$61.19$56.20$84.04
52-Week LowLowest price in past year$38.10$269.72$42.55$38.94$65.35
% of 52W HighCurrent price vs 52-week peak+95.1%+96.2%+95.0%+86.0%+94.5%
RSI (14)Momentum oscillator 0–10057.372.159.146.849.2
Avg Volume (50D)Average daily shares traded6.2M7.4M7.8M7.8M13.6M
Evenly matched — JPM and KO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — TFC and KO each lead in 1 of 2 comparable metrics.

Analyst consensus: FITB as "Buy", JPM as "Buy", USB as "Hold", TFC as "Buy", KO as "Buy". Consensus price targets imply 16.8% upside for TFC (target: $56) vs 4.5% for JPM (target: $340). For income investors, TFC offers the higher dividend yield at 4.30% vs JPM's 1.83%.

MetricFITB logoFITBFifth Third Banco…JPM logoJPMJPMorgan Chase & …USB logoUSBU.S. BancorpTFC logoTFCTruist Financial …KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyBuy
Price TargetConsensus 12-month target$57.50$339.75$63.82$56.44$86.13
# AnalystsCovering analysts5161495448
Dividend YieldAnnual dividend ÷ price+3.3%+1.8%+3.5%+4.3%+2.6%
Dividend StreakConsecutive years of raises151515056
Dividend / ShareAnnual DPS$1.74$5.95$2.04$2.08$2.04
Buyback YieldShare repurchases ÷ mkt cap+1.5%+3.8%+0.5%+4.0%+0.2%
Evenly matched — TFC and KO each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TFC leads in 1 (Valuation Metrics). 2 tied.

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
Loading custom metrics...

FITB vs JPM vs USB vs TFC vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is FITB or JPM or USB or TFC or KO a better buy right now?

For growth investors, Truist Financial Corporation (TFC) is the stronger pick with 25.

5% revenue growth year-over-year, versus -1. 4% for Fifth Third Bancorp (FITB). U. S. Bancorp (USB) offers the better valuation at 12. 6x trailing P/E (11. 4x forward), making it the more compelling value choice. Analysts rate Fifth Third Bancorp (FITB) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — FITB or JPM or USB or TFC or KO?

On trailing P/E, U.

S. Bancorp (USB) is the cheapest at 12. 6x versus The Coca-Cola Company at 26. 1x. On forward P/E, Truist Financial Corporation is actually cheaper at 10. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 83x versus Truist Financial Corporation's 2. 42x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — FITB or JPM or USB or TFC or KO?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +135. 5%, compared to +10. 9% for Truist Financial Corporation (TFC). Over 10 years, the gap is even starker: JPM returned +481. 2% versus USB's +81. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — FITB or JPM or USB or TFC or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

23β versus JPMorgan Chase & Co. 's 0. 87β — meaning JPM is approximately -472% more volatile than KO relative to the S&P 500. On balance sheet safety, Fifth Third Bancorp (FITB) carries a lower debt/equity ratio of 67% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — FITB or JPM or USB or TFC or KO?

By revenue growth (latest reported year), Truist Financial Corporation (TFC) is pulling ahead at 25.

5% versus -1. 4% for Fifth Third Bancorp (FITB). On earnings-per-share growth, the picture is similar: The Coca-Cola Company grew EPS 23. 6% year-over-year, compared to 1. 5% for JPMorgan Chase & Co.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — FITB or JPM or USB or TFC or KO?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 17. 4% for Truist Financial Corporation — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus 20. 9% for TFC. At the gross margin level — before operating expenses — FITB leads at 65. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is FITB or JPM or USB or TFC or KO more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 83x versus Truist Financial Corporation's 2. 42x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Truist Financial Corporation (TFC) trades at 10. 6x forward P/E versus 24. 3x for The Coca-Cola Company — 13. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TFC: 16. 8% to $56. 44.

08

Which pays a better dividend — FITB or JPM or USB or TFC or KO?

All stocks in this comparison pay dividends.

Truist Financial Corporation (TFC) offers the highest yield at 4. 3%, versus 1. 8% for JPMorgan Chase & Co. (JPM).

09

Is FITB or JPM or USB or TFC or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

23), 2. 6% yield, +115. 0% 10Y return). Both have compounded well over 10 years (KO: +115. 0%, TFC: +85. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between FITB and JPM and USB and TFC and KO?

These companies operate in different sectors (FITB (Financial Services) and JPM (Financial Services) and USB (Financial Services) and TFC (Financial Services) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: FITB is a mid-cap deep-value stock; JPM is a large-cap deep-value stock; USB is a mid-cap deep-value stock; TFC is a mid-cap high-growth stock; KO is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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