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IPG vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
IPG vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Internet Content & Information |
| Market Cap | $8.93B | $4.81T |
| Revenue (TTM) | $10.21B | $422.57B |
| Net Income (TTM) | $552M | $160.21B |
| Gross Margin | 18.2% | 60.4% |
| Operating Margin | 9.7% | 32.7% |
| Forward P/E | 7.8x | 29.6x |
| Total Debt | $4.25B | $59.29B |
| Cash & Equiv. | $2.19B | $30.71B |
IPG vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | Nov 25 | Return |
|---|---|---|---|
| The Interpublic Gro… (IPG) | 100 | 143.6 | +43.6% |
| Alphabet Inc. (GOOGL) | 100 | 392.3 | +292.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: IPG vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
IPG is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 16 yrs, beta 0.65, yield 5.4%
- Lower volatility, beta 0.65, current ratio 1.09x
- Beta 0.65, yield 5.4%, current ratio 1.09x
GOOGL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
- 10.0% 10Y total return vs IPG's 45.6%
- PEG 0.99 vs IPG's 4.51
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.1% revenue growth vs IPG's -1.8% | |
| Value | Lower P/E (7.8x vs 29.6x) | |
| Quality / Margins | 37.9% margin vs IPG's 5.4% | |
| Stability / Safety | Beta 0.65 vs GOOGL's 1.26 | |
| Dividends | 5.4% yield, 16-year raise streak, vs GOOGL's 0.2% | |
| Momentum (1Y) | +144.2% vs IPG's +0.8% | |
| Efficiency (ROA) | 27.4% ROA vs IPG's 3.2%, ROIC 25.1% vs 14.7% |
IPG vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
IPG vs GOOGL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 41.4x IPG's $10.2B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IPG's 5.4%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $10.2B | $422.6B |
| EBITDAEarnings before interest/tax | $1.2B | $161.3B |
| Net IncomeAfter-tax profit | $552M | $160.2B |
| Free Cash FlowCash after capex | $807M | $73.3B |
| Gross MarginGross profit ÷ Revenue | +18.2% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +9.7% | +32.7% |
| Net MarginNet income ÷ Revenue | +5.4% | +37.9% |
| FCF MarginFCF ÷ Revenue | +7.9% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.1% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.4% | +81.9% |
Valuation Metrics
IPG leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 13.4x trailing earnings, IPG trades at a 64% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs IPG's 7.78x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $8.9B | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $11.0B | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 13.43x | 36.80x |
| Forward P/EPrice ÷ next-FY EPS est. | 7.78x | 29.60x |
| PEG RatioP/E ÷ EPS growth rate | 7.78x | 1.23x |
| EV / EBITDAEnterprise value multiple | 7.52x | 32.21x |
| Price / SalesMarket cap ÷ Revenue | 0.83x | 11.94x |
| Price / BookPrice ÷ Book value/share | 2.37x | 11.72x |
| Price / FCFMarket cap ÷ FCF | 9.77x | 65.69x |
Profitability & Efficiency
GOOGL leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $15 for IPG. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to IPG's 1.09x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs GOOGL's 7/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +14.6% | +39.0% |
| ROA (TTM)Return on assets | +3.2% | +27.4% |
| ROICReturn on invested capital | +14.7% | +25.1% |
| ROCEReturn on capital employed | +13.7% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 7 |
| Debt / EquityFinancial leverage | 1.09x | 0.14x |
| Net DebtTotal debt minus cash | $2.1B | $28.6B |
| Cash & Equiv.Liquid assets | $2.2B | $30.7B |
| Total DebtShort + long-term debt | $4.3B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 4.90x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 5 of 5 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $34,180 today (with dividends reinvested), compared to $9,138 for IPG. Over the past 12 months, GOOGL leads with a +144.2% total return vs IPG's +0.8%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs IPG's -8.4% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | — | +26.3% |
| 1-Year ReturnPast 12 months | +0.8% | +144.2% |
| 3-Year ReturnCumulative with dividends | -23.0% | +270.7% |
| 5-Year ReturnCumulative with dividends | -8.6% | +241.8% |
| 10-Year ReturnCumulative with dividends | +45.6% | +1001.7% |
| CAGR (3Y)Annualised 3-year return | -8.4% | +54.8% |
Risk & Volatility
Evenly matched — IPG and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
IPG is the less volatile stock with a 0.65 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs IPG's 86.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.65x | 1.26x |
| 52-Week HighHighest price in past year | $28.42 | $399.85 |
| 52-Week LowLowest price in past year | $22.55 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +86.5% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 45.1 | 81.4 |
| Avg Volume (50D)Average daily shares traded | 81.3M | 28.4M |
Analyst Outlook
IPG leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates IPG as "Hold" and GOOGL as "Buy". Consensus price targets imply 48.8% upside for IPG (target: $37) vs 2.1% for GOOGL (target: $406). For income investors, IPG offers the higher dividend yield at 5.35% vs GOOGL's 0.21%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $36.57 | $406.28 |
| # AnalystsCovering analysts | 34 | 82 |
| Dividend YieldAnnual dividend ÷ price | +5.4% | +0.2% |
| Dividend StreakConsecutive years of raises | 16 | 2 |
| Dividend / ShareAnnual DPS | $1.31 | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.6% | +0.9% |
GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). IPG leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.
IPG vs GOOGL: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is IPG or GOOGL a better buy right now?
For growth investors, Alphabet Inc.
(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). The Interpublic Group of Companies, Inc. (IPG) offers the better valuation at 13. 4x trailing P/E (7. 8x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — IPG or GOOGL?
On trailing P/E, The Interpublic Group of Companies, Inc.
(IPG) is the cheapest at 13. 4x versus Alphabet Inc. at 36. 8x. On forward P/E, The Interpublic Group of Companies, Inc. is actually cheaper at 7. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus The Interpublic Group of Companies, Inc. 's 4. 51x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — IPG or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +241. 8%, compared to -8. 6% for The Interpublic Group of Companies, Inc. (IPG). Over 10 years, the gap is even starker: GOOGL returned +1002% versus IPG's +45. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — IPG or GOOGL?
By beta (market sensitivity over 5 years), The Interpublic Group of Companies, Inc.
(IPG) is the lower-risk stock at 0. 65β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 93% more volatile than IPG relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 109% for The Interpublic Group of Companies, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — IPG or GOOGL?
By revenue growth (latest reported year), Alphabet Inc.
(GOOGL) is pulling ahead at 15. 1% versus -1. 8% for The Interpublic Group of Companies, Inc. (IPG). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -35. 8% for The Interpublic Group of Companies, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — IPG or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 6. 4% for The Interpublic Group of Companies, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 11. 3% for IPG. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is IPG or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus The Interpublic Group of Companies, Inc. 's 4. 51x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Interpublic Group of Companies, Inc. (IPG) trades at 7. 8x forward P/E versus 29. 6x for Alphabet Inc. — 21. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IPG: 48. 8% to $36. 57.
08Which pays a better dividend — IPG or GOOGL?
All stocks in this comparison pay dividends.
The Interpublic Group of Companies, Inc. (IPG) offers the highest yield at 5. 4%, versus 0. 2% for Alphabet Inc. (GOOGL).
09Is IPG or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, The Interpublic Group of Companies, Inc.
(IPG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 65), 5. 4% yield). Both have compounded well over 10 years (IPG: +45. 6%, GOOGL: +1002%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between IPG and GOOGL?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: IPG is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. IPG pays a dividend while GOOGL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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