LI
Li Auto Inc.
Auto - Manufacturers
Market Cap$35.34B
5Y Perf.+10.0%
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Stock Comparison
LI vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.92T
5Y Perf.+71.4%
LI vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | LI | AMZN |
|---|---|---|
| Industry | Auto - Manufacturers | Specialty Retail |
| Market Cap | $35.34B | $2.92T |
| Revenue (TTM) | $125.72B | $742.78B |
| Net Income (TTM) | $4.51B | $90.80B |
| Gross Margin | 19.4% | 50.6% |
| Operating Margin | 2.3% | 11.5% |
| Forward P/E | 11.3x | 34.8x |
| Total Debt | $16.34B | $152.99B |
| Cash & Equiv. | $65.90B | $86.81B |
LI vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
LI
AMZN
| Stock | Jul 20 | May 26 | Return |
|---|---|---|---|
| Li Auto Inc. (LI) | 100 | 110.0 | +10.0% |
| Amazon.com, Inc. (AMZN) | 100 | 171.4 | +71.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: LI vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: LI and AMZN are tied at the top with 3 categories each — the right choice depends on your priorities. Amazon.com, Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
LI
Li Auto Inc.
The Income Pick
LI has the current edge in this matchup, primarily because of its strength in income & stability and growth exposure.
- beta 0.94
- Rev growth 16.7%, EPS growth -31.8%, 3Y rev CAGR 75.7%
- Lower volatility, beta 0.94, Low D/E 22.9%, current ratio 1.82x
Best for: income & stability and growth exposure
AMZN
Amazon.com, Inc.
The Long-Run Compounder
AMZN is the clearest fit if your priority is long-term compounding.
- 7.0% 10Y total return vs LI's 6.9%
- 12.2% margin vs LI's 3.6%
- +43.7% vs LI's -33.1%
Best for: long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | LI | 16.7% revenue growth vs AMZN's 12.4% |
| Value | LI | Lower P/E (11.3x vs 34.8x) |
| Quality / Margins | AMZN | 12.2% margin vs LI's 3.6% |
| Stability / Safety | LI | Beta 0.94 vs AMZN's 1.51, lower leverage |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | AMZN | +43.7% vs LI's -33.1% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs LI's 2.8%, ROIC 14.7% vs 209.3% |
LI vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2025
LI vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLAMZNLAGGINGLI
LILi Auto Inc.
1leads
AMZNAmazon.com, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs LIMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
AMZN6/6
Valuation MetricsMultiples, price ratios, and targets
LI6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
AMZN5/9
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN6/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 5.9x LI's $125.7B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to LI's 3.6%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | LILi Auto Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $125.7B | $742.8B |
| EBITDAEarnings before interest/tax | $5.4B | $155.9B |
| Net IncomeAfter-tax profit | $4.5B | $90.8B |
| Free Cash FlowCash after capex | -$7.7B | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +19.4% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +2.3% | +11.5% |
| Net MarginNet income ÷ Revenue | +3.6% | +12.2% |
| FCF MarginFCF ÷ Revenue | -6.1% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -36.5% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -123.3% | +74.8% |
AMZN leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
LI leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 15.9x trailing earnings, LI trades at a 58% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, LI's 20.3x EV/EBITDA is more attractive than AMZN's 20.5x.
| Metric | LILi Auto Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $35.3B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $28.1B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 15.89x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.29x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x |
| EV / EBITDAEnterprise value multiple | 20.27x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 1.66x | 4.07x |
| Price / BookPrice ÷ Book value/share | 1.79x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 29.32x | 378.98x |
LI leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
AMZN leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $6 for LI. LI carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs LI's 5/9, reflecting solid financial health.
| Metric | LILi Auto Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +6.2% | +23.3% |
| ROA (TTM)Return on assets | +2.8% | +11.5% |
| ROICReturn on invested capital | +2.1% | +14.7% |
| ROCEReturn on capital employed | +7.8% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.23x | 0.37x |
| Net DebtTotal debt minus cash | -$49.6B | $66.2B |
| Cash & Equiv.Liquid assets | $65.9B | $86.8B |
| Total DebtShort + long-term debt | $16.3B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 28.54x | 39.96x |
AMZN leads this category, winning 5 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $9,639 for LI. Over the past 12 months, AMZN leads with a +43.7% total return vs LI's -33.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs LI's -10.7% — a key indicator of consistent wealth creation.
| Metric | LILi Auto Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +2.0% | +19.7% |
| 1-Year ReturnPast 12 months | -33.1% | +43.7% |
| 3-Year ReturnCumulative with dividends | -28.9% | +156.2% |
| 5-Year ReturnCumulative with dividends | -3.6% | +64.8% |
| 10-Year ReturnCumulative with dividends | +6.9% | +697.8% |
| CAGR (3Y)Annualised 3-year return | -10.7% | +36.8% |
AMZN leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
Evenly matched — LI and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
LI is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs LI's 54.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | LILi Auto Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.94x | 1.51x |
| 52-Week HighHighest price in past year | $32.03 | $278.56 |
| 52-Week LowLowest price in past year | $15.71 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +54.9% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 44.6 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 3.0M | 45.5M |
Evenly matched — LI and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates LI as "Buy" and AMZN as "Buy". Consensus price targets imply 13.7% upside for LI (target: $20) vs 13.1% for AMZN (target: $307).
| Metric | LILi Auto Inc. | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $20.01 | $306.77 |
| # AnalystsCovering analysts | 16 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
AMZN leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). LI leads in 1 (Valuation Metrics). 1 tied.
Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
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LI vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is LI or AMZN a better buy right now?
For growth investors, Li Auto Inc.
(LI) is the stronger pick with 16. 7% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Li Auto Inc. (LI) offers the better valuation at 15. 9x trailing P/E (11. 3x forward), making it the more compelling value choice. Analysts rate Li Auto Inc. (LI) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — LI or AMZN?
On trailing P/E, Li Auto Inc.
(LI) is the cheapest at 15. 9x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Li Auto Inc. is actually cheaper at 11. 3x.
03Which is the better long-term investment — LI or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -3. 6% for Li Auto Inc. (LI). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus LI's +6. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — LI or AMZN?
By beta (market sensitivity over 5 years), Li Auto Inc.
(LI) is the lower-risk stock at 0. 94β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 60% more volatile than LI relative to the S&P 500. On balance sheet safety, Li Auto Inc. (LI) carries a lower debt/equity ratio of 23% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — LI or AMZN?
By revenue growth (latest reported year), Li Auto Inc.
(LI) is pulling ahead at 16. 7% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -31. 8% for Li Auto Inc.. Over a 3-year CAGR, LI leads at 75. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — LI or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 5. 6% for Li Auto Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 4. 4% for LI. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is LI or AMZN more undervalued right now?
On forward earnings alone, Li Auto Inc.
(LI) trades at 11. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 23. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LI: 13. 7% to $20. 01.
08Which pays a better dividend — LI or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is LI or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Li Auto Inc.
(LI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94)). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LI: +6. 9%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between LI and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: LI is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(LI: -36.5% · AMZN: 16.6%)Net Margin>
%
(LI: 3.6% · AMZN: 12.2%)P/E Ratio<
x
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