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Stock Comparison

IPG vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
IPG
The Interpublic Group of Companies, Inc.

Advertising Agencies

Communication ServicesNYSE • US
Market Cap$8.93B
5Y Perf.+43.6%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+292.3%

IPG vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
IPG logoIPG
GOOGL logoGOOGL
IndustryAdvertising AgenciesInternet Content & Information
Market Cap$8.93B$4.81T
Revenue (TTM)$10.21B$422.57B
Net Income (TTM)$552M$160.21B
Gross Margin18.2%60.4%
Operating Margin9.7%32.7%
Forward P/E7.8x29.6x
Total Debt$4.25B$59.29B
Cash & Equiv.$2.19B$30.71B

IPG vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

IPG
GOOGL
StockMay 20Nov 25Return
The Interpublic Gro… (IPG)100143.6+43.6%
Alphabet Inc. (GOOGL)100392.3+292.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: IPG vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. The Interpublic Group of Companies, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
IPG
The Interpublic Group of Companies, Inc.
The Income Pick

IPG is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 16 yrs, beta 0.65, yield 5.4%
  • Lower volatility, beta 0.65, current ratio 1.09x
  • Beta 0.65, yield 5.4%, current ratio 1.09x
Best for: income & stability and sleep-well-at-night
GOOGL
Alphabet Inc.
The Growth Play

GOOGL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs IPG's 45.6%
  • PEG 0.99 vs IPG's 4.51
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs IPG's -1.8%
ValueIPG logoIPGLower P/E (7.8x vs 29.6x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs IPG's 5.4%
Stability / SafetyIPG logoIPGBeta 0.65 vs GOOGL's 1.26
DividendsIPG logoIPG5.4% yield, 16-year raise streak, vs GOOGL's 0.2%
Momentum (1Y)GOOGL logoGOOGL+144.2% vs IPG's +0.8%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs IPG's 3.2%, ROIC 25.1% vs 14.7%

IPG vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

IPGThe Interpublic Group of Companies, Inc.
FY 2024
MD&E
40.0%$4.3B
IA&C
36.5%$3.9B
SC&E
23.5%$2.5B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

IPG vs GOOGL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGIPG

Income & Cash Flow (Last 12 Months)

GOOGL leads this category, winning 5 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 41.4x IPG's $10.2B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IPG's 5.4%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricIPG logoIPGThe Interpublic G…GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$10.2B$422.6B
EBITDAEarnings before interest/tax$1.2B$161.3B
Net IncomeAfter-tax profit$552M$160.2B
Free Cash FlowCash after capex$807M$73.3B
Gross MarginGross profit ÷ Revenue+18.2%+60.4%
Operating MarginEBIT ÷ Revenue+9.7%+32.7%
Net MarginNet income ÷ Revenue+5.4%+37.9%
FCF MarginFCF ÷ Revenue+7.9%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year-5.1%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+5.4%+81.9%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

IPG leads this category, winning 6 of 7 comparable metrics.

At 13.4x trailing earnings, IPG trades at a 64% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs IPG's 7.78x — a lower PEG means you pay less per unit of expected earnings growth.

MetricIPG logoIPGThe Interpublic G…GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$8.9B$4.81T
Enterprise ValueMkt cap + debt − cash$11.0B$4.84T
Trailing P/EPrice ÷ TTM EPS13.43x36.80x
Forward P/EPrice ÷ next-FY EPS est.7.78x29.60x
PEG RatioP/E ÷ EPS growth rate7.78x1.23x
EV / EBITDAEnterprise value multiple7.52x32.21x
Price / SalesMarket cap ÷ Revenue0.83x11.94x
Price / BookPrice ÷ Book value/share2.37x11.72x
Price / FCFMarket cap ÷ FCF9.77x65.69x
IPG leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 6 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $15 for IPG. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to IPG's 1.09x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs GOOGL's 7/9, reflecting strong financial health.

MetricIPG logoIPGThe Interpublic G…GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+14.6%+39.0%
ROA (TTM)Return on assets+3.2%+27.4%
ROICReturn on invested capital+14.7%+25.1%
ROCEReturn on capital employed+13.7%+30.3%
Piotroski ScoreFundamental quality 0–987
Debt / EquityFinancial leverage1.09x0.14x
Net DebtTotal debt minus cash$2.1B$28.6B
Cash & Equiv.Liquid assets$2.2B$30.7B
Total DebtShort + long-term debt$4.3B$59.3B
Interest CoverageEBIT ÷ Interest expense4.90x392.15x
GOOGL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 5 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $34,180 today (with dividends reinvested), compared to $9,138 for IPG. Over the past 12 months, GOOGL leads with a +144.2% total return vs IPG's +0.8%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs IPG's -8.4% — a key indicator of consistent wealth creation.

MetricIPG logoIPGThe Interpublic G…GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date+26.3%
1-Year ReturnPast 12 months+0.8%+144.2%
3-Year ReturnCumulative with dividends-23.0%+270.7%
5-Year ReturnCumulative with dividends-8.6%+241.8%
10-Year ReturnCumulative with dividends+45.6%+1001.7%
CAGR (3Y)Annualised 3-year return-8.4%+54.8%
GOOGL leads this category, winning 5 of 5 comparable metrics.

Risk & Volatility

Evenly matched — IPG and GOOGL each lead in 1 of 2 comparable metrics.

IPG is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs IPG's 86.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricIPG logoIPGThe Interpublic G…GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.65x1.26x
52-Week HighHighest price in past year$28.42$399.85
52-Week LowLowest price in past year$22.55$147.84
% of 52W HighCurrent price vs 52-week peak+86.5%+99.5%
RSI (14)Momentum oscillator 0–10045.181.4
Avg Volume (50D)Average daily shares traded81.3M28.4M
Evenly matched — IPG and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

IPG leads this category, winning 2 of 2 comparable metrics.

Wall Street rates IPG as "Hold" and GOOGL as "Buy". Consensus price targets imply 48.8% upside for IPG (target: $37) vs 2.1% for GOOGL (target: $406). For income investors, IPG offers the higher dividend yield at 5.35% vs GOOGL's 0.21%.

MetricIPG logoIPGThe Interpublic G…GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$36.57$406.28
# AnalystsCovering analysts3482
Dividend YieldAnnual dividend ÷ price+5.4%+0.2%
Dividend StreakConsecutive years of raises162
Dividend / ShareAnnual DPS$1.31$0.82
Buyback YieldShare repurchases ÷ mkt cap+2.6%+0.9%
IPG leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). IPG leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 3 of 6 categories
Loading custom metrics...

IPG vs GOOGL: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is IPG or GOOGL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). The Interpublic Group of Companies, Inc. (IPG) offers the better valuation at 13. 4x trailing P/E (7. 8x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — IPG or GOOGL?

On trailing P/E, The Interpublic Group of Companies, Inc.

(IPG) is the cheapest at 13. 4x versus Alphabet Inc. at 36. 8x. On forward P/E, The Interpublic Group of Companies, Inc. is actually cheaper at 7. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus The Interpublic Group of Companies, Inc. 's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — IPG or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +241. 8%, compared to -8. 6% for The Interpublic Group of Companies, Inc. (IPG). Over 10 years, the gap is even starker: GOOGL returned +1002% versus IPG's +45. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — IPG or GOOGL?

By beta (market sensitivity over 5 years), The Interpublic Group of Companies, Inc.

(IPG) is the lower-risk stock at 0. 65β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 93% more volatile than IPG relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 109% for The Interpublic Group of Companies, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — IPG or GOOGL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -35. 8% for The Interpublic Group of Companies, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — IPG or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 6. 4% for The Interpublic Group of Companies, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 11. 3% for IPG. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is IPG or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus The Interpublic Group of Companies, Inc. 's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Interpublic Group of Companies, Inc. (IPG) trades at 7. 8x forward P/E versus 29. 6x for Alphabet Inc. — 21. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IPG: 48. 8% to $36. 57.

08

Which pays a better dividend — IPG or GOOGL?

All stocks in this comparison pay dividends.

The Interpublic Group of Companies, Inc. (IPG) offers the highest yield at 5. 4%, versus 0. 2% for Alphabet Inc. (GOOGL).

09

Is IPG or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, The Interpublic Group of Companies, Inc.

(IPG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 65), 5. 4% yield). Both have compounded well over 10 years (IPG: +45. 6%, GOOGL: +1002%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between IPG and GOOGL?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: IPG is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. IPG pays a dividend while GOOGL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

IPG

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 2.1%
Run This Screen
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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Beat Both

Find stocks that outperform IPG and GOOGL on the metrics below

Revenue Growth>
%
(IPG: -5.1% · GOOGL: 21.8%)
Net Margin>
%
(IPG: 5.4% · GOOGL: 37.9%)
P/E Ratio<
x
(IPG: 13.4x · GOOGL: 36.8x)

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