HLT
Hilton Worldwide Holdings Inc.
Travel Lodging
Market Cap$73.19B
5Y Perf.+305.4%
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Stock Comparison
HLT vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.96T
5Y Perf.+125.1%
HLT vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | HLT | AMZN |
|---|---|---|
| Industry | Travel Lodging | Specialty Retail |
| Market Cap | $73.19B | $2.96T |
| Revenue (TTM) | $12.28B | $742.78B |
| Net Income (TTM) | $1.54B | $90.80B |
| Gross Margin | 44.3% | 50.6% |
| Operating Margin | 23.1% | 11.5% |
| Forward P/E | 35.5x | 35.3x |
| Total Debt | $15.67B | $152.99B |
| Cash & Equiv. | $970M | $86.81B |
HLT vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
HLT
AMZN
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Hilton Worldwide Ho… (HLT) | 100 | 405.4 | +305.4% |
| Amazon.com, Inc. (AMZN) | 100 | 225.1 | +125.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HLT vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Hilton Worldwide Holdings Inc. is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
HLT
Hilton Worldwide Holdings Inc.
The Income Pick
HLT is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.94, yield 0.2%
- Lower volatility, beta 0.94, current ratio 10.81x
- Beta 0.94, yield 0.2%, current ratio 10.81x
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Growth Play
AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.2% 10Y total return vs HLT's 6.2%
- 12.4% revenue growth vs HLT's 7.7%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs HLT's 7.7% |
| Value | AMZN | Lower P/E (35.3x vs 35.5x) |
| Quality / Margins | HLT | 12.6% margin vs AMZN's 12.2% |
| Stability / Safety | HLT | Beta 0.94 vs AMZN's 1.51 |
| Dividends | HLT | 0.2% yield; the other pay no meaningful dividend |
| Momentum (1Y) | AMZN | +48.6% vs HLT's +36.1% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs HLT's 9.4%, ROIC 14.7% vs 24.7% |
HLT vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
HLT vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLAMZNLAGGINGHLT
HLTHilton Worldwide Hold…
1leads
AMZNAmazon.com, Inc.
2leads
6 Total Categories
CATEGORYLEADERvs HLTMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
AMZN4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
HLT5/7
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN5/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — HLT and AMZN each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 60.5x HLT's $12.3B. Profitability is closely matched — net margins range from 12.6% (HLT) to 12.2% (AMZN). On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | HLTHilton Worldwide … | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $12.3B | $742.8B |
| EBITDAEarnings before interest/tax | $3.0B | $155.9B |
| Net IncomeAfter-tax profit | $1.5B | $90.8B |
| Free Cash FlowCash after capex | $2.2B | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +44.3% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +23.1% | +11.5% |
| Net MarginNet income ÷ Revenue | +12.6% | +12.2% |
| FCF MarginFCF ÷ Revenue | +17.8% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.0% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +35.0% | +74.8% |
Evenly matched — HLT and AMZN each lead in 3 of 6 comparable metrics.
Valuation Metrics
AMZN leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 38.3x trailing earnings, AMZN trades at a 27% valuation discount to HLT's 52.5x P/E. On an enterprise value basis, AMZN's 20.7x EV/EBITDA is more attractive than HLT's 30.6x.
| Metric | HLTHilton Worldwide … | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $73.2B | $2.96T |
| Enterprise ValueMkt cap + debt − cash | $87.9B | $3.02T |
| Trailing P/EPrice ÷ TTM EPS | 52.53x | 38.35x |
| Forward P/EPrice ÷ next-FY EPS est. | 35.50x | 35.26x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.37x |
| EV / EBITDAEnterprise value multiple | 30.62x | 20.74x |
| Price / SalesMarket cap ÷ Revenue | 6.08x | 4.12x |
| Price / BookPrice ÷ Book value/share | — | 7.24x |
| Price / FCFMarket cap ÷ FCF | 36.09x | 384.26x |
AMZN leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
HLT leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), HLT scores 7/9 vs AMZN's 6/9, reflecting strong financial health.
| Metric | HLTHilton Worldwide … | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +23.3% |
| ROA (TTM)Return on assets | +9.4% | +11.5% |
| ROICReturn on invested capital | +24.7% | +14.7% |
| ROCEReturn on capital employed | +19.0% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | — | 0.37x |
| Net DebtTotal debt minus cash | $14.7B | $66.2B |
| Cash & Equiv.Liquid assets | $970M | $86.8B |
| Total DebtShort + long-term debt | $15.7B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 4.42x | 39.96x |
HLT leads this category, winning 5 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HLT five years ago would be worth $26,820 today (with dividends reinvested), compared to $16,632 for AMZN. Over the past 12 months, AMZN leads with a +48.6% total return vs HLT's +36.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.5% vs HLT's 30.5% — a key indicator of consistent wealth creation.
| Metric | HLTHilton Worldwide … | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +9.8% | +21.4% |
| 1-Year ReturnPast 12 months | +36.1% | +48.6% |
| 3-Year ReturnCumulative with dividends | +122.1% | +159.8% |
| 5-Year ReturnCumulative with dividends | +168.2% | +66.3% |
| 10-Year ReturnCumulative with dividends | +621.9% | +715.9% |
| CAGR (3Y)Annualised 3-year return | +30.5% | +37.5% |
AMZN leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
Evenly matched — HLT and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
HLT is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs HLT's 93.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | HLTHilton Worldwide … | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.94x | 1.51x |
| 52-Week HighHighest price in past year | $344.75 | $278.56 |
| 52-Week LowLowest price in past year | $235.99 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +93.3% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 80.5 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 45.6M |
Evenly matched — HLT and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HLT as "Buy" and AMZN as "Buy". Consensus price targets imply 11.6% upside for AMZN (target: $307) vs 5.3% for HLT (target: $338). HLT is the only dividend payer here at 0.19% yield — a key consideration for income-focused portfolios.
| Metric | HLTHilton Worldwide … | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $338.45 | $306.77 |
| # AnalystsCovering analysts | 49 | 94 |
| Dividend YieldAnnual dividend ÷ price | +0.2% | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | $0.60 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +4.4% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
AMZN leads in 2 of 6 categories (Valuation Metrics, Total Returns). HLT leads in 1 (Profitability & Efficiency). 2 tied.
Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
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HLT vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is HLT or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 7. 7% for Hilton Worldwide Holdings Inc. (HLT). Amazon. com, Inc. (AMZN) offers the better valuation at 38. 3x trailing P/E (35. 3x forward), making it the more compelling value choice. Analysts rate Hilton Worldwide Holdings Inc. (HLT) a "Buy" — based on 49 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HLT or AMZN?
On trailing P/E, Amazon.
com, Inc. (AMZN) is the cheapest at 38. 3x versus Hilton Worldwide Holdings Inc. at 52. 5x. On forward P/E, Amazon. com, Inc. is actually cheaper at 35. 3x.
03Which is the better long-term investment — HLT or AMZN?
Over the past 5 years, Hilton Worldwide Holdings Inc.
(HLT) delivered a total return of +168. 2%, compared to +66. 3% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus HLT's +621. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HLT or AMZN?
By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.
(HLT) is the lower-risk stock at 0. 94β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 60% more volatile than HLT relative to the S&P 500.
05Which is growing faster — HLT or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 7. 7% for Hilton Worldwide Holdings Inc. (HLT). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -0. 3% for Hilton Worldwide Holdings Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HLT or AMZN?
Hilton Worldwide Holdings Inc.
(HLT) is the more profitable company, earning 12. 1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 12. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLT leads at 22. 4% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HLT or AMZN more undervalued right now?
On forward earnings alone, Amazon.
com, Inc. (AMZN) trades at 35. 3x forward P/E versus 35. 5x for Hilton Worldwide Holdings Inc. — 0. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 11. 6% to $306. 77.
08Which pays a better dividend — HLT or AMZN?
In this comparison, HLT (0.
2% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is HLT or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Hilton Worldwide Holdings Inc.
(HLT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), +621. 9% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HLT: +621. 9%, AMZN: +715. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HLT and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(HLT: 9.0% · AMZN: 16.6%)Net Margin>
%
(HLT: 12.6% · AMZN: 12.2%)P/E Ratio<
x
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