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HBB vs SPB vs WMT vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HBB
Hamilton Beach Brands Holding Company

Furnishings, Fixtures & Appliances

Consumer CyclicalNYSE • US
Market Cap$276M
5Y Perf.+115.1%
SPB
Spectrum Brands Holdings, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$1.83B
5Y Perf.+66.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

HBB vs SPB vs WMT vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HBB logoHBB
SPB logoSPB
WMT logoWMT
AMZN logoAMZN
IndustryFurnishings, Fixtures & AppliancesHousehold & Personal ProductsSpecialty RetailSpecialty Retail
Market Cap$276M$1.83B$1.04T$2.92T
Revenue (TTM)$595M$2.79B$703.06B$742.78B
Net Income (TTM)$28M$105M$22.91B$90.80B
Gross Margin26.8%36.6%24.9%50.6%
Operating Margin6.6%4.1%4.1%11.5%
Forward P/E12.8x14.8x44.7x34.8x
Total Debt$42M$654M$67.09B$152.99B
Cash & Equiv.$47M$124M$10.73B$86.81B

HBB vs SPB vs WMT vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HBB
SPB
WMT
AMZN
StockMay 20May 26Return
Hamilton Beach Bran… (HBB)100215.1+115.1%
Spectrum Brands Hol… (SPB)100166.1+66.1%
Walmart Inc. (WMT)100314.9+214.9%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: HBB vs SPB vs WMT vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Spectrum Brands Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. HBB and WMT also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HBB
Hamilton Beach Brands Holding Company
The Momentum Pick

HBB is the clearest fit if your priority is momentum.

  • +50.9% vs SPB's +30.1%
Best for: momentum
SPB
Spectrum Brands Holdings, Inc.
The Defensive Pick

SPB is the #2 pick in this set and the best alternative if sleep-well-at-night and valuation efficiency is your priority.

  • Lower volatility, beta 0.82, Low D/E 34.3%, current ratio 2.26x
  • PEG 1.15 vs WMT's 4.06
  • Beta 0.82, yield 2.4%, current ratio 2.26x
  • Lower P/E (14.8x vs 34.8x), PEG 1.15 vs 1.24
Best for: sleep-well-at-night and valuation efficiency
WMT
Walmart Inc.
The Income Pick

WMT is the clearest fit if your priority is income & stability.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs HBB's 1.95
Best for: income & stability
AMZN
Amazon.com, Inc.
The Growth Play

AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs WMT's 499.5%
  • 12.4% revenue growth vs HBB's -7.3%
  • 12.2% margin vs WMT's 3.3%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs HBB's -7.3%
ValueSPB logoSPBLower P/E (14.8x vs 34.8x), PEG 1.15 vs 1.24
Quality / MarginsAMZN logoAMZN12.2% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTBeta 0.12 vs HBB's 1.95
DividendsSPB logoSPB2.4% yield, 1-year raise streak, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)HBB logoHBB+50.9% vs SPB's +30.1%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs SPB's 3.0%, ROIC 14.7% vs 3.9%

HBB vs SPB vs WMT vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HBBHamilton Beach Brands Holding Company
FY 2025
Consumer Product
88.6%$532M
Commercial Product
10.0%$60M
Licensing
1.5%$9M
SPBSpectrum Brands Holdings, Inc.
FY 2025
Home And Personal Care
41.1%$1.2B
Global Pet Supplies
38.5%$1.1B
Home And Garden Business
20.4%$573M
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

HBB vs SPB vs WMT vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHBBLAGGINGSPB

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1247.4x HBB's $595M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to WMT's 3.3%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHBB logoHBBHamilton Beach Br…SPB logoSPBSpectrum Brands H…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$595M$2.8B$703.1B$742.8B
EBITDAEarnings before interest/tax$44M$214M$42.8B$155.9B
Net IncomeAfter-tax profit$28M$105M$22.9B$90.8B
Free Cash FlowCash after capex$8M$303M$15.3B-$2.5B
Gross MarginGross profit ÷ Revenue+26.8%+36.6%+24.9%+50.6%
Operating MarginEBIT ÷ Revenue+6.6%+4.1%+4.1%+11.5%
Net MarginNet income ÷ Revenue+4.7%+3.8%+3.3%+12.2%
FCF MarginFCF ÷ Revenue+1.4%+10.9%+2.2%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year-8.6%-3.3%+5.8%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+100.0%+48.8%+35.1%+74.8%
AMZN leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

HBB leads this category, winning 4 of 7 comparable metrics.

At 10.5x trailing earnings, HBB trades at a 78% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs WMT's 4.33x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHBB logoHBBHamilton Beach Br…SPB logoSPBSpectrum Brands H…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$276M$1.8B$1.04T$2.92T
Enterprise ValueMkt cap + debt − cash$270M$2.4B$1.09T$2.98T
Trailing P/EPrice ÷ TTM EPS10.53x20.37x47.69x37.82x
Forward P/EPrice ÷ next-FY EPS est.12.84x14.84x44.71x34.77x
PEG RatioP/E ÷ EPS growth rate1.57x4.33x1.35x
EV / EBITDAEnterprise value multiple6.37x10.59x24.85x20.47x
Price / SalesMarket cap ÷ Revenue0.45x0.65x1.46x4.07x
Price / BookPrice ÷ Book value/share1.51x1.07x10.45x7.14x
Price / FCFMarket cap ÷ FCF24.99x11.04x24.97x378.98x
HBB leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — HBB and AMZN each lead in 4 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $6 for SPB. HBB carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to WMT's 0.67x. On the Piotroski fundamental quality scale (0–9), SPB scores 6/9 vs HBB's 5/9, reflecting solid financial health.

MetricHBB logoHBBHamilton Beach Br…SPB logoSPBSpectrum Brands H…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+16.2%+5.5%+22.3%+23.3%
ROA (TTM)Return on assets+7.4%+3.0%+7.9%+11.5%
ROICReturn on invested capital+14.0%+3.9%+14.7%+14.7%
ROCEReturn on capital employed+13.7%+4.2%+17.5%+15.3%
Piotroski ScoreFundamental quality 0–95666
Debt / EquityFinancial leverage0.23x0.34x0.67x0.37x
Net DebtTotal debt minus cash-$5M$531M$56.4B$66.2B
Cash & Equiv.Liquid assets$47M$124M$10.7B$86.8B
Total DebtShort + long-term debt$42M$654M$67.1B$153.0B
Interest CoverageEBIT ÷ Interest expense55.74x3.33x11.85x39.96x
Evenly matched — HBB and AMZN each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $9,219 for SPB. Over the past 12 months, HBB leads with a +50.9% total return vs SPB's +30.1%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs SPB's 4.5% — a key indicator of consistent wealth creation.

MetricHBB logoHBBHamilton Beach Br…SPB logoSPBSpectrum Brands H…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+29.1%+31.7%+15.7%+19.7%
1-Year ReturnPast 12 months+50.9%+30.1%+32.7%+43.7%
3-Year ReturnCumulative with dividends+114.9%+14.2%+160.5%+156.2%
5-Year ReturnCumulative with dividends+1.6%-7.8%+186.9%+64.8%
10-Year ReturnCumulative with dividends-22.6%+11.9%+499.5%+697.8%
CAGR (3Y)Annualised 3-year return+29.0%+4.5%+37.6%+36.8%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than HBB's 1.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SPB's 90.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHBB logoHBBHamilton Beach Br…SPB logoSPBSpectrum Brands H…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.95x0.82x0.12x1.51x
52-Week HighHighest price in past year$21.80$86.95$134.69$278.56
52-Week LowLowest price in past year$12.72$49.99$91.89$185.01
% of 52W HighCurrent price vs 52-week peak+94.2%+90.4%+96.7%+97.3%
RSI (14)Momentum oscillator 0–10054.461.355.981.1
Avg Volume (50D)Average daily shares traded25K318K17.2M45.5M
Evenly matched — WMT and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — SPB and WMT each lead in 1 of 2 comparable metrics.

Analyst consensus: HBB as "Hold", SPB as "Buy", WMT as "Buy", AMZN as "Buy". Consensus price targets imply 13.1% upside for AMZN (target: $307) vs 5.3% for WMT (target: $137). For income investors, SPB offers the higher dividend yield at 2.37% vs WMT's 0.72%.

MetricHBB logoHBBHamilton Beach Br…SPB logoSPBSpectrum Brands H…WMT logoWMTWalmart Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$85.00$137.04$306.77
# AnalystsCovering analysts1216494
Dividend YieldAnnual dividend ÷ price+2.3%+2.4%+0.7%
Dividend StreakConsecutive years of raises7137
Dividend / ShareAnnual DPS$0.48$1.86$0.94
Buyback YieldShare repurchases ÷ mkt cap+3.3%+17.8%+0.8%0.0%
Evenly matched — SPB and WMT each lead in 1 of 2 comparable metrics.
Key Takeaway

AMZN leads in 1 of 6 categories (Income & Cash Flow). HBB leads in 1 (Valuation Metrics). 3 tied.

Best OverallHamilton Beach Brands Holdi… (HBB)Leads 1 of 6 categories
Loading custom metrics...

HBB vs SPB vs WMT vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HBB or SPB or WMT or AMZN a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -7. 3% for Hamilton Beach Brands Holding Company (HBB). Hamilton Beach Brands Holding Company (HBB) offers the better valuation at 10. 5x trailing P/E (12. 8x forward), making it the more compelling value choice. Analysts rate Spectrum Brands Holdings, Inc. (SPB) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HBB or SPB or WMT or AMZN?

On trailing P/E, Hamilton Beach Brands Holding Company (HBB) is the cheapest at 10.

5x versus Walmart Inc. at 47. 7x. On forward P/E, Hamilton Beach Brands Holding Company is actually cheaper at 12. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 15x versus Walmart Inc. 's 4. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HBB or SPB or WMT or AMZN?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -7. 8% for Spectrum Brands Holdings, Inc. (SPB). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus HBB's -22. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HBB or SPB or WMT or AMZN?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Hamilton Beach Brands Holding Company's 1. 95β — meaning HBB is approximately 1567% more volatile than WMT relative to the S&P 500. On balance sheet safety, Hamilton Beach Brands Holding Company (HBB) carries a lower debt/equity ratio of 23% versus 67% for Walmart Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HBB or SPB or WMT or AMZN?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -7. 3% for Hamilton Beach Brands Holding Company (HBB). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -11. 4% for Hamilton Beach Brands Holding Company. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HBB or SPB or WMT or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 4. 2% for WMT. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HBB or SPB or WMT or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 15x versus Walmart Inc. 's 4. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Hamilton Beach Brands Holding Company (HBB) trades at 12. 8x forward P/E versus 44. 7x for Walmart Inc. — 31. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 13. 1% to $306. 77.

08

Which pays a better dividend — HBB or SPB or WMT or AMZN?

In this comparison, SPB (2.

4% yield), HBB (2. 3% yield), WMT (0. 7% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is HBB or SPB or WMT or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Hamilton Beach Brands Holding Company (HBB) carries a higher beta of 1. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, HBB: -22. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HBB and SPB and WMT and AMZN?

These companies operate in different sectors (HBB (Consumer Cyclical) and SPB (Consumer Defensive) and WMT (Consumer Defensive) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HBB is a small-cap deep-value stock; SPB is a small-cap quality compounder stock; WMT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. HBB, SPB, WMT pay a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HBB

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 16%
  • Dividend Yield > 0.9%
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SPB

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 21%
  • Dividend Yield > 0.9%
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WMT

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 14%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Beat Both

Find stocks that outperform HBB and SPB and WMT and AMZN on the metrics below

Revenue Growth>
%
(HBB: -8.6% · SPB: -3.3%)
Net Margin>
%
(HBB: 4.7% · SPB: 3.8%)
P/E Ratio<
x
(HBB: 10.5x · SPB: 20.4x)

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