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Stock Comparison

LCUT vs HELE vs ENSG vs ACCO vs RCKY

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LCUT
Lifetime Brands, Inc.

Furnishings, Fixtures & Appliances

Consumer CyclicalNASDAQ • US
Market Cap$134M
5Y Perf.+3.9%
HELE
Helen of Troy Limited

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$570M
5Y Perf.-86.4%
ENSG
The Ensign Group, Inc.

Medical - Care Facilities

HealthcareNASDAQ • US
Market Cap$10.02B
5Y Perf.+292.2%
ACCO
ACCO Brands Corporation

Business Equipment & Supplies

IndustrialsNYSE • US
Market Cap$373M
5Y Perf.-34.7%
RCKY
Rocky Brands, Inc.

Apparel - Footwear & Accessories

Consumer CyclicalNASDAQ • US
Market Cap$282M
5Y Perf.+80.2%

LCUT vs HELE vs ENSG vs ACCO vs RCKY — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LCUT logoLCUT
HELE logoHELE
ENSG logoENSG
ACCO logoACCO
RCKY logoRCKY
IndustryFurnishings, Fixtures & AppliancesHousehold & Personal ProductsMedical - Care FacilitiesBusiness Equipment & SuppliesApparel - Footwear & Accessories
Market Cap$134M$570M$10.02B$373M$282M
Revenue (TTM)$651M$1.79B$5.27B$1.55B$482M
Net Income (TTM)$-28M$-899M$363M$74M$22M
Gross Margin37.5%45.7%15.2%30.7%40.9%
Operating Margin-1.6%6.0%8.5%7.9%7.7%
Forward P/E12.8x7.2x22.7x4.6x10.2x
Total Debt$244M$78M$4.15B$921M$124M
Cash & Equiv.$4M$19M$504M$64M$3M

LCUT vs HELE vs ENSG vs ACCO vs RCKYLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LCUT
HELE
ENSG
ACCO
RCKY
StockMay 20May 26Return
Lifetime Brands, In… (LCUT)100103.9+3.9%
Helen of Troy Limit… (HELE)10013.6-86.4%
The Ensign Group, I… (ENSG)100392.2+292.2%
ACCO Brands Corpora… (ACCO)10065.3-34.7%
Rocky Brands, Inc. (RCKY)100180.2+80.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: LCUT vs HELE vs ENSG vs ACCO vs RCKY

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ENSG leads in 6 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Lifetime Brands, Inc. is the stronger pick specifically for recent price momentum and sentiment. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
LCUT
Lifetime Brands, Inc.
The Income Pick

LCUT is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 0 yrs, beta 1.33, yield 2.9%
  • Beta 1.33, yield 2.9%, current ratio 2.85x
  • +102.7% vs HELE's -7.6%
Best for: income & stability and defensive
HELE
Helen of Troy Limited
The Value Angle

HELE plays a supporting role in this comparison — it may shine differently against other peers.

Best for: consumer defensive exposure
ENSG
The Ensign Group, Inc.
The Growth Play

ENSG carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 18.7%, EPS growth 14.1%, 3Y rev CAGR 18.7%
  • 7.4% 10Y total return vs RCKY's 259.4%
  • PEG 1.64 vs RCKY's 14.77
  • 18.7% revenue growth vs ACCO's -8.5%
Best for: growth exposure and long-term compounding
ACCO
ACCO Brands Corporation
The Income Angle

ACCO lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: industrials exposure
RCKY
Rocky Brands, Inc.
The Defensive Pick

RCKY is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.28, Low D/E 49.3%, current ratio 2.82x
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthENSG logoENSG18.7% revenue growth vs ACCO's -8.5%
ValueENSG logoENSGPEG 1.64 vs 14.77
Quality / MarginsENSG logoENSG6.9% margin vs HELE's -50.3%
Stability / SafetyENSG logoENSGBeta 0.38 vs HELE's 1.63
DividendsENSG logoENSG0.1% yield, 12-year raise streak, vs ACCO's 7.1%, (1 stock pays no dividend)
Momentum (1Y)LCUT logoLCUT+102.7% vs HELE's -7.6%
Efficiency (ROA)ENSG logoENSG6.8% ROA vs HELE's -37.8%, ROIC 7.0% vs 4.6%

LCUT vs HELE vs ENSG vs ACCO vs RCKY — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LCUTLifetime Brands, Inc.
FY 2025
Shipping and Handling
100.0%$4M
HELEHelen of Troy Limited
FY 2025
Beauty & Wellness
52.5%$1.0B
Home & Outdoor
47.5%$906M
ENSGThe Ensign Group, Inc.
FY 2025
Skilled Services Segment
97.4%$4.8B
Standard Bearer Segment
2.6%$127M
ACCOACCO Brands Corporation
FY 2025
ACCO Brands International
100.0%$630M
RCKYRocky Brands, Inc.

Segment breakdown not available.

LCUT vs HELE vs ENSG vs ACCO vs RCKY — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLENSGLAGGINGRCKY

Income & Cash Flow (Last 12 Months)

ENSG leads this category, winning 3 of 6 comparable metrics.

ENSG is the larger business by revenue, generating $5.3B annually — 10.9x RCKY's $482M. ENSG is the more profitable business, keeping 6.9% of every revenue dollar as net income compared to HELE's -50.3%. On growth, ENSG holds the edge at +18.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLCUT logoLCUTLifetime Brands, …HELE logoHELEHelen of Troy Lim…ENSG logoENSGThe Ensign Group,…ACCO logoACCOACCO Brands Corpo…RCKY logoRCKYRocky Brands, Inc.
RevenueTrailing 12 months$651M$1.8B$5.3B$1.6B$482M
EBITDAEarnings before interest/tax$5M$107M$558M$177M$47M
Net IncomeAfter-tax profit-$28M-$899M$363M$74M$22M
Free Cash FlowCash after capex$18M$171M$406M$49M$10M
Gross MarginGross profit ÷ Revenue+37.5%+45.7%+15.2%+30.7%+40.9%
Operating MarginEBIT ÷ Revenue-1.6%+6.0%+8.5%+7.9%+7.7%
Net MarginNet income ÷ Revenue-4.2%-50.3%+6.9%+4.8%+4.6%
FCF MarginFCF ÷ Revenue+2.8%+9.6%+7.7%+3.2%+2.0%
Rev. Growth (YoY)Latest quarter vs prior year+2.4%-3.3%+18.4%+8.3%+9.1%
EPS Growth (YoY)Latest quarter vs prior year-15.8%-2.1%+21.9%+2.4%+34.4%
ENSG leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

ACCO leads this category, winning 3 of 7 comparable metrics.

At 9.2x trailing earnings, ACCO trades at a 69% valuation discount to ENSG's 29.4x P/E. Adjusting for growth (PEG ratio), ENSG offers better value at 2.13x vs RCKY's 14.77x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLCUT logoLCUTLifetime Brands, …HELE logoHELEHelen of Troy Lim…ENSG logoENSGThe Ensign Group,…ACCO logoACCOACCO Brands Corpo…RCKY logoRCKYRocky Brands, Inc.
Market CapShares × price$134M$570M$10.0B$373M$282M
Enterprise ValueMkt cap + debt − cash$373M$629M$13.7B$1.2B$403M
Trailing P/EPrice ÷ TTM EPS-4.77x-0.63x29.36x9.18x12.63x
Forward P/EPrice ÷ next-FY EPS est.12.76x7.21x22.68x4.64x10.19x
PEG RatioP/E ÷ EPS growth rate2.13x14.77x
EV / EBITDAEnterprise value multiple8.12x25.40x6.79x8.58x
Price / SalesMarket cap ÷ Revenue0.21x0.32x1.98x0.24x0.58x
Price / BookPrice ÷ Book value/share0.63x0.71x4.52x0.57x1.12x
Price / FCFMarket cap ÷ FCF41.15x3.33x27.02x7.34x28.99x
ACCO leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

ENSG leads this category, winning 4 of 9 comparable metrics.

ENSG delivers a 16.6% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-95 for HELE. HELE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to ENSG's 1.86x. On the Piotroski fundamental quality scale (0–9), ACCO scores 7/9 vs LCUT's 4/9, reflecting strong financial health.

MetricLCUT logoLCUTLifetime Brands, …HELE logoHELEHelen of Troy Lim…ENSG logoENSGThe Ensign Group,…ACCO logoACCOACCO Brands Corpo…RCKY logoRCKYRocky Brands, Inc.
ROE (TTM)Return on equity-14.3%-94.5%+16.6%+11.3%+9.2%
ROA (TTM)Return on assets-4.9%-37.8%+6.8%+3.2%+4.7%
ROICReturn on invested capital+3.9%+4.6%+7.0%+5.5%+7.6%
ROCEReturn on capital employed+5.2%+5.0%+10.2%+6.1%+9.9%
Piotroski ScoreFundamental quality 0–945577
Debt / EquityFinancial leverage1.20x0.10x1.86x1.39x0.49x
Net DebtTotal debt minus cash$239M$59M$3.7B$856M$121M
Cash & Equiv.Liquid assets$4M$19M$504M$64M$3M
Total DebtShort + long-term debt$244M$78M$4.2B$921M$124M
Interest CoverageEBIT ÷ Interest expense-0.56x-5.02x88.33x2.50x2.38x
ENSG leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — LCUT and ENSG and RCKY each lead in 2 of 6 comparable metrics.

A $10,000 investment in ENSG five years ago would be worth $20,558 today (with dividends reinvested), compared to $1,093 for HELE. Over the past 12 months, LCUT leads with a +102.7% total return vs HELE's -7.6%. The 3-year compound annual growth rate (CAGR) favors RCKY at 24.8% vs HELE's -36.4% — a key indicator of consistent wealth creation.

MetricLCUT logoLCUTLifetime Brands, …HELE logoHELEHelen of Troy Lim…ENSG logoENSGThe Ensign Group,…ACCO logoACCOACCO Brands Corpo…RCKY logoRCKYRocky Brands, Inc.
YTD ReturnYear-to-date+54.1%+19.9%-1.4%+11.5%+30.9%
1-Year ReturnPast 12 months+102.7%-7.6%+26.0%+16.7%+85.1%
3-Year ReturnCumulative with dividends+27.1%-74.3%+85.9%-4.8%+94.5%
5-Year ReturnCumulative with dividends-56.4%-89.1%+105.6%-39.3%-35.9%
10-Year ReturnCumulative with dividends-56.4%-75.5%+738.2%-35.3%+259.4%
CAGR (3Y)Annualised 3-year return+8.3%-36.4%+23.0%-1.6%+24.8%
Evenly matched — LCUT and ENSG and RCKY each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ENSG and ACCO each lead in 1 of 2 comparable metrics.

ENSG is the less volatile stock with a 0.38 beta — it tends to amplify market swings less than HELE's 1.63 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ACCO currently trades 94.2% from its 52-week high vs LCUT's 72.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLCUT logoLCUTLifetime Brands, …HELE logoHELEHelen of Troy Lim…ENSG logoENSGThe Ensign Group,…ACCO logoACCOACCO Brands Corpo…RCKY logoRCKYRocky Brands, Inc.
Beta (5Y)Sensitivity to S&P 5001.33x1.63x0.38x1.35x1.28x
52-Week HighHighest price in past year$8.20$33.76$218.00$4.29$48.70
52-Week LowLowest price in past year$2.89$13.85$134.68$2.81$19.41
% of 52W HighCurrent price vs 52-week peak+72.1%+73.2%+78.6%+94.2%+76.8%
RSI (14)Momentum oscillator 0–10056.679.022.074.934.9
Avg Volume (50D)Average daily shares traded266K628K364K1.2M61K
Evenly matched — ENSG and ACCO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — ENSG and ACCO each lead in 1 of 2 comparable metrics.

Analyst consensus: LCUT as "Hold", HELE as "Hold", ENSG as "Buy", ACCO as "Hold", RCKY as "Buy". Consensus price targets imply 98.0% upside for ACCO (target: $8) vs -15.4% for LCUT (target: $5). For income investors, ACCO offers the higher dividend yield at 7.11% vs ENSG's 0.14%.

MetricLCUT logoLCUTLifetime Brands, …HELE logoHELEHelen of Troy Lim…ENSG logoENSGThe Ensign Group,…ACCO logoACCOACCO Brands Corpo…RCKY logoRCKYRocky Brands, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHoldBuy
Price TargetConsensus 12-month target$5.00$22.00$222.33$8.00$52.00
# AnalystsCovering analysts3111374
Dividend YieldAnnual dividend ÷ price+2.9%+0.1%+7.1%+1.6%
Dividend StreakConsecutive years of raises01200
Dividend / ShareAnnual DPS$0.17$0.24$0.29$0.62
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.3%+0.2%+4.1%+0.1%
Evenly matched — ENSG and ACCO each lead in 1 of 2 comparable metrics.
Key Takeaway

ENSG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ACCO leads in 1 (Valuation Metrics). 3 tied.

Best OverallThe Ensign Group, Inc. (ENSG)Leads 2 of 6 categories
Loading custom metrics...

LCUT vs HELE vs ENSG vs ACCO vs RCKY: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LCUT or HELE or ENSG or ACCO or RCKY a better buy right now?

For growth investors, The Ensign Group, Inc.

(ENSG) is the stronger pick with 18. 7% revenue growth year-over-year, versus -8. 5% for ACCO Brands Corporation (ACCO). ACCO Brands Corporation (ACCO) offers the better valuation at 9. 2x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate The Ensign Group, Inc. (ENSG) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LCUT or HELE or ENSG or ACCO or RCKY?

On trailing P/E, ACCO Brands Corporation (ACCO) is the cheapest at 9.

2x versus The Ensign Group, Inc. at 29. 4x. On forward P/E, ACCO Brands Corporation is actually cheaper at 4. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Ensign Group, Inc. wins at 1. 64x versus Rocky Brands, Inc. 's 14. 77x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — LCUT or HELE or ENSG or ACCO or RCKY?

Over the past 5 years, The Ensign Group, Inc.

(ENSG) delivered a total return of +105. 6%, compared to -89. 1% for Helen of Troy Limited (HELE). Over 10 years, the gap is even starker: ENSG returned +738. 2% versus HELE's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LCUT or HELE or ENSG or ACCO or RCKY?

By beta (market sensitivity over 5 years), The Ensign Group, Inc.

(ENSG) is the lower-risk stock at 0. 38β versus Helen of Troy Limited's 1. 63β — meaning HELE is approximately 329% more volatile than ENSG relative to the S&P 500. On balance sheet safety, Helen of Troy Limited (HELE) carries a lower debt/equity ratio of 10% versus 186% for The Ensign Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LCUT or HELE or ENSG or ACCO or RCKY?

By revenue growth (latest reported year), The Ensign Group, Inc.

(ENSG) is pulling ahead at 18. 7% versus -8. 5% for ACCO Brands Corporation (ACCO). On earnings-per-share growth, the picture is similar: ACCO Brands Corporation grew EPS 141. 5% year-over-year, compared to -827. 7% for Helen of Troy Limited. Over a 3-year CAGR, ENSG leads at 18. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LCUT or HELE or ENSG or ACCO or RCKY?

The Ensign Group, Inc.

(ENSG) is the more profitable company, earning 6. 8% net margin versus -50. 3% for Helen of Troy Limited — meaning it keeps 6. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ENSG leads at 8. 6% versus 3. 7% for LCUT. At the gross margin level — before operating expenses — HELE leads at 45. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LCUT or HELE or ENSG or ACCO or RCKY more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Ensign Group, Inc. (ENSG) is the more undervalued stock at a PEG of 1. 64x versus Rocky Brands, Inc. 's 14. 77x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, ACCO Brands Corporation (ACCO) trades at 4. 6x forward P/E versus 22. 7x for The Ensign Group, Inc. — 18. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ACCO: 98. 0% to $8. 00.

08

Which pays a better dividend — LCUT or HELE or ENSG or ACCO or RCKY?

In this comparison, ACCO (7.

1% yield), LCUT (2. 9% yield), RCKY (1. 6% yield), ENSG (0. 1% yield) pay a dividend. HELE does not pay a meaningful dividend and should not be held primarily for income.

09

Is LCUT or HELE or ENSG or ACCO or RCKY better for a retirement portfolio?

For long-horizon retirement investors, The Ensign Group, Inc.

(ENSG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 38), +738. 2% 10Y return). Helen of Troy Limited (HELE) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ENSG: +738. 2%, HELE: -75. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LCUT and HELE and ENSG and ACCO and RCKY?

These companies operate in different sectors (LCUT (Consumer Cyclical) and HELE (Consumer Defensive) and ENSG (Healthcare) and ACCO (Industrials) and RCKY (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LCUT is a small-cap quality compounder stock; HELE is a small-cap quality compounder stock; ENSG is a mid-cap high-growth stock; ACCO is a small-cap deep-value stock; RCKY is a small-cap deep-value stock. LCUT, ACCO, RCKY pay a dividend while HELE, ENSG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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LCUT

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  • Market Cap > $100B
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  • Sector: Healthcare
  • Market Cap > $100B
  • Revenue Growth > 9%
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RCKY

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 24%
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(LCUT: 2.4% · HELE: -3.3%)

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