FLXS
Flexsteel Industries, Inc.
Furnishings, Fixtures & Appliances
Market Cap$294M
5Y Perf.+453.8%
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Stock Comparison
FLXS vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.96T
5Y Perf.+125.1%
FLXS vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | FLXS | AMZN |
|---|---|---|
| Industry | Furnishings, Fixtures & Appliances | Specialty Retail |
| Market Cap | $294M | $2.96T |
| Revenue (TTM) | $458M | $742.78B |
| Net Income (TTM) | $22M | $90.80B |
| Gross Margin | 23.2% | 50.6% |
| Operating Margin | 6.1% | 11.5% |
| Forward P/E | 11.9x | 35.3x |
| Total Debt | $59M | $152.99B |
| Cash & Equiv. | $40M | $86.81B |
FLXS vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
FLXS
AMZN
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Flexsteel Industrie… (FLXS) | 100 | 553.8 | +453.8% |
| Amazon.com, Inc. (AMZN) | 100 | 225.1 | +125.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: FLXS vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Flexsteel Industries, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. As sector peers, any of these can serve as alternatives in the same allocation.
FLXS
Flexsteel Industries, Inc.
The Defensive Pick
FLXS is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 1.51, Low D/E 35.4%, current ratio 2.78x
- Lower P/E (11.9x vs 35.3x)
- 1.1% yield; 1-year raise streak; the other pay no meaningful dividend
Best for: sleep-well-at-night
AMZN
Amazon.com, Inc.
The Income Pick
AMZN carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.51
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.2% 10Y total return vs FLXS's 50.0%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs FLXS's 6.9% |
| Value | FLXS | Lower P/E (11.9x vs 35.3x) |
| Quality / Margins | AMZN | 12.2% margin vs FLXS's 4.8% |
| Stability / Safety | AMZN | Beta 1.51 vs FLXS's 1.51 |
| Dividends | FLXS | 1.1% yield; 1-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | FLXS | +79.7% vs AMZN's +48.6% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs FLXS's 7.5%, ROIC 14.7% vs 9.9% |
FLXS vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2023
FY 2025
FLXS vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLFLXSLAGGINGAMZN
AMZNAmazon.com, Inc.
2leads
FLXSFlexsteel Industries,…
3leads
6 Total Categories
CATEGORYLEADERvs AMZNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
AMZN5/6
Valuation MetricsMultiples, price ratios, and targets
FLXS6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
FLXS5/9
Total Returns1Y, 3Y, 5Y total returns with dividends
FLXS4/6
Risk & VolatilityBeta, volatility, and downside exposure
AMZN2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 1621.4x FLXS's $458M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to FLXS's 4.8%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | FLXSFlexsteel Industr… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $458M | $742.8B |
| EBITDAEarnings before interest/tax | $31M | $155.9B |
| Net IncomeAfter-tax profit | $22M | $90.8B |
| Free Cash FlowCash after capex | $28M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +23.2% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +6.1% | +11.5% |
| Net MarginNet income ÷ Revenue | +4.8% | +12.2% |
| FCF MarginFCF ÷ Revenue | +6.1% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.8% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -27.2% | +74.8% |
AMZN leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
FLXS leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 15.5x trailing earnings, FLXS trades at a 60% valuation discount to AMZN's 38.3x P/E. On an enterprise value basis, FLXS's 10.4x EV/EBITDA is more attractive than AMZN's 20.7x.
| Metric | FLXSFlexsteel Industr… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $294M | $2.96T |
| Enterprise ValueMkt cap + debt − cash | $313M | $3.02T |
| Trailing P/EPrice ÷ TTM EPS | 15.49x | 38.35x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.86x | 35.26x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.37x |
| EV / EBITDAEnterprise value multiple | 10.35x | 20.74x |
| Price / SalesMarket cap ÷ Revenue | 0.67x | 4.12x |
| Price / BookPrice ÷ Book value/share | 1.86x | 7.24x |
| Price / FCFMarket cap ÷ FCF | 8.72x | 384.26x |
FLXS leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
FLXS leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $12 for FLXS. FLXS carries lower financial leverage with a 0.35x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), FLXS scores 8/9 vs AMZN's 6/9, reflecting strong financial health.
| Metric | FLXSFlexsteel Industr… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +12.2% | +23.3% |
| ROA (TTM)Return on assets | +7.5% | +11.5% |
| ROICReturn on invested capital | +9.9% | +14.7% |
| ROCEReturn on capital employed | +12.3% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 6 |
| Debt / EquityFinancial leverage | 0.35x | 0.37x |
| Net DebtTotal debt minus cash | $19M | $66.2B |
| Cash & Equiv.Liquid assets | $40M | $86.8B |
| Total DebtShort + long-term debt | $59M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 380.21x | 39.96x |
FLXS leads this category, winning 5 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
FLXS leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,632 today (with dividends reinvested), compared to $12,230 for FLXS. Over the past 12 months, FLXS leads with a +79.7% total return vs AMZN's +48.6%. The 3-year compound annual growth rate (CAGR) favors FLXS at 50.6% vs AMZN's 37.5% — a key indicator of consistent wealth creation.
| Metric | FLXSFlexsteel Industr… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +38.3% | +21.4% |
| 1-Year ReturnPast 12 months | +79.7% | +48.6% |
| 3-Year ReturnCumulative with dividends | +241.4% | +159.8% |
| 5-Year ReturnCumulative with dividends | +22.3% | +66.3% |
| 10-Year ReturnCumulative with dividends | +50.0% | +715.9% |
| CAGR (3Y)Annualised 3-year return | +50.6% | +37.5% |
FLXS leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
AMZN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than FLXS's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs FLXS's 91.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | FLXSFlexsteel Industr… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.51x | 1.51x |
| 52-Week HighHighest price in past year | $59.95 | $278.56 |
| 52-Week LowLowest price in past year | $29.38 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +91.7% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 64.2 | 80.5 |
| Avg Volume (50D)Average daily shares traded | 47K | 45.6M |
AMZN leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Consensus price targets imply 11.6% upside for AMZN (target: $307) vs -1.8% for FLXS (target: $54). FLXS is the only dividend payer here at 1.14% yield — a key consideration for income-focused portfolios.
| Metric | FLXSFlexsteel Industr… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | $54.00 | $306.77 |
| # AnalystsCovering analysts | — | 94 |
| Dividend YieldAnnual dividend ÷ price | +1.1% | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | $0.63 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
FLXS leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). AMZN leads in 2 (Income & Cash Flow, Risk & Volatility).
Best OverallFlexsteel Industries, Inc. (FLXS)Leads 3 of 6 categories
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FLXS vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is FLXS or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 6. 9% for Flexsteel Industries, Inc. (FLXS). Flexsteel Industries, Inc. (FLXS) offers the better valuation at 15. 5x trailing P/E (11. 9x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FLXS or AMZN?
On trailing P/E, Flexsteel Industries, Inc.
(FLXS) is the cheapest at 15. 5x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Flexsteel Industries, Inc. is actually cheaper at 11. 9x.
03Which is the better long-term investment — FLXS or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +66. 3%, compared to +22. 3% for Flexsteel Industries, Inc. (FLXS). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus FLXS's +50. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FLXS or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus Flexsteel Industries, Inc. 's 1. 51β — meaning FLXS is approximately 0% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Flexsteel Industries, Inc. (FLXS) carries a lower debt/equity ratio of 35% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — FLXS or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 6. 9% for Flexsteel Industries, Inc. (FLXS). On earnings-per-share growth, the picture is similar: Flexsteel Industries, Inc. grew EPS 85. 9% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — FLXS or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 4. 6% for Flexsteel Industries, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 6. 0% for FLXS. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is FLXS or AMZN more undervalued right now?
On forward earnings alone, Flexsteel Industries, Inc.
(FLXS) trades at 11. 9x forward P/E versus 35. 3x for Amazon. com, Inc. — 23. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 11. 6% to $306. 77.
08Which pays a better dividend — FLXS or AMZN?
In this comparison, FLXS (1.
1% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is FLXS or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Flexsteel Industries, Inc.
(FLXS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 1% yield). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (FLXS: +50. 0%, AMZN: +715. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between FLXS and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: FLXS is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock. FLXS pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(FLXS: 9.8% · AMZN: 16.6%)Net Margin>
%
(FLXS: 4.8% · AMZN: 12.2%)P/E Ratio<
x
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