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Stock Comparison

GENC vs ITRN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GENC
Gencor Industries, Inc.

Agricultural - Machinery

IndustrialsAMEX • US
Market Cap$221M
5Y Perf.+26.4%
ITRN
Ituran Location and Control Ltd.

Communication Equipment

TechnologyNASDAQ • IL
Market Cap$1.38B
5Y Perf.+244.5%

GENC vs ITRN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GENC logoGENC
ITRN logoITRN
IndustryAgricultural - MachineryCommunication Equipment
Market Cap$221M$1.38B
Revenue (TTM)$108M$359M
Net Income (TTM)$15M$58M
Gross Margin27.7%49.7%
Operating Margin11.6%21.4%
Forward P/E14.5x17.8x
Total Debt$339K$5M
Cash & Equiv.$27M$108M

GENC vs ITRNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GENC
ITRN
StockMay 20May 26Return
Gencor Industries, … (GENC)100126.4+26.4%
Ituran Location and… (ITRN)100344.5+244.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: GENC vs ITRN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ITRN leads in 7 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GENC
Gencor Industries, Inc.
The Defensive Pick

GENC is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.40, Low D/E 0.2%, current ratio 23.44x
Best for: sleep-well-at-night
ITRN
Ituran Location and Control Ltd.
The Income Pick

ITRN carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 3 yrs, beta 1.18, yield 3.2%
  • Rev growth 6.8%, EPS growth 8.1%, 3Y rev CAGR 7.0%
  • 233.6% 10Y total return vs GENC's 51.2%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthITRN logoITRN6.8% revenue growth vs GENC's 2.0%
ValueITRN logoITRNPEG 0.58 vs 0.63
Quality / MarginsITRN logoITRN16.1% margin vs GENC's 14.2%
Stability / SafetyITRN logoITRNBeta 1.18 vs GENC's 1.40
DividendsITRN logoITRN3.2% yield; 3-year raise streak; the other pay no meaningful dividend
Momentum (1Y)ITRN logoITRN+76.7% vs GENC's +21.9%
Efficiency (ROA)ITRN logoITRN15.8% ROA vs GENC's 6.8%, ROIC 47.2% vs 5.9%

GENC vs ITRN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GENCGencor Industries, Inc.
FY 2025
Parts and Component Sales
80.1%$27M
Freight Revenue
16.6%$6M
Other Revenues
3.4%$1M
ITRNIturan Location and Control Ltd.
FY 2021
Telematics Services
70.0%$190M
Telematics Products
30.0%$81M

GENC vs ITRN — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLITRNLAGGINGGENC

Income & Cash Flow (Last 12 Months)

ITRN leads this category, winning 6 of 6 comparable metrics.

ITRN is the larger business by revenue, generating $359M annually — 3.3x GENC's $108M. Profitability is closely matched — net margins range from 16.1% (ITRN) to 14.2% (GENC). On growth, ITRN holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGENC logoGENCGencor Industries…ITRN logoITRNIturan Location a…
RevenueTrailing 12 months$108M$359M
EBITDAEarnings before interest/tax$15M$96M
Net IncomeAfter-tax profit$15M$58M
Free Cash FlowCash after capex-$2M$71M
Gross MarginGross profit ÷ Revenue+27.7%+49.7%
Operating MarginEBIT ÷ Revenue+11.6%+21.4%
Net MarginNet income ÷ Revenue+14.2%+16.1%
FCF MarginFCF ÷ Revenue-2.1%+19.7%
Rev. Growth (YoY)Latest quarter vs prior year-25.0%+12.8%
EPS Growth (YoY)Latest quarter vs prior year-11.5%+10.0%
ITRN leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

GENC leads this category, winning 6 of 7 comparable metrics.

At 14.1x trailing earnings, GENC trades at a 30% valuation discount to ITRN's 20.2x P/E. Adjusting for growth (PEG ratio), GENC offers better value at 0.61x vs ITRN's 0.66x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGENC logoGENCGencor Industries…ITRN logoITRNIturan Location a…
Market CapShares × price$221M$1.4B
Enterprise ValueMkt cap + debt − cash$194M$1.3B
Trailing P/EPrice ÷ TTM EPS14.07x20.19x
Forward P/EPrice ÷ next-FY EPS est.14.47x17.84x
PEG RatioP/E ÷ EPS growth rate0.61x0.66x
EV / EBITDAEnterprise value multiple11.87x13.33x
Price / SalesMarket cap ÷ Revenue1.91x3.85x
Price / BookPrice ÷ Book value/share1.04x5.22x
Price / FCFMarket cap ÷ FCF199.64x20.72x
GENC leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

ITRN leads this category, winning 6 of 8 comparable metrics.

ITRN delivers a 27.3% return on equity — every $100 of shareholder capital generates $27 in annual profit, vs $7 for GENC. GENC carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to ITRN's 0.02x. On the Piotroski fundamental quality scale (0–9), ITRN scores 7/9 vs GENC's 6/9, reflecting strong financial health.

MetricGENC logoGENCGencor Industries…ITRN logoITRNIturan Location a…
ROE (TTM)Return on equity+7.3%+27.3%
ROA (TTM)Return on assets+6.8%+15.8%
ROICReturn on invested capital+5.9%+47.2%
ROCEReturn on capital employed+6.8%+29.5%
Piotroski ScoreFundamental quality 0–967
Debt / EquityFinancial leverage0.00x0.02x
Net DebtTotal debt minus cash-$26M-$103M
Cash & Equiv.Liquid assets$27M$108M
Total DebtShort + long-term debt$339,000$5M
Interest CoverageEBIT ÷ Interest expense32.28x
ITRN leads this category, winning 6 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

ITRN leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in ITRN five years ago would be worth $28,016 today (with dividends reinvested), compared to $13,087 for GENC. Over the past 12 months, ITRN leads with a +76.7% total return vs GENC's +21.9%. The 3-year compound annual growth rate (CAGR) favors ITRN at 45.2% vs GENC's 2.8% — a key indicator of consistent wealth creation.

MetricGENC logoGENCGencor Industries…ITRN logoITRNIturan Location a…
YTD ReturnYear-to-date+13.9%+42.2%
1-Year ReturnPast 12 months+21.9%+76.7%
3-Year ReturnCumulative with dividends+8.7%+206.4%
5-Year ReturnCumulative with dividends+30.9%+180.2%
10-Year ReturnCumulative with dividends+51.2%+233.6%
CAGR (3Y)Annualised 3-year return+2.8%+45.2%
ITRN leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

ITRN leads this category, winning 2 of 2 comparable metrics.

ITRN is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than GENC's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ITRN currently trades 98.5% from its 52-week high vs GENC's 86.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGENC logoGENCGencor Industries…ITRN logoITRNIturan Location a…
Beta (5Y)Sensitivity to S&P 5001.40x1.18x
52-Week HighHighest price in past year$17.40$59.84
52-Week LowLowest price in past year$12.15$32.71
% of 52W HighCurrent price vs 52-week peak+86.5%+98.5%
RSI (14)Momentum oscillator 0–10048.768.3
Avg Volume (50D)Average daily shares traded26K118K
ITRN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

ITRN leads this category, winning 1 of 1 comparable metric.

Wall Street rates GENC as "Buy" and ITRN as "Hold". Consensus price targets imply 16.9% upside for GENC (target: $18) vs -5.0% for ITRN (target: $56). ITRN is the only dividend payer here at 3.21% yield — a key consideration for income-focused portfolios.

MetricGENC logoGENCGencor Industries…ITRN logoITRNIturan Location a…
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$17.60$56.00
# AnalystsCovering analysts15
Dividend YieldAnnual dividend ÷ price+3.2%
Dividend StreakConsecutive years of raises23
Dividend / ShareAnnual DPS$1.89
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.2%
ITRN leads this category, winning 1 of 1 comparable metric.
Key Takeaway

ITRN leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GENC leads in 1 (Valuation Metrics).

Best OverallIturan Location and Control… (ITRN)Leads 5 of 6 categories
Loading custom metrics...

GENC vs ITRN: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is GENC or ITRN a better buy right now?

For growth investors, Ituran Location and Control Ltd.

(ITRN) is the stronger pick with 6. 8% revenue growth year-over-year, versus 2. 0% for Gencor Industries, Inc. (GENC). Gencor Industries, Inc. (GENC) offers the better valuation at 14. 1x trailing P/E (14. 5x forward), making it the more compelling value choice. Analysts rate Gencor Industries, Inc. (GENC) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GENC or ITRN?

On trailing P/E, Gencor Industries, Inc.

(GENC) is the cheapest at 14. 1x versus Ituran Location and Control Ltd. at 20. 2x. On forward P/E, Gencor Industries, Inc. is actually cheaper at 14. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Ituran Location and Control Ltd. wins at 0. 58x versus Gencor Industries, Inc. 's 0. 63x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — GENC or ITRN?

Over the past 5 years, Ituran Location and Control Ltd.

(ITRN) delivered a total return of +180. 2%, compared to +30. 9% for Gencor Industries, Inc. (GENC). Over 10 years, the gap is even starker: ITRN returned +233. 6% versus GENC's +51. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GENC or ITRN?

By beta (market sensitivity over 5 years), Ituran Location and Control Ltd.

(ITRN) is the lower-risk stock at 1. 18β versus Gencor Industries, Inc. 's 1. 40β — meaning GENC is approximately 19% more volatile than ITRN relative to the S&P 500. On balance sheet safety, Gencor Industries, Inc. (GENC) carries a lower debt/equity ratio of 0% versus 2% for Ituran Location and Control Ltd. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GENC or ITRN?

By revenue growth (latest reported year), Ituran Location and Control Ltd.

(ITRN) is pulling ahead at 6. 8% versus 2. 0% for Gencor Industries, Inc. (GENC). On earnings-per-share growth, the picture is similar: Ituran Location and Control Ltd. grew EPS 8. 1% year-over-year, compared to 8. 1% for Gencor Industries, Inc.. Over a 3-year CAGR, ITRN leads at 7. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GENC or ITRN?

Ituran Location and Control Ltd.

(ITRN) is the more profitable company, earning 16. 1% net margin versus 13. 6% for Gencor Industries, Inc. — meaning it keeps 16. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ITRN leads at 21. 4% versus 12. 1% for GENC. At the gross margin level — before operating expenses — ITRN leads at 49. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GENC or ITRN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Ituran Location and Control Ltd. (ITRN) is the more undervalued stock at a PEG of 0. 58x versus Gencor Industries, Inc. 's 0. 63x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Gencor Industries, Inc. (GENC) trades at 14. 5x forward P/E versus 17. 8x for Ituran Location and Control Ltd. — 3. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GENC: 16. 9% to $17. 60.

08

Which pays a better dividend — GENC or ITRN?

In this comparison, ITRN (3.

2% yield) pays a dividend. GENC does not pay a meaningful dividend and should not be held primarily for income.

09

Is GENC or ITRN better for a retirement portfolio?

For long-horizon retirement investors, Ituran Location and Control Ltd.

(ITRN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), 3. 2% yield, +233. 6% 10Y return). Both have compounded well over 10 years (ITRN: +233. 6%, GENC: +51. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GENC and ITRN?

These companies operate in different sectors (GENC (Industrials) and ITRN (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: GENC is a small-cap deep-value stock; ITRN is a small-cap income-oriented stock. ITRN pays a dividend while GENC does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

GENC

Quality Business

  • Sector: Industrials
  • Market Cap > $100B
  • Net Margin > 8%
Run This Screen
Stocks Like

ITRN

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 9%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform GENC and ITRN on the metrics below

Revenue Growth>
%
(GENC: -25.0% · ITRN: 12.8%)
Net Margin>
%
(GENC: 14.2% · ITRN: 16.1%)
P/E Ratio<
x
(GENC: 14.1x · ITRN: 20.2x)

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